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Seventh Generation EasyDose Liquid Laundry Detergent - Rose - 23.1 fl oz

Seventh Generation EasyDose Liquid Laundry Detergent - Rose - 23.1 fl oz - 2 of 4Seventh Generation EasyDose Liquid Laundry Detergent - Rose - 23.1 fl oz - 3 of 4Seventh Generation EasyDose Liquid Laundry Detergent - Rose - 23.1 fl oz - 4 of 4
Seventh Generation EasyDose Liquid Laundry Detergent - Rose - 23.1 fl oz - 1 of 4
$12.59 sale price when purchased online
$13.99 list price
Target Online store #3991

About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR).
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
  • Refreshing Rose scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent

Description

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a Rose scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Geranium, Rose
Health Facts: Contains Naturally Derived Ingredients, Artificial Fragrance-Free, Animal By-Product-Free, Dye-Free
Product Warning: Eye irritant, seek medical help if product is swallowed, drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children, keep out of eyes
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Bio-Based, Not Tested on Animals, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 84215090
UPC: 732913450923
Item Number (DPCI): 003-02-9449
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover, mannanase enzyme blend (plant-based soil remover), plant derived fragrances : 3-hexenol, citronellol, cymbopogon citratus leaf oil, cymbopogon martini oil, cymbopogon nardus (citronella) oil, ethyl octanoate, eugenol, gamma-undecalactone, geraniol, hexyl acetate, juniperus mexicana (cedar) oil, linalool, longifolene, pelargonium graveolens (geranium) flower oil, phenethyl alcohol, pogostemon cablin (patchouli) oil, rosa damascena (rose) flower extract, vanillin.

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. Avoid contact with eyes. FIRST AID TREATMENT: For product contents see ingredient list. CONTACT WITH EYES: Flush with water for at least 15 minutes and consult a physician. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or physician immediately., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED., Citral, citronellol, eugenol, geraniol and linalool are fragrance allergens.

Shipping details

Estimated ship dimensions: 8.05 inches length x 3.59 inches width x 2.18 inches height
Estimated ship weight: 1.69 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Will this worth of cold water?

submitted by Carl - 1 year ago
  • A: Hi Carl, that is a great question! Our laundry detergents are effective in cold, warm, and hot water washes. We suggest washing in cold water because it saves energy.

    submitted bySeventh Generation - 1 year ago
    Brand expert

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cleans effectively: 3.8 out of 5
quality: 3.6 out of 5
scent: 3.31 out of 5
value: 3.5 out of 5
60% would recommend
15 recommendations

Does not smell like roses

1 out of 5 stars
Thumbs down graphic, would not recommend
Rsch - 1 year ago, Verified purchaser
I like the unscented version of this fairly well so I thought I would try one of the scent options. They all smell terribly like patchouli. That is not a smell I associate with clean. Yuck.
1 reply from Seventh Generation team - 1 year ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear this scent wasn't for you, and we'll be sure to share your feedback with the rest of our team!
scent: 1 out of 5
cleans effectively: 2 out of 5
value: 1 out of 5
quality: 1 out of 5
6 guests found this review helpful. Did you?

Smells funky

1 out of 5 stars
Thumbs down graphic, would not recommend
No Rose smell at all - 1 year ago, Verified purchaser
Did not smell like roses at all
1 reply from Seventh Generation team - 1 year ago
Hi, we're bummed to hear you weren't a fan of the scent of our EasyDose Ultra Concentrated Rose Scent Laundry Detergent! We appreciate your feedback, and we'll make sure to share your comments with our team!
cleans effectively: 2 out of 5
value: 2 out of 5
scent: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Easy and Effective

5 out of 5 stars
jcdequeant - 1 year ago
originally posted on influenster.com
I really like this easy-dose dispenser bottle. I love that it distributes the exact right amount for each load, helping the product to last longer and save me money. The scent is really nice and not overpowering and my laundry is clean and stain free.
2 guests found this review helpful. Did you?

Staple in My Laundry Room!

5 out of 5 stars
Thumbs up graphic, would recommend
Morgan - 1 year ago, Verified purchaser
I love that this is dye free, beautiful scent, small bottle that lasts just as long as the normal detergent jugs, and recyclable! It cleans like it should and it's easy to use. I open the cap, quickly flip it completely upside-down, and squeeze until it stops, then I release the pressure for a couples seconds, and squeeze again until it stops. The bottle and lid work perfectly if you use it correctly.
scent: 5 out of 5
4 guests found this review helpful. Did you?

Love This!

5 out of 5 stars
Thumbs up graphic, would recommend
Jilly_Moe - 1 year ago, Verified purchaser
I really love this detergent. I’m usually not a fan of rose scents, but this is not your typical loud rose scent. It leaves behind a nice clean scent that is not overpowering. If you expect your detergent scent to be prominent then this is not for you…stick with Gain or something like that. As someone who suffers from allergies this is just right for me. Clothes come out clean.
scent: 5 out of 5
quality: 5 out of 5
cleans effectively: 5 out of 5
value: 4 out of 5
9 guests found this review helpful. Did you?

Eco friendly. #complimentary #CleanWithPurpose @Influenster @seventhgeneration

5 out of 5 stars
loria33 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product for free for my honest opinion. Seventh Generation easy dose rose scented laundry detergent it's perfect for lingerie very gentle on it. This product needs no improvement it's affordable. that thing is a light Rose scent it's not overpowering matter of fact it takes me back to Childhood Days growing up on the farm smell8ng the fragrance of the Wild Roses that grew there. This laundry detergent is economical friendly. All you need is 1 squirt to do 1 load! did not make the colors in my lingerie bleed and they look even brighter and softer then before. I absolutely recommend this laundry detergent.
3 guests found this review helpful. Did you?

Cleans well

4 out of 5 stars
mindylaine - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This detergent has the slightest hint of rose and it left my clothes with the faintest scent. Probably not noticeable to anyone else but me, and I really like it. I was hesitant that the liquid would dispense, but with one firm squeeze it did dispense a small amount. I added 2 pumps because it was a large load. The lid leaked each time aim squeezed it, so it was a bit messy. Hopefully this will be changed in the future as it is convenient to not use a separate cup.
3 guests found this review helpful. Did you?

Highly recomend

5 out of 5 stars
Thumbs up graphic, would recommend
Anna S - 1 year ago, Verified purchaser
Love this product, been using it for years. So easy to use and lightweight which is so nice
quality: 5 out of 5
value: 4 out of 5
cleans effectively: 5 out of 5
scent: 5 out of 5
4 guests found this review helpful. Did you?

Terrible

1 out of 5 stars
SAHM - 2 years ago
originally posted on seventhgeneration.com
I’m so bummed this does not work! It smells like cooking oil and does not seem like it cleans. The dosing is also confusing. How much for a very large load in an HE washer. How can the dose be the same for any size load? I tried the Rise and Lavender and neither smell good. Very disappointed to have wasted the money trying.
1 reply from Consumer Services team - 2 years ago
We're saddened to learn our Rose EasyDose Ultra Concentrated Laundry detergent smells like cooking oil and didn't cleanse. We'd like to learn more and help with your dosing questions, please email us at SVG.support@unilever.com with ref. ID: 44831980. We look forward to connecting soon.
11 guests found this review helpful. Did you?

No scent

1 out of 5 stars
Thumbs down graphic, would not recommend
No - 2 years ago, Verified purchaser
You have to use SO much to get your clothes to actually smell nice. Not very concentrated or worth the price
1 reply from Seventh Generation team - 2 years ago
Thanks for reaching out. We're sorry to hear you had to use more of our Rose Laundry detergent than directed to get your clothes to smell good. The quality of our products are very important to us, and we'd like to help! Could you kindly reach out to our team at SVG.support@unilever.com, and share ref ID: 44617881? We hope to hear back from you.
value: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
cleans effectively: 1 out of 5
2 guests found this review helpful. Did you?

Misleading fragrance label, but product works

2 out of 5 stars
Thumbs up graphic, would recommend
J - 2 years ago, Verified purchaser
The fragrance label is misleading, but the product works. This fragrance is actually rose geranium and not just rose. I purchased this believing it would have the floral scent of roses and not the earthiness of rose geraniums, which have a patchouli quality. Overall, the product does clean well and leaves no residue. The bottle will dispense enough for 1 normal load of laundry if held upright without pressure.
1 reply from Seventh Generation team - 2 years ago
Thanks for taking the time to share your concerns. We're sorry to hear you didn't enjoy the scent as much as we do and have confirmed with the listing that it does mention both geranium and rose.
16 guests found this review helpful. Did you?

Skip it

1 out of 5 stars
Thumbs down graphic, would not recommend
Mom2019 - 2 years ago, Verified purchaser
This smells very earthy and like patchouli oil. This does not smell like rose at all. It also leaves my laundry kind of crispy and not soft at all.
1 reply from Seventh Generation team - 2 years ago
Hello, we're sorry to hear our detergent didn't give you the results you were hoping for, so we'd like to ask a few questions. Please reach out to us at SVG.support@unilever.com directly, with ref ID: 43723609. We'll keep an eye out for your email!
scent: 1 out of 5
10 guests found this review helpful. Did you?

Mamamia

1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper - 2 years ago
The smell is a hard no for me 😕
1 reply from Seventh Generation team - 2 years ago
Oh no! We're sorry to hear you didn't like the smell of our Rose Liquid Laundry detergent - we've shared your feedback with our team!
scent: 1 out of 5
6 guests found this review helpful. Did you?

Love it

4 out of 5 stars
Thumbs up graphic, would recommend
Meem - 2 years ago, Verified purchaser
Smells amazing! Love the scent; light yet fragrant
quality: 4 out of 5
scent: 5 out of 5
cleans effectively: 4 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Smells amazing

5 out of 5 stars
Thumbs up graphic, would recommend
Concerned parent - 2 years ago, Verified purchaser
It smells sooooo good
value: 3 out of 5
scent: 5 out of 5
cleans effectively: 4 out of 5
quality: 4 out of 5
5 guests found this review helpful. Did you?

Best Decision I've Ever Made

5 out of 5 stars
Thumbs up graphic, would recommend
Sfran91 - 2 years ago, Verified purchaser
Switching from regular laundry detergent to the concentrated Seventh Generation is the best decision I’ve ever made. One bottle has lasted me more than twice as long as the normal store detergents saving me money. Plus, I don’t need to worry about ruining my clothes by overusing detergent. The rose scent is subtle and nice. 10/10 recommend
quality: 5 out of 5
cleans effectively: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

Works great but no scent

4 out of 5 stars
Thumbs up graphic, would recommend
LRR - 2 years ago, Verified purchaser
Cleans clothes great! There is no scent to this. Love the clean ingredients.
quality: 5 out of 5
value: 5 out of 5
scent: 3 out of 5
cleans effectively: 5 out of 5
Did you find this review helpful?

Too thin

2 out of 5 stars
LilyR - 3 years ago
originally posted on seventhgeneration.com
I absolutely LOVE the geranium and vanilla detergent and use it religiously. On a whim I purchased the Easy Dose Ultra Concentrated detergent in rose. The fragrance was fine, but when I turned the bottle upside down to squeeze, a quarter of it poured out. I thought maybe it might stop itself, but nope! Just kept coming. No pressure or squeezing needed. I had to dump the detergent from my dispenser into a separate jar. Going back to my tried and true geranium and vanilla, even though it’s impossible to find in store.
10 guests found this review helpful. Did you?

Smells great, cleaning power is meh. Might work great for baby clothes

4 out of 5 stars
Thumbs down graphic, would not recommend
Josoe - 3 years ago, Verified purchaser
Smells amazing... very heavenly. Just a pleasant scent that does stay in the clothes for a decent amount. Wish it was a perfume. As for cleaning power... not so sure. I don't do sports and my activities consist of video games and shopping malls, so I'm not putting in absolutely dirty articles of clothing. But this detergent just seems to barely remove small coffee stains and still leaves a sweat smell in the armpits of my t shirts. Yes, I use deodorant. Not sure how I feel about this detergent because it smells great but not good enough to mask a bad scent that wasn't properly washed out by the detergent.
9 guests found this review helpful. Did you?

Clean and Simple

5 out of 5 stars
Thumbs up graphic, would recommend
- 3 years ago
Loved the size of the bottle and the fact I didn’t have to pour it in a cup just a squirt. I would say I had a medium load seeing it was mostly bath towels and a few face and hand towels. I also used a little booster and a small amount of scents. The upstairs hallway smelled amazing and the clothes came out not smelling like roses but fresh. I love wearing my perfumes and I don’t want the scent of my clothes to be over powered by my laundry soap or dryer sheets. I smelled the towels this morning and they smelled clean and fresh. I look forward to trying the other scents I really love Lavender and will spray my bedding with it before bed so I really don’t care if my clothes come out the dryer not smelling like roses or lavender because we using a Free and Clear detergent at the moment and we are ok with no scents but we’ll add the scents to the wash. I like smelling laundry drying outside when the scents come through the vent but sitting hear at my desk if I put my nose to my sweater or shirt there is a light scent and it’s fresh and clean . I’m going to wash a small load of my clothes without the scents or booster and that’ll determine if I’ll try another bottle when I’m done with this one. The Laundress Classic scent detergent is 33 ounces and that’s what I’ve been using and the after the dryer scent is there but not over powering. Also super concentrated but I use more than suggested not too much. I think you should use detergent accordingly if you or someone is working in dirt then of course use more I think 66 loads is for small to medium loads not large loads.
quality: 5 out of 5
scent: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

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