Sponsored
Reel Paper Premium Bamboo Toilet Paper
$14.99 ($0.42/100 count)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 8.69 inches length x 9.02 inches width x 12.98 inches height
Estimated ship weight: 4.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6330 reviews
quality: 4.46 out of 5
softness: 3.94 out of 5
thickness: 4.33 out of 5
value: 4.11 out of 5
82% would recommend
827 recommendations
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
That's fine and carried on smoothly.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Reel-y Great
This sturdy tp saves trees and our planet and is sustainable since it's bamboo. Yes, it costs more, but we use less and knowing we help the planet and those who live here is a comfort.
5 out of 5 stars
18 November, 2025
originally posted on Reel
I love these rolls
I love these rolls and I really like the idea of the natural ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
Bamboo as soft as Angel Soft
Added bonus that this Earth-friendly toilet paper comes in recyclable paper wrap in a recyclable cardboard box. No plastic. The company thought this mission through, but doesn't charge more per sheet than comparable Charmin packages.
5 out of 5 stars
17 November, 2025
originally posted on Reel
Reely good
This TP has substance, texture and strength, therefore one can use less and the roll lasts longer. Love the bamboo paper made with non toxic ingredients.
5 out of 5 stars
17 November, 2025Verified purchase
(no review title)
Love the quality
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Best butt wiper ever!!!!
This is the best toilet paper I’ve ever used. It does not pill off on you and is strong and soft. Bonus is it’s better for the environment.
5 out of 5 stars
14 November, 2025Verified purchase
Quality
Best TP EVER !!!
5 out of 5 stars
14 November, 2025
originally posted on Reel
Quality toilet paper
Excellent quality and environmentally sustainable!
1 out of 5 stars
13 November, 2025
originally posted on Reel
Used to be great, product changed in 2025
I used to LOVE this toilet paper. Bought it religiously. It was a single, thick enough, soft, textured sheet that left little to nothing behind. In the fall of 2025, the product changed. My most recent boxes have been shockingly different. It is now multiple, ultra thin sheet with a similar texture that falls apart and leaves wads of paper in my lady parts. I can't say that I appreciate picking out wads of toilet paper after going to the bathroom. I also have to use more because it falls apart on me.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
I love this toilet paper. It's the only kind that doesn't give me an allergic reaction. It's soft but very thick, I highly recommend it for sensitive bottoms.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
My favorite toilet paper!
3 out of 5 stars
11 November, 2025
originally posted on Reel
Not as soft
This is my first time trying Reel paper and it's not as soft as I'd like.
5 out of 5 stars
11 November, 2025
originally posted on Reel
My favorite paper products
This is my favorite brand of paper products. It never disappoints nor gets here late. Packages arrive so fast and the products are high quality
5 out of 5 stars
9 November, 2025
originally posted on Reel
I don’t think I’ll go
I don’t think I’ll go back to regular store bought toilet paper. I am very happy with this purchase and this company. I will highly recommend people to your brand.
4 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Product is great, but now smaller
We genuinely love your toilet paper. We ordered two boxes, when they arrived, they were labeled the same but one was significantly smaller in packaging and product. Paying the price we do for now less material being labeled as if its the same is frustrating and concerning.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
Will repurchase
It’s very flexible, doesn’t shed, and has a clean, refined feel — I love it.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025
Love it!
It's stddrong cddddccccfff
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Worth it
I have no complaints. It’s worth the price. I have had no issues with it feeling cheap or rough. Mine does not fall apart as somebody stated in their review. In fact, it’s really soft more soft than regular tissue paper without all the chemicals. The roles don’t really last long. But I still like it
4 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Great if toliet paper display is your thing.
My husband loves this toilet paper- I think the main reason is that it is individual rolled and when you turn it upside down the “r” turns into a “J” and that’s his initial. I also like it but have to constantly remind the kids to not use too much bc sometimes it doesn’t flush well.