$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14 inches length x 9.4 inches width x 8.4 inches height
Estimated ship weight: 4.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.8 out of 5 stars with 5968 reviews
quality: 4.49 out of 5
softness: 3.91 out of 5
thickness: 4.34 out of 5
value: 4.11 out of 5
83% would recommend
729 recommendations
Soft and absorbant
5 out of 5 stars
Thumbs up graphic, would recommend
jab0405 - today, Verified purchaser
This toilet paper is soft and absorbent. It’s not quite a thick/plush as Quilted Northern, but it is strong and works well. My only wish would be for larger roll size. I like that it’s made from sustainable materials.
Your butt will thank you
5 out of 5 stars
Thumbs up graphic, would recommend
HSTN - 1 day ago, Verified purchaser
Good stuff without all the bad stuff will definitely continue to buy
Best toilet paper ever
5 out of 5 stars
Thumbs up graphic, would recommend
CapeCodMom - 1 day ago, Verified purchaser
Best toilet paper ever. Strong, but not stiff or rough. I won’t by anything else.
No lint!
5 out of 5 stars
Thumbs up graphic, would recommend
Mred - 2 days ago, Verified purchaser
Durable to use with a bidet and no lint without a bidet!
Love this paper
5 out of 5 stars
Cheryl D. - 4 days ago
originally posted on Reel
Great quality, medium weight, lots of paper per roll. Best part is no more plastic.
Reel talk
5 out of 5 stars
Maria M. - 5 days ago
originally posted on Reel
Reel toilet paper is of high quality and environmentally friendlier than other brands. I reely love it!
Great toilet paper!
5 out of 5 stars
Thumbs up graphic, would recommend
Judy - 5 days ago, Verified purchaser
I love this toilet paper and their paper towels as well. They both work great and remove my guilt about wasting paper and killing trees:)
Changed
1 out of 5 stars
Thumbs down graphic, would not recommend
N - 6 days ago, Verified purchaser
I really liked this paper but they have changed it. In my most recent box the paper has a different texture, is softer, falls apart when wet, and the plies separate from each other with regular use. Maybe it is just a fluke and it will change back.
Love my Reel
5 out of 5 stars
Karen M. - 6 days ago
originally posted on Reel
suprisingly soft and durable! so glad I made the switch
Change of formula?
3 out of 5 stars
Thumbs down graphic, would not recommend
Sandy - 7 days ago, Verified purchaser
I have purchase reel toilet paper for the past 5 years and they just recently changed the toilet paper. It feels ALOT thinner and smoother than before. I find myself using more toilet paper than before. The texture before was what separates Reel from the rest friends and family also mentioned liking our toilet paper before. The new formula/texture does not compare. Bad time to switch up when so many new competitors are flooding social media.
Forget the price, just buy it
5 out of 5 stars
Thumbs up graphic, would recommend
Aesthete Nesjah - 8 days ago, Verified purchaser
Hands down great quality toilet paper. Doesn’t leave residue. Soft just enough. No complaints.
texture change
2 out of 5 stars
mogey - 9 days ago, Verified purchaser
did Reel change their TP?? it feels a lot softer now and has a more smooth texture instead of a raised pattern
Reel toilet paper is soft
5 out of 5 stars
Lesley C. - 9 days ago
originally posted on Reel
Reel toilet paper is soft to the touch without being too thick/plush. I like that it is friendly on my sewer system and can be delivered to my door.
Intend to purchase again
5 out of 5 stars
Thumbs up graphic, would recommend
Jillian Cameron - 10 days ago, Verified purchaser
It's not too soft or too rough. Love using something natural "down there"...especially being a female prone to UTI's.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Marissa - 11 days ago, Verified purchaser
I’ve been using this toilet paper for a while now. I decided to switch to this because it doesn’t have any of the toxic chemicals like traditional toilet paper. I’ve been really happy with it so far but i noticed it was different with the last box I ordered. It’s actually softer now! It was fine before but even better now. Can’t recommend this brand enough.
Dissapointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Nai - 12 days ago, Verified purchaser
I been buying this tolite for a long time now and something has changed. The texture is way different it feel like charmin. I’m not sure what the issue is.
A good trade if you're used to charmin/cottonelle
5 out of 5 stars
Thumbs up graphic, would recommend
Ashly - 12 days ago, Verified purchaser
I was told to stop using the super soft fluffy toilet papers, so a bamboo one was recommended. Not only is this better for the enviorment, my septic tank is happy, and it's almost as soft and thick as the Charmin/Cottonelle types. The packaging is also really pleasing. Each roll is individually wrapped, so they look cute in a basket on the back of the toilet for spares in my guest baths.
REEL is the real thing!
5 out of 5 stars
Lameka K. - 14 days ago
originally posted on Reel
Great quality, great service. Im so glad I found yall.
Good brand
5 out of 5 stars
Thumbs up graphic, would recommend
Mina - 15 days ago, Verified purchaser
I really like this brand and the texture of the toilet paper it’s not hard or to soft.
Excellent T. P. !
5 out of 5 stars
Kate S. - 17 days ago
originally posted on Reel
Very absorbent & strong, therefore less is needed & you can save money and better for the environment. A win-win. Very glad I switched!