Sponsored
Tide Laundry Detergent Free & Gentle HE Liquid Laundry Soap
New at target
$24.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Number of uses: 126
TCIN: 94732380
UPC: 030772235843
Item Number (DPCI): 003-08-2376
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cleaning agents/agents nettoyants (c10-16 pareth/pareth c10-16; sodium c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium; sodium lauryl sulfate), cleaning aids/produits de nettoyage (polyethyleneimines alkoxylated/polyethyleneimines alcoxylees), suds reducer/reducteur de mousse (sodium salts of c12-18 fatty acids/sodium sels d'acides gras c12-18), water softener/adoucisseur d'eau (sodium citrate), solvent/solvant (propylene glycol), cleaning agent/agent nettoyant (c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-ealkyldimethyl), solvent/solvant (alcohol), stabilizer/stabilisateur (sodium cumenesulfonate), cleaning aid/produit de nettoyage (tetrasodium glutamate diacetate), stabilizer/stabilisateur (calcium formate/formate de calcium), enzymes (subtilisin; amylase enzyme/enzyme d'amylase), preservative/agent de conservation (benzisothiazolinone), enzymes (cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase).
Shipping details
Estimated ship dimensions: 9.201 inches length x 6.098 inches width x 11.083 inches height
Estimated ship weight: 11.616 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Your Tide Free and Clear HE says it is now 84 fl. oz. and it does 64 loads. I used to purchase 92 fl. oz. and it also said 64 poads. Is the product now somehow stronger?
submitted by SJ - 2 years ago
A: Tide's answer about the number of loads for the 84 oz. container is completely misleading. See details. Line 5 of measuring cup for full load = 4 oz. That's 21 loads/ 84 oz. container.
submitted bysam34 - 1 year agoA: While the volume of the Tide Free and Clear HE detergent has been reduced from 92 fl. oz. to 84 fl. oz., the formula has been updated to maintain the same cleaning power per load. This means the detergent is more concentrated, so you’ll need less liquid per load to achieve the same level of cleaning as before. Essentially, the product is stronger and more efficient, allowing you to still get 64 loads from the smaller volume
submitted byRobert - 1 year agoA: With all of our liquid detergents, there was a change to the formula to make it more concentrated. This means that while there are fewer liquid oz in the package, you will still get the same number of cleaning loads.
submitted byTide - 2 years agoBrand expert
Q: Is the 156 fluid ounces HE also? it is not on the top of the container did they just forget to put it there. I would like to know if it is also High Efficiency the 156 fluid ounce?
submitted by RiRi001 - 6 years ago
A: The Tide Free and Gentle HE will have an HE logo or symbol on the front of the package. This particular listing is for the HE Free and Gentle. If you have any questions please call us at (800) 879-8433.
submitted byTide - 5 years agoBrand expertA: I called my local store and asked them to verify whether the 154 oz version (DPCI: 003-08-0159) is in fact High Efficiency (HE). They verified that it is HE. The person I spoke with said the HE logo is on the bottle — admittedly, I haven't yet purchased so I'm verifying this second hand.
submitted byNick - 6 years agoA: I bought the 154 oz. It came with the HE logo on the bottle.
submitted byKelen - 5 years ago
Q: can this be used in a cold water wash?
submitted by A - 5 months ago
A: Yes, you can use cold water when using this detergent.
submitted byP&G - 5 months agoBrand expert
Q: What are the dimensions of the 105 oz container?
submitted by JJ Sweet - 6 months ago
A: Estimated ship dimensions: 9.5 inches length x 5 inches width x 11.1 inches height.
submitted byP&G - 6 months agoBrand expert
Q: Is this for sweaters or delicate clothes that say gentle wash?
submitted by MS - 10 months ago
A: Our detergents are safe for fabrics when used as directed. Be sure to follow the care label on the detergent.
submitted byP&G - 10 months agoBrand expert
Q: Is this free of phosphates and chlorine?
submitted by pixiedust - 11 months ago
A: All of our laundry detergents around the world are phosphate free and have been since January 2016. It also does not contain chlorine, but you should always review the ingredients that you can find under "label info" in the listing.
submitted byP&G - 11 months agoBrand expert
Q: What is the concentration for this detergent? We have an HE washer that auto-dispenses, so would need to know whether this is 2x, 3x, 4x, 5x or 6x. Thank you.
submitted by MC - 1 year ago
A: We recommend dosing to bar 5 for a full load in an HE machine to get the best-in-class laundry experience that Tide strives to deliver.
submitted byTide - 1 year agoBrand expert
Q: It ok to use it with silk?
submitted by Robert - 1 year ago
A: We recommend following the instructions on the garment label. That will indicate whether it is a washable wool/silk or not.
submitted byP&G - 1 year agoBrand expert
Q: Can the Tide Free & gentle be used effectively in a cold wash & rinse ???
submitted by Mary - 1 year ago
A: All of our detergents are designed to wash in cold water conditions effectively!
submitted byP&G - 1 year agoBrand expert
Q: Does the detergent contain optical brighteners?
submitted by Sam - 1 year ago
A: Please visit smartlabel for a complete list of ingredients and their purpose.
submitted byP&G - 1 year agoBrand expert
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value: 4.28 out of 5
80% would recommend
190 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
(no review title)
Best laundry soap for your buck, even better when Target has deals!
3 out of 5 stars
20 October, 2025Verified purchase
Not gentle enough in liquid form
This is their gentle line for sensitive skin, but it contains sodium lauryl sulfate (SLS). That’s a surfactant that irritates skin, especially acne-prone skin. That’s why I can’t use the liquid version. At least the pods version has sodium laureth sulfate (SLES), which may still irritate the skin like SLS, but it’s a more gentler and milder version. If you suffer from acne, especially body acne, buy sulfate free, or at least SLS free. The powder version doesn’t have SLS
1 reply from Tide team - 6 days ago
Thanks for reaching out. We appreciate your concern, however, we do test all of our products to ensure that all of the ingredients are safe to use when used as directed. If you're noticing any irritation, we would recommend you discontinue use of this product. You can also find all of our ingredients on Smart Label or give us a call If you have further concerns (800) 879-8433
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
free and gentle
If you have sensitive skin, Tide Free & Gentile is for you. No perfume and nothing harsh. Still cleans great.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Great for sensitive skin
My family has sensitive skin- we love this formula!
5 out of 5 stars
12 October, 2025Verified purchase
Tide free & gentle
Tide is the best by far.
1 out of 5 stars
9 October, 2025
originally posted on tide.com
Formula change wrecked my husband's skin!
I just bought a new (largest available) bottle of free and gentle and within just a few days of using it my husband's skin is destroyed! He has eczema and we have always trusted tide free and gentle. It has never caused problems until now. After doing a little research I found out that you changed the formula and added an ingredient that is causing problems for eczema sufferers all over. Please bring the old formula back!
1 reply from Customer Care team - 13 days ago
Thank you for bringing this to our attention, and we hope you're husband is feeling much better. Our team is committed to performing rigorous safety tests and research to ensure our products are safe for use. We're sorry to hear that your husband's skin reacted after using our Tide Free & Gentle. If you have not done so, we recommend discontinuing use. You're safety is our highest priority, and we'd like to learn more. Please give us a call at (800) 879-8433.
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
Scent free and cleans great
Environmentally conscious container for liquid detergent. Scent free and cleans great! Cheaper than the other brands and works just as well or better.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
Great for baby laundry
Seems to do the trick! We’re using this for all household laundry as we have a new baby, and we haven’t had any skin reactions. It’s hard not to miss detergent scents a bit, but alas. Very glad they make this in large sizes to minimize trips to the store
1 out of 5 stars
2 October, 2025Verified purchase
huge mess
leaked everywhere in shipping
1 reply from Tide team - 24 days ago
Thank you so much for your interest in using our Free & Gentle Detergent, RoseMary. We're sorry to hear about the condition of your order. Please inform Target about this and see what they can do to help. They can be reached at 1-800-440-0680.
4 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
Rock on Tide free
It cleans my clothes and they smell fresh.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Laundry Soap
I use this product all the time
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
Best Tide variety
Let me start this by saying that I'm a laundry snob, and this is one of the best detergents I have ever used. It washes well, doesn't leave an overpowering scent as most Tide detergents do these days; does not fade clothers and does not leave residue. I would highly recommend it to anyone.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Bad shipping mishap
My item was damaged in delivery and leaked all over my package and other items in the package
1 reply from Tide team - 1 month ago
We're sorry to hear about the condition this arrived in, Julie. We recommend bringing this to the attention of Target at 1-800-440-0680. They'll be eager to learn more and to see how they can help make things right for you! -The Tide Team
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
Eczema and Psoriasis prone skin beware
This is not safe for all types of sensitive skin (especially those with psoriasis or eczema). I switched to this a week ago and after running my normal laundry load, I have never had a problem with eczema all over my body until I started using this.
1 reply from Tide team - 2 months ago
We hope you're feeling better now, Megan, and we're so sorry to hear this happened. Safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. We recommend discontinuing use of the product, but hang onto it for a little while, as we'd like to gather some details to share with our team. So we can help further with this, please give us a call at 1-800-879-8433, M-F 9am-6pm EST.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Fragrance Free
I like that there is no fragrance. Cleans Well and is good for the washer.
5 out of 5 stars
1 September, 2025
originally posted on influenster.com
Effective and Gentle
Tide Free & Clear is my go-to detergent! It cleans really well without any strong scents or dyes, and it’s gentle on sensitive skin. Love that it’s powerful and effective but still safe for the whole family.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Wonderful detergent
My Husband has been complaining lately about the odor of his clothes. I switched to Tide free & gentle, he loves no smells!
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Gentle yet effective
This is one of the only detergents I trust for my family. I’ve used it on my clothes and my son’s clothes since he was born, and it’s always been gentle our sometimes sensitive skin while still getting everything clean. It has no harsh dyes or perfumes, and I love knowing it’s safe but effective. Definitely a staple in our home.
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Gentle and strong
This is my go-to detergent for sensitive skin! It gets the job done and is still tough enough to fight stains and leave a freshly laundered scent, but doesn’t cause any irritation or reaction!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
⚠️ Not Sensitive-Skin Friendly Anymore
Something must have changed with the formula. Even after two extra rinses, it still caused hives and itching. Definitely not working for sensitive skin like it used to.
1 reply from Tide team - 2 months ago
Your longtime loyalty is extremely appreciated, and we're certainly sorry to hear a fan like yourself had this experience, and we truly hope you're feeling better now. Tide Free & Gentle recently had a formula change to provide better stain removal while still being gentle for sensitive skin, so we assure you what you're describing isn't something we'd expect to happen. Our products are thoroughly evaluated to make sure they're safe to use, but we do understand that needs vary from person to person, so if you haven't already, we recommend discontinuing use. We'd like to make a full report to share with our Safety Team, and help further, so please give us a call at (800) 879-8433.