Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 4 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
These towels are praised for their softness, absorbency, and luxurious feel, making them a popular choice among guests. Many appreciate the generous size and vibrant colors, which enhance bathroom aesthetics. However, some guests have noted issues with shedding and drying time, suggesting that proper care is essential for maintaining their quality. Overall, these towels offer a delightful experience for everyday use and special occasions alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
2622 star ratings
4.4 out of 5 stars with 2622 reviews
50% would recommend
2 recommendations
2 out of 5 stars
12 May, 2026
originally posted on Lands' End
(no review title)
I had bought some land end towels years ago so thought I bought the same ones, but apparently, I didn't. They don't feel like they absorb and they pile something awful. I have washed 3 times now and not happy with the results, especially for the price I paid
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5 out of 5 stars
5 May, 2026
originally posted on Lands' End
Love these towels!
These are very soft and feel lovely on the skin. They're quite absorbent as well. They're very well made, but may not last 7 years like our last heavier Land's End towels. However, I'll give up a year or two for the lovely softness and absorbency.
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3 out of 5 stars
27 April, 2026
originally posted on Lands' End
Disappointing
I splurged and bought these towels because I saw them being highly recommended as "buy for life" towels. I've had them for maybe 6 months and they are falling apart. I follow the care instructions to a tee. I treat them so gently, but the looping is coming undone and I'm left having to trim the towels. Not something I expected for such expensive towels. They get 3 stars because they really are so soft.
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1 out of 5 stars
7 April, 2026
originally posted on Lands' End
Quality has gone away!
I recently purchased several full sets of towels with extra items to match. In 3 of 4 sets, the colors don't match across all the items. One set has turned from mint green to yellow in a few months. This last set I ordered was to replace the faded set and it too doesn't match colors--even when I chose Ivory to minimize the whole color situation. I have several sets that were good for 20 years (adult-use only), but the current product is such poor quality that I won't buy again.
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3 out of 5 stars
5 April, 2026
originally posted on Lands' End
Pretty, but.....
The deep blue color is pretty and they are very thick towels, also a bit bigger than expected. But the amount of blue lint that has come off of these is crazy! Washed twice so far, I hope it stops shedding or they are impossible to use.
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1 out of 5 stars
5 April, 2026
originally posted on Lands' End
Not the towel Lands End was known for
This is not the Supima Cotton towel I have purchased for years. I am so disappointed in Lands End. This one is thin and not at all soft and fluffy. And the darker towel bled onto the lighter towel. Not too long ago I read a towel comparison and Lands End won. Why would you change a winning towel? Had I not already washed them I would have ret.
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5 out of 5 stars
30 March, 2026
originally posted on Lands' End
Super soft!
After using these super soft towels, I had to order 2 more sets. The difference in softness between them and ones I had been using for 2 years was so great that I had to replace the older towels.
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5 out of 5 stars
29 March, 2026
originally posted on Lands' End
Big and absorbent
Thick, soft, absorbent & generous size. First wash yielded some lint but less than other towels I've tried. Very happy with the purchase.
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5 out of 5 stars
17 March, 2026
originally posted on Lands' End
Lovely towels
Bought these towels while we were renovating our bathroom to use when it was finished. They look beautiful and they are wonderful to use!
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5 out of 5 stars
6 March, 2026
originally posted on Lands' End
THESE ARE THE BEST TOWELS I HAVE OWNED!
I have bought these towels for years, and I am especially fond of the massively large bath sheets. However, the current colors are not the colors that I want. The beautiful blue towels that I bought about two years ago are no longer available. There are a navy blue towel and a washed-out light blue towel available for sale, but neither matches what I have. I miss the deep blue towels they used to sell. If you are going to sell premium towels at premium prices, don't discontinue popular colors.
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5 out of 5 stars
3 March, 2026
originally posted on Lands' End
Great Quality
We love these towels because they remain soft after laundering, they're a great size and they don't fall apart or shed after each wash. Great quality. This is the second time we have purchased them and we will continue to come back for more.
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1 out of 5 stars
2 March, 2026
originally posted on Lands' End
Won't Stop Shedding
So disappointed. Love the look and feel of these towels....but, I've washed them 7 times and I am still picking lint from my skin after showering. I've always loved Lands End clothing, shoes, etc, but these are a huge disappointment.
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1 out of 5 stars
17 February, 2026
originally posted on Lands' End
Mismatch color betwn DARK SAND towels and Bath Mat
The towels seem thin and cheap...not very absorbent. But the real prolem was the mismatch in color DARK SAND between the Dark Sand Towels and the Dark Sand Bath Mat...Not Even Close in Color! It all has to go back. They need a retail store that can at least provide a color comparison display. I called both Kohls and Macys asking to see samples of the colors, but each said it was not available. Glad I purchased from on online vendor who has free returns.
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1 out of 5 stars
16 February, 2026
originally posted on Lands' End
Color
The bourbon color bleed, washed several times and did a vinegar soak to set color. Also took a very long time to dry after using.
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5 out of 5 stars
16 February, 2026
originally posted on Lands' End
Love!
Love these towels. They are the perfect balance of absorbent and soft.
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5 out of 5 stars
14 February, 2026
originally posted on Lands' End
Great towels.
These towels are large, sturdy, and very absorbent. I’m very pleased with them.
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5 out of 5 stars
8 February, 2026
originally posted on Lands' End
Very nice
I ordered these towels a month ago in the navy-ish blue color, and they washed up so nice. They actually are very large, soft, and luxurious.
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1 out of 5 stars
7 February, 2026
originally posted on Lands' End
Not good at all
These towels are really disappointing. They are not plush. They are not absorbent. Your product information is misleading. They are still in the box, I might give them to a homeless shelter.
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5 out of 5 stars
7 February, 2026
originally posted on Lands' End
Enjoying the color
The towels are soft and lush.....good quality. I have seen several dark navy towels and none had the liveliness/brightness that these towels have. I'm enjoying seeing them in my bathroom.
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5 out of 5 stars
28 January, 2026
originally posted on Lands' End
Great Quality Bath Towel
This is the joyfull addition to my collection of Supima Cotton Bath Towel LANDS' END, the same great quality, the color Bourbon is more vibrant and deep than in picture.