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Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 2 of 4Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 3 of 4Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 4 of 4
Viva Signature Cloth Make-A-Size Paper Towels - 1-Ply - 129 Sheets - 1 of 4

Viva Signature Cloth Make-A-Size Paper Towels - 12 Triple Rolls - 1-Ply - 129 Sheets

$28.49 ($1.84/100 count)See 1 deal for this item

SizeTriple
Count12

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • WHAT'S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
  • CHOOSE A SHEET — Viva Choose-A-Sheet size lets you pick the right sheet size for any task, big or small
  • #1 CLOTH-LIKE TOWEL — Experience Viva’s cloth-like paper towel for softness and strength in every sheet
  • SOFT LIKE CLOTH — Our paper towels gently clean hands, faces, and delicate surfaces with a touch that’s soft and comfortable
  • ABSORBENT LIKE CLOTH — Viva soaks up even big spills for a reliable clean
  • DURABLE LIKE CLOTH — Tackle the toughest messes with a paper towel that combines durability, absorbency, and softness
  • VERSATILE CLEANING — Soft on skin and tough on messes, ideal for kitchens, bathrooms, hands, and more
  • PACKAGING MAY VARY — Product and packaging may differ from images shown

Description

Viva Signature Cloth Paper Towels deliver the perfect balance of softness and durability, making them the #1 cloth-like towel for households that want premium cleaning and comfort. This pack of Viva paper towels includes 12 Triple Rolls with 129 sheets per roll. Each sheet is soft like cloth and gentle for surfaces, hands, and faces. Not only that, but our paper towels are absorbent like cloth and durable like cloth to tackle the toughest messes — whether you're cleaning up spills in the kitchen, wiping down bathroom counters, or handling everyday messes. Enjoy a paper towel that is durable, absorbent, and soft for every room in your home. Packaging may vary.
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Ply: 1-Ply
Material: Paper
Features: Make-A-Size
TCIN: 87450172
UPC: 036000565362
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS., CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.

Shipping details

Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 11.55 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Ok., the description includes everything but . . . the number of plies and the total square footage in feet and inches. And, it's not even on the package in the pictures. Thank you. *

submitted by No Name - 5 years ago
  • A: It is in the text below 63.5 ft per roll, whether 2 rolls or more. My ? Is are all rolls sold elsewhere also 63.5 ft per roll

    submitted byDori - 1 year ago
  • A: Our Viva Signature Cloth towels are 1 ply and our Choose-A-Sheet style is 46.87 sq ft or 46 feet,10 inches.

    submitted byVivaTowels - 5 years ago
    Brand expert
  • A: Viva expert this 46+ feet per square inch differs from what is posted info for this product below the ad: 63.5 sa ft. What is going on?

    submitted byDori - 1 year ago
  • A: This listing allows you to select either triple or quad rolls. I assume the triple rolls are 46.87 sq ft per roll and the quad rolls are 63.5 sq ft per roll

    submitted byElezar - 2 months ago
  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 8 months ago

Q: Are these ones choose-a-size? Thank you.

submitted by garnet1678 - 5 years ago
  • A: yes they are perforated.

    submitted byjoe fabeets - 2 years ago
  • A: Are the sheets perforated

    submitted byAre they perforated - 2 years ago
  • A: They certainly are not, these are full sheet, triple rolls. Alas, being discontinued.

    submitted byMrBNYC - 4 years ago
  • A: Yes, they are chose your own size.

    submitted byTerri - 2 years ago
  • A: Yes, these are our Choose-A-Sheet option. :)

    submitted byVivaTowels - 5 years ago
    Brand expert

Q: This ad states in the text below the ad that there are 63.5 sq ft per roll, bit the viva expert says a lot less. Which is right and why the discord??

submitted by Dori - 1 year ago
  • A: Did anyone get the total square feet of the product?

    submitted byJodi - 11 months ago
  • A: This listing allows you to select either triple or quad rolls. I assume the triple rolls are 46.87 sq ft per roll and the quad rolls are 63.5 sq ft per roll

    submitted byElezar - 2 months ago
  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 8 months ago

Q: From all the responses, I still don’t see what is the total square feet of the product and per unit price? Did anyone figure that out?

submitted by Jodi - 11 months ago
  • A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll

    submitted byJKnight - 8 months ago
  • A: This listing allows you to select either triple or quad rolls. I assume the triple rolls are 46.87 sq ft per roll and the quad rolls are 63.5 sq ft per roll. Multiply that by the number of rolls to get the total square feet. The price changes over time, so you would have to divide that out based on the current cost of the package you’re looking out to get the price per square foot.

    submitted byElezar - 2 months ago

Q: Are these towels individually wrapped?

submitted by Ed - 8 months ago
  • A: No - they are only wrapped with the outside packaging.

    submitted byChristina - 5 months ago

Q: Are these the paper towels that stick to themselves so they always look neat on the roll? If so, I want to buy them again.

submitted by Shar - 2 years ago
  • A: Yes, they stick to themselves and always look neat on the roll.

    submitted byTerri - 2 years ago

Q: are viva paper towels made with wood pulp or bamboo?

submitted by nuna - 3 years ago
  • A: Hi nuna. Our towels are made from wood pulp. Hope this helps!

    submitted byVivaTowels - 3 years ago
    Brand expert

Q: Does viva make a full sized sheet roll, not select a size ?

submitted by Bruce - 7 years ago
  • A: Yes, Viva Signature Cloth does come in a full-size sheet!

    submitted byVivaTowels - 7 years ago
    Brand expert

Q: what is the total sq footage of the 3 triple roll packs you sell - not per roll but total on each pack? why is this info missing on the package photos ?

submitted by BS cost - 1 month ago

Q: are there chemicals in the making of these paper towels?

submitted by Maggieme - 2 months ago

Additional product information and recommendations

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Guests are saying

Guests appreciate the exceptional absorbency and softness of these paper towels, often comparing them to cloth. Many highlight their durability and strength, making them ideal for various cleaning tasks. The option to choose between sizes helps reduce waste, and the overall value is seen as superior to other brands. However, some guests have noted inconsistencies in quality, particularly with tearing and perforation issues, which may affect their experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 8176 reviews
    absorbency: 4.52 out of 5
    quality: 4.39 out of 5
    softness: 4.39 out of 5
    strength: 4.5 out of 5
    value: 4.16 out of 5
    80% would recommend
    672 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 June, 2026Verified purchase

    (no review title)

    The only paper towels I buy. Excellent product!
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    Towels

    Great product. Long lasting.
    dedmale1
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026Verified purchase

    (no review title)

    I never have any issues when I order from Target. I always order my bulky items as I have a hard time handling those items. Received promptly and in good order.
    Birch trees
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 May, 2026Verified purchase

    Dont putchase!!!

    Awful. 1 ply bought by mistake and it really is a bad tissue.
    Danielle
    absorbency: 2 out of 5
    quality: 1 out of 5
    softness: 1 out of 5
    strength: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 May, 2026Verified purchase

    (no review title)

    These are the best paper towels
    Consumer
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 May, 2026Verified purchase

    Great Absorbency and Long-Lasting Paper Towels

    I really like these paper towels because they absorb very well and last a long time. The sheets are durable and strong enough for everyday cleaning without tearing easily. I also like the make-a-size option because it helps avoid wasting paper towels. Overall, they work great for kitchen messes and general cleaning around the house.
    tatiana
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    (no review title)

    These are the best paper towels ever! And they are around the same price and often cheaper than the other leading brand. I’m not even sure why people buy the other brand. They aren’t even in the same league
    Jamie
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 May, 2026
    originally posted on vivatowels.com
    Image

    Shrinkflation

    I am a long time user of theViva Signature Cloth, paper towels, and they are not what they used to be . I am not sure if the change is because of “shrinkflation”. However, there is a real decline in quality. They are noticeably thinner, less absorbent, and tear so very easily. I think Viva customers have a high-end taste and really loved how they felt like a cloth and less like a paper towel and how thick they were and I was willing to pay a little more for that because I like nice things. However, every time I tear a sheet off my current roll of Viva paper towels, I get angry because they always tear in pieces and they’re not as thick as they used to be. I can feel the difference. They feel cheap. It’s frustrating because I am willing to pay more for good quality and these were my favorite paper towels, and now I’m going to have to find a new favorite paper towel.
    1 reply from Viva Brand team - 12 days ago
    Quality is important to us, so we're disappointed to hear about your recent experience. This isn't what we'd expect, so feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6429B8T2s7 so that we can learn more and try to help. Thank you.
    JeMa
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on influenster.com
    Image

    Best paper towels ever!!!

    [This review was collected as part of a promotion.] This product is lightweight and cleans up messes with ease. There is no lint from this product. I highly recommend trying this product if you haven’t!!!!!
    KristyS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026Verified purchase

    (no review title)

    One of my favorite brands
    Alma
    absorbency: 4 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 May, 2026Verified purchase

    Something changed

    These are not the Viva product I’ve been buying for years. They do not tear off cleanly - the perforations are crap. They shred when you try to tear one off the roll. Will never buy again.
    rjordan
    absorbency: 1 out of 5
    quality: 1 out of 5
    softness: 1 out of 5
    strength: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    Viva la towel

    i love these paper towels whenever theres a spill or if we use them to clean glass or windows the towels are great. Theres other things, right now i just want to say i won't buy a different pack of rolls.
    Jeanette
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    14 May, 2026Verified purchase

    Great product, subpar shipping

    Item arrives often ripped on the sides and now has arrived late. The paper towels themselves are great.
    Marcos
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2026Verified purchase

    Never Switching

    Best paper towels ever!!
    Jenna
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 4 out of 5
    strength: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026Verified purchase

    (no review title)

    Soft and very absorbent
    Nix
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 May, 2026Verified purchase

    (no review title)

    excellent absorption cleanup quality
    Valerie
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2026Verified purchase

    (no review title)

    Super Soft Yet Surprisingly Durable
    Danielle
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 May, 2026Verified purchase

    Quality

    I love that you can choose either small or full size paper towels. Very soft and absorbent.
    Lynnette
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    (no review title)

    The ones I bought before had firmer rolls, so they lasted a long time. But the quality seems to have gone downhill recently. I compared the new ones to one of the older ones I still had left, and the rolls are softer, slightly smaller, and run out much faster now.
    hyesoon
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2026Verified purchase

    Papertowels

    They are cloth like, that’s why I like them
    Ripped off
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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