$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '
Shipping details
Estimated ship dimensions: 2.35 inches length x 1.35 inches width x 6.8 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes, creating a glamorous look that rivals false eyelashes. Many guests appreciate its smooth application and buildable formula, which allows for customization. While some have noted issues with clumping and product waste, the overall consensus is that this mascara delivers impressive results, making it a favorite among those seeking a reliable and effective beauty product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9035 reviews
64% would recommend
14 recommendations
Love!
5 out of 5 stars
ITCosmetics customer in N - 2 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is the only mascara I have used for years. No flaking, good color and coverage, stays put all day!
Didn’t care for this mascara
3 out of 5 stars
Mimi Deb - 6 days ago
originally posted on itcosmetics.com
I used to use the Lash Blowout mascara from IT but it seems like that isn’t available any longer. I decided to try this mascara from IT and it is very lacking. It’s hard to remove with just soap and water and it clumps more than what I like. This will be my one and only time I buy this mascara and will probably try to find a different brand to try if Lash Blowout is still unavailable.
The BEST
5 out of 5 stars
HomeForComfort - 9 days ago
originally posted on itcosmetics.com
This is my all time favorite mascara. It wears well, washes off well, and makes such a difference in the definition of my lashes.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Susan - 10 days ago, Verified purchaser
- Skin type: Normal
- Skin concern: Redness
- Hair color: Brunette
- Eye color: Green
- Skin tone: Light
Love it! So glad I tried it no clumping works perfectly
Best Mascara Ever!
5 out of 5 stars
CKoch - 11 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I've tried many mascaras in my lifetime, this one has been the best I have used. Been using it for several years. Highly recommend!
Love it
4 out of 5 stars
GingerT - 12 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have naturally long and thick lashes, but they are invisible without mascara! This mascara is amazing at showing off length! The only reason I drop a star is because it dries out rather quickly compared to other mascaras, but I’d still recommend it to others!
absolutely love IT mascara!!
5 out of 5 stars
danalea - 13 days ago
originally posted on itcosmetics.com
IT mascara is my absolute favorite!!! love how they make my lashes look AND feel!!! great great product!!
Good for itchy eyes!
5 out of 5 stars
Makayla F - 14 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Love this mascara! About 10 years ago I suddenly reacted to mascaras and my eyes would itch instantly and get red, this is the only mascara that does not do that for me! I couldn’t recommend enough.
the best
5 out of 5 stars
allie6603 - 14 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This product is the best & I always make sure I use it daily
Love it!
5 out of 5 stars
C2025 - 16 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is my go to mascara! My daughter and I both love it!
It mascara
5 out of 5 stars
Summerchick - 19 days ago
originally posted on itcosmetics.com
I get compliments all the time about my beautiful eye lashes. I tell them it’s my mascara
Best I’ve ever used.
5 out of 5 stars
MsMKG - 21 days ago
originally posted on itcosmetics.com
This is the best I have ever used. I have been using it at least five years by now. Every once in a while I’ll try another mascara but it’s always one and done and back to the best….Superhero!
The best mascara
5 out of 5 stars
Sduenas77 - 22 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have been using this mascara for around 4 yrs and is my favorite ❤️
Heat resistant
5 out of 5 stars
Evi3 - 22 days ago
originally posted on itcosmetics.com
I love it, use all day and easy to remove at night
Really Does What It Says!
5 out of 5 stars
Sammy417 - 23 days ago
originally posted on itcosmetics.com
I have tried many mascaras over the years, and this is by far the best! It goes on easily and covers almost every lash in one sweep. I do apply a second and sometimes third coat depending on how thick I want my lashes to appear. Truly makes your lashes longer and lasts all day. Also easy to remove. Highly recommend!
Takes a few practice trials…
5 out of 5 stars
Allwright - 23 days ago
originally posted on itcosmetics.com
The elastic mascara I use on top of the micro mascara. It’s thick & rich, extending my lashes.
Best Mascara!
5 out of 5 stars
Mel - 26 days ago
originally posted on http://www.ulta.com
I get seriouse eye reactions and swelling when using basic brand mascaras. I finally found this one and haven't got a reaction since! It creates super long lashes and i love the volume!
Love it
5 out of 5 stars
JackieLyn94 - 28 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] My favorite great coverage, very happy with this product.
super hero mascara
5 out of 5 stars
Nancyt - 30 days ago
originally posted on itcosmetics.com
i love this mascara, my lashes are long and thick. i love how easy you can wash it off.
My second time buying
5 out of 5 stars
Penny - 1 month ago
originally posted on http://www.ulta.com
This is my new favorite. Goes on so easily. Separates and makes my lashes look incredible. Also easy to come off.