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Lands' End Premium Supima Cotton Towel - 2 of 3Lands' End Premium Supima Cotton Towel - 3 of 3
Lands' End Premium Supima Cotton Towel - 1 of 3

Lands' End Premium Supima Cotton Hand Towel - Deep Sea Navy

$24.95
sizehand towel
colordeep sea navy

Out of Stock

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Return this item by mail or in store within 30 days for a full refund.
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About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Dobby
Textile Material: 100% Cotton
Style: Bath Towel
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91381340
UPC: 825386498803
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Are the letters embroidered as shown on the picture?

submitted by DL - 2 months ago

  • A: Monogramming on the towels is not offered through Target.

    submitted byCustomer Care - 1 month ago
    Brand expert
See all questions (1)

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Guests are saying

These towels are praised for their softness, absorbency, and luxurious feel, making them a popular choice among guests. Many appreciate the generous size and vibrant colors, which enhance bathroom aesthetics. However, some guests have noted issues with shedding and drying time, suggesting that proper care is essential for maintaining their quality. Overall, these towels offer a delightful experience for everyday use and special occasions alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2611 reviews
    50% would recommend
    2 recommendations
    4 out of 5 stars
    9 May, 2026
    originally posted on Lands' End
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    Excellent color and softness

    Love the color and feel but dislike shedding after 6 washings and drying of cotton towel set.
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Lands' End
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    Very Satisfied Customer

    Feels wonderful. Absorbs water making drying off after shower quick and easy. I always wash new purchases. Removed from dryer each piece was very smooth on my skin and color remained with ZERO fading. I would definitely purchase again!
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Lands' End
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    Lovely color

    I love these new towels - very soft and beautiful pink color. I will buy more!
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on Lands' End
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    Soft absorbent Towels

    The Towels are very nice. I need a new ones and I love this color. They’re very soft. I got the set and then this was an extra one. I needed very nice.
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on Lands' End
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    Best towels I have ever owned

    I love these towels so much! I was upset a few years ago when they seemed to switch where they sourced their towels but WOW they are so amazing. Even after a hundred washes they are still soft and fluffy like the day I got them. These are the only towels I buy they’re fabulous! I would 100% recommend!
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on Lands' End
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    Plush and Soft and Just Perfect

    OMG, these are so soft!! I've washed it once already too.
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Lands' End
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    Best for me.

    These towels are my favorite. They are not too thick which makes them easy to dry after use. They are soft, dry well, and they are durable. They look and feel good even after many washes. I also got them on sale, great value!
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on Lands' End
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    The best Towels ever

    The only towels I buy, beautiful soft plush. Have not found any anywhere as good
    Did you find this review helpful?
    3 out of 5 stars
    27 April, 2026
    originally posted on Lands' End
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    Disappointing

    I splurged and bought these towels because I saw them being highly recommended as "buy for life" towels. I've had them for maybe 6 months and they are falling apart. I follow the care instructions to a tee. I treat them so gently, but the looping is coming undone and I'm left having to trim the towels. Not something I expected for such expensive towels. They get 3 stars because they really are so soft.
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on Lands' End
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    Great Towel Set

    I love these towels. I bought them for the primary bathroom and have to say, they are soft and absorbent like hotel towels. They also dry out pretty quickly so they can be used again.
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on Lands' End
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    Great Towels

    After doing some research and reading reviews on this product I purchased new sets for the primary bathroom in my home. I have to say, I really like these towels. They are soft, dry you well and then dry out fairly quickly to be used again.
    Did you find this review helpful?
    1 out of 5 stars
    20 April, 2026
    originally posted on Lands' End
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    Why did you eliminate Deep Sea Navy??

    I have bought Lands End towels for years in the deep sea navy color and always found the Supima Premium cotton towels to be excellent and the color of Deep Sea Navy to be a beautiful rich navy. Unfortunately Lands End no longer offers towel sets or the bath sheet in deep sea navy -- why not? It has been a staple color for years in multiple items and none of the other blue colors you offer are navy nor as nice and rich a navy blue - very disappointed as just bought new bath mats in the deep sea navy to go with towels and now I can't add to either the towels or mats as the color is no longer offered. I would not have bought what I thought was a staple color choice that you have had for years in many items if I knew you were going to discontinue the color (which is really surprising and none of the blues you now offer are navy.).
    Did you find this review helpful?
    1 out of 5 stars
    19 April, 2026
    originally posted on Lands' End
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    Wouldn’t buy again

    Bought 2 sets of these towels a week ago. They’re already fraying on the ends along the stitching. Not overly impressed due to the price.
    Did you find this review helpful?
    4 out of 5 stars
    14 April, 2026
    originally posted on Lands' End
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    Thin but soft and longer than expected

    They are thinner than my prior supima premium purchases. I was regretting spending the $ on embroidery but when I discovered how soft they are and that they are several inches longer than the prior ones I decided I could live with it.
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on Lands' End
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    (no review title)

    These towels are luxurious, soft and absorbent. Love them!!
    Did you find this review helpful?
    1 out of 5 stars
    5 April, 2026
    originally posted on Lands' End
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    Towels shed and don’t dry

    I purchased this towel set in navy blue about 2 weeks ago and they have not stopped shedding!! I’ve washed them twice, but so far it hasn’t helped. The towels are very soft, but they’re hard to dry with and take a long time to dry after using. Needless to say don’t recommend purchasing this towel set.
    Did you find this review helpful?
    1 out of 5 stars
    5 April, 2026
    originally posted on Lands' End
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    Not the towel Lands End was known for

    This is not the Supima Cotton towel I have purchased for years. I am so disappointed in Lands End. This one is thin and not at all soft and fluffy. And the darker towel bled onto the lighter towel. Not too long ago I read a towel comparison and Lands End won. Why would you change a winning towel? Had I not already washed them I would have ret.
    Did you find this review helpful?
    1 out of 5 stars
    4 April, 2026
    originally posted on Lands' End
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    Poor Quality

    I used to love Land End’s towels and have bought them for years. These don’t live up to my previous purchases. They are light weight and flimsy. I was hoping washing them would help, but no such luck.
    Did you find this review helpful?
    3 out of 5 stars
    3 April, 2026
    originally posted on Lands' End
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    Wash bath towels in cold and delicate?

    These towels are very soft and fluffy enough. However, due to all of the complaints about shedding, I checked the tag which said to WASH them in COLD and DELICATE! What? That is not good hygiene! And on top of that, DRY on DELICATE. The directions sound like what I would use for a dressy shirt. I did wash them the first time like that and I did not have any fluff come off in the washer or when used after showering. There was a fair amount in the lint vent which I empty after each wash, but that is pretty normal with new cotton fabric items washed the first time. Since then, I have washed them in warm and delicate and they seem okay so far. When I dry them on delicate, it does take a long time to dry. I don’t think I have the patience to continue babying these towels so I hope they last. If I had known the washing directions, which were NOT SITE WHEN I ORDERED them, I would not have bought them.
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Lands' End
    Image

    Very soft and absorbent

    Much softer and absorbent than Fieldcrest towels purchased recently. Check weight when choosing towels. The higher, the better.
    Did you find this review helpful?

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