2 HP Motor: Equipped with a high-performance motor, this countertop blender lets you say goodbye to chunky smoothies and hello to effortless blends
Stainless-Steel Blades: Laser-cut, stainless-steel blades can power through fibrous produce and frozen fruit, crush ice and nuts, and much more, offering consistent blends for years
48-Ounce Container: The blending container is designed to create the iconic Vitamix Vortex; it's a professional-grade blender for smoothies, juices, purées, sauces, soups, and more, making hot and cold dishes in the container
Variable Speeds and Pulse Control: Achieve precise textures with 10 variable speed settings and a Pulse Function for ice crushing
Self-Cleaning: Simply add warm water, a drop of dish soap to the container, and the blender cleans itself in 30-60 seconds, with no disassembly needed—it saves time and is great for families and those wanting an easier way to eat healthily
5-Year Limited Warranty: Backed by Vitamix’s industry-leading warranty, Explorian E310 is designed to deliver reliable performance and peace of mind
Included: Explorian E310 blender motor base, 48-ounce container, and mini tamper; this kitchen blender container allows for small- to medium-capacity blends
Description
Discover Vitamix Explorian E310. The entry-level blender that balances affordability with professional-grade performance. With a 2-HP motor, the E310 easily breaks down tough ingredients.Laser-cut, stainless-steel blades deliver consistent results. Take control of recipes with intuitive Variable Speed Control. The Pulse Function lets you customize every blend. More than a shake and smoothie maker, you can make hot soup in minutes using only friction heat. Explorian E310 is an accessible choice for home chefs looking to upgrade their kitchen appliances and enjoy legendary Vitamix quality.
Dimensions (Overall): 18 Inches (H) x 8 Inches (W) x 11 Inches (D)
Weight: 10.5 Pounds
Finish: Shiny
Features: BPA-Free, Stainless Steel Blades, Variable Speed, On/Off Switch, Adjustable Speed Control, Liquid Ingredient Adder, Pour Spout, Scraper, All Metal Drive System
Warranty: 5 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 52994628
UPC: 703113640681
Item Number (DPCI): 072-04-0440
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 16.9 inches length x 13.2 inches width x 11.6 inches height
Estimated ship weight: 13.55 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Their website shows this model to have a 5 year warranty.
submitted byYago - 9 years ago
A: Yes the warranty is for 5 years.
submitted byLi - 9 years ago
Q: Does this Vitamix blender make ice cream? If so, how would you make ice cream in this Vitamix? Thank you!
submitted by CharlieBrown2 - 2 years ago
A: Hi! The Vitamix is great for making homemade frozen desserts but it does not churn the ingredients like an ice cream maker. All frozen desserts should be made with frozen fruit to get the best consistency. If you have fresh fruit, we recommend that you freeze it first then make your desserts with the frozen fruit. Using ingredients like banana and avocado will give you a creamy texture similar to ice cream.
submitted byVitamix Team - 2 years ago
Brand expert
A: Hi! The Vitamix is great for making homemade frozen desserts but it does not churn the ingredients like an ice cream maker. All frozen desserts should be made with frozen fruit to get the best consistency. If you have fresh fruit, we recommend that you freeze it first then make your desserts with the frozen fruit. Using ingredients like banana and avocado will give you a creamy texture similar to ice cream.
submitted byVitamix Team - 2 years ago
Brand expert
Q: Is the pitcher glass or plastic?
submitted by Pitcher material - 2 years ago
A: Hi! The container is made of BPA- free Eastman Tritan. More information on Eastman Tritan can be found here: https://www.eastman.com/en/products/brands/tritan
submitted byVitamix Team - 2 years ago
Brand expert
A: Hello there! Our containers are made of Eastman Tritan and are Manufactured and assembled in the USA. We do also offer a Stainless Steel Container that can be found here: https://www.vitamix.com/us/en_us/shop/48-ounce-stainless-steel-container
submitted byVitamix Team - 2 years ago
Brand expert
Q: Can I use the 64 oz. containing from the Vitamix 5200 with the Explorian Series E310 blender?
submitted by shopper - 2 years ago
A: Hello there! Yes, you can certainly use your container from your 5200 on the E310.
submitted byVitamix Team - 2 years ago
Brand expert
A: Hello! Yes, you absolutely can!
submitted byVitamix Team - 2 years ago
Brand expert
Q: How do you get the blade clean. Is it detachable
submitted by Happy Shoper - 2 years ago
A: Hi! We do not recommend ever taking the blade our of your Vitamix container. The best way to clean it is to fill the container half way with some warm water, a drop of dish soap, then blend on high! Rinse and let dry, so easy!
submitted byVitamix Team - 2 years ago
Brand expert
A: Hi! We do not recommend ever taking the blade our of your Vitamix container. The best way to clean it is to fill the container half way with some warm water, a drop of dish soap, then blend on high! Rinse and let dry, so easy!
submitted byVitamix Team - 2 years ago
Brand expert
Q: Can I use this base with the dry blade container model VM0137?
submitted by Maureen - 3 years ago
A: Hi there! Yes the Dry Container will work on this model.
submitted byVitamix Team - 3 years ago
Brand expert
A: Yes! Those are compatiable!
submitted byVitamix Team - 3 years ago
Brand expert
Q: Can this model make vegan milks--like almond milk, cashew milk, hemp milk, or coconut milk?
submitted by ng - 3 years ago
A: Yes, all of our machines are able to make these recipes!
submitted byVitamix Team - 3 years ago
Brand expert
A: Yes! This model can absolutely make all of those things!
submitted byVitamix Team - 3 years ago
Brand expert
Q: Does this model have a food processor attachment?
submitted by Jackie - 4 years ago
A: Hi! Unfortunately it does not. The Food Processor Attachment only works with Ascent or Venturist models.
submitted byVitamix Team - 4 years ago
Brand expert
A: Hi! The Explorian does not have a Food Processor Attachment. The only models that do are the Ascent or Venturist machines.
submitted byVitamix Team - 4 years ago
Brand expert
Q: Can it be uses as a juicer.
submitted by Glo - 4 years ago
A: Hi! Because the Vitamix is a whole food machine, it is much different from a juicer and will not be able to extract the juice from produce the way a standard juicer does. However, you can still use your Vitamix to make delicious whole juices! Simply add in your produce with at least enough water to cover the blades (you may want to add more to make a thinner mixture), then blend on high until smooth. Once the mixture is to the consistency you need, stop your Vitamix and remove the container from the motor base. Take a cheesecloth or one of our nifty filtration bags, and place in a large bowl. Pour the mixture from your Vitamix container into the cheesecloth or filtration bag slowly, then gather up the edges and squeeze out the juice into the bowl! You can then discard the pulp or add it to your compost!
submitted byVitamix Team - 4 years ago
Brand expert
A: Hello! Because the Vitamix is a whole food machine, it is much different from a juicer and will not be able to extract the juice from produce the way a standard juicer does. However, you can still use your Vitamix to make delicious whole juices! Simply add in your produce with at least enough water to cover the blades (you may want to add more to make a thinner mixture), then blend on high until smooth. Once the mixture is to the consistency you need, stop your Vitamix and remove the container from the motor base. Take a cheesecloth or one of our nifty filtration bags, and place in a large bowl. Pour the mixture from your Vitamix container into the cheesecloth or filtration bag slowly, then gather up the edges and squeeze out the juice into the bowl! You can then discard the pulp or add it to your compost!
submitted byVitamix Team - 4 years ago
Brand expert
Q: Can it pulverize sugar into a very fine powder?
submitted by olsaveli - 4 years ago
A: Hi! Yes, the Vitamix can turn regular sugar into powdered sugar.
submitted byVitamix Team - 4 years ago
Brand expert
A: Hi! The Vitamix can pulverize sugar into powdered sugar.
The Vitamix E310 blender is a powerful and versatile kitchen appliance that excels in making smoothies, soups, and sauces. Many guests appreciate its ease of use and cleaning, as well as its ability to blend tough ingredients smoothly. While some guests have experienced issues with overheating and stability, the overall performance and quality of the blender have garnered positive feedback, making it a worthwhile investment for any kitchen.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
3439 star ratings
4.6 out of 5 stars with 3439 reviews
design
4.2 out of 5
design: 4.17 out of 5
ease of use
4.2 out of 5
ease of use: 4.17 out of 5
easy to clean
4.3 out of 5
easy to clean: 4.32 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.8 out of 5
value: 3.77 out of 5
72% would recommend
80 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 August, 2026Verified purchase
(no review title)
I'm a little upset because I only got one piece
1 reply from Vitamix Team team - 23 days ago
Hi, please call at 1-800-848-2649, so we can assist you with this issue.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 May, 2026Verified purchase
Powerful
Powerful and easy to use/clean.
annie
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 May, 2026Verified purchase
Do not recommend for nut butters
This is the worst. I make nut butters for my business and my old blender finally died. That one was so much cheaper and supposedly weaker but I could run it for 20 min before it overheated. I got this one which cost WAY more and it’s now died 5 times after 30 sec. And I was using pistachio paste that was almost ready my old blender died halfway through making the batch so this one was plenty creamy and liquidy shouldn’t have been as hard. I’ve now waited 30 min and it’s still overheated. So funny my husbands been pestering me to get a “better” one for months and this one is way worse than my weaker $50 off brand one.
1 reply from Vitamix Team team - 3 months ago
If your Vitamix shut down while blending, it is likely it temporarily overheated. Sometimes the machine may emit a burning odor and/or stop temporarily because its thermal protector sensed that the machine was close to overheating. If this occurs, we recommend turning the power switch off for up to 45 minutes, allowing the machine to cool down or reset. To avoid overheating your machine in the future, be sure to ramp the machine up to the HIGHEST SPEED within five seconds of turning it on to activate the cooling fan in the motor. If you are still having issues with it, please reach out to us at 1-800-848-2649, we would be happy to further assist.
Hope
1 guest found this review helpful. Did you?
5 out of 5 stars
10 April, 2026
originally posted on vitamix.com
Strong
As advertised and exactly what I needed for my mornings
MINI13
Did you find this review helpful?
5 out of 5 stars
8 April, 2026
originally posted on vitamix.com
Perfect Blender
This blender is perfect for our family's needs from smoothie making to smooth dips. We had a budget brand blender for many years, the difference in the quality of the the blend is astronomical! My only regret is not making the Vitamix part of my kitchen sooner.
c green
1 guest found this review helpful. Did you?
5 out of 5 stars
1 April, 2026
originally posted on vitamix.com
love it
This is a great kitchen tool. I got it cuz I dropped the pitcher to my Jamba which I also loved but could not get a replacement for it (even a generic one)... a waste of a perfectly good machine! I know Vitamix has a great reputation and I saw they have replacement parts for everything so I spent the extra $ and am very hopeful this one will last a long time.
JM21
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5 out of 5 stars
3 March, 2026
originally posted on vitamix.com
Amazingblender
This thing blends everything so easily and quickly. Worth every penny!!
Lubonilla
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5 out of 5 stars
28 February, 2026
originally posted on vitamix.com
So nice I bought it twice!
Love this blender I got no negative feedback works amazing does what it’s suppose to and some.
E Money
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1 out of 5 stars
23 February, 2026
originally posted on vitamix.com
Lacks even the most basic abilities
I use this blender for very basic reasons, I make a smoothie every day and that is pretty much the extent of it. This blender is not even capable of doing that well. I use basic frozen and thawed fruits, this blender cannot even blend that without getting stuck. I am forced to add a ton of water to get it to blend through and then the smoothie is just watery and gross. Really wish this product could do even the most fundamental things
1 reply from Vitamix team - 6 months ago
Hi! We are sorry to hear of your experience. The behavior you are experiencing is common and easily fixed. If ingredients are not freely circulating, this is a symptom of air getting trapped between ingredients and the blades, which can affect the blending performance. This is easily resolved by the use of the tamper, which will accelerate the flow of food through the blades. While the machine is running and with the lid firmly in place, insert the tamper through the lid plug opening and begin working it in the four corners of the container. As the food travels around the side of the container, the tamper directs it right into the blades. If there is an air pocket around the blade, the tamper will release the air pocket and create a continuous flow of food through the blades. If you are still having issues, please call us at 1-800-848-2649, we would be happy to troubleshoot your unit and give additional blending tips as needed.
Connor13
3 guests found this review helpful. Did you?
5 out of 5 stars
22 February, 2026
originally posted on vitamix.com
Powerful machine
The basic Vitamix is an incredible machine. Very powerful and also nice looking—much better than the last one I had which had a spout on it that I really didn’t like.
LBlissart
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5 out of 5 stars
13 February, 2026
originally posted on vitamix.com
Worth the Price!
I bought this to make homemade vegan cheeses. My Ninja food processor simply could not get the nuts and seeds to the right texture, but my Vitamix E310 works beautifully! I have used it for other recipes as well, and it never disappoints. The design (unlike my Ninja) is intuitive with no awkward fittings, and it is also very easy to clean. My only regret is not buying one sooner!
Lynda B
2 guests found this review helpful. Did you?
3 out of 5 stars
13 February, 2026
originally posted on vitamix.com
Try another model
I’ve had my E310 for about 1.5 years. We use it about 2-5 times a week. Two complaints: the 48 oz container does not sit snug on the rubber base. At medium to high speeds the container is not stable. Also, this unit for some reason develops air pockets while blending a lot more than my previous Vitamix. I do not recommend this model.
1 reply from Vitamix team - 6 months ago
Hi there! Vitamix containers are not designed to lock into place. Therefore, it is completely normal for the container shift slightly while on the base. When you turn the unit on, you will notice that the container may shift slightly to the right or the left. This is intended, as the motor base is aligning with the container for optimal performance. If you feel more comfortable, you may place your hand on top of the lid while you blend to better secure the container. However, do not press down on the container in an attempt to “lock” it in place, as doing so could cause damage the motor.
JasonD
2 guests found this review helpful. Did you?
5 out of 5 stars
6 February, 2026
originally posted on vitamix.com
Just the best!
I have had my Vitamix for over 10 years and is still the best blender ever. Never had any issues at all. I use it everyday. My daughter lived with me for a few years and fell in love with it. She's recently married and I bought them the E310 for Christmas and they were so surprised and happy. Planning to get her the stainless steel carafe for their anniversary!
Karen Salvaggio
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5 out of 5 stars
5 February, 2026
originally posted on vitamix.com
Most effective blender I've owned
This blender is so powerful it makes blackberry seeds disappear in my smoothies That never happened with other blenders. Plus, it's so easy to clean!
Bryn
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5 out of 5 stars
3 February, 2026
originally posted on vitamix.com
Amazing blender
I am so happy I took the plunge and bought this blender. I’ve owned it for a few months. I use it mainly for smoothies. I always put my ingredients in the blender in the order advised and my green smoothies are blended perfectly in about 30 sec. It works so much better than my previous blender. Highly recommend.
KristaF
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5 out of 5 stars
2 February, 2026
originally posted on vitamix.com
just what my kitchen needed!
This tool is a real powerhouse for the home kitchen-love it!
Renee M
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5 out of 5 stars
30 January, 2026
originally posted on vitamix.com
Best Blender Ever Owned
I finally purchased a Vitamix (after hearing about this brand of blender for years) when my old blender finally died. What I really appreciate about my new Vitamix is it is easy to scrape or tamp during use, it is not too loud while running and it is easy to clean (both manually or by running the blender half filled with warm water and a drop of dishwashing soap). If this blender lasts a long time, it will have been a very good investment.
Candykins
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5 out of 5 stars
25 January, 2026
originally posted on vitamix.com
Powerful blender
Great to receive a product that performs beyond my expectations. Smoothies are smoother and sauces are saucier. Great product.
Vic J
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1 out of 5 stars
23 January, 2026
originally posted on vitamix.com
Actual piece of crap
I know how to make smoothies. I read the manual inside and out. But this was the biggest waste of money ever. It doesn't even do its one function: blend. I order it in right, I use the tamper, I add a crapload of liquid, I stop and stir, I turn up the speed. I try everything. It just won't blend the fruit! I had the most jankiest and old ninja blender that did 10x better than this. Don't waste your money.
1 reply from Vitamix team - 7 months ago
Hi there, we are sorry to hear of your experience. Please call us at 1-800-848-2649 so we can troubleshoot your machine and make sure it is running as it should. We can also provide you with additional blending tips if needed.
Bobbb27
1 guest found this review helpful. Did you?
5 out of 5 stars
22 January, 2026
originally posted on vitamix.com
Best blender
Best blender out there. Smooth purées in seconds. I’ve used it for smoothies, soups, and baby food.
