Floats in water making it the perfect cooler for the lake, pool, or boat
Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs. Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 92084351
UPC: 840008267582
Item Number (DPCI): 337-01-2477
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
coolers all
Item Type
Personal
Small
Medium
Large
Giant
Volume
0 - 16 quarts
17 - 35 quarts
36 - 59 quarts
60 - 99 quarts
100 quarts and above
All sizes in inches unless otherwise noted.
Shipping details
Estimated ship dimensions: 16.7 inches length x 15.3 inches width x 12.9 inches height
Estimated ship weight: 6.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Very study and nice looking. I highly recommend the 20 can cooler. It's the perfect size for travel, picnicking or an afternoon at the lake or in the river. I absolutely love these products!
Troy M.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
RTIC is the best pick
My drinks stay ice cold and I love the patriotic colors
Rodney W.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
Great for golf carts
I bought this specifically for going out golfing. It kept ice all day in 80 degree weather and with being opened multiple times. The front zipper is only really big enough to slide a bottle opener in.
Adam D.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
Ice bag already been using
Ice bag already been using it. It does extremely well so far so good
Ryan P.
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4 out of 5 stars
13 May, 2026
originally posted on RTIC Outdoors
Haven’t used yet. Love color.
Haven’t used yet. Love color. Zipper is rough to open but I guess that’s what makes it waterproof
Jodi H.
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4 out of 5 stars
13 May, 2026
originally posted on RTIC Outdoors
Okay
Retains ice > 24 hrs. Zipper is very difficult to open. Requires 2 hands. I purchased for trips in car. Can't open while driving because of Zipper. O/W worked well
David R.
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5 out of 5 stars
12 May, 2026
originally posted on RTIC Outdoors
Very nice
This looks like a good cooler. Large but light weight
Dennis T.
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5 out of 5 stars
11 May, 2026
originally posted on RTIC Outdoors
Mom's Day 2026
My wife absolutely loved it!!! Personalized with two personalized cups, as well. . LLL
jeff b.
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4 out of 5 stars
11 May, 2026
originally posted on RTIC Outdoors
Have only owned a month
Have only owned a month and used twice, but when pre-chilled, it holds ice and cold temp well for its size. Definitely needs a bigger front pocket for napkins or snacks, and it could use some loops or clips on the front or side webbing to help tie down on a boat or hitch basket, etc. Curious whether the bottom is rugged enough as it recommends to put a towel under it for hot surfaces? Will use it mostly for car/travel use, but bottom material could be more rugged. Have owned a Engel in the past, it held ice soo good, but it was a pain to load into the narrow top opening. The zipper failed after 3 years, and I wanted a bigger opening flip top. Have owned RTIC tote bags for years, have held up well, hoping this will too. Did enjoy the purchase special to get 2 free insulated drink containers at time of purchase.
Randy C.
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1 out of 5 stars
10 May, 2026
originally posted on RTIC Outdoors
Great ice chest!
This is my 3rd ice chest from artic! I love that this one does not sweat and the shape makes it easy to store on my boat! I have this patriotic bag in 2 different sizes!!
Carey B.
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1 out of 5 stars
9 May, 2026
originally posted on RTIC Outdoors
Zipper broke 3rd use, yes it’s greased
Zipper broke 3rd use, we have owned RTIC for over 10 years, we heavily grease the zipper the first few times to make sure we don’t break it. Well the cooler is 1 month old and broke this morning on our 3rd time using it. Zipper is way too tight and their quality has gone downhill. This is my 3rd soft 50 can cooler
Matthew B.
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5 out of 5 stars
9 May, 2026
originally posted on RTIC Outdoors
Excellent product
Great great quality great deal should work great summer
Mike E.
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1 out of 5 stars
9 May, 2026
originally posted on RTIC Outdoors
Disappointed
Purchased cooler for trip to Baja, pretreated cooler with ice for two days and refrigerated beverages for several days. Upon pouring out remaining ice and water on trip day and noticed water penetration through liner into insulation, during trip I had to purchase ice every day due to melting. Had to put ice into ziplock bags to keep water from penetrating liner. Not what I expected after reading advertisement.
Darren S.
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5 out of 5 stars
7 May, 2026
originally posted on RTIC Outdoors
Fun Cooler
The soft cooler is rugged and keeps items cold longer than expected. The colors are great and gets attention from our friends.
Rob W.
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3 out of 5 stars
7 May, 2026
originally posted on RTIC Outdoors
20 can cooler
Cooler does not hold ice near as well as i anticipated, even with pre-cooling it and it being in a cool environment it will not hold ice for a whole day.
Bradley B.
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4 out of 5 stars
6 May, 2026
originally posted on RTIC Outdoors
Good so far!
So far so good. Ditched the old Y@ti soft cooler after the zipper broke like all of them do. Then my father-in-law's also did the same thing. So I bought two of these. Had one stuck zip a week ago and just sort of firmly pushed through it and it lined back up again no issues. Keeps the beers cold
Jeff F.
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5 out of 5 stars
6 May, 2026
originally posted on RTIC Outdoors
Solid Cooler
well built and easy to use. sold and actually leak proof if you finish closing the zipper.
Christian H.
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5 out of 5 stars
3 May, 2026
originally posted on RTIC Outdoors
Make a good lunch kit
Make a good lunch kit for work keeps my ice pack cold and still frozen after my 12 hour shift
Joseph M.
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5 out of 5 stars
2 May, 2026
originally posted on RTIC Outdoors
Great for those who pack meat/ frozen goods for overseas work
So my use for this cooler, is going to be very different than most. I work overseas and meat quality can be questionable. So I deep freeze the meats and pack them in my Ultra Soft Cooler (which is very light weight, considering its wall thickness) and so far its survived a 48 hour flight delay, sitting on a plane for most of it, while in Miami. The end result was all of my meat survived. That was my 30 can. So I just got a 50 can (both fit in a two large suitcases with a tad more room for other stuff). Let the BBQs be fully stocked!
Alexander F.
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5 out of 5 stars
2 May, 2026
originally posted on RTIC Outdoors
The size of this cooler
The size of this cooler is amazing. The material of this cooler is amazing. Shipping was very fast. It’s perfect for weekend trips.