$6.39 when purchased online
Target Online store #3991
About this item
Highlights
- Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
- Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
- Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
- Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Get ready to glow with our Prime Focus Clingy Serum Primer! This long-lasting primer is packed with 5% Niacinamide and 8% Glycerin to brighten, hydrate, and gives the skin a gorgeous dewy finish. Just apply a thin layer on clean skin, let it set for a minute, and you're all set for up to 16 hours of wear.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 12 Years and Up
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Tube
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Skin Tone Improvement
Recommended Skin Type: Oily, Combination
Net weight: .67 fl oz (US)
TCIN: 92289534
UPC: 077802166906
Item Number (DPCI): 052-03-8987
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
(lentil) fruit extract, cichorium intybus (chicory) root extract, pyrus malus (apple) fruit extract, alcohol, hydrolyzed opuntia ficus-indica flower extract, paeonia suffruticosa root extract, sodium lactate, sodium pca, helianthus annuus (sunflower) seed oil, potassium sorbate, sodium benzoate, rosmarinus officinalis (rosemary) leaf extract, solidago virgaurea (goldenrod) extract, oligopeptide-68, glycine soja (soybean) oil, hydrogenated lecithin, agave tequilana leaf extract, citrus limon (lemon) peel extract, euterpe oleracea fruit extract, sodium oleate, [+/- (may contain/peut contenir): red 40 (ci 16035), yellow 5 (ci 19140)].
Shipping details
Estimated ship dimensions: 0.984 inches length x 0.984 inches width x 3.937 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this water or silicone based?
submitted by Sue - 2 months ago
This product is featured in a recent Target Finds story
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Summary of reviews
The Wet n Wild Prime Focus Clingy Serum Primer impresses with its effective grip, keeping makeup in place for hours while providing hydration and a smooth finish. Guests appreciate its lightweight, slightly tacky texture that enhances makeup longevity without feeling heavy. The inclusion of niacinamide is a standout feature, promoting skin health. The attractive glass packaging adds a touch of elegance, making it a great addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 381 reviews
50% would recommend
2 recommendations
Clings like glue
3 out of 5 stars
daciam7_7166 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wet n wild prime focus clingy serum primer works but the only thing I didn't like about it was the texture it's kind of like a glue when it goes on your face and dries like a glue. The bottle I received did not pump so I have to open the cap and brush it on due to the defective pump. The packaging was nice looking and informative. It does seem to make your makeup last longer which was the whole point of it.
Great price and effective
5 out of 5 stars
nikkih43_1709 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The packaging is a very nice glass. The texture is super smooth, which allows makeup to go over top flawlessly and effortlessly. The scent is subtle. Overall this primer works very well and leaves skin looking very beautiful and smooth!
Great product on a budget
5 out of 5 stars
- 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It did great under light makeup. Love the gel texture. The packaging is glass and feels very premium like a much more expensive product. Love it!
It help my makeup last ALL day!
4 out of 5 stars
joveriac1_6618 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product makes my makeup last all day long! Even in the CA heat! The scent is really pleasant and I love the pump packaging. It’s a really smooth texture and applies really nice on the skin.
Great long lasting primer!
5 out of 5 stars
nikiyaht_5093 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I loved the sticky texture of this primer! It made my makeup stay in place all day and it allowed it my base to look flawless!! I’m so happy that it doesn’t have any strong fragrances that would irritate my sensitive skin. I also like that it has niacinamide in it which is great for your skin! The glass bottle helps to preserve the product longer and it makes it look more high end. All in all I would definitely recommend this product for makeup experts and beginners!
Hydrating and refreshing
5 out of 5 stars
jaevionnav_8887 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It's so good it doesn't make me break out the packaging was amazing I will get it again I do recommend getting it you won't regret it I use almost every day
Amazing!!
4 out of 5 stars
kayleighinfluences_2471 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The packaging is nice, this product doesn’t have much of a smell. I love the clingy texture my foundation goes on great over it. It’s an amazing product and works great.
great
5 out of 5 stars
emilym109_2091 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture of the item is grippy. It’s perfect for underneath foundation. The packaging is very nice. The effectiveness of the product is very good for foundation.
Super sticky!
5 out of 5 stars
hailieb20_8484 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Super sticky and kept my base looking flawless all day. The smell is not over powering and I LOVE that it is a pump rather than a squeeze! Clean ingredients so my skin stayed clear !
Love
5 out of 5 stars
martinastacey_634 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I must admit, I skip using primer… so idk if this is a really great primer or all of them make a big difference. It’s tacky feeling at first but does dry. It makes my makeup look a smidge better, but it definitely helps it stay on much longer & it doesn’t look as oily at the end of the day.
Stay intact Primer
5 out of 5 stars
vanessar3030_3199 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been loving this primer !!! I have tried it out for about 3 weeks now and I can truly say this is a must have for your makeup to feel and look good all day. I use it as my everyday primer and my makeup stays intact. There is absolutely no scent to it which is great cause there are some primers that smells like chemicals. It’s super gooey when you pump the product and it feels really good on the skin.
There’s some better options
3 out of 5 stars
brookeb329_2995 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Works pretty well for the price!! I don’t necessarily know if I’ll purchase again since I’m loyal to my elf primer, but a really great option! I don’t think it held my makeup too well, so I haven’t reached for it much
A good product ,giving great results
5 out of 5 stars
katlynp20_9470 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I highly recommend this product for anyone looking to enhance their makeup routine with skin-loving ingredients!" Product tested for 60 days
By far the best primer I’ve used yet that doesn’t
5 out of 5 stars
aleahryanne_3585 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely love how it gets rid of my open pores without clogging!It went on very smooth and didn’t clump up when I applied my foundation!It stayed and held my makeup for 9 hours straight in the heat!
Very hydrating for a primer
5 out of 5 stars
sharissel1_6736 - 10 days ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I recently tried the Wet n Wild Prime Focus Clingy Primer, and I was actually surprised by how much I liked it. It feels more like a skincare serum than a traditional primer really lightweight and hydrating. I have dry areas on my face, and this helped smooth everything out without making me feel greasy. My makeup went on nicely and stayed in place all day without separating or clinging to dry patches. I also like that it has niacinamide in it it feels like I’m getting some skincare benefits too.
Gives the skin a radiant glow and helps makeup las
5 out of 5 stars
nicollem43_786 - 10 days ago
originally posted on WetnWild
[This review was collected as part of a promotion.] The texture of this primer is rich in just the right way and leaves the skin with a beautiful glow. It really helps makeup stay in place and makes the skin look noticeably more radiant. It didn’t feel heavy or make my skin oily, and the effect lasted all day.
Nice and affordable
5 out of 5 stars
m_a_r_y6_3413 - 10 days ago
originally posted on WetnWild
[This review was collected as part of a promotion.] Love this serum primer! It gives a nice dewy finish and keeps my makeup in place all day. Super hydrating thanks to the niacinamide and glycerin. The texture is lightweight and absorbs quickly. Great affordable option.
Works well
4 out of 5 stars
kellyannereviews_8305 - 10 days ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I dont usually use something like this so it was totally newtonian me. But I really like it now that I'm used to it. It spreads easly so a small amount goes far. It pretty light weight I forgot I had it on. It dries and becomes tacky quickly so you dont have to wait long. It held my makeup well and for the whole day. Also I noticed no scent which I really like.
Love it!
5 out of 5 stars
mayrahi17_9770 - 10 days ago
originally posted on WetnWild
[This review was collected as part of a promotion.] Amazing product! mostly when you have oily skin. Lasted really long, which was very surprising. The price is very much worth the amount of product you get!
Good texture
4 out of 5 stars
nataliiao9_1706 - 10 days ago
originally posted on WetnWild
[This review was collected as part of a promotion.] good texture, but sticky on the face. I have sensitive skin and at first the skin turned red and it felt like the skin was burning. Good price. the makeup goes on smoothly