Sponsored
tarte Face Tape Full Coverage Foundation - 1.01 fl oz - Ulta Beauty
$42.00 ($41.58/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- full-coverage foundation smooths skin's appearance with natural matte finish
- nourishing, natural matte finish never looks dry, covers redness, age spots & blemishes
- tape technology™ helps smooth texture & blur the appearance of pores, fine lines & wrinkles
- SKINVIGORATING™ INGREDIENTS: snow mushroom helps hydrate, reduce inflammation & brighten; apple fruit extract rich in antioxidants to help protect against free radicals; hyaluronic acid delivers moisture, firmness & suppleness
Description
This innovative foundation delivers a nourishing, natural matte finish that never looks dry. Powered by tape technology™, it smooths skin texture & blurs the appearance of pores, fine lines, & wrinkles for a flawless look. Offering full coverage for redness, age spots & blemishes, it’s transfer-proof, waterproof, & sweatproof to stay put all day. Vegan & cruelty-free formula ensures your complexion stays flawless in any condition. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Dispense 1-2 pumps onto back of hand. Lightly dab onto skin using clean fingertips. Use damp sponge to blend from the center of the face outwards.
CLINICAL RESULTS*: 100% said it helped minimize the look of pores; 100% said it covered dark spots, redness & imperfections; 97% said it helped skin look smoother; 97% said it felt comfortable & gentle on skin; 94% said it made skin look natural & healthier; 94% said it felt nourishing; vegan; tarte 12-hour power™; dermatologist tested; transfer-proof; waterproof; sweat-proof *based on a clinical & consumer panel study of 33 subjects
How to use: Dispense 1-2 pumps onto back of hand. Lightly dab onto skin using clean fingertips. Use damp sponge to blend from the center of the face outwards.
CLINICAL RESULTS*: 100% said it helped minimize the look of pores; 100% said it covered dark spots, redness & imperfections; 97% said it helped skin look smoother; 97% said it felt comfortable & gentle on skin; 94% said it made skin look natural & healthier; 94% said it felt nourishing; vegan; tarte 12-hour power™; dermatologist tested; transfer-proof; waterproof; sweat-proof *based on a clinical & consumer panel study of 33 subjects
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liquid
Cosmetic Coverage: Full
Skin Tone: Deep Tan
Skin Undertone: Neutral
Beauty Purpose: Brightening, Skin Tone Improvement, Mattifying
Net weight: 30 Milliliters
TCIN: 82608805
UPC: 846733036035
Item Number (DPCI): 342-02-9621
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, cyclopentasiloxane, methyl methacrylate crosspolymer, phenyl trimethicone, butylene glycol, cyclohexasiloxane, caprylyl methicone, glycerin, peg-10 dimethicone, trimethylsiloxysilicate, cyclomethicone, sorbitan isostearate, sodium chloride, cetyl peg/ppg10/1 dimethicone, triethyl citrate, disteardimoniumhectorite, aluminumhydroxide, phenoxyethanol, dimethicone crosspolymer, triethoxycaprylylsilane, fragrance/parfum, ethylhexylglycerin, disodium edta, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate. (+/-): iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).' '
Shipping details
Estimated ship dimensions: 4.9 inches length x 1.6 inches width x 1.2 inches height
Estimated ship weight: 0.1764 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This foundation is highly praised for its exceptional coverage and long-lasting wear, making it ideal for busy days or special occasions. Guests appreciate its ability to blend seamlessly with other products, providing a natural finish without feeling heavy. Many find it effective for various skin types, including oily and dry skin, while some enjoy mixing it with moisturizers for a lighter application. Overall, it stands out for its impressive performance and versatility.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 8133 reviews
73% would recommend
26 recommendations
5 out of 5 stars
18 November, 2025
originally posted on tartecosmetics.com
Perfect coverage
[This review was collected as part of a promotion.] My new favorite foundation! The coverage is great and it lasts all day!
5 out of 5 stars
18 November, 2025
originally posted on tartecosmetics.com
Love!
This foundation was a perfect match for my skin. It goes on really smoothly and doesn’t cake in any creases. You only need a little bit. It doesn’t get oily even during a 12 hour shift in the emergency department.
3 out of 5 stars
18 November, 2025
originally posted on http://www.ulta.com

Color match is difficult
Foundation in neutral is very orange Love the coverage but color choices are hard to match my complexion
5 out of 5 stars
17 November, 2025
originally posted on http://www.ulta.com

Go to!
This is my go to foundation. I love the coverage, the range of shades and my skin is happy with it on. Pair it with a great primer and top it with a good setting spray and you're golden from morning until night.
5 out of 5 stars
17 November, 2025
originally posted on tartecosmetics.com
My holy grail
This is my favorite foundation and I have used it for years! I always get so many compliments on how good my makeup looks! I always point people to this and they love it!
5 out of 5 stars
16 November, 2025
originally posted on http://www.ulta.com

One of my favorite foundation
Everytime I wear this foundation, I get so many compliments on it.
5 out of 5 stars
16 November, 2025
originally posted on tartecosmetics.com
Really Great Foundation!
I am a long-time user of Shape Tape concealer, but new to this foundation. I love it! It lays nicely on my skin and I can easily build it up as needed. It looks so smooth after I set with powder and lastly my setting spray. I prefer applying with a damp beauty sponge. I am so glad I tried this one. It also photographs beautifully. This is a definite winner! Everyone go buy it! Thank you, Tarte!
5 out of 5 stars
15 November, 2025
originally posted on tartecosmetics.com
full coverage while looking like skin
What they say is true, full coverage without the full coverage feel. This foundation is not drying and looks like skin. The key is making sure to get a good shade match (the shade finder online worked for me) and applying small amounts at a time to build the coverage to your liking. I press with a brush when applying and it looks beautiful. No creasing and wears all day. Highly recommend!
5 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com

Holy grail
Ive been using this for yearssssss and it is my holy grail! I live in Florida and it stays on so well in the heat. I used to live in Michigan, and it stays on so well in the cold. if I try a different foundation, I always come back to this one. My skin is normal, not too oily not dry if anything oily in the tea zone but with a little powder if needed this foundation is number one.
5 out of 5 stars
10 November, 2025
originally posted on tartecosmetics.com
Long-Lasting, Flawless Coverage
I really love the Face Tape Foundation. The coverage is excellent, it evens out my skin without feeling heavy, and it lasts all day without fading or getting patchy. It’s one of the few foundations that actually stays put and still looks good hours later. Definitely a new favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
- Skin type: Oily
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Redness, Acne, Dark circles, Aging, Uneven skin tone, Pores
Awesome
Love this stuff! Great coverage and it lasts throughout the day as long as you reapply powder.
5 out of 5 stars
3 November, 2025
originally posted on http://www.ulta.com

Really Great Foundation!
I have been a ride or die fan of tarte shape concealer for years. I don't know why I never tried the foundation. Well, better late than never over here! I love the way this looks on my skin. Gives a very smooth finish when I apply w/ a damp sponge. The coverage is high medium to full on me, which is what I always choose. I can go over areas where I want a higher coverage or more of a smoothing effect, & after I set it with powder, it looks flawless! I also do not have flawless skin. The true win for me with this, is when my makeup received compliments. I am happy I tried this. I will say that I do one touch up in the work day with powder in t-zone, as my skin is still very oily. Love this one!
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com

I love this foundation!
I love this foundation, but I've lived Tarte for a few years,I used their concealer before. I like how nice it goes on & how light it feels for full coverage. Definitely a great buy!
5 out of 5 stars
22 October, 2025
originally posted on tartecosmetics.com
AMAZINGGGGG
The ONLY foundation I will use as long as it's available. It blends seamlessly and it doesn't irritate my sensitive skin. I absolutely love it!
5 out of 5 stars
17 October, 2025
originally posted on http://www.ulta.com

I will buy again
Love this it lasts and is the right amount of coverage
5 out of 5 stars
14 October, 2025
originally posted on tartecosmetics.com
Amazing coverage
Hands down the best foundation I’ve ever used. Has great coverage, doesn’t get greasy, and lasts all day. Also very buildable.
1 out of 5 stars
6 October, 2025
originally posted on http://www.ulta.com

NOT FULL COVERAGE/ IS HEAVILY SCENTED
i bought this product to try, it's so light it was being picked up leaving patchy spots as i was applying it…it also REEKS of a heavy perfume scent something an older women would wear. It's a perfume and foundation lotion in one basically…scam
5 out of 5 stars
5 October, 2025
originally posted on http://www.ulta.com

Really liked this product ! I will be purchasing fit again.
I decided to try Face tape full coverage foundation when it was on sale recently.. It goes on smoothly and isn't as heavy as other full coverage foundations.
4 out of 5 stars
25 September, 2025
originally posted on tartecosmetics.com
Kinda Tricky BUT. . .
Okay so here's the thing you need to understand about this foundation: it looks bad when you first apply it. After it sets it looks HOT. And it lasts a long time. It doesn't settle into my pores and fine lines as much as most foundations. You can achieve very even, solid coverage with a very thin layer of product. But you HAVE to trust it, which is still hard for me even after using it so much.
1 out of 5 stars
23 September, 2025
originally posted on http://www.ulta.com

Ick factor
Too thick, I even tried to blend it with a face moisturizer and it looked bad I literally had to wash my face and start over with my regular foundation.