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The Sales Innovation Paradox - by Howard Dover (Paperback)

Name: The Sales Innovation Paradox - by Howard Dover (Paperback)
Brand: River Grove Books
SKU: 87863096
Price: 17.04 USD
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Details

Highlights

Why can't sales seem to catch up with innovation?In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?In addressing this paradox, Dover discusses: - How to develop modern sales methods to become a sales disruptor- How digital marketplaces have shaken up the classic sales machine- How customer behaviors have changed as a result of technology innovations- How organizational and environmental obstacles keep the field in the state of paradoxIf you're an executive who is feeling that your efforts are decreasing in efficacy and that your investment in technology isn't paying off, this book will help you identify the cycles and trends that keep you from achieving your team's full potential.
Author(s): Howard Dover
204 Pages
Business + Money Management, Marketing

Description

Book Synopsis

Why can't sales seem to catch up with innovation?

In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?

In addressing this paradox, Dover discusses:

- How to develop modern sales methods to become a sales disruptor

- How digital marketplaces have shaken up the classic sales machine

- How customer behaviors have changed as a result of technology innovations

- How organizational and environmental obstacles keep the field in the state of paradox

If you're an executive who is feeling that your efforts are decreasing in efficacy and that your investment in technology isn't paying off, this book will help you identify the cycles and trends that keep you from achieving your team's full potential. It's time to end the sales innovation paradox for you and your team!

Specifications

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .47 Inches (D)

Weight: .67 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 204

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: River Grove Books

Format: Paperback

Author: Howard Dover

Language: English

Street Date: October 18, 2022

TCIN: 87863096

UPC: 9781632996244

Item Number (DPCI): 247-00-8413

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.47 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.67 pounds

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