The starter pack is presented as a clear three-step system: a shampoo, a conditioner, and a leave-in thickening treatment. The set is described as prepping the scalp and priming follicles while leaving a lightweight, non-greasy finish.
Formulas emphasize a dewy, glowing, lightweight finish that feels non-greasy. They describe creating a translucent barrier to enhance shine and conditioners that add body without weighing hair down.