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Purelywhite Deluxe | Whitening Powder - 2 of 4Purelywhite Deluxe | Whitening Powder - 3 of 4Purelywhite Deluxe | Whitening Powder - 4 of 4
Purelywhite Deluxe | Whitening Powder - 1 of 4

Purelywhite Deluxe | Whitening Powder

$19.99 reg $29.99
Sale save $10.00 (33% off)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Brighter Teeth In 20 Seconds
  • Pairs Great With Our Activated Charcoal Toothpaste
  • Gently Whitens
  • Perfect For Crooked/Crowded Teeth

Description

Welcome to the future of brushing your teeth. It's simple, dip your toothpaste into our accelerated whitening powder and watch your smile transform with your first brush.
Suggested Age: 18 Years and Up
Product Warning: Adult Use Only
Product Form: Powder
Includes: Whitening Gel
Product Name: Purelywhite Deluxe | Whitening Powder
Material: Plastic
Battery: No Battery Used
TCIN: 91793311
UPC: 656382328968
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2 inches length x 3 inches width x 2 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: PurelyWHITE DELUXE

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi is the non toxic and safe for your health thanks

submitted by B - 2 years ago
  • A: I read 3 answer was is it toxic You said No. It is not toxic THEN I went down to the 3rd question: She asked about ingredients And your answer was something to the effect of it. Worked sort of like baking soda, but it is bleach peroxide. Are you not aware that bleach peroxide is extremely toxic?

    submitted byMW - 2 years ago
  • A: Oh my gosh, they’re not telling the truth the third answer or the third question that they ask says something something to the effect of. It’s like baking soda, but the main degree is “bleach peroxide“ OK so she told you it was safe and nontoxic. Bleach peroxide is most definitely toxic! So what’s the deal here? I can’t see where I can ask. A question.

    submitted byMW - 2 years ago
  • A: Hey! Correct non toxic and safe for your teeth & enamel! There is no peroxide in this product either.

    submitted byPurelyWHITE DELUXE - 2 years ago
    Brand expert

Q: Can you show the ingredients??

submitted by H - 2 months ago
  • A: The ingredients and their specific functions include: Hydrated Silica & Calcium Carbonate, PAP (Phthalimidoperoxycaproic acid, Niacinamide (Vitamin B3), Xylitol, Coconut Oil, Papain

    submitted byLisa F - 11 days ago

Q: Can you use it on Dentures?

submitted by Frederick - 1 year ago
  • A: Peroxide is a whitening agent and I can't see why not?

    submitted byRaj - 21 days ago

Q: What are all the ingredients in this product?

submitted by Bubs - 16 days ago

Additional product information and recommendations

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Guests are saying

The product has garnered mixed feedback from guests, with some experiencing noticeable whitening effects and others seeing little to no change. Many appreciate its gentle formula that does not cause sensitivity, while others express frustration over lack of results and issues with the company's policies. Guests highlight the pleasant taste and ease of use, making it a potential choice for those seeking a gradual whitening solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.3 out of 5 stars with 57 reviews
    effectiveness: 3.05 out of 5
    quality: 3.25 out of 5
    value: 3.2 out of 5
    55% would recommend
    20 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase

    (no review title)

    Worked nicely
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 June, 2026Verified purchase

    (no review title)

    I ordered the Purely White Deluxe and received the Purely White. I called and talked to a representative and told her that I received the wrong item. She ordered the item and again the wrong item was sent. I called again and the item was reordered again and again I was sent the wrong item. I returned the items to the store and got a refund.
    Happy Customer
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 June, 2026Verified purchase

    (no review title)

    Received yesterday. Currently one star due to the horrible unuser friendly packaging. It is impossible to dip a toothbrush loaded with toothpaste into a jar of fine powder. I'll give it a week to see if it works as advertised.
    Did you find this review helpful?
    1 out of 5 stars
    3 June, 2026Verified purchase

    (no review title)

    Doesn’t work so far
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2026Verified purchase

    (no review title)

    It was just what I expected. Perfect!
    Mary
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2026Verified purchase

    (no review title)

    I started using it right away could definitely tell my teeth looked whiter.
    Gloria
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    (no review title)

    Arrived in a timely manner. The packaging is nice as is the little blue container. The flip side of this coin is that I am not seeing any whitening in my teeth. The other issue is getting the product on my toothbrush. The opening is too small so the powder is making a bit of a mess. I will continue trying because the idea of a powder on my toothbrush sounded easier to me than the whitening trays.
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026

    you might as well brush with flour. don't waste your time

    don't buy this product it does nothing.
    pamela
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    Not sure about the product

    See no difference in whitening. Used it about 6 times
    Sharon
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    24 March, 2026Verified purchase

    (no review title)

    Have used this daily for 7 days and do not see any changes. Tik Toks and reviews rave about this, me, not so much
    Deana
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    Hoping for best resuts

    Seems to be working
    John
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 December, 2025

    Brighter teeth over time

    My teeth are sensitive and this product does not make my teeth hurt like some other whiteners. I read reviews before buying that it is a gentle whitener and it takes time. I’m on my second bottle and I am seeing a difference on my overall teeth being lighter and whiter & also stains are quite a bit lighter, so I am being patient to see more improvement and happy with results so far. Am planning to buy again and yes I recommend. I’m old and my teeth were starting to look dull and a little yellow hue with a few darker stains when I began.
    Shel18
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2025Verified purchase

    (no review title)

    All the hype and it doesn’t do anything
    CF
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?
    4 out of 5 stars
    26 September, 2025Verified purchase

    So far, so good.

    A friend recommended this product and I like it so far. I can tell my teeth are whiter and have not had any sensitivity. I haven’t been using it that long, but hope it will be even more effective with time. The taste/smell is great!
    HelloWorld
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2025Verified purchase

    Fantastic whitener

    I love this product it works the first use and I don’t think I will ever use another whitening product again. One bottle lasts about 4 months ish so you literally can’t beat the price and its effectiveness!
    Taylorrenee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2025Verified purchase

    Sparkling teeth

    Love this product and it really works
    Kerry
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2025Verified purchase

    Works well

    This powder works very well. A bit messy but have learned to work with it. I simply use a smaller head toothbrush. You dip your tooth brush in, scrub away as with regular tooth paste. Has no noticable taste to it. I used with the lightning kit with the light. Heavy coffee drinker for years and now no evidence of that. All with no pain as with some whiting produces.
    Melting body creme
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2025Verified purchase

    Highly recommend!

    Doing awesome work just after about 5 days! So easy to use and tastes great. My teeth feel cleaner than ever
    Dbsteffen
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 April, 2025Verified purchase

    Good whitening option

    This is easy to use and tastes surprisingly good. It doesn’t make my teeth hurt like some whitening strips do.
    Ali
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2025Verified purchase

    Works over time

    The product works, it’s a slow process. Don’t expect to see results in a week. Took about a month and no your teeth will not be pearly white but it will take away the yellowish color and you will notice. Just purchased 2nd bottle, will see if they continue to lighten or stay the same. The bottle lasted me right at a month. You don’t need much if you brush normally and use this afterwards.
    Peach
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    7 guests found this review helpful. Did you?

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