$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Luminous putty primer that smooths over imperfections
- Universal Glow
- Infused with hyaluronic acid and vegan collagen to hydrate and plump skin
- Adds a soft glow for a radiant complexion
- Velvety texture grips makeup for all-day wear
- 100% Vegan and Cruelty-Free
Description
Our best-selling primer goes luminous! The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup.
Which Putty Primer is perfect for you?
• Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion
• Poreless Putty Primer- Perfect for those who want a poreless, flawless finish
• Matte Putty Primer – Perfect for those who want a shine-free matte complexion
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting
Recommended Skin Type: Combination
Net weight: .74 Ounces
TCIN: 76615225
UPC: 609332859104
Item Number (DPCI): 052-16-0743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cyclopentasiloxane, ceresin, dimethicone, glycerin, hydrogenated polyisobutene, hdi/trimethylol hexyllactone crosspolymer, polymethylsilsesquioxane, propylene glycol, trimethylsiloxysilicate, synthetic fluorphlogopite, lauryl peg-10 tris (trimethylsiloxy) silylethyl dimethicone, sodium chloride, squa lane, sodium hyaluronate, soluble collagen, dimethicone/peg-10/15 crosspolymer, dimethicone crosspolymer, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, silica, oryza sativa (rice) bran wax, tin oxide, triethoxycaprylylsilane may contain: titanium dioxide (ci 77891), yellow iron oxide (ci 77492).
Shipping details
Estimated ship dimensions: 0.91 inches length x 2.559 inches width x 4.094 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 5550 ratings
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Guests are saying
This primer has garnered positive feedback for its ability to create a smooth base for makeup application, effectively blurring pores and imperfections. Many guests appreciate its affordability and long-lasting effects, making it a favorite for daily use. While some guests experienced mixed results, particularly with oiliness or sparkle, the overall consensus highlights its effectiveness in enhancing makeup wear and providing a flawless finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 8716 reviews
easy to apply: 4.61 out of 5
easy to remove: 4.59 out of 5
long lasting: 4.04 out of 5
quality: 4.08 out of 5
value: 4.25 out of 5
77% would recommend
274 recommendations
Ordering it again
5 out of 5 stars
glee - 16 days ago
originally posted on elfcosmetics.com
I love this primer! I have tried others that work but are too sticky. This one is smooth, luxurious, and works very well without feeling like a mask. I recommend it!
love
5 out of 5 stars
Emilyrose98 - 19 days ago
originally posted on elfcosmetics.com
I’ve tried a lot of primers over the years and this is by far my favorite! Some primers can be too runny and/or too sticky, but the putty primer is the perfect consistency. I have sensitive, acne prone skin and this product does not break me out at all! It is also very affordable for the amount you get which is always a plus
Lovely primer!
5 out of 5 stars
Bunniest - 21 days ago
originally posted on elfcosmetics.com
Have purchased this multiple times, does a good job of blurring my pores and being a decent base to my foundation.
Good but realized I’m not a primer girlie
5 out of 5 stars
emzooooo - 26 days ago
originally posted on elfcosmetics.com
Love the texture, but realized I can’t be bothered to use primers. I find that the finish of a good foundation and a nice powder will suffice. 
It’s OK
2 out of 5 stars
marlbee - 27 days ago
originally posted on elfcosmetics.com
If you don’t have much textured skin, this is probably great for you. Unfortunately I do and so it doesn’t really cover up any texture skin that it does say or cover up any pores, but it does kinda keep a barrier between your make up in your skin. 
Excellent!
5 out of 5 stars
beautystar10000 - 28 days ago
originally posted on elfcosmetics.com
I love that it’s vegan and cruelty-free. Now all the animals are safe. Peace!
Doesn’t Work
1 out of 5 stars
KNM8198 - 28 days ago
originally posted on elfcosmetics.com
I’ve been using this for about six months now, and it doesn’t work for me. It doesn’t help with my oil, and it doesn’t blur my pores.
Better than other brands
5 out of 5 stars
Beauty4Ever100 - 1 month ago
originally posted on elfcosmetics.com
ELF is better than Maybelline, Neutrogena, and Covergirl because it is vegan and fair trade! I also like the color of this product. Praise God!
Really good
4 out of 5 stars
Asana rb - 1 month ago
originally posted on elfcosmetics.com
I really like this primer, blurs out the pores! My skin is really oily, so I learned not to put it all over my face. I skip in between my eyebrows and middle of my forehead but use it on my cheeks to minimize the pores.
Excellent product
5 out of 5 stars
Sarahashley97 - 1 month ago
originally posted on elfcosmetics.com
This product was very high quality and offers hydration while being an excellent primer.
So good for the day and the price
4 out of 5 stars
Balamory - 1 month ago
originally posted on elfcosmetics.com
Amazing product pleased immediately after buying the product
Great primer
4 out of 5 stars
Alejandraaaa - 2 months ago
originally posted on elfcosmetics.com
This was my first primer ever. Covered my pores but does not leave a complete matte finish. It is still a favorite
Smooth Primer
5 out of 5 stars
Leslie1013 - 2 months ago
originally posted on elfcosmetics.com
This has to be one of the smoother primers I’ve used. It helps keep my makeup in place all day
Very smooth and not sticky
5 out of 5 stars
ahellu - 2 months ago
originally posted on elfcosmetics.com
This is by far the best! I love how smooth it goes on and never gets sticky or clumpy.
Simply the BEST
5 out of 5 stars
Liz579 - 2 months ago
originally posted on elfcosmetics.com
I found myself buying this primer because of the rave reviews by makeup influencers. Well, it truly is the best primer out there! It really evens out your skin tone and is great for dryness and oiliness.
Putty primer
5 out of 5 stars
Melissaa__112 - 2 months ago
originally posted on elfcosmetics.com
Really good makes base really smooth and helps with makeup
Fav elf primer
5 out of 5 stars
camilamila - 2 months ago
originally posted on elfcosmetics.com
I love this one compared to the liquid primer I always always buy this and I def recommend to beginners
(no review title)
4 out of 5 stars
Lilera123 - 2 months ago
originally posted on elfcosmetics.com
One of the first primers I bought when I started wearing makeup! Such a game charger!!
Best putty primer!!
5 out of 5 stars
kayla2679 - 2 months ago
originally posted on elfcosmetics.com
I love this primer I pair this primer with the Elf Power grip primer and it’s the best combo! It is great for oily skin so I use it in my T zone and helps my makeup last!
Saver of oily skin
5 out of 5 stars
Mecca1 - 2 months ago
originally posted on elfcosmetics.com
I have pretty oily skin. Most primers have not helped me keep my makeup on all day. I gave up until I saw a few reviews for this. Best risk I took. My makeup can now last 12+ hours. I stopped thinking that could happen. I highly recommend this for anyone with oily skin.