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Special K Breakfast Cereal
$5.29 ($0.29/ounce)
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About this item
Highlights
- Delicious and healthy breakfast cereal with feel-good ingredients to help keep you going
- Crunchy, flavorful rice flakes in every nourishing spoonful
- Good source of 11 vitamins and minerals per serving; No artificial colors or flavors; Kosher Pareve
- Enjoy in the morning with or without milk; Try it with fresh fruit; Perfect work day snack or late-night treat
- Includes 1, 18-ounce box of ready-to-eat Kellogg's Special K cereal; Packaged for freshness
Description
Do what's delicious with Special K. Includes 1, 18-ounce box of wholesome breakfast cereal made from tasty ingredients. The crisp, toasted rice flakes help you stay on track for the day ahead. Just as nutritious as it is delicious, every bowl provides a good source of 11 vitamins and minerals. It contains folic acid, B Vitamins, and Iron, plus Vitamins A, C, and E as antioxidants women need (beta-carotene (source of vitamin A)) and is made with no artificial colors or flavors; make it an irresistible, low-fat part of your lunch, dinner or late-night snack. Try it as a convenient work day or between-meal treat. Enjoy Special K with dairy or nut-milk. Top it with strawberries, blueberries or bananas. Add it to your favorite yogurt, smoothie, or trail mix recipe. Morning time or any time, Kellogg's Special K cereal is a flavorful choice the whole family can feel good about.
Serving Size: 1.25 cup
Serving Per Container: About 13
Amount 1 1/4 Cup (39g0 of Cereal:
Calories: 150
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 270mg12%
Total Carbohydrate 29grm11%
Dietary Fiber 1grm2%
Total Sugars 5grm0%
Added Sugars 4grm8%
Protein 7grm6%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 10.9mg60%
Potassium 10mg0%
Folic Acid 260mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 210
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 350mg15%
Total Carbohydrate 38grm14%
Dietary Fiber 1grm2%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 13grm18%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 10.9mg60%
Potassium 300mg6%
Folic Acid 260mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, malt flavor, bht for freshness. vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, folic acid, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin d3, vitamin b12.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, Cholesterol Free, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18 Ounces
TCIN: 12935201
UPC: 038000016219
Item Number (DPCI): 231-00-0117
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 3.5 inches length x 7.86 inches width x 13.19 inches height
Estimated ship weight: 1.38 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This cereal is a favorite among guests for its delicious taste and nutritious ingredients. Many appreciate the combination of yogurt clusters and fruit pieces, which enhance the flavor and texture. It's versatile enough to be enjoyed as a breakfast option or a snack throughout the day. However, some guests have noted inconsistencies in the quantity of fruit and yogurt in recent boxes, which has affected their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 10532 reviews
quality: 3.45 out of 5
taste: 3.4 out of 5
value: 3.18 out of 5
54% would recommend
335 recommendations
1 out of 5 stars
6 December, 2025
originally posted on wkkellogg.com
Quality control?
I guess I'm giving up on this product. Years ago it was my go to breakfast cereal but for me now half the box will be inedible because of the gravely hard particles that seem to be in every box. It seems to be rock hard unprocessed rice particles but I can't be sure but it always seems to be present now, straight from opening the box, and worse and worse as the box is consumed. These particles are hard enough to crack a tooth and I just threw away another third of a box because the particles are co concentrated in the lower part of the box it takes 100% of the enjoyment away from consumption.It didn;t use to be like this so why is it now? This seems to be a common complaint. It's really a shame.
1 out of 5 stars
5 December, 2025
originally posted on wkkellogg.com
No Flavor
The cereal tasted and felt like hard pieces of rice that were not chewable and overall it really had no taste at all not sure what you done but will not buy again. It was so bad I threw the rest of it in the trash
1 reply from Consumer Care team - 2 days ago
We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
3 December, 2025
originally posted on wkkellogg.com
Hard Bits in Cereal
I have looked through the reviews to see if it is just me that is noticing this. Dental hazard for sure. Why are there hard pieces in the cereal. For goodness sake.
1 reply from Consumer Care team - 5 days ago
I'm sorry to learn that you found hard bits in the cereal. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
5 out of 5 stars
25 November, 2025
originally posted on wkkellogg.com
Great on everything!
The original has always been my favorite for as long as I can remember; I love eating it dry, in milk, with fruit, yogurt, on a smoothie bowl. It adds the perfect crunch to just about everything and is also healthy. Only thing that upsets me is that I can’t find the giant size in any store.
1 out of 5 stars
19 November, 2025
originally posted on wkkellogg.com
Dental hazard
I bought this cereal about a month ago and every bowl that I eat has very hard pieces embedded in the flakes. It is so bad that I end up discarding the cereal. I tried multiple bowls and even opened a different box to discover the same issue. Basically inedible unless you want an emergency dental visit.
1 reply from Consumer Care team - 19 days ago
We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
2 out of 5 stars
19 November, 2025
originally posted on wkkellogg.com
Hard Flakes risk tooth damage
I used to love special k but I have purchased several boxes now with pieces too hard to chew. I thought it may have been just one box or lot but I have now purchased several boxes over several months from different stores with the same result. I just can’t risk my teeth and won’t buy this cereal any more. It makes me sad to have to stop.
1 reply from Consumer Care team - 19 days ago
We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
Love this Kellogs cereal its my favorite
5 out of 5 stars
15 November, 2025
ADDICTED!!!!!!!
I am addicted to this cereal. Buy multiple boxes when I can find it!
1 out of 5 stars
4 November, 2025
originally posted on wkkellogg.com
Broken teeth hazard
I have tried several boxes over many months. All contain hard pieces that simply aren’t chewable. This is definitely not an isolated case. Sadly I can’t continue to risk my teeth being damaged.
1 reply from Consumer Care team - 1 month ago
We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
3 out of 5 stars
1 November, 2025Verified purchase
(no review title)
Box smashed
5 out of 5 stars
17 October, 2025
originally posted on wkkellogg.com
My longtime favorite
[This review was collected as part of a promotion.] I am over 50 and have been enjoying this amazing cereal for most of my life. I have even brought my hubby and daughter into the fold. The original is my favorite but we do enjoy the other fabulous flavors. Thank you Kelloggs and Special K for being one of the few constants in my life!!!
5 out of 5 stars
16 October, 2025
originally posted on wkkellogg.com
BEST CEREAL EVER
[This review was collected as part of a promotion.] I have been eating this specific cereal since i had teeth (you can ask my mom!) I absolutely love the original and red berries! I will forever hype it up to every one i meet. I literally was referring it to my entire college class this morning! It will forever be my favorite and I will never stop purchasing!! Every time I visit my grandparents in St. Louis, they always buy me a box of Original Special K because they know that’s the only thing from the store I’ll want.
1 out of 5 stars
12 October, 2025
originally posted on wkkellogg.com
Dangerous to eat
I love this cereal but I am tired of biting into these hard pieces. I feel like it could crack my teeth. Then I have to pry it out of my teeth and/or spit it out. So annoying. Guess I'm done. 😢
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal had some hard pieces. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2025Verified purchase
Bresd your chicken with this, yum.
Delivered wrapped nicely, as usual, fresh and wonderful to bread chicken with
5 out of 5 stars
3 October, 2025
originally posted on wkkellogg.com
Love Special K Original
[This review was collected as part of a promotion.] I love a big bowl of Special K Original with half of a banana. Always delicious as breakfast, evening snack or even supper when I don’t feel like cooking.
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Pregnancy
Pregnacy craving saver
1 out of 5 stars
25 September, 2025
originally posted on wkkellogg.com
Hard pieces in thus cereal for literal years
REMOVE THE HARD PIECES OUT OF THE CEREAL BEFORE YOU BOX THEM UP FOR SALE
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that you found hard pieces of cereal in your package. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
25 September, 2025
originally posted on wkkellogg.com
Pieces so hard it feels like eating gravel
This used to be my favorite cereal but sometime in the 2010’s I started noticing flakes with extremely hard bits of what I can only assume are pieces of rice. I stopped buying it and finally picked up another box after almost a decade assuming the problem must have been addressed by now. Nope! Still full of gravel hard bits. A real shame. It used to be a great cereal but quality control has clearly gone down hill.
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal was extremely hard. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
5 out of 5 stars
22 September, 2025
originally posted on wkkellogg.com
Best w Almond Milk & Frozen Blueberries ♡
Carbs make me sleepy so I try not to eat them during the day. The Original Special K made only with rice and no wheat is really the only cereal that I will eat. I think its the greatest before bed and hot weather snack because it will fill me up without loading me down with carbs and sugar. I enjoy it most with Almond Milk and Frozen Blueberries. ♡ Please bring the Original Special K made with Rice flakes and without wheat an easy to find grocery store staple again?
5 out of 5 stars
18 September, 2025
originally posted on wkkellogg.com
Great cereal for people with gout.
I started using Special K cereal as an alternative to oat based cereal because of gout. I really enjoy Special K Original and often mix it half and half with the almonds and vanilla or cinnamon and pecans varieties to add flavors while keeping added sugar content at a reasonable level.