IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes
$28.00
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This mascara has garnered a loyal following for its ability to lengthen and volumize lashes, making them look fuller and more defined. Many guests appreciate its staying power and ease of removal, while some have noted issues with clumping and formula consistency. Overall, it is celebrated for its impressive performance, especially for those seeking a dramatic lash look. However, guests have expressed concerns about recent changes in the formula and occasional clumping.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9807 reviews
64% would recommend
14 recommendations
5 out of 5 stars
26 May, 2026
originally posted on itcosmetics.com
Mascara
[This review was collected as part of a promotion.] Lasts a long time. Looks great and extends my lashes
3 out of 5 stars
25 May, 2026
originally posted on itcosmetics.com
Wish it were smudge proof!
I like this mascara but I have always had issues with mascaras and “raccoon eyes”. I am not sure what the problem is because other people don’t seem to have similar issues that I do. I don’t particularly swear or rub my eyes excessively, yet unless the mascara is smudge proof, it will undoubtedly end up under my eyes and I have to be aware and constantly wipe it away. If I don’t remember, I will walk around with mascara smudge and it can be embarrassing. So, except for that, it’s a nice mascara…..
1 reply from ITC CS team - 2 days ago
Hello Allyn74! Thank you for your honest review for our Superhero Elastic Stretch Volumizing and Lengthening Mascara. We are delighted to hear that you love our mascara. We are sorry to learn that you are having issues with your mascara smudging. We understand how uncomfortable this would be. We would love to recommend trying our Superhero Volumizing Waterproof Mascara. Which has 24 hour waterproof wear and resists smudging, sweat, flaking and humidity. Please click this link https://tinyurl.com/272mk9xn for more details. We appreciate your question.
4 out of 5 stars
25 May, 2026
originally posted on itcosmetics.com
Superhero Mascara
Love the mascara, however, I have bought tubes that seem to be rather dry. The amount of product needs to be increased.
5 out of 5 stars
22 May, 2026
originally posted on itcosmetics.com
(no review title)
Best results only mascara I will trust to use with my sensitive eyes
5 out of 5 stars
13 May, 2026
originally posted on itcosmetics.com
Go-to Mascara
[This review was collected as part of a promotion.] This mascara is the BEST. Looks great, goes on perfect. I can't use anything else, it doesn't compare
1 out of 5 stars
13 May, 2026
originally posted on itcosmetics.com
superhero disappointment
I'm very disappointed in the Superhero Mascara which is strange because it was one my favorites. It seems to be going bad, or drying out, very soon after starting it. This makes it very difficult to apply evenly. This has happened with the last 3 I have purchased. I'm bummed for sure. Not going to buy it again and this is after using it for years.
1 reply from ITC CS team - 15 days ago
Hello LongTimeiTFan! Thank you for your honest opinion for our Superhero Elastic Stretch Volumizing and Lengthening Mascara. We are sorry to hear that our mascara appears dry and difficult to apply the last 3 times you purchased it. We apologize that you encountered these issues and would love to help. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 46528910. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you! Thank you for your feedback.
1 out of 5 stars
13 May, 2026
originally posted on itcosmetics.com
poor
too clumpy and thick at times feels cheap not what I expected from IT
1 reply from ITC CS team - 15 days ago
Hello Louu! Thank you so much for sharing your honest feedback with us. We’re truly sorry to hear that the Superhero Elastic Stretch Volumizing and Lengthening Mascara felt clumpy and thicker than expected, that’s definitely not the experience we want for you. We understand how disappointing it is when something doesn’t meet the quality you associate with IT, and we genuinely appreciate you taking the time to let us know, please let us assist you with your report properly. Please give us a call back at 1 800 356 5120 Monday-Saturday 9 AM – 5 PM ET. WE will be more than glad to assist you with IT.
5 out of 5 stars
12 May, 2026
originally posted on itcosmetics.com
Love!!!
I love this mascara! It does not clump or look too thick! Very happy with this product!
1 out of 5 stars
12 May, 2026
originally posted on itcosmetics.com
Dry
I must have gotten a bad one. The brush bristles are dry, hard and clumpy. Very disappointing
1 reply from ITC CS team - 14 days ago
Hello BarbarasIT! Thank you so much for sharing your experience with our Superhero Elastic Stretch Volumizing and Lengthening Mascara. We’re truly sorry to hear that the one you received arrived in this condition. Please give us a call at 1 800 356 5120 Monday-Saturday 9 AM – 5 PM ET and we’ll be more than happy to assist you. When you contact us, kindly provide the case number 46535952 so we can help you right away.
5 out of 5 stars
12 May, 2026
originally posted on itcosmetics.com
Excellent quality mascara
I’ve been using this mascara for years. My all time favorite. Gives great length and volume.
5 out of 5 stars
11 May, 2026
originally posted on itcosmetics.com
The best mascara EVER!
[This review was collected as part of a promotion.] I’ve been using the superhero mascara for years now and I wouldn’t use anything else. I haven’t worn false eyelashes since first purchasing it and eye lashes are a lot healthier for it!
2 out of 5 stars
8 May, 2026
originally posted on http://www.ulta.com
Flakes really bad
I used to love this mascara so I don't know if they changed the formula, but now it flakes off in little bits and gets in my eyes and irritates my eyes. I used to be able to sleep in it and wear it the next day (I know, I know, but I'm a stay at home mom) with no problem but now it flakes everywhere really badly. It looks good when you first put it in though.
1 out of 5 stars
7 May, 2026
originally posted on itcosmetics.com
Very Disappointed
I have been using the super hero mascara for years now. I don’t know if the formula has changed but it’s been dry like they are old. This has been for the last few of my orders and I have been buying at least three at a time when they are on sale. I won’t be buying this mascara any longer. Very disappointed.
1 reply from ITC CS team - 20 days ago
Hello Mascara15, We are sorry to hear about the experience you had with our Superhero Elastic Stretch Volumizing and Lengthening Mascara for sure IT is not the experience we want you have. We would like to speak with you directly about it. Please give us a call at 1 800 356 5120 Monday-Saturday 9 AM – 5 PM ET for assistance and provide the case number 46436125. Looking forward to speaking with you to help you resolve this issue and improve your experience.
1 out of 5 stars
6 May, 2026
originally posted on http://www.ulta.com
One of the worst mascaras I have used
I previously used the IT Cosmetic mascara Lash Blow Out (came in grey and yellow packaging), it was the best mascara I have ever found. It was discontinued so I thought this may be a good replacement, boy was I wrong. This is the worst mascara I have ever tried; it is clumpy/gooey and makes all my lashes stick together. It does not even unclump when you use a dry mascara wand to try and move the access around not to mention the smearing. Definitely not worth almost $30, I don't think I would even pay $5 for this. Do yourself a favor and pass on this product.
1 out of 5 stars
30 April, 2026
originally posted on itcosmetics.com
Dries out very quickly
i have bought this mascara for several years. Loved it initially , even had it on auto delivery. I will no longer use as it literally starts to dry out after the first use. This has been and issue for the last 5 tubes I have used. so disappointing.
1 reply from ITC CS team - 27 days ago
Hello Susa4919, we are sorry that our Superhero Elastic Stretch Volumizing and Lengthening Mascara starts to dry out after the first use. Naturally, this is not the experience we want for our customers. We would like to improve your experience; please contact us at 1.800.356.5120—Monday through Saturday, 9 AM – 5 PM ET—and provide case number 46343962 so that we can help you look into what happened.
5 out of 5 stars
30 April, 2026
originally posted on itcosmetics.com
Super Elastic Mascara
The Superhero Elastic Volumizing Mascara makes my eyelashes look longer and much fuller without clumping like some mascaras I’ve used in the past. I do wish there was a waterproof version, but this elastic formula lasts all day. I like the fact that it is easy to apply, clean up and remove without a special cleanser.
5 out of 5 stars
26 April, 2026
originally posted on itcosmetics.com
Long lashes
You got to love it! I've been using IT mascara for three years. I love it!
5 out of 5 stars
25 April, 2026
originally posted on itcosmetics.com
Superhero Mascara
This mascara is great for lengthening your eyelashes and giving them body without looking overdone
5 out of 5 stars
25 April, 2026
originally posted on itcosmetics.com
Superhero mascara
[This review was collected as part of a promotion.] I really like this mascara. The best I’ve ever used. I can wear it all day. It doesn’t run, it doesn’t clump and it removes easy!
5 out of 5 stars
25 April, 2026
originally posted on itcosmetics.com
Incredible!!
[This review was collected as part of a promotion.] This is the best mascara, I use it daily and buy it for gifts!