$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Featured in Oprah Winfrey's My Favorite Things list in 2023!
- A perfectly hydrating, lightweight and non-greasy lotion for everyday moisture after a bath or to refresh throughout the day
- Natural, light lavender chamomile scent creates a calming environment
- With shea butter, jojoba oil, oat, and calendula to hydrate dry melanated skin
- No Sketchy Stuff! No parabens, PEGs, petrolatum, phthalates, synthetic fragrance
- PH-balanced
- Dermatologist approved
- Packaging contains recycled content- packaging made with at least 30% post consumer recycled plastic
Description
Featured in Oprah Winfrey's My Favorite Things list in 2023!
Packaging contains recycled content made with at least 30% post consumer recycled plastic.
The PROUDLY Hydrating Baby Lotion in Lavender Chamomile is a go-to moisturizer for melanated babies. Replenishing jojoba oil moisturizes while hydrating shea butter deeply nourishes thirsty skin. It's lightweight and non-greasy for everyday application. The lavender chamomile scent is natural and gentle at less than 1% concentration to calm your littlest love (and you!) before bedtime or naptime.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Packaging contains recycled content made with at least 30% post consumer recycled plastic.
The PROUDLY Hydrating Baby Lotion in Lavender Chamomile is a go-to moisturizer for melanated babies. Replenishing jojoba oil moisturizes while hydrating shea butter deeply nourishes thirsty skin. It's lightweight and non-greasy for everyday application. The lavender chamomile scent is natural and gentle at less than 1% concentration to calm your littlest love (and you!) before bedtime or naptime.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Scent: Lavender, Chamomile
Suggested Age: Newborn and Up
Health Facts: Paraben-Free, Phthalate-Free, Non-Toxic, Sulfate-Free, Hypoallergenic
Product Warning: Use with adult supervision
Product Form: Lotion
Sustainability Claims: Post-Consumer Recycled Material
Beauty Purpose: Moisturizing, Soothing
Recommended Skin Type: Combination, Dry, Sensitive, Normal
Net weight: 9 fl oz (US)
Features: Dermatologist Tested, Fast-Absorbing, Soothing, Nongreasy, Non-Drying
TCIN: 86042446
UPC: 850034546193
Item Number (DPCI): 007-08-2140
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, isopropyl myristate, isopropyl palmitate, glycerin, cetearyl olivate, glyceryl stearate, cetearyl alcohol, dimethicone, sorbitan olivate, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, calendula officinalis flower extract, avena sativa (oat) bran extract, aloe barbadensis leaf juice, helianthus annuus (sunflower) seed oil, lavandula hybrida (lavender) oil, anthemis nobilis (chamomile) flower oil, salvia sclarea (clary) oil, tocopherol, leuconostoc/radish root ferment filtrate, butylene glycol, xanthan gum, citric acid, sodium benzoate, ethylhexylglycerin, phenoxyethanol' '
Allergens & Warnings:
Caring Caution: External use only. Avoid direct eye contact.Shipping details
Estimated ship dimensions: 3.07 inches length x 1.85 inches width x 8.46 inches height
Estimated ship weight: 0.625 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this for the face as well?
submitted by Dria - 7 months ago
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Guests are saying
The Proudly Hydrating Baby Lotion is a favorite among guests for its gentle, effective moisturizing properties and delightful lavender and chamomile scent. Many appreciate its lightweight, non-greasy formula that absorbs quickly, making it suitable for both babies and adults. Guests have noted its effectiveness in soothing sensitive skin and eczema, while the pleasant fragrance adds a calming touch to bedtime routines. Overall, it is a versatile lotion that leaves skin feeling soft and hydrated without any heavy residue.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 123 reviews
quality: 4.5 out of 5
value: 4.5 out of 5
83% would recommend
31 recommendations
The best lotion for eczema!!
5 out of 5 stars
Jujean - 4 months ago
originally posted on Proudly.com
This is the best lotion for eczema skin, my daughter’s skin has never looked better and it’s all due to this lotion. I have tried so many different lotions and this one is the best. Bring it back please!!!!
Heaven in a bottle
5 out of 5 stars
Thumbs up graphic, would recommend
Flossmoor Mama - 10 months ago, Verified purchaser
Loooove the light scent (no synthetic fragrance here!) and how moisturized it leaves my face. I know it's for babies, and sure, I use this on them, too. But I love it over my vitamin c serum. It leaves my skin hydrated and gives it a glow without feeling oily or too heavy.
Super product!
5 out of 5 stars
MaryBoston - 1 year ago
originally posted on Proudly.com
Great to use before the hydrating oil. Has really improved my infant's skin. I like the smell.
Might be my new favorite!!
5 out of 5 stars
Thumbs up graphic, would recommend
3mochis - 1 year ago, Verified purchaser
I love this lotion for myself. Yes, it’s does smell like lavender and chamomile as it says it does so I do not understand other reviews who say the smell is strong…like what are you expecting buying a scented product?? I can say it definitely is “stronger” than the Aveeno Lavender for babies but nothing crazy. I really do enjoy the smell as it takes away from me having to wear perfumes and such as the smell is great and long lasting, also for moisturizer, it has been long lasting as well. My babies and I have really bad sensitive skin and have not experienced any breakouts. I already purchased another bottle of Proudly.
Great lotion.
5 out of 5 stars
Lili - 1 year ago
originally posted on Proudly.com
This is a great lotion. Not too heavy but does a great job moisturizing. I use it on my 4 month old with sensitive skin and he does well with it. Light natural fragrance. We have restocked already
Love Love Love The Proudly Products
5 out of 5 stars
Valerie - 1 year ago
originally posted on Proudly.com
I purchased Hydrating Baby Lotion because my grandson has sensative skin and breaks out often with other lotions. Proudly Baby Lotion does wonders for his skin. It is gentle and has pleasant scent and does not leave any residue on skin.
Great for children!
5 out of 5 stars
Thumbs up graphic, would recommend
Pinky - 1 year ago, Verified purchaser
Little goes a long way. Doesn’t feel yucky like other lotions. I really like their body butter for my children and tried this one for a lighter option, and I’m very pleased. Thank you
Dries out skin but smells good
1 out of 5 stars
IJ - 1 year ago, Verified purchaser
Doesn’t keep skin moisturized
Better than Aveeno for Eczema
5 out of 5 stars
Thumbs up graphic, would recommend
MTC - 1 year ago, Verified purchaser
This lotion and the matching wash, plus Esembly's balm is the only thing that has kept my baby's eczema under control. His skin is soft, moisturized, and healthy. The scent doesn't seem to bother him at all and I think it smells very nice. It's very hydrating, I just use the balm to lock the moisture in since this seems to really absorb with no sticky or oily top layer.
Great lotion for anyone
5 out of 5 stars
Thumbs up graphic, would recommend
MissM - 1 year ago, Verified purchaser
Love the simple ingredients and easy application. Too many lotions are full of unnecessary oils and additives. The lotion absorbs quickly and is perfect for anyone.
Best lotion for kids
5 out of 5 stars
Sandra - 2 years ago
originally posted on Proudly.com
I use it on my 5 year old, it leaves his skin soft and not greasy. It helps him calm down before bed.
Gentle, Soft Smell
5 out of 5 stars
eom0723 - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I love this lotion! I have been using this lotion on my newborn almost nightly. This lotion is non greasy. It has a beautiful soft lavender scent, not strong or overpowering which is perfect for small babies and young kids alike. When I am done using the lotion on my baby I use the rest for my own hands. It is perfect for a pre bedtime massage to calm and relax baby for the night.
Great lotion
5 out of 5 stars
Melatx - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I have very sensitive skin so I often use baby lotion. This lotion is fantastic, goes on easily and does not have any harsh smells or chemicals. Is not greasy either. Leaves my skin smooth and soft. I recommend to anyone.
Love
5 out of 5 stars
Shai shai - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] Absolutely love this brand and love this lotion. It smells so good and the scent lingers long after applying. It's a lightweight moisturizer that gets the job done. No need to keep reapplying because one application leaves me moisturized all day long.
Moisturizing
5 out of 5 stars
Momo4u - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I haven't heard of the Proudly brand before so I decided to try it out. I got this for my boys and glad I did. The lotion has a thick, creamy consistency and goes on smooth. There's no greasy feel and smells great, you can smell a hint of lavender. It's perfect for babies skin, highly recommend.
Love It!!!
5 out of 5 stars
Kaposh - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I really love love love this lotion. It really is very hydrating. The only thing i didnt like about it is the smell. I dont know what the smell is but i dont like it and my baby dont seem to like it either.
Just buy it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
NuMommy23 - 2 years ago
Love it! The smell is amazing and soothing. It’s not over powering but it definitely long lasting. My baby skin feels and looks like better. Works well with hydrating oil too. Definitely purchasing again and I recommend to all new mommies.
Strong lavender scent
3 out of 5 stars
Jess G - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] What I noticed first about the Proudly Hydrating baby lotion was it's fragrance. It does smell just like lavender, but it is a very strong scent. To the point where my almost 3 year old does not care for me to use it on her. This is a more water based lotion, that is very easy to apply. Doesn't take long to rub in. However by the end of the day my kid's legs and arms feel and appear dry. Also, after one hand washing my hands are back very dry. I mostly use this in the summer months, after swimming at the beach or pool because it's very easy to apply and travels well with no spills or mess.
Smells great
5 out of 5 stars
Ashlie87 - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] This baby lotion by proudly smells wonderful. The lavendar and chamomile scents helped relax my granddaughter before her bedtime and it left her skin feeling so soft. I also like that the lotion is free from parabens, PEGs, petroleum, synthetic fragrance, and phthalates. It also has oats in it that help soothe dry itchy skin.
PROUDLY Hydrating Baby Lotion
5 out of 5 stars
v_li - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] PROUDLY Hydrating Baby Lotion is awesome! I carry it with me whenever I am going out with my baby. It has become an everyday and everywhere lotion for my little one (sometimes I use it too!) it super light weight and doesn’t feel greasy while keeping my baby’s skin moisturized. Highly recommended!