Apply to damp hair and distribute evenly (root-to-tip or mid-lengths to ends), then scrunch or twist. Let curls air-dry or use a diffuser. For mousses and spray gels, dispense into your palm, work through the hair, then scrunch or wrap curls around your fingers as directed.
Reviewers commonly report improved curl definition, reduced frizz, increased softness and bounce, and a natural day‑long hold. Many note a lightweight, non-greasy feel rather than stiffness or crunch.
Stylers generally provide medium to strong hold (one lists 3 out of 5) while delivering defined, frizz‑reduced curls that reviewers describe as soft, bouncy and not crunchy.