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Purelywhite Deluxe | Whitening Powder - 2 of 4Purelywhite Deluxe | Whitening Powder - 3 of 4Purelywhite Deluxe | Whitening Powder - 4 of 4
Purelywhite Deluxe | Whitening Powder - 1 of 4

Purelywhite Deluxe | Whitening Powder

$19.99 reg $29.99
Sale save $10.00 (33% off)

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • Brighter Teeth In 20 Seconds
  • Pairs Great With Our Activated Charcoal Toothpaste
  • Gently Whitens
  • Perfect For Crooked/Crowded Teeth

Description

Welcome to the future of brushing your teeth. It's simple, dip your toothpaste into our accelerated whitening powder and watch your smile transform with your first brush.
Suggested Age: 18 Years and Up
Product Warning: Adult Use Only
Product Form: Powder
Includes: Whitening Gel
Product Name: Purelywhite Deluxe | Whitening Powder
Material: Plastic
Battery: No Battery Used
TCIN: 91793311
UPC: 656382328968
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2 inches length x 3 inches width x 2 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: PurelyWHITE DELUXE

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi is the non toxic and safe for your health thanks

submitted by B - 1 year ago

  • A: Oh my gosh, they’re not telling the truth the third answer or the third question that they ask says something something to the effect of. It’s like baking soda, but the main degree is “bleach peroxide“ OK so she told you it was safe and nontoxic. Bleach peroxide is most definitely toxic! So what’s the deal here? I can’t see where I can ask. A question.

    submitted byMW - 1 year ago

  • A: I read 3 answer was is it toxic You said No. It is not toxic THEN I went down to the 3rd question: She asked about ingredients And your answer was something to the effect of it. Worked sort of like baking soda, but it is bleach peroxide. Are you not aware that bleach peroxide is extremely toxic?

    submitted byMW - 1 year ago

  • A: Hey! Correct non toxic and safe for your teeth & enamel! There is no peroxide in this product either.

    submitted byPurelyWHITE DELUXE - 1 year ago
    Brand expert

Q: Can you use it on Dentures?

submitted by Frederick - 10 months ago
See all questions (2)

Additional product information and recommendations

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Hismile V34 Teeth Whitening Strips - 14pk

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was $34.99 New lower price
$5 Target GiftCard with 4 select personal care items
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3 out of 5 stars with 8 ratings

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Guests also viewed

3.4 out of 5 stars with 67 reviews
effectiveness: 3.29 out of 5
quality: 3.43 out of 5
value: 3.43 out of 5
64% would recommend
14 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2026Verified purchase

Not sure about the product

See no difference in whitening. Used it about 6 times
Sharon
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
3 April, 2026
originally posted on PurelyWHITE DELUXE
Image

Terrible waste of money

This product is not only a scam but it is unsafe. And the guarantee has enough exceptions that they have probably never issued a review. Be careful if you order, they double the quantity and double your charges. And be ready to be slammed by companies they sell or share your info with. It would be nice if this product was safe and worked, but it’s not and it doesn’t.
Terri
Did you find this review helpful?
2 out of 5 stars
24 March, 2026Verified purchase

(no review title)

Have used this daily for 7 days and do not see any changes. Tik Toks and reviews rave about this, me, not so much
Deana
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
19 March, 2026
originally posted on PurelyWHITE DELUXE
Image

Wonder product

Absolutely a great product. I was very surprised at how white my teeth were after my first use.
PHarris
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase

Hoping for best resuts

Seems to be working
John
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
4 out of 5 stars
5 January, 2026
originally posted on PurelyWHITE DELUXE
Image

Pure White Deluxe Powder form

I'm 65. The enamel has worn off most of my teeth, leaving them unable to be whitened via traditional methods. The powder is very light, making it no so handy to use, out of the jar. My positive is my teeth, never felt so great! Like someone polished them, with no unpleasant residue. My gums feel great. So far, besides the cost, I'm really liking this product.I'm going to take before & afters to show if my teeth show bright & will share soon.
MaureenC
1 guest found this review helpful. Did you?
1 out of 5 stars
25 December, 2025
originally posted on PurelyWHITE DELUXE
Image

A complete waste of money and absolutely no results

This company is not reputable. They are now stating that because I bought the product on their site, but it was on sale, there is no guarantee even though they state specifically that they guarantee their product. It has done absolutely nothing for my teeth. They are not any wider than they were when I started several weeks ago.
JulieV
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025

Brighter teeth over time

My teeth are sensitive and this product does not make my teeth hurt like some other whiteners. I read reviews before buying that it is a gentle whitener and it takes time. I’m on my second bottle and I am seeing a difference on my overall teeth being lighter and whiter & also stains are quite a bit lighter, so I am being patient to see more improvement and happy with results so far. Am planning to buy again and yes I recommend. I’m old and my teeth were starting to look dull and a little yellow hue with a few darker stains when I began.
Shel18
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
25 November, 2025
originally posted on PurelyWHITE DELUXE
Image

Looking good 😊😁

Like the white 🤍 look that is given!! And the price is right at retailers!!
Jan
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase

(no review title)

All the hype and it doesn’t do anything
CF
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
7 November, 2025
originally posted on PurelyWHITE DELUXE
Image

Be careful if you have sensitive teeth

Terrible! This product made my teeth very sensitive and since it is a final sale it going in the trash. Buyer beware
CarolPundefined
Did you find this review helpful?
4 out of 5 stars
26 September, 2025Verified purchase

So far, so good.

A friend recommended this product and I like it so far. I can tell my teeth are whiter and have not had any sensitivity. I haven’t been using it that long, but hope it will be even more effective with time. The taste/smell is great!
HelloWorld
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase

Fantastic whitener

I love this product it works the first use and I don’t think I will ever use another whitening product again. One bottle lasts about 4 months ish so you literally can’t beat the price and its effectiveness!
Taylorrenee
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
3 August, 2025
originally posted on PurelyWHITE DELUXE
Image

simply white

I have used for over a week now and have seen absolutely no difference in my whiteness on my teeth. Also gave a bottle to my daugher, whi is 36 and she has said the same thing. No difference in the apperance of her teeth. Use crest white stipes and see a difference in one application. This is not worth the investment
EllieL
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase

Sparkling teeth

Love this product and it really works
Kerry
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
1 July, 2025Verified purchase

Works well

This powder works very well. A bit messy but have learned to work with it. I simply use a smaller head toothbrush. You dip your tooth brush in, scrub away as with regular tooth paste. Has no noticable taste to it. I used with the lightning kit with the light. Heavy coffee drinker for years and now no evidence of that. All with no pain as with some whiting produces.
Melting body creme
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2025Verified purchase

Highly recommend!

Doing awesome work just after about 5 days! So easy to use and tastes great. My teeth feel cleaner than ever
Dbsteffen
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2025Verified purchase

Good whitening option

This is easy to use and tastes surprisingly good. It doesn’t make my teeth hurt like some whitening strips do.
Ali
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2025Verified purchase

Works over time

The product works, it’s a slow process. Don’t expect to see results in a week. Took about a month and no your teeth will not be pearly white but it will take away the yellowish color and you will notice. Just purchased 2nd bottle, will see if they continue to lighten or stay the same. The bottle lasted me right at a month. You don’t need much if you brush normally and use this afterwards.
Peach
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2025Verified purchase

Ineffective

Don’t waste your money ! This powder did absolutely nothing . I used the whole container and saw no results. I guess I’m glad I got it on sale .
Snowball5
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

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