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Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 2 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 3 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 4 of 4
Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 1 of 4

Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz

$13.99 ($0.61/fluid ounce)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Biodegradable, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 76158733
UPC: 732913447053
Item Number (DPCI): 003-02-0582
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent).

Shipping details

Estimated ship dimensions: 2.16 inches length x 3.58 inches width x 8.16 inches height
Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this contain 1,4 DIOXANE in any form?

submitted by Kalikara - 2 years ago
  • A: I’m curious why you don’t say “no “?

    submitted bycam - 9 months ago
  • A: Thanks for asking about our EasyDose Ultra Concentrated Free & Clear Laundry Detergent! Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps.

    submitted bySeventh Generation - 11 months ago
    Brand expert

Q: Does this detergent produce the same amount of suds as extra laundry detergent? Can I add water to the concentrate when I initially put it in the soap dish?

submitted by careyanna - 4 years ago
  • A: Having used this laundry soap, I can tell you it works great and creates the same amount of suds as a traditional laundry detergent. The only difference is that you use a lot less of this detergent because it's much more concentrated (contains less water in the bottle). Instead of adding water to the concentrate when putting it in the soap dish in your machine, simply put less detergent in. When the small amount you use mixes with the water in the machine, it will create suds and clean clothes that way. Said differently, so you simply need to use less, which is great!

    submitted byTarget Shopper - 4 years ago
  • A: Hi there- Our laundry detergents are low-sudsing. That being said, water temperature definitely affects the amount of sudsing in your laundry. When using Seventh Generation laundry products, higher temperatures will result in increased sudsing. When using the Ultra Concentrated detergent, the automated dosing mechanism in the cap will dispense the proper amount of detergent (2 teaspoons) for a small-medium load. There is no need to dilute the formula.

    submitted bySeventh Generation - 4 years ago
    Brand expert

Q: can you use with cold water

submitted by purex mountain breeze - 2 months ago
  • A: Thanks for your interest in our EasyDose Ultra Concentrated Laundry Detergent. Our laundry detergents are effective in cold, warm, and hot water washes. We suggest washing in cold water because it saves energy. We hope this helps!

    submitted bySeventh Generation - 2 months ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cr202 - 1 year ago
  • A: We’re sorry to hear this, the quality of our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48873169.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Where is the detergent made? From what I can see on the label it says USA or imported

submitted by rubik - 1 year ago
  • A: Thank you for asking. Unless otherwise stated specifically on the label, all of our products sold in the U.S. are manufactured in the United States.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: What ingredients aren't listed? Why are they omitted?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Unilever products are in compliance with New York Environmental Conservation Law Article 37-0117 (ECL 37), a new state law that went into effect beginning January 1, 2023, to regulate maximum levels of 1,4-dioxane in certain personal care, beauty, and home care products. Seventh Generation products are compliant with New York’s new law - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Does this contain any 1,4 dioxane- a known carcinogen?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Will you explain what each ingredient is linked to as far as human health, marine life, and the environment?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation takes great care in its ingredients and our Easy Dose is EPA safer choice certified and 98% certified USDA biobased. Please see the safety data sheet found on our website for the ingredient information on our product. https://seventhgeneration.imagerelay.com/share/c18b0eade9f748e2bfe94327482a986b. We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Was the SLS (sodium laurel sulfate) or SLES tested on animals?

submitted by Kalikara - 2 years ago
  • A: Thank you for taking the time to contact us regarding your concerns. I want to reassure you that we have never, and will never use or support animal testing. For more than 30 years, Seventh Generation has been committed to animal rights and we’ve been working to build a future free of animal cruelty. Our cleaning and products proudly feature the international Leaping Bunny logo to increase consumer awareness of our choice to produce products without any animal testing, ever - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Does this contain any surfactants?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation’s EasyDose Ultra Concentrated Free & Clear Laundry Detergent, has a unique formula powered by 6x enzymes and surfactants goes to work on tough stains and big laundry messes with each and every load - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

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Easy dose?

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Clean At Last!!! Clean At Last!!!

I was pleasantly surprised by how well this product works! When they say it’s “ULTRA CONCENTRATED”, they truly mean it! The bottle is much smaller than one would imagine considering we are all programmed to expect a cup or more of product to be used in each use but this isn’t like anything else on the market! This product has an easy squeeze measuring cap that doses out exactly how much you need just with a simple squeeze of the bottle! Doing a larger load, give it 2-3 squeezes! The scent is truly like none other I’ve ever smelled either—when I opened the wash machine door (after running our first load with this), the clean aroma filled our home and smelled like FRESH LAUNDRY!!! Not chemical filled and overpowering like alternative options sold by other brands! This laundry detergent is far greater than anything else our family has ever tried… I am soooo glad I took a leap of faith and bought this on a whim! We will forever be faithful to this brand now because of our extremely positive experience thus far! <3
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Easy dose doesn't work

I followed the instructions to firmly squeeze the bottle but it does not stop by itself! Detergent keeps coming out and very wasteful. This is more like 20-30 loads per bottle and not worth the price. Also does not clean my clothes as well as the standard Seventh Generation laundry detergent that I’ve been using for years.
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1 reply from Seventh Generation team - 3 months ago
We apologize for any inconvenience caused by our Free & Clear Ultra-Concentrated Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 52013975 so we can address your concerns promptly.
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We're sorry to hear about your experience with our Detergent Liquid Ultra Concentrate Free+Clear. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 51952715 so we can gather more details and assist you further.
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