$30.00 when purchased online
Target Online store #3991
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Tan
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 Ounces
TCIN: 82679910
UPC: 3605971992339
Item Number (DPCI): 342-02-0840
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetyl alcohol, silica dimethyl silylate[nano]/silica dimethyl silylate, cera microcristallina/microcrystalline wax/cire microcristalline, phenoxyethanol, niacinamide, sodium hyaluronate, magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, hydrolyzed collagen, aqua/water/eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, cholesteryl isostearate, cholesteryl chloride, cholesteryl nonanoate, glycerin, steareth-20, silica, chlorhexidine digluconate, n-hydroxysuccinimide, sodium citrate, potassium sorbate, palmitoyl tripeptide-1, chrysin, palmitoyl tetrapeptide-7, citric acid, biotin, [+/-: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides].
Shipping details
Estimated ship dimensions: 1.05 inches length x 0.75 inches width x 5 inches height
Estimated ship weight: 0.065 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 576 ratings
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Guests are saying
This concealer is highly praised for its exceptional coverage, making it a favorite among guests for concealing dark circles and imperfections. Many appreciate its smooth application and long-lasting wear, with a little product going a long way. The variety of color options allows for a perfect match, and it works well with different skin types. Despite some concerns about thickness, it remains a staple for those seeking reliable coverage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9440 reviews
68% would recommend
16 recommendations
(no review title)
5 out of 5 stars
Rhondie - 5 days ago
originally posted on itcosmetics.com
It has good coverage, but I am thinking I should have gone with a little darker shade.
Thick, cakey, color not coordinating w/powder
2 out of 5 stars
Crowrock - 5 days ago
originally posted on itcosmetics.com
Really thick. Did not like how it looked. Color off
Queen of concealers!
5 out of 5 stars
Radchic1 - 5 days ago
originally posted on itcosmetics.com
If there was such a title…the Bye Bye undereye concealer would be the clear winner!! 👑 It will be a staple in my makeup routine forever so please never stop making it! Nothing compares in my eyes to how well it covers and matches my skin tone. It stays put no matter what I am doing to defy the odds! 😝The older I get I love it even more because it keeps my aging flaws hidden and I feel a lot younger than I am! Thank you for such a great product..it has changed my life! 🩷
Concealer
5 out of 5 stars
Amazing Concealer - 6 days ago
originally posted on itcosmetics.com
It works amazing with covering anything. I love how it covers my redness all day.
I’ve been using this product for over a decade!
5 out of 5 stars
RaniOnTheRocks - 6 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Nothing else compares to this concealer. It stays on all day long
No more dark circles
5 out of 5 stars
Loves to Shop - 7 days ago
originally posted on itcosmetics.com
Bye Bye Under Eye truly conceals the darkness under my eyes. I use the brush to properly apply it. I did the color match test to figure out which color to try. It is very accurate. The tiniest drop is all you need for both eyes. It washes off easily with the it face wash I use.
Best concealer
5 out of 5 stars
Beckysc - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is the best concealer I've used. Great coverage but looks natural. Doesn't settle into lines and never looks cakey.
Perfect coverage
5 out of 5 stars
Paris2244 - 18 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] The cream blends easy and is not cakey. The product lasts awhile as it doesn't take very much to get the desired coverage. I like how it doesn't crack during the day and stays set for hours.
Love This Product!!
5 out of 5 stars
Sophie Sue - 19 days ago
originally posted on itcosmetics.com
I absolutely love this product, and I've been using it for years. It is the only thing I have been able to find that covers the redness on my cheeks. I don't need to use it under my eyes, but on my cheeks it has been a great help.
Don't be fooled by the good reviews!!
1 out of 5 stars
- 24 days ago
originally posted on http://www.ulta.com

Usually I take 1 star reviews with a grain of salt and move on, but please I am telling you do not buy this concealer. It is extremely patchy and flaky and I have oily skin. The application is definitely not well thought out. Don't waste your money!
Love this product!
5 out of 5 stars
Aprilmb - 25 days ago
originally posted on itcosmetics.com
Goes on smooth and doesn’t came at all! Tiny dot does a lot.
Did the formula change??
1 out of 5 stars
Karkarkarli - 26 days ago
originally posted on itcosmetics.com
I have used this concealer for YEARS! At LEAST 8 years and I’ve always loved it! I recently purchased again and something has changed. The concealer just does not work and I am beyond disappointed bc I bought 2 tubes this time!
Great
4 out of 5 stars
Mommie - 26 days ago
originally posted on itcosmetics.com
Love this product works wonders. I have dark circles under my eyes and it hides them.
Light and easy to put
5 out of 5 stars
Lizziepr62 - 28 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] My eyes dark circles disappear. I love this product!
Too expensive
4 out of 5 stars
Love you - 30 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Thought would work better for the price. Expected to remove all dark circles.
Ummmm
3 out of 5 stars
Cj - 1 month ago
originally posted on http://www.ulta.com

I liked it overall but I found it to be kinda thick under my eyes,
Helps under my eyes
5 out of 5 stars
PinkLoveBug340 - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I’ve always had dark circles under my eyes due to allergies. I use this stuff daily and love the coverage up it gives me. Feels nice not heavy. Lasts all day long.
Best under eye concealer
5 out of 5 stars
KELLYSCHU2 - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I've tried numerous under eye concealer & this by far is the best one I've used. I'm 52 so the under eye area can need some help most days, lol. It really hides dark circles and blemishes, has enough moisture to it to not look dry or cakey and it doesn't settle into fines lines, stays nice & flawless for me all day. After trying many high end brands this is the one I always come back to & will continue to use!
Good Coverage
5 out of 5 stars
TJ - 1 month ago
originally posted on http://www.ulta.com

Good under eye coverage, and leaves a dewy finish. Feels beneficial in my skin and stays all day. I will definitely buy this product again.
Great eye concealer
5 out of 5 stars
Cute - 1 month ago
originally posted on itcosmetics.com
I need to use a small amount to use as eye concealer and it stays on most of the day and night