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Sony BRAVIA 3 K43S30 43 inch 4K HDR Smart LED TV - (2024)
$598.00 reg $599.99
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About this item
Description
TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV brings together movies, shows, and more from across your apps and organizes them just for you.
KEY FEATURES:
Intelligent TV processing
Watch everything with lifelike picture quality, powered by the intelligent 4K HDR Processor X1. Every scene is dynamically enhanced with over a billion colors and excellent clarity and contrast.
Real-world colors
See lifelike picture quality with over a billion accurate colors. Triluminos Pro reproduces colors with enhanced saturation and hue so everything you watch is vivid and bright.
Everything you stream. All on one screen.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV brings together your favorite entertainment from across your apps and organizing it all, just for you.
Movies included with SONY PICTURES CORE
Instantly enjoy top movies with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to an amazing selection of new and classic movies to stream anytime, and updated regularly.
More immersive movie experience
BRAVIA 3 supports 4K HDR, Dolby Vision and Dolby Atmos for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Upscale everything you watch
See stunning 4K picture quality, rich with real-world detail and texture. 4K X-Reality PRO analyzes and refines every scene using our unique 4K reference database so even content filmed in HD is upscaled to near-4K resolution.
Dimensions (Overall): 22.2 inches (H) x 38 inches (W) x 2.7 inches (D)
Weight: 22.3 pounds
Electronics Condition: New
Screen Resolution: 4K
Native screen refresh rate: 60 Hz
Screen Mirroring Technology: Apple Airplay
VESA Mounting Standard: 200x200
Backlight type: LED Direct Lit
Aspect Ratio: 16:9 Aspect Ratio
Smart platform: Google TV
Voice assistant built-in: Google Assistant Built-in
High Dynamic Range (HDR): HDR10
Screen Size: 43 inches
Stand Depth: 10.5 inches
Stand Width: 28.1 inches
Product Depth with Stand: 10.5 inches
Product Height with Stand: 24.8 inches
Product Width with Stand: 38 inches
Number of HDMI ports: 4
Battery: Required, Not Included
TCIN: 1005472379
UPC: 027242930131
Origin: imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 27.5 inches length x 42.25 inches width x 5.5 inches height
Estimated ship weight: 30.9 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beach Camera
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can this be used with an antennae
submitted by rsim - 1 month ago
A: Hi, thank you for reaching out about Sony BRAVIA 3 K43S30 43 inch 4K HDR Smart LED TV - (2024). Yes, the Sony BRAVIA 3 K43S30 43 inch 4K HDR Smart LED TV can be used with an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 1 month agoTarget expert support
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4.1 out of 5 stars with 133 reviews
5 out of 5 stars
9 November, 2025
originally posted on sony.com
Great sound and picture
I decided to purchase a Smart TV because I wanted to have the Iplayer facility and broadband.
5 out of 5 stars
2 November, 2025
originally posted on sony.com
Bravo bravia
Very pleased with my purchase of Bravia 3 television Quality of picture and sound reproduction excellent in both Easy to set up too
4 out of 5 stars
1 November, 2025
originally posted on sony.com
Nice tv for the price
I bought this 3 weeks ago and am very happy with the performance thus far.
5 out of 5 stars
1 November, 2025
originally posted on sony.com
Fandabidozy
Superb colour and clarity amazing can't fault it at all
5 out of 5 stars
31 October, 2025
originally posted on sony.com
Picture and surround sound
I brought this Tv two weeks ago and I have found that not just the sound but the picture is so crisp and clear. So easy to set up even with voice control. Sound is fantastic even with out sound bar. Ideal for gaming came with fitting for wall mounted. The spec was very good when reading about it ' ifelt was better than the spec had said. Size perfect for my room . Great free movies that come with it.
5 out of 5 stars
31 October, 2025
originally posted on sony.com
Brilliant
Not had this for long but one of the best TV's I've ever had...
5 out of 5 stars
30 October, 2025
originally posted on sony.com
Quality
Bought 20/10/2025 and so far so good. Hopeful for the future. Thank you.
5 out of 5 stars
30 October, 2025
originally posted on sony.com
Worth it
Very happy after upgrading from my previous bravia
5 out of 5 stars
29 October, 2025
originally posted on sony.com
great TV so far
I bought TV less than a month, Very nice TV so far.
5 out of 5 stars
29 October, 2025
originally posted on sony.com
Like goggle tv built in
Love the new tv picture is very good and clear good features
3 out of 5 stars
29 October, 2025
originally posted on sony.com
Not that impressed.
Not all that impressed really. Having a Sony TV and dvd player I was expecting some kind of sync between they so that one remote controls the volume at least but that's not the case. 3 required. Plus the sound on the TV needs to be turned down or you get and echo between TV speakers and sound system. I was expecting it to be more of streamlined experience.
1 reply from Sony UK team - 11 days ago
Hi, Thank you for your feedback. We're sorry to hear that the K-65S3 didn't meet your expectations and that you're experiencing a syncing issue with your TV and sound system. This is not the norm, as we always strive to deliver the best quality possible. You can enable the Bravia Sync feature to control your DVD player and sound system using the TV's remote control, following the steps here: https://cutt.ly/zr5beeIL (Copy and paste the link in your browser). Regarding the syncing issue, make sure to adjust the AV sync setting by following the steps here and test again: https://cutt.ly/Pr5v5s1R (Copy and paste the link in your browser). If the issue remains, try the steps below: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/Jr5buv9m (Copy and paste the link in your browser). 4. Try using different HDMI cables. 5. Make sure the sound system is connected through the HDMI eARC port. 6. In case the issue persists, perform a factory data reset following the steps here: https://cutt.ly/br5bp7k4 (Copy and paste the link in your browser). Furthermore, if any further assistance is needed, please feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
1 out of 5 stars
28 October, 2025
originally posted on sony.com
Alright but not amazing
Easy to set up and no issues with software but the picture choices are poor. Any movie not filmed for imax has a black border above and below the main picture defeating the point in having a 50” tv
1 reply from Sony UK team - 12 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-50S3. Yet, we're sorry to learn that you're facing difficulties with the picture settings. You can enhance the picture quality and adjust the aspect ratio to your desired options by following the steps here: https://cutt.ly/Xr5tZUKc (Copy and paste the link in your browser). If you're still experiencing the same black borders, please check the instructions at this link: https://cutt.ly/Dr5tVs4I (Copy and paste the link in your browser). Furthermore, if any further assistance is needed, please feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
4 out of 5 stars
28 October, 2025
originally posted on sony.com
A new television after 18;yrs.
This TV replaces a 2008 Sony TV that has given sterling service.After three weeks of use ,we are almost familiar with its features.Firstly and positively,the picture quality on HD and internet channels is very good indeed.The sound quality is also good.However,making adjustments to the picture is a very lengthy affair:the slider logos do not respond easily and after 30 mins l generally give up. I regret the absence of freeview and I cannot view a few of my favourite channels. I will wait and see if there are changes to come.
1 reply from Sony UK team - 12 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-43S3, and happy with the picture and sound quality we always aim to deliver! Yet, we are sorry to hear that you're facing difficulties accessing Freeview channels. Regarding the picture adjustments issue, try the steps below and test again: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/ar5rVzsM (Copy and paste the link in your browser). 4. Clear the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 5. In case the issue persists, perform a factory data reset following the steps here: https://cutt.ly/Er5rMfUa (Copy and paste the link in your browser). Regarding the Freeview channels, we'd like to highlight that your TV supports Freeview as it has DVB-T/T2 built in tuner. You can access Freeview channels through the YouView app (Live TV and Catchup) using an aerial cable connected directly to the TV. Additionally, if there are any missing channels, make sure to follow the steps here: https://cutt.ly/Fr5r9Lgv (Copy and paste the link in your browser). Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
5 out of 5 stars
28 October, 2025
originally posted on sony.com
Clear picture
Excellent picture quality and easy to change channels
5 out of 5 stars
27 October, 2025
originally posted on sony.com
Sony 65inch Bravia
We bought this a week ago and its brilliant, super colour clarity fitted on the wall well , it replaced a sony bravia 49inch so super size difference! Really happy always had sony bravias...
4 out of 5 stars
27 October, 2025
originally posted on sony.com
Probably the best 43 inch LED TV available
Need to read many different instructions to obtain answers, eg 'how do I get BBC I player ' . I know the answer is available but where do I find it. Where is a simple instruction book. I still dont know if my TV is Android or Google since the Reference guide does not say and You need a magnifying glass to read the Reference guide.
1 reply from Sony support team team - 13 days ago
Hi, Thank you for your feedback. We're glad to hear that you are happy with your K-43S3. Yet, we're sorry to hear that you're experiencing difficulties with the instructions; this is not the norm, as we strive to deliver the best quality possible. The Sony K-43S3 is a Google TV. You can find the full specifications here: https://cutt.ly/Ur7HW5vY The BBC iPlayer is a pre-installed app on your TV. However, it requires both an aerial and an internet connection. You can find more information about this topic here: https://cutt.ly/uCrKGCJ Also. To learn more about the pre-installed apps on your TV, please visit this link: https://cutt.ly/wr7HMBRb To set up the TV, you may find the steps here: https://cutt.ly/Br7HV75a Additionally, you can explore the features of your TV by using the online manual guide as it's very comprehensive and thorough: https://cutt.ly/Sr7Hj8dh Moreover, we appreciate your feedback regarding the font size of the Reference guide; hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
5 out of 5 stars
26 October, 2025
originally posted on sony.com
Great TV
I brought to excellent picture great size very good price
3 out of 5 stars
26 October, 2025
originally posted on sony.com
sony bravia
I bought this because my wife prefered the depth of colour but I find it quite frustrating trying to navigate my way around with the remote as against the panasonic tvs we have always had
1 reply from Sony UK team - 14 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying the colours of your K-43S3. Yet, we are sorry to learn that you're facing difficulties with the remote control of your TV. You can learn more about the functions and buttons of the remote control at this link: https://cutt.ly/1r7nkVpM (Copy and paste the link in your browser). Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
3 out of 5 stars
26 October, 2025
originally posted on sony.com
Chocolate Teapot Technical Help Line
The TV has a nice picture. The setup wasn't easy as the setup was left to the smart TV what totally let the Sony TV was the Sony Technical help line. They don't seem to know a lot about the setup. Wanted to connect my Alexa but needed to find the smart speaker app they did everything but tell me how. Now having to wait for the higher Tech dept. I am two marks away from returning the TV as it is advertised as working with Alexa.
1 reply from Sony UK team - 14 days ago
Hi, Thank you for your feedback. We're sorry to hear about your experience with your K-43S3 and that you're facing difficulties using your TV with Alexa. This is not the norm, as we always strive to deliver the best quality possible. To use Alexa with your TV, you can follow the steps here: https://cutt.ly/4r7zF69a Additionally, you can search for contents and apps on your TV by following the steps here: https://cutt.ly/Gr7zZ4ve You may also look for the "TV Control Setup with Amazon Alexa" app instead of the "TV Control with Smart Speakers" app. In case the issue persists, try the steps below: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/6r7cykCd 4. Connect the TV to another internet source (e.g., mobile hotspot) and test again. 5. In case the issue persists, perform a factory data reset following the steps here: https://cutt.ly/ar7cu9hH Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW Menna @Sony Support UK
5 out of 5 stars
25 October, 2025
originally posted on sony.com
Great Picture and Sound
I bought this TV a month ago and have to say how impressed I am with the picture and sound quality. Easy to set up and adjust for a great viewing experience. Having Google is a great bonus for apps. Excellent value from a great brand.