$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '
Shipping details
Estimated ship dimensions: 2.35 inches length x 1.35 inches width x 6.8 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara water proof?
submitted by Alex - 10 days ago
Frequently bought together
$3.99 - $11.99
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 23392 ratings
Guests also viewed
Discover more options
Related Categories
Guests are saying
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes, creating a glamorous look that rivals false eyelashes. Many guests appreciate its smooth application and buildable formula, which allows for customization. While some have noted issues with clumping and product waste, the overall consensus is that this mascara delivers impressive results, making it a favorite among those seeking a reliable and effective beauty product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9063 reviews
64% would recommend
14 recommendations
It last all day and stays on
5 out of 5 stars
Scotti53 - 4 days ago
originally posted on itcosmetics.com
Great texture sticks great to the lashes! And they look fuller and longer.
Lashes for days
5 out of 5 stars
Steffy256 - 12 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have been using this mascara for years. You have no lashes...Ladies give this a try...It will change you eye routine.
Clumping!
2 out of 5 stars
AnnieTX - 13 days ago
originally posted on itcosmetics.com
I loved my 1st tube of this mascara, but the 2nd one is clumping terribly. I have to wipe the brush with a paper towel before applying. Obviously I’m wasting very much product by doing this.
1 reply from ITC CS team - 11 days ago
Hi AnnieTX! Absolutely understand how frustrating that must be! It’s so disappointing when your Superhero Elastic Stretch Volumizing and Lengthening Mascara, which you loved at first, suddenly starts clumping and doesn’t perform the way you expect. Wiping the brush every time sounds like such a hassle and definitely wastes your precious mascara. We truly want you to have the best experience possible with our Superhero Elastic Stretch Volumizing and Lengthening Mascara. Please don’t hesitate to give us a call at 1.800.356.5120, Monday through Saturday from 9 AM to 5 PM ET, so we can assist you further and make this right!
Love it!
5 out of 5 stars
debjd - 14 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this mascare. Easy to apply and last all day
Gorgeous
5 out of 5 stars
WandaG1226 - 15 days ago
originally posted on itcosmetics.com
I absolutely LOVE the way my eyelashes look and feel natural
Best I’ve ever used.
5 out of 5 stars
Mimi50 - 15 days ago
originally posted on itcosmetics.com
Love this mascara. People are always asking if these are my real lashes!
Too flakey
1 out of 5 stars
Carol - 18 days ago
originally posted on http://www.ulta.com
This mascara did not work for me! Gets all over eyelids and flakey!
It really is super
5 out of 5 stars
Milky - 18 days ago
originally posted on itcosmetics.com
I have long lashes but could never really ger them to pop. This mascara does the trick. The only draw back is I seem to run out of it sooner than other products. However, that may be because I am rock'n it all the time.
(no review title)
5 out of 5 stars
IT lover14 - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Amazing mascara - lengthening and no clumping! Best ever
Best mascara!
5 out of 5 stars
td55 - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have used this mascara for over 10 years now. I frequently get asked if I have false eyelashes. I always say "No, its just IT mascara"!
Best I have ever used.
5 out of 5 stars
Paulette - 20 days ago
originally posted on http://www.ulta.com
Only use this one particular It mascara.
Great mascara
5 out of 5 stars
wilmah - 22 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this mascara it makes your eye lashes look so long
It mascara
5 out of 5 stars
LindaStrick - 27 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Not clumpy. Easy to apply. I wear it every day because it’s just right for me
Whew!
5 out of 5 stars
Shelby - 1 month ago
originally posted on http://www.ulta.com
This is the perfect mascara! I generally go for tubing because it gives a better extension, however, this mascara gives CRAZY lift and length! Best of all, no clumping even with two coats. It's my new favorite!
Amazing
5 out of 5 stars
Tabetha - 1 month ago
originally posted on itcosmetics.com
Best mascara on the market ! This is all I’ll use!
The best BASE for fullness
3 out of 5 stars
- 1 month ago
originally posted on http://www.ulta.com
I love using this before I use another voluminous mascara over it. Give it perfect fullness/base. Only thing I don't like- the applicator gets mucked up quicker than I would like. So, because of that I gave it a three. Fix the applicator or the price.
Clumpy Clump Clump Clump
2 out of 5 stars
Cait - 1 month ago
originally posted on http://www.ulta.com
When I first started using this mascara it seemed to be great but about a month in it turned EXTREMELY clumpy. So frustrating. Already looking for a different mascara.
Never Use Another Again
5 out of 5 stars
M_dee - 1 month ago
originally posted on itcosmetics.com
I will never use another mascara. Gives volume and length, plus does not run throughout day
Less quality than expected
2 out of 5 stars
- 1 month ago
originally posted on itcosmetics.com
The mascara seems old and clumpy as soon as I bought it. It doesn't seem brand new and high quality that I expect with this brand
1 reply from Consumer Care Center team - 1 month ago
Hello there. We are very sorry to hear that our Superhero Elastic Stretch Volumizing and Lengthening Mascara wasn't what you were expecting. We would like to look into this further. Please give us a call at 800-356-5120 M-F 9:00 am – 5:00 pm ET for assistance and provide the reference #42130946. It would be helpful if you had the product with you when you call. We look forward to hearing from you!
Clumpy
3 out of 5 stars
AnnieTxKHS - 1 month ago
originally posted on itcosmetics.com
This tube seems to clump on my lashes more than previous ones.
1 reply from ITC CS team - 1 month ago
Hi there, thank you so much for sharing your experience. We’re sorry to hear that this tube of Superhero Elastic Stretch Volumizing and Lengthening Mascara is clumping more than usual. We recommend applying a light layer to help reduce clumps. If you continue to have issues, please don’t hesitate to give us a call at 1.800.356.5120, Monday through Saturday from 9 AM to 5 PM ET. We’re here to help and want to make sure you’re completely satisfied. Thanks for being a valued customer!