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$6.49When purchased online
About this item
At a glance
Clean
Target Zero
Phthalate Free
Paraben Free
Sulfate Free
Cruelty Free
Dye-Free
Vegan
Hypoallergenic
Sensitive Skin
Dry Skin
Combination Skin
Highlights
- Simple Moisturizing Face Wash provides a gentle yet thorough cleanse so you can use daily without irritation
- This facial wash helps maintain skin's natural barrier, leaving skin soft, moisturized and replenished. This means it works well with any skin type, even sensitive skin
- This face cleanser is cleverly infused with bisabolol from chamomile, known to soothe and calm skin along with pro-vitamin B5 and vitamin E
- Made with skin loving ingredients and triple purified water, our purest possible water, this face wash provides instant hydration to the skin
- This Simple liquid facial cleanser is perfect for sensitive skin - it contains no artificial perfume or dyes and no harsh chemicals that can upset your skin
- This cleanser is non-comedogenic, hypoallergenic, ophthalmologist tested and Dermatologist tested so it is safe for any skin type and even the most sensitive skin
Specifications
Scent: Unscented
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free, No Fragrance Added, Fluoride-Free, Contains Cactus Water, Non-Toxic, Formaldehyde-Free, Hypoallergenic, Dye-Free
Product Form: Gel
Beauty Purpose: Sensitive Skin, Basic Cleansing
Recommended Skin Type: Combination, Dry
Net weight: 5 fl oz (US)
Features: Safe to Use On Sensitive Skin
TCIN: 13903834
UPC: 087300700076
Item Number (DPCI): 037-12-2410
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Simple Moisturizing Facial Wash thoroughly cleanses your skin, removing oil, dirt, and other impurities. Perfect even for sensitive skin, this gentle face wash contains no dyes, artificial perfumes, or harsh chemicals that can upset skin. Enriched with vitamins B5, E and Bisabolol, this facial cleanser will leave your face feeling clean and refreshed. This Facial Wash is carefully blended with our purest possible ingredients and multi-vitamins. It cleverly moisturizes while cleansing, washing away impurities without leaving your skin feeling tight or dry.
Key Ingredients:
• Vitamin B5: Known to actively restore, soften, and smooth skin, vitamin B is especially good for dry skin. It may also help your skin's appearance by evening out its overall tone, reducing the appearance of age spots.
• Vitamin E: Works to protect the skin while moisturizing and improving skin. It is a potent antioxidant known to fight off free radicals that contribute to the signs of aging.
• Bisabolol: Acts as an anti-inflammatory to help soothe and calm the skin.
Simple is a complete range of facial skincare products perfect even for sensitive skin. The Simple brand knows that what is left out is as important as what is put in when it comes to gentle, yet effective skincare. The complete Simple range has 18 products, including cleansers, moisturizers, eye care, and wipes. All Simple products have no dyes, artificial perfumes or harsh irritants that can upset skin. Our products contain skin-loving ingredients and added vitamins for natural, healthy-looking skin. Simple products are hypoallergenic, non-comedogenic and pH balanced -- the perfect addition to your skin care routine.
We believe in continuously working to be kinder to the planet. That's why Kind to Skin Moisturizing Face Wash is vegan and Simple is certified Cruelty-Free by PETA, meaning we don't test on animals, anywhere in the world. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR)
Key Ingredients:
• Vitamin B5: Known to actively restore, soften, and smooth skin, vitamin B is especially good for dry skin. It may also help your skin's appearance by evening out its overall tone, reducing the appearance of age spots.
• Vitamin E: Works to protect the skin while moisturizing and improving skin. It is a potent antioxidant known to fight off free radicals that contribute to the signs of aging.
• Bisabolol: Acts as an anti-inflammatory to help soothe and calm the skin.
Simple is a complete range of facial skincare products perfect even for sensitive skin. The Simple brand knows that what is left out is as important as what is put in when it comes to gentle, yet effective skincare. The complete Simple range has 18 products, including cleansers, moisturizers, eye care, and wipes. All Simple products have no dyes, artificial perfumes or harsh irritants that can upset skin. Our products contain skin-loving ingredients and added vitamins for natural, healthy-looking skin. Simple products are hypoallergenic, non-comedogenic and pH balanced -- the perfect addition to your skin care routine.
We believe in continuously working to be kinder to the planet. That's why Kind to Skin Moisturizing Face Wash is vegan and Simple is certified Cruelty-Free by PETA, meaning we don't test on animals, anywhere in the world. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR)
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero:
1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packagingPhthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.Hypoallergenic
Designed to minimize the possibility of an allergic response.Sensitive Skin
Recommended for Sensitive Skin.Dry Skin
Recommended for Dry Skin.Combination Skin
Recommended for Combination Skin.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), sodium cocoyl alaninate, cocamidopropyl hydroxysultaine, decyl glucoside, glycerin, propanediol, glycol distearate, acrylates/c10-30 alkyl acrylate crosspolymer, sodium benzoate, cocamidopropyl betaine, laureth-4, capryloyl glycine, undecylenoyl glycine, panthenol, polyquaternium-39, tocopheryl acetate.
Allergens & Warnings:
WARNING: AVOID GETTING INTO YOUR EYES.Shipping details
Estimated ship dimensions: 6.16 inches length x 1.97 inches width x 1.85 inches height
Estimated ship weight: 0.389 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this cruelty free?
submitted by disco damon - 5 years ago
A: It is, you can see it listed on the first photo.
submitted byNoah Marie - 2 years agoA: Our team would love to discuss this with you. Please feel free to contact our team directly with any additional questions, comments, or concerns at Consumer.Services@Unilever.com or 800-671-6025.
submitted bySimpleExpert - 5 years agoBrand expert
Q: Is there supposed to be safety seal on this product?
submitted by AM - 1 year ago
A: Thank you for reaching out to us. No this product does not have a safety seal.
submitted bySimpleExpert - 1 year agoBrand expert
Q: Is this product comparable to Water Boost Micellar facial gel wash?
submitted by Eva - 2 years ago
A: Simple Kind to Skin Moisturizing Facial Wash is formulated to remove impurities without leaving your skin feeling dry or tight. If you'd like additional information on this product and others, please reach out to us directly at consumer.services@unilever.com. Thanks.
submitted bySimpleExpert - 2 years agoBrand expert
Q: Is it safe for pregnancy?
submitted by Colleen - 5 years ago
A: If you have any concerns about using the product during your pregnancy, we recommend speaking to your doctor about it.
submitted bySimpleExpert - 5 years agoBrand expert
Q: Does this face wash contain salicylic acid?
submitted by Chel - 6 years ago
A: This product does not contain salicylic acid. Salicylic acid is an active ingredient and so, if it were included in our products, it will be listed in the ingredients list.
submitted bySimpleExpert - 6 years agoBrand expert
More to consider
4.2 out of 5 stars with 860 reviews
74% would recommend
75 recommendations
Moisturizing: 3.7 out of 5
Softens Skin: 4.1 out of 5
Good for Sensitive Skin: 3.8 out of 5
Sensitive skin friendly.
5 out of 5 stars
Would recommend
mnopeb - 2 months ago, Verified purchaser
Always use a good moisturizer after, but sensitive skin friendly!
Not good anymore
1 out of 5 stars
Would not recommend
Cece - 2 months ago, Verified purchaser
I don't recommend this at all. Unfortunately they changed their formulation and it's no longer helping my sensitive skin, but creating acne instead. Such a shame since this used to be an affordable and effective option.
1 reply from SimpleExpert team - 2 months ago
We're sorry to hear you had this experience with our Kind to Skin Moisturizing Facial wash! The quality of our products are very important to us, and we'd like to learn more - could you please reach out to us at consumer.services@unilever.com, and share ref ID: 42860157. We'll watch for you email.
Not for sensitive skin
2 out of 5 stars
Would not recommend
jlshepherd - 3 months ago
I used to use this years ago. I bought a tube when I notice my face was really dry. I used it the day and it was fine but the next time I used it it burnt the crap out of my face. Not for sensitive skin anymore.
1 reply from SimpleExpert team - 2 months ago
We're sorry to hear you had this experience with our Moisturizing Facial wash! The quality of our products are very important to us, and we'd like to ask you a few questions- could you please reach out to us at consumer.services@unilever.com, and share ref ID: 42764953? We'll watch out for your email.
Far Too Drying
1 out of 5 stars
Would not recommend
ecochic - 4 months ago
I heard alot of people on Reddit raved about this cleanser so I was excited to try it again. I had used this soap before and liked it, but wanted to opt for a different product with more benefits. Apparently there was a reformulation, and instead of being a great basic cleanser- this now strips your skin and leaves your face to overproduce oils. This caused my skin to become extra shiny and produce a bunch of cystic acne and bumps. A but bummed to be honest. This used to be a great budget basic cleanser.
1 reply from SimpleExpert team - 4 months ago
We’re sorry to hear about your experience, and we’d like the chance to help. Please contact our team at consumer.services@unilever.com and provide the reference id: 42372329.
Helped witb Acne
5 out of 5 stars
Would recommend
Nxwrn - 4 months ago, Verified purchaser
I really enjoy this. It does have a little funny of a smell. But it helped my acne out a lot
Best face wash hands down.
5 out of 5 stars
Would recommend
- 4 months ago, Verified purchaser
I have used this face wash for years. It’s soft use & moisturizing. It’s my holy grail face wash.
Drying, wouldnt repurchase
3 out of 5 stars
Would not recommend
Km0 - 4 months ago
The formula comes out like a thick gel, then thickens to a dense foam. It stung my eyes a little, but it was good at taking makeup off. I’m not keeping it though - it didn’t completely dry me out, but it dried me out enough that my skin felt tight overnight and into the morning until I did my morning routine. Also it has a noticeable scent that smells a tad like chemicals. I’m not super sensitive to smell, but if you are, the scent might bother you.
1 reply from SimpleExpert team - 4 months ago
We're truly sorry to hear you've had this experience with our Moisturizing facial wash, and we'd like to learn more - please email our team directly at consumer.services@unilever.com and share ref ID: 42258042, so we can ask you some questions. We look forward to hearing back from you
Formula Change
1 out of 5 stars
greatdane8 - 9 months ago
originally posted on simpleskincare.com
I used this face wash for years never used anything else and since I bought the new bottle my skin has been awful. I’m breaking out in new places and my skin is red when I use it. Now I have to find a new face wash that works.
Creamy and moisturizing
5 out of 5 stars
Would recommend
mont - 9 months ago, Verified purchaser
you don't need a whole lot. it starts as a thicker gel but turns into more of a foam and it doesn't leave my face feeling dry like many other cleansers.
Fave face wash
5 out of 5 stars
Would recommend
Lj - 9 months ago, Verified purchaser
Favorite face wash around!! Cleans without drying skin.
The best
5 out of 5 stars
Would recommend
Shelley - 1 year ago, Verified purchaser
This is my favorite face wash. No harsh chemicals and never leaves you feeling dried out.
Wow
5 out of 5 stars
Bcrone76 - 1 year ago
originally posted on simpleskincare.com
[This review was collected as part of a promotion.] Received a sample of this product and used for the first time. Skeptical before use, I'm a believer now that this is the best product to use! My skin, 12 hours later, still feels smooth, clean and soft. I'm amazed. Usually my skin starts feeling oily again but not yet. Simple to use, highly recommended to use while in the shower (it's a once a week use or twice for oily skin) so you don't HAVE to use daily.
Formula Change :(
3 out of 5 stars
alliemay - 1 year ago
originally posted on simpleskincare.com
I’ve been using this face for almost two years and it is my favorite face wash I’ve ever tried. It removed all the oil and makeup from my face without feeling drying. However when i purchased a new bottle a few months ago I realized the formula was different but decided to give it a chance anyway. It unfortunately doesn’t work as well as the old formula for my skin. It’s not bad but it wasn’t amazing as the old one
1 reply from Consumer Support team - 1 year ago
Thank you for reaching out and sharing your feedback. We're so sorry to learn that you are no longer happy with our Kind to Skin Moisturizing Facial Wash. We'd like to hear more. Please feel free to reach out to us at consumer.services@unilever.com - you can share ref id: 38655351.
Great product
5 out of 5 stars
SweetCaroline - 1 year ago
originally posted on simpleskincare.com
I recently got this product mailed to me and it was a sample to try but it came as a regular size product! I am really happy I had the chance to try it before buying it. It is an excellent exfoliate and kind to my skin which is what I needed the most!
I love it!
5 out of 5 stars
Math teacher - 1 year ago
originally posted on simpleskincare.com
I bought it last week. I just used today. I have an oily skin. It is just for me. Very fresh, pure and clean. Thank you.
Great face wash, terrible bottle
3 out of 5 stars
GMR - 1 year ago
I really like this face wash because it does not dry my skin out, but it is so hard to squeeze out of the bottle that I have decided to stop buying it until the packaging is hopefully changed!
1 reply from SimpleExpert team - 1 year ago
We're saddened to learn the experience you had with our Moisturizing Facial Wash packaging was not as you preferred. Our team would like to learn more, please send us an email at consumer.services@unilever.com and share ref id: 38539629. We look forward to hearing from you.
Better than Cetaphil
5 out of 5 stars
Would recommend
Sandy K - 1 year ago, Verified purchaser
I am loving this cleanser! It’s like Cetaphil with lather! My skin is so soft without being dry. Winters in the midwest can be brutal on your skin (it’s been below zero here the last few days) and it’s saved my skin.
Changed their formula
1 out of 5 stars
CE17325 - 1 year ago, Verified purchaser
They also changed the packaging white. The old formula was the best.. the new one is basically hand soap (sodium laureth sulfate as main ingredient). My face reacted horribly to it. Bring back the old formula!!!!!
1 reply from SimpleExpert team - 1 year ago
We're very apologetic when we hear of results like this. Our team would like to learn more, please send us an email at consumer.services@unilever.com and share ref id: 38332768. We look forward to hearing from you.
Keeping it Simple
4 out of 5 stars
Would recommend
Amy - 1 year ago, Verified purchaser
I love this face wash. Super gentle but I don't care for the redesign. The opening seems smaller and requires significantly more squeezing to get anything out of the bottle.
I miss simple micellar
3 out of 5 stars
Celestial - 1 year ago
originally posted on simpleskincare.com
I’ve been in mystery limbo for 2 years when i found it was hard to locate the simple micellar gel wash. I see the Uk still has one but not sure why they removed from US. WE NEED THIS BACK! Leaving a review because no one has emailed me back after almost 2 weeks!!! Even if you have to put the security devices on them please bring it back even to select stores!!!!!!
1 reply from Consumer Services team - 1 year ago
We are always listening to our fans and updating our product lines to offer new innovations and products that meet their changing preferences. It’s a tough decision for us to discontinue a product, but unfortunately, we must do this when there is not enough consumer demand.