Finishes vary across products, including satin, natural, matte, radiant and semi-matte—so you can find everything from a flat matte to a dewy/radiant or satin look.
Sizes range from very small compacts to standard liquid bottles. Noted net weights include 0.31 oz, 0.33 oz, 0.4 oz and common liquid size of 1 fl oz (US).
Common performance claims include non-comedogenic (non-acne–causing), dermatologist-tested or -recommended, and some formulas are described as waterproof, sweat-resistant or transfer-proof.
Reviewers most often note medium-to-full or buildable coverage and frequently mention long wear or day-long performance, along with smooth application and a lasting finish.
Coverage spans light and buildable to medium and full. Several formulas are described as buildable or medium, and some are listed as full coverage.
They come in multiple formats, including liquid, cream, mousse, pressed powder compacts and stick foundations.
Many formulas are described as longwear, with some specifically stating up to 24 hours and a few referencing as much as 30 hours—wear time varies by product and individual skin conditions.
Textures are often described as lightweight, breathable, creamy, mousse-like or satiny and non-cakey. Wear is frequently noted as long-lasting, with descriptors like transfer-resistant, sweat/water-resistant and, for some formulas, claims of up to 24–30 hours of wear.