Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 14.7 fl oz: Multi-Surface, Removes Grease
$2.89 ($0.20/fluid ounce)
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$5.39 - $25.99
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4.7 out of 5 stars with 24944 ratings
Bestseller
$5.99 - $18.99
$10 Target GiftCard with 3 select household essentials on select items
4.6 out of 5 stars with 21489 ratings
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Guests are saying
The recent changes to the scent of Dawn dish soap have left many guests disappointed, as the new fragrance is often described as overpowering and unpleasant. Despite the effectiveness of the soap in cutting grease and cleaning dishes, the lingering scent has caused headaches and dissatisfaction among long-time users. Many guests express a desire for the return of the original scent, which they found more pleasant and effective. The innovative squeeze bottle design has received some praise, but the overall sentiment leans towards frustration with the scent change.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4887 reviews
63% would recommend
308 recommendations
5 out of 5 stars
7 April, 2026Verified purchase
(no review title)
My favorite
5 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2026Verified purchase
Dishsoap
Cleans dishes with one wipe & effectively
3 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2026Verified purchase
(no review title)
Not a fan of the scent but the Apple was out of stock.
5 out of 5 stars
20 March, 2026
originally posted on influenster.com

It is the best dish soap
It is the best dish soap. I love that it creates a lot of suds, cuts through grease, and rinses off easily. And sometimes that matters a great deal to me is that it doesn’t harm the environment.
5 out of 5 stars
20 March, 2026
originally posted on influenster.com

Ez is EASY
Love!- this is probably my 20th bottle. It works really well to clean my dishes. Plus I don’t have to worry about soap all over the counter, I just flip, squeeze, and then put back quick. It’s great!
1 out of 5 stars
20 March, 2026
originally posted on dawn-dish.com
bring back original scent!
I thought they were bringing back the original scent so I bought it again... it didn't say "fresh scent" anymore and I was so excited... but it's still AWFUL. Don't be fooled, it's NOT the original, still overly perfumed. It doesn't give me an asthma attack anymore so, at least there's that. But it still smells like a urinal cake. GROSS.
5 out of 5 stars
16 March, 2026
originally posted on influenster.com

Cuts grease in seconds
The best dish soap I have ever used . A little goes along way. This soap has such a great lather and cuts grease super fast. I love the easy pour bottle because it’s so convenient and easy to use. Dawn dish soap is the best.
5 out of 5 stars
13 March, 2026
originally posted on influenster.com

Awesome product!
I absolutely love all dawn products! Since moving out on my own, I have tried different dish soap products but always find myself going back to Dawn! The smell is fresh, and it’s more sudsy than other brands!
5 out of 5 stars
7 March, 2026
originally posted on influenster.com

Best purchase
I love Dawn and this bottle has been a lifesaver. I have fibromyalgia and carpal tunnel so squeezing can be so painful. I took a chance and bought this, hoping that it would be easy on my hands. I love it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
Dawn
Easy to use. Also refillable!
1 out of 5 stars
2 March, 2026
originally posted on dawn-dish.com
Terrible strong scent
The scent is so strong and terrible, it gives me a headache using it and leaves all my dishes smelling floral. Please switch back to old formula !
1 reply from Customer Care team - 1 month ago
Hello! I’m sorry to hear that the new scent is too strong for you and has caused discomfort. We understand how important scent is to your experience, and we appreciate your input. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we're excited to announce that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup, available at major retailers across the U.S. starting in February 2026. We genuinely apologize for your experience with this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
5 out of 5 stars
27 February, 2026
originally posted on influenster.com

EZ Squeeze = EZ scrubbing! 🧽
In our house we cook a lot of rice and stews, which tend to get pots greasy and sometimes even a little burnt on the bottom. I grabbed this EZ-squeeze bottle of Dawn at the store because my old dish liquid wasn’t really cutting it. Plus, we do a lot of dishes in our family every day and the caps would always just get broken or being annoying to constantly open and close when you need more soap. I like that this EZ-squeeze bottle makes dishwashing a little bit easier with the convenience of the squeeze top. It also does not leak at all when flipped back upside down. The most important thing is that it cuts through our tough food messes with ease and I don’t have to scrub so hard. On burnt pot bottoms, I just soak them with a squirt of this Dawn liquid and a little water and it works wonders.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026Verified purchase
Buy!!
easy, love it
5 out of 5 stars
26 February, 2026
originally posted on influenster.com

great soap worth the price
I love this dish soap I only use this dawn soap to wash all my dishes the foaming is foaming! its cleaning abilitys are so strong my plates all always really clean the squeezeable is so convinient and easy!
5 out of 5 stars
25 February, 2026
originally posted on influenster.com

Good use it’s so simple
It’s easy to use my mom loves it she said 10/10 so it’s really good then we only buy there products for are dishes because it’s that good love it Ty bye
5 out of 5 stars
22 February, 2026
originally posted on influenster.com

Easy to use, no drip.
Easy squeeze is the best! No drip, use just what you need, stands upside down so always right there. Love that there is no drips down the side, leaving the bottle slippery and soapy. Your favorite Dawn performance in an easy squeeze bottle
5 out of 5 stars
21 February, 2026
originally posted on influenster.com

Easy to use
I only buy Dawn dish soap products! The EZ Squeeze makes doing dishes more convenient and less mess! I also feel like I use more and not waste any soap in the bottle!
5 out of 5 stars
20 February, 2026
originally posted on influenster.com

Blasts away ick!
My favorite and only dish soap. No other brand compares. Cuts through the tough food and grease blazing fast. You don't need to scrub over and over.
5 out of 5 stars
18 February, 2026
originally posted on influenster.com

It removes grease quickly and with very little pro
I really like using Dawn because it lathers up a lot, removes grease very easily, and above all, it lasts a long time and has a pleasant scent, Just a few drops are enough to leave the dishes clean which is a point in my favor since I do laundry daily
5 out of 5 stars
17 February, 2026
originally posted on influenster.com

EZ Squeeze is the way to go for dish washing
I will never use a different dish soap product again. I’ve been buying this product to refill every time I run out of it since the first time I purchased. The EZ squeeze makes dish washing so much easier!