IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes
$28.00
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Guests are saying
This mascara has garnered a strong following for its ability to lengthen, darken, and separate lashes beautifully, making them look fuller and more defined. Many guests appreciate its smooth application and the fact that it doesn't clump, allowing for buildable coverage. While some have noted that it can dry out quicker than expected, the overall performance and ease of removal with soap and water make it a favorite among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9776 reviews
64% would recommend
14 recommendations
5 out of 5 stars
2 April, 2026
originally posted on itcosmetics.com
Best Mascara
The only Mascara that I will use. Expensive but well worth the money
5 out of 5 stars
31 March, 2026
originally posted on itcosmetics.com
I love this mascara!
[This review was collected as part of a promotion.] I absolutely love the way this mascara works! My eyelashes never looked this good!
5 out of 5 stars
31 March, 2026
originally posted on itcosmetics.com
Great volumizing and lengthening formula
[This review was collected as part of a promotion.] Works great for creating a natural full lash line for mature women
5 out of 5 stars
30 March, 2026
originally posted on itcosmetics.com
Mascara
[This review was collected as part of a promotion.] I didn't get Waterproof..my mistake but makes me look like I have false eyelashes on
1 out of 5 stars
29 March, 2026
originally posted on http://www.ulta.com

Very clumpy, can't even use
I ordered two of these when they were 50% off. I didn't open them until 3 months later, and they are both clumpy. I can't use them and will have to throw them away. Very disappointing.
5 out of 5 stars
27 March, 2026
originally posted on itcosmetics.com
Good
Yery nice I'd buy again. Stays nice all day,easy to wash off.
4 out of 5 stars
27 March, 2026
originally posted on itcosmetics.com
Superhero mascara
I like this mascara , I miss the other mascara though “love my lashes “
5 out of 5 stars
24 March, 2026
originally posted on itcosmetics.com
The best
Excellent product no others compare it is a must have
5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
Best mascara ever !!!! I love it
Can't live without it !! So many compliments!! Try it you will love it
1 out of 5 stars
22 March, 2026
originally posted on http://www.ulta.com

100% SMUDGES
It smudges after a couple of hours! For the price, it isn't worth it.
3 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com

It looks great but flakes off
It went on smoothly and I loved the look. Unfortunately, it starts to flake off in chunks
5 out of 5 stars
16 March, 2026
originally posted on itcosmetics.com
Mascara
i love the way ur eyelashes look with this amazing mascara
4 out of 5 stars
7 March, 2026
originally posted on itcosmetics.com
Add a lot of length & volume
[This review was collected as part of a promotion.] This is my fave mascara of many years, adds a lot of length but the formula seems to get a little more crumbly recently
5 out of 5 stars
5 March, 2026
originally posted on itcosmetics.com
The best on the market
[This review was collected as part of a promotion.] Been using this for years and so have my daughters . Long lasting, extends lashes so beautifully. I get so many compliments
5 out of 5 stars
5 March, 2026
originally posted on itcosmetics.com
Superhero Mascara
Have used this masaras so many years and love it. Occasionally tried other brands, but always come back to It Superhero.
5 out of 5 stars
4 March, 2026
originally posted on itcosmetics.com
[This review was collected as part of a promotion.]
4 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com

Great coverage for thin lashes
I love how well and how easily this mascara covers my thin light colored lashes. It has great staying power as well. I wish it had not gone up so much in price. There is some thickness near the end of the tube that make it harder to use at that point.
5 out of 5 stars
2 March, 2026
originally posted on itcosmetics.com
Favorite
[This review was collected as part of a promotion.] This is my favorite mascara. I love it. Stays in place but easy to remove.
4 out of 5 stars
1 March, 2026
originally posted on itcosmetics.com
Love it!
[This review was collected as part of a promotion.] Best mascara-hands down. Sleek and smooth. Definitely recommend!
5 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com

I would buy this again
Love love love