$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-nourishing formula for a perfectly plump pout
- Lip MAXXXimizing oversized doe-foot applicator
- Intense cooling and tingling sensation
- Instant pout, maximum hydration
- Colorless formula with a soft shine finish
- 100% cruelty-free
Description
Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture rich mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Moisturizing
Recommended Skin Type: Oily, Normal, Mature, Dry, Combination
Net weight: .15 fl oz (US)
TCIN: 87261485
UPC: 717489424165
Item Number (DPCI): 052-00-0168
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated poly(c6-14 olefin), ethylene/propylene/styrene copolymer, pentaerythrityl tetraisostearate, persea gratissima (avocado) oil, menthone glycerin acetal, simmondsia chinensis (jojoba) seed oil, ethylhexyl palmitate, palmitoyl tripeptide-38, camellia japonica seed oil, tocopheryl acetate, capsicum frutescens resin, palmitoyl tripeptide-1, sodium hyaluronate, helianthus annuus (sunflower) seed oil, portulaca pilosa extract,,cetearyl ethylhexanoate, tribehenin, sorbitan isostearate, lactic acid, collagen, mangifera indica (mango) seed butter, flavor/aroma, linalool, limonene, sucrose cocoate, alcohol, water/aqua /eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, glyceryl oleate, silica dimethyl silylate, butylene glycol, caprylyl glycol, hexylene glycol, phenoxyethanol, barium sulfate, rosin/ colophonium/colophane, red 7 lake (ci 15850)' '
Shipping details
Estimated ship dimensions: 0.81 inches length x 0.81 inches width x 4.78 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
The Milani Keep It Full Maxxx Balmshell Lip Plumping Balm has garnered mixed feedback from guests. Many appreciate its lightweight feel, pleasant scent, and the glossy finish it provides. While some guests enjoy the mild tingling sensation and the plumping effect, others have experienced discomfort due to the burning sensation. Overall, it is favored for its moisturizing properties and long-lasting shine, making it a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 309 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.5 out of 5
quality: 3.58 out of 5
value: 3.83 out of 5
61% would recommend
13 recommendations
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 2 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Medium
- Skin concern: Dark circles
- Skin type: Combination, Oily, Dry
Don’t plump lips just gives the burning sensation
Pretty Pink Color, Not So Great Plumping
2 out of 5 stars
saral364_6289 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got the Milani Cosmetics Keep It Full Maxx Balmshell Lip Plumping Balm in luminoso. It's a light pink color that gave my lips a nice tint, but that was about it for me. The chunks of glitter were way too big for my liking. One ended smack dab front and center on my lower lip, and it was all I could see in the mirror. I don't know that the gloss made my lips plump, so much as just tingle, and not all that pleasantly. There was a fruity smell to the gloss, maybe strawberry or guava, but when applied, no matter what I did, it ended up giving off a bit of a chemical flavor in my mouth. It was also a bit sticky. This is definitely not for me.
Cute shine
4 out of 5 stars
gimekennedy_1237 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Is it okay if I say it taste sooo good??? Cuz it's like berries when you put it on your lips. It's so good. It does plump your lips, takes like 15 minutes to feel the tingly in the lips so beware of how much lipstick you put on. It does have a cute shine, like glossy, very pink, very Summer. Lasts for about 2 hours. Oh!! The applicator is massive, it's my favorite part of this product is it so easy to put it on your lips!!!
New fave
5 out of 5 stars
- 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] GIRLS!!!!!! I’m not a plumper girly but this is my new favorite gloss. I couldn’t believe how good it looked on me!!! I love it and I know you will too.
Plumber be plumplin ✨
5 out of 5 stars
amym2408_6221 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milano Cosmetics Maxxx Balmshell Lip Plumping Balm is beautiful on the lips, swatched, and even just to look at! The application texture is smooth and silky. Packing is on point, aesthetically pleasing to say the least. Plumper be plumplin ✨
Yess
5 out of 5 stars
ambs00_152 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milani Keep It Full Maxx Balm in Shell – A Must-Have! I absolutely love this lip plumping balm! The Shell shade is a beautiful, soft nude that adds the perfect touch of color while still looking natural. It feels super hydrating and smooth—not sticky at all—and gives my lips a subtle plump without any harsh tingling. The formula is creamy and comfortable for all-day wear. Milani nailed it with this one!
Juicy, plumped look
5 out of 5 stars
theeins_2589 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This gloss is such a gem. It lasts surprisingly long, gives a juicy, plumped-up look, and the color in Sparkling Pink is just the right hint of sweet. It smells delicious—like a treat every time you apply it. The finish is smooth, not sticky, and it makes lips look instantly fuller and fresh.
Lightweight with that summer shimmer
5 out of 5 stars
marys874_7582 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milan 'Keep It Full Maxxx Balmshell' plumbing lip balm. Perfect for summer, it is sheer and sparkly, lightweight and shiny. Contains hyaluronic acids and oils that are nourishing. It goes on easily with the soft applicator. There is a slight tingling and it has a fresh light cherry scent. Lips look plump and perfectly glossed.
Pretty sparkly pink
4 out of 5 stars
caitlint98_6702 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lip gloss is pretty! It has a little shimmer and a sheer pink color. It has a pleasant minty taste/smell. I didn’t really see too much “plumping” but I feel like none of these type of lipglosses do that. That said it is a nice gloss, I like the tingling minty sensation. It’s not sticky and gives a nice moisturizing sheer shine to the lips.
It's decent
3 out of 5 stars
jessicarabbit08_8497 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I'm a lippie junkie and will try just about any kind of gloss.. This is my 1st time trying anything by this brand and it's ok.. I love the smell and texture. It's not sticky and easy to apply. It does tingle A LOT! I didn't notice any plumbing on my end, but I already have full natural lips being a WOC. I would buy this w/o the plumping properties.
Nice color and great plumpy gloss!
5 out of 5 stars
anastasias96_8339 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very nice color and good shine! Also has great plumpness and minty feel! Lays down nicely and has a good feel. Also very nice and clean packaging!
Not a fan, but I don’t like lip plumpers
3 out of 5 stars
hannawags20_5606 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] To preface, I am not a fan of lip plumpers. I’ve never understood why they’re a thing when they’re honestly super uncomfortable to wear. I tried this out, because the last one I received wasn’t super intense and thought this may be the same. I was wrong. Within 10 seconds of me putting on the product (I counted) I could feel my lips start tingling. It wasn’t bad until the 5 minute mark where I was tempted to wipe it off. I may just be sensitive to this sort of product, but the minimal lip plumping it does, isn’t cause enough for me to use this daily. If you like lip plumpers then I’d definitely try it out, but it’s just not my thing
Pop of color!
5 out of 5 stars
brandonandvalerie_7609 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wow with a pop of color! Love this lip gloss; adds color and shine with one application. Fresh scent and good ingredients. Good deal for the money. Received this product complementary and all opinions are my own.
Hydrating, glossy pink plumping balm with fun 90s
5 out of 5 stars
summers41_4917 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tried the Milani Keep It Full Maxxx Balmshell Lip Plumping Balm and I love it. The formula feels hydrating and smooth without being sticky, and it gives a nice cooling tingle that isn’t too intense. The plumping effect is subtle but noticeable enough to make my lips look fuller and juicy. This shade is a sparkling pink with glitter, and the bubble gum color gives me total 90s vibes in the best way. It makes my lips look glossy and fun, perfect for summer or when I want a pop of shimmer. Overall, this gloss met all my expectations for a plumping lip balm. If you’re looking for a comfortable, hydrating gloss that adds shine and a little nostalgic sparkle, I definitely recommend it!
Wouldn’t recommend
2 out of 5 stars
ellal1_4099 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The sparkles were cute, but I didn’t notice much plumping, the taste was really bad, and it burned more than other plumping glosses that I’ve used. Not a winner IMO
It gives a nice boost without the drama! 🎭
5 out of 5 stars
jaimiewillgoplaces_1531 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like the shade. It's super flattering and easy to wear. The tingling sensation kicks in like most lip plumpers, but it’s totally tolerable and fades after a bit. I already have full lips, so I appreciate that the plumping effect is subtle and not overdone. I like using this when I want a little extra plump without committing to something more permanent like injections. It gives a nice boost without the drama!
Feels great on
5 out of 5 stars
- 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milani Keep It Full Maxxx Balmshell Plumping Lip Balm does EXACTLY what it says it does. The big doe applicator is perfect for getting that even coverage . You can instantly feel the cooling sensation that doesn’t feel like it’s burning but can feel it working to plump the lips. Is it going to give you like a major lip plump like a Dr office probably not but it does make a difference in the sizing a bit. I’ve had it on for over 10 mins and you can still feel the cooling sensation all while my lips still feeling hydrated and soft with a cute little shine.
Great lipbalm gloss
5 out of 5 stars
Thumbs up graphic, would recommend
Sammyjo - 26 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
I really like this lip balm plumper, it has a tingle for some minutes. I noticed my one lip had less lines. It’s not sticky.
Plumping!!!
5 out of 5 stars
kelseys275_9366 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Girl the tingle is real! But it gave such a nice plump and the pink was the perfect color. Subtle with just a hint of sparkle. So fun for summer and everyday wear alike
Gives you a tingle
4 out of 5 stars
katriniac_4582 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] So I forgot this was a plumping balm, when I first put it on I was a bit shocked to feel the slight tingle/burn. I do wish it had a deeper tint to it and it wasn't quite so thick. But it works pretty well and the glitter id subtle. I am not used to using products like this so it was different. I wouldn't not buy this product but would probably look for a bit darker color