$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
Shipping details
Estimated ship dimensions: 14 inches length x 9.4 inches width x 8.4 inches height
Estimated ship weight: 4.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.8 out of 5 stars with 6108 reviews
quality: 4.46 out of 5
softness: 3.92 out of 5
thickness: 4.32 out of 5
value: 4.09 out of 5
83% would recommend
774 recommendations
For Real
5 out of 5 stars
Thumbs up graphic, would recommend
Goodsam - 3 days ago, Verified purchaser
I don't usually leave reviews however, this item REEL is for REAL. I try to live a chemical, toxic, and endocrine disrupting life. We are ingesting, breathing, and eating so many chemicals it's scary. That is why so many people are sick and our future is dying from the big C----R . I'm always researching chemical free products and when I realized this item was sold at target I grabbed several boxes. People you will definitely not be dissatisfied or disappointed. You can feel the difference. Once you use this product I guarantee that this item will become a staple in your home. Larger family homes with lots of children beware, you will spend a lot of money. You know how kids love to use the entire roll of paper towels and toilet paper to dry their hands and wipe their bottom. Even the roll is pretty. The BOTTOM line is your BOTTOM will thank you, and this item REEL is for REAL.
Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
H - 4 days ago, Verified purchaser
My favorite brand of toilet paper love their paper towels as well. I like the texture it
great alternative to the generic stuff
5 out of 5 stars
Thumbs up graphic, would recommend
MJ - 4 days ago, Verified purchaser
i’m really glad to have switch knowing that it is a much safer option for myself and my family
Changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Changed - 5 days ago, Verified purchaser
Loved this toilet paper until recently repurchasing more and they changed. I still had one more left and compared the two. The old one is so much better. Very disappointed in the new manufacturing of this. Just like any regular toilet paper. Time to find a new brand :(
Thumbs up, bums up!
5 out of 5 stars
Thumbs up graphic, would recommend
Bekki812 - 5 days ago, Verified purchaser
Non toxic, bleach free and incredibly soft!
Insufficient protection for item purchased
2 out of 5 stars
Sizergh1 - 5 days ago, Verified purchaser
I dislike that target shipped my item with NO outer wrapping for all and sundry to see and handle my merchandise. The first time I ordered this the item was inside a box. If target is incapable of protecting my purchase I will find somewhere else to acquire what I purchase! I won’t be recommending Target at all. However, the item is positively excellent!
Use Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
SUE DONIM - 6 days ago, Verified purchaser
Not harsh and it decreases my carbon footprint
Finally Found My Favorite TP
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 6 days ago
I’ve tried a few bamboo toilet papers, but after trying REEL I was sold. As far as toilet paper is concerned, I’ll never again have to make a decision about which brand to buy. I’m a REEL fan!
Love this TP
5 out of 5 stars
Amanda - 6 days ago, Verified purchaser
Love the size of the rolls not too big or too small. They are soft too!
Love my nontoxic toilet paper!
5 out of 5 stars
Thumbs up graphic, would recommend
Nontoxbritt - 6 days ago, Verified purchaser
The only toilet paper I’ll use! I love that it is available at target as a nontoxic friendly option
Please continue to carry, love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Randi - 7 days ago, Verified purchaser
No fuzz left behind, absorbent and soft
A good quality tp!
5 out of 5 stars
Martha B. - 7 days ago
originally posted on Reel
I have used this tp for almost a year and I although it is not very soft it works for me. I like not shopping for tp and having a good supply on hand.
great quality and value especially
5 out of 5 stars
Diane B. - 7 days ago
originally posted on Reel
great quality and value especially when buying a case, best product out there, rolls seem to last longer -- thank you!
Great TP!
5 out of 5 stars
Thumbs up graphic, would recommend
Robin - 7 days ago, Verified purchaser
I love this toilet paper! It is thick and sturdy, so you can use a lot less than the flimsy stuff … but it is still soft. No “left behinds” and no paper dust all over my bathroom.
It's not Charmin.
5 out of 5 stars
Thumbs up graphic, would recommend
LK - 7 days ago, Verified purchaser
It's not soft like charmin, but its safer to use.
Conscientious bottom wiping at its finest!
5 out of 5 stars
Thumbs up graphic, would recommend
Ubercid - 7 days ago, Verified purchaser
We started picking this toilet paper up because were curious, and because we have no small amount of guilt over our family's ever-expanding carbon footprint. Two kids in diapers, pets, elderly parents in the house who insist on buying foam plates, diposable cutlery and prefer drinking their morning coffee from Solo party cups (yeah, don't ask, I don't get it either). We're trying to baby-step the family into the now. Sure, this tp is a little pricier, but it's from a renewable resource, ethically manufactured, it's strong, soft and hasn't been a problem for our 60 year old Simi Valley plumbing (hallelujah). If only all of our other issues were so easy to solve!
Okay TP
3 out of 5 stars
Jaci J. - 7 days ago
originally posted on Reel
This toilet paper send strong, but could be softer and thicker. It fits not leave lint, but I haven’t decided if I like it enough to continue buying it, as it is more expensive.
Love these sustainable products. The
5 out of 5 stars
Gerrilea A. - 8 days ago
originally posted on Reel
Love these sustainable products. The quality of the paper is great. The toilet paper and paper towels are sturdy, comfortable, and durable.
Soft no chemicals biodegradable Love
5 out of 5 stars
Miriam L. - 9 days ago
originally posted on Reel
Soft no chemicals biodegradable Love it wish the rolls were a little bigger though ?
Bamboo flushes away the competition!
5 out of 5 stars
Thumbs up graphic, would recommend
SingerMom - 9 days ago, Verified purchaser
I’d been wondering about this product for awhile, so I decided to take a chance and try it. (Bamboo is a grass and grows fast, unlike trees, so it’s more sustainable.) It’s thicker than regular toilet paper, has a good texture, and isn’t linty like regular paper. The rolls come in a cardboard box, and each roll is individually wrapped in tissue paper. So no plastic packaging and more environmentally friendly all around.