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Samsung S90F 48" 4K OLED Smart TV (2025)

Samsung S90F 48" 4K OLED Smart TV (2025) - 2 of 4Samsung S90F 48" 4K OLED Smart TV (2025) - 3 of 4Samsung S90F 48" 4K OLED Smart TV (2025) - 4 of 4
Samsung S90F 48" 4K OLED Smart TV (2025) - 1 of 4
$1437.99 sale price when purchased online
$1499.99 list price
Target Online store #3991

About this item

Highlights

  • NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
  • 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
  • OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
  • AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
  • Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen

Description

Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.

Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro

NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.

4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1

OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.

Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.

AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.

Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.

Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.

Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.

Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.

AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.

Disclaimers

  • •Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
    •Compared to OLED HDR. 42 48 are OLED HDR.
    •4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
  • Whats in the Box
    •S90F 48" 4K OLED Smart TV (2025)
    •Remote
    •Power Cord
    •Manual

    Specifications
    •Display Panel
    •Display Type: OLED
    •Resolution: 4K UHD (3840 x 2160)
    •Refresh Rate: 120Hz (up to 144Hz)
    •Lighting Technology: Self-illuminating pixels
    •Anti-Reflection: Yes
    •Viewing Angle: Ultra Viewing Angle
    •HDR: OLED HDR+ (83"55") OLED HDR (48"42")
    •HDR10+: Yes (Adaptive/Gaming)
    •EyeComfort Mode: Yes


    •Picture Processing
    •Processor: NQ4 AI Gen3 Processor
    •Upscaling: 4K AI Upscaling Pro
    •Contrast Enhancer: Real Depth Enhancer
    •Motion Handling: Motion Xcelerator 144Hz
    •Motion Enhancer: AI Motion Enhancer Pro<
    Dimensions (Overall): 24.4 inches (H) x 42.1 inches (W) x 1.6 inches (D)
    Weight: 23.4 pounds
    Electronics Condition: New
    Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
    Aspect Ratio: 16:9 Aspect Ratio
    Screen Resolution: 4K
    Wireless Technology: Bluetooth
    VESA Mounting Standard: 400x300
    Native screen refresh rate: 120 Hz
    Smart platform: Samsung Smart TV
    Voice assistant built-in: No Voice Assistant Built-In
    Backlight type: OLED (No Backlight)
    Screen Mirroring Technology: Smart View
    High Dynamic Range (HDR): HDR10
    Stand Depth: 8.8 inches
    Stand Width: 0 inches
    Number of HDMI ports: 4
    Product Depth with Stand: 10.4 inches
    Product Height with Stand: 27 inches
    Product Width with Stand: 42.1 inches
    Screen Size: 48 inches
    Battery: 2 AAA Alkaline, Required, Included
    Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
    TCIN: 1003254582
    UPC: 887276946078
    Origin: made in the USA or imported
    Energy Guide Label Required:
    ENERGYGUIDE LABEL REQUIRED
    The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
    We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

    Shipping details

    Estimated ship dimensions: 29 inches length x 6 inches width x 47 inches height
    Estimated ship weight: 36.4 pounds
    We regret that this item cannot be shipped to PO Boxes.
    This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
    item ships from third party seller: WORLD WIDE STEREO

    Return details

    This item can be returned to any Target store or Target.com.
    This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
    See the return policy for complete information.

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    4 out of 5 stars
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    cmw20, Thank you for your review. We’d like the chance to look into the distortion issue you mentioned and provide any helpful settings adjustments or troubleshooting support. We encourage you to reach out to us at 1-800-SAMSUNG so we can assist you further. Or visit the Samsung website and click on the ‘Support’ link for: • LiveChat with an agent • Manuals, Software, and Warranty Info • Creating a Service ticket ~ Samsung Specialist
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    Extremely satisfied

    5 out of 5 stars
    Maemee - 4 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I went out of my way to get this product and this model because I have a friend that has the same thing and it connects to all my devices and I'm very happy thank you
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    Perfect Picture

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    DesertDave - 5 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] This TV has a crystal clear picture and syncs perfectly with the matched soundbar/Subwoofer. The blacks are rich and the color is dynamic. Watching sports on this TV is an awesome experience.
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    The color is vibrant and it's just been a treat.

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    PrivateAffairs97 - 6 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] Streaming films and shows alike for myself or the family that are in and out of my busy home has been a great plus for entertainment. The nieces and nephews love thier shows and we appreciate a good bit of distraction for the gossip.
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    Great screen, for three days.

    2 out of 5 stars
    A2Allen - 9 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I'd be glad to update this review as this situation unfolds. Right out of the box, I loved the software, streaming, and the brightness of the screen. It is clearly a much higher quality TV than the Crystal UHDs I've had in the past. The price reflects that difference too, and it's the most expensive TV I've bought. I'm also a big fan of Samsung products, as all of our mobile devices, TVs, and monitors are Samsung products. However, only 3 days after installing the TV, the left side started flickering in a four-inch vertical strip. I've contacted warranty services and am hoping to get this resolved quickly. We had to wait a week to get an in-home appointment scheduled, as taking it down and out of the house is more than I'd like to do. It is a large TV! We're hoping for the best, communication has been good, and I've been able to submit the needed information easily.
    1 reply from Samsung Specialist team - 9 days ago
    A2Allen, Thank you for sharing your experience, and we truly appreciate your patience as you await your service appointment. If you need any additional help after the service is completed, Samsung Support is here for you. You can always reach us at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also chat with a LiveChat agent by clicking the ‘Support’ link on our website for: • Live Chat • Manuals, Software, & Warranty Info • Creating a Service ticket ~ Samsung Specialist
    Did you find this review helpful?

    One of the best affordable TVs

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    LoveSamsung808 - 11 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I use this for gaming. I wish it could be bigger. Such an amazing TV.
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    Best picture of any tv I have ever bought.

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    Skylar - 16 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I have 7 children and work a ton, but when the weekend starts we can't wait for movie night. The best picture and brightest colors, me and my kids can't get enough of the quality and vivid detail that we have missed on previous television sets. Thank you SAMSUNG.
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    Perfect gaming tv

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    SamsungSteph - 17 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] Perfect for all content. I personally use it now for streaming and gaming. Sound projection isperfect. Sizing ratio again perfect. The big step up is the graphics and display. This tv I noticed definitely improved with its contrast and also love the bright, detailed picture that's incredibly color accurate!! The high refresh rate and cloud gaming support also make it an excellent gaming TV and I personally love the Anti- Reflection Screen. To those who arent aware its a cool glossy screen that helps blacks look deeper in mood lightings. Overall had to review. Samsung your killing it all over, as a loyal samusung user my entire life I have no complaints nor would ever change brands. Thankyou everyone.
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    great movie and sports watching tv

    5 out of 5 stars
    MA133 - 22 days ago
    originally posted on Samsung US
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    Best picture tv for bigger sizes, vivid colors..

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    NorthernMaineSnowOwl - 22 days ago
    originally posted on Samsung US
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    PegoFra - 23 days ago
    originally posted on Samsung US
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    cooltv - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] Using for streaming and live tv. Movie nights are remarkable.
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    This product has a great picture

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    Bjstube - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I use it for movies only live the picture quality.
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    Great sound

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    Farrah - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I absolutely love my tv. Perfect picture. Amazing sound. Easy to use. Love all the apps!
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    Great Device

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    abg343 - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] This was a great purchase. Its a solid device and yhe user interface is simple. I am planning on grabbing another in soon.
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    great display

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    NERO331 - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] I use it to mostly watch YouTube and streaming services. beautiful display.
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    Great picture

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    Familygirl - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] We love streaming videos movies and television shows. Have had for a while now and love it.
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    Love the size and crystal clear picture

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    Trojan - 23 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] The picture is crystal clear and the processor is blazing fast. Love the apps and the bright cinema view.
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    Really nice picture, however....

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    Donn0128 - 25 days ago
    originally posted on Samsung US
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    [This review was collected as part of a promotion.] This TV has a clear bright picture. There are several drawbacks. First is the tiny remote. As seniors with limited eye site the scrol wheel is so hidden it's nearly impossible to accurately use. Second, the onscreen menus are way too confusing. Coming from another well know brand trying to access stuff like YouTube to listen to music, then trying to get back to TV is really difficult. Third, wearing hearing aids I hear a lot of rumbling when the volume is loud enough to hear. Not a fan. But guess I'm stuck with it
    1 reply from Samsung Specialist team - 25 days ago
    Donn0128, We appreciate you sharing your experience with the included remote. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. These guides are also conveniently built into your TV: Settings > Support > Tips and User Guides Learn TV Remote is another feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation. This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice. If your hearing aids are connected via Bluetooth, please keep in mind the following: 1. Bluetooth devices and Wi-Fi Speaker Surround Setup cannot be used at the same time. 2. Compatibility issues may occur depending on the Bluetooth device - for example, some mobile-exclusive headphones may not work properly depending on the environment. 3. Lip-sync (audio delay) errors can occur with certain Bluetooth setups. 4. The TV and Bluetooth device may disconnect if the distance between them is too great or if there are obstacles. If you’d like more assistance, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
    1 guest found this review helpful. Did you?

    Poor picture quality, colors are too rich.

    1 out of 5 stars
    Peanut - 26 days ago
    originally posted on Samsung US
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    The television picture quality is very bad, too dark, the colors are too rich and can't be adjusted, I've changed all the picture settings and haven't found one that made the picture quality better, just total crap!!
    1 reply from Samsung Specialist team - 26 days ago
    Peanut, We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist
    1 guest found this review helpful. Did you?

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