IT Cosmetics Bye Bye Under Eye Concealer - Light - 0.4 fl oz - Ulta Beauty
$30.00
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This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9641 reviews
71% would recommend
21 recommendations
5 out of 5 stars
15 February, 2026
originally posted on itcosmetics.com
Bye Bye Under Eye Cream
[This review was collected as part of a promotion.] This under eye cream has the best coverage and lasts all day.
5 out of 5 stars
15 February, 2026
originally posted on itcosmetics.com
A little dab eill do ya
Been using this product for many years snd love it. A little dab will do ya
5 out of 5 stars
14 February, 2026
originally posted on itcosmetics.com
Amazing concealer
I love this concealer for hiding blemishes and even under eyes but it is best when my skin is moisturized well--I do live in a pretty dry climate!
4 out of 5 stars
14 February, 2026
originally posted on itcosmetics.com
Creamy concealer---GOAT
I love this concealer. I didn't at first because I missed the step of warming it up first. I mix two colors for under eye and warm them on my hand first then apply.
5 out of 5 stars
14 February, 2026
originally posted on itcosmetics.com
Concealer
Best concealer on the market-heads down! Great coverage without looking pasty.
5 out of 5 stars
13 February, 2026
originally posted on itcosmetics.com
BEST CONCEALER ON THE MARKET
I have used this for years. I am very active and outdoors a-lot. It stays put and does not crease. And brightens my 40 year old eyes!
5 out of 5 stars
Thumbs up graphic, would recommend
11 February, 2026
- Skin tone: Light
- Hair color: Black
- Skin concern: Dark circles
- Skin type: Normal
- Eye color: Brown
the best concealer you can find
i’ve been purchasing this concealer for over 10+ years and it never disappoints, it will give you great coverage. a little drop goes a very long way. those who understand what i’m saying, will understand 🙂
5 out of 5 stars
4 February, 2026
originally posted on itcosmetics.com
Best Ever Under Eye Concealer
I love this under eye concealer. it works better than any other eye concealer I have ever used. You only have to use a little amount, and it covers dark circles really well. Also it doesn't crease, just remember to use a small amount.
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase
- Skin type: Combination
- Skin concern: Aging, Sensitivity, Redness
- Hair color: Grey
- Skin tone: Medium
Love this!
I love that. I only need a pin drop for under my eyes! Glides on nicely does not cake.
5 out of 5 stars
2 February, 2026
originally posted on itcosmetics.com
The best
Overall the best coverage I've ever had. Makeup looks flawless. No darks spots at all and it's just concealer. Can't imagine when I use the foundation
5 out of 5 stars
1 February, 2026
originally posted on http://www.ulta.com

Nice coverage
Very nice coverage been wearing it for a while now
4 out of 5 stars
31 January, 2026
originally posted on itcosmetics.com
Great coverage
A little goes a long way! It blends well and the color match is pretty decent.
5 out of 5 stars
29 January, 2026
originally posted on itcosmetics.com
Worlds best concealer
My make-up artist friend recommended this product to me and now I can't live without it!
5 out of 5 stars
22 January, 2026
originally posted on http://www.ulta.com

Bedt undereye concealer
I have bought this for many years, i cant live without this concealer. It hides my dark corcles commpletely and doesnt fade awayfor many hours!
5 out of 5 stars
22 January, 2026
originally posted on itcosmetics.com
(no review title)
Ive been using this powerhouse concealer for over 10 years! It covers everything and is water proof -- in the summer Ive used it with a brush over my sunscreen for light coverage and then used with my finger or concealer brush on problem areas. Miracle! Biggest mistaske is to use too much -- just a dab will do ya! Note: warm it up first with your fingers.
5 out of 5 stars
19 January, 2026
originally posted on itcosmetics.com
Good Stuff
It’s drfinitely good stuff. I dab it over my whole face
5 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com

Would buy again
I love this product been using it a couple years now I have dark under eyes and it hides it and last all day
5 out of 5 stars
18 January, 2026
originally posted on itcosmetics.com
Lasting coverage
This product is legit! Doesnt take much to cover and conceal purple undereye tones. Lasting effects!!
5 out of 5 stars
18 January, 2026
originally posted on itcosmetics.com
Great Coverage
I love it. It gives me full coverage brightening my face up and making me look younger.
1 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com

Don't buy if you use setting powder!!
I usually get the tarte shape tape one and wanted to venture and try a new concealer and really wanted to love it but unfortunately once I put the setting powder it makes it soooooo dry… and visible.