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Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5lb - 2 of 4Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5lb - 3 of 4Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5lb - 4 of 4
Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5lb - 1 of 4

Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5lb

$99.99

In Stock

This item can't be returned or exchanged
Final sale item
This item can't be returned or exchanged
Sold & shipped by Pattern
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Packaging May Vary - New look, with the same trusted quality!
  • GOLD STANDARD 100% WHEY BLEND - 24g blended protein consisting of whey protein isolate, whey protein concentrate, and whey peptides to support lean muscle mass - they don't call it the GOLD STANDARD of quality for nothing
  • OVER 5G OF BCAAS - help build lean and strong muscles with naturally occurring BCAAs
  • Any-time formula – Great before or after exercise, between meals, with a meal, or any time of day where you need extra protein in your nutrition
  • Most awarded, best-selling whey protein powder on the planet. Banned substance tested – Highest quality control measures so you feel comfortable and safe consuming the product

Description

Optimum Nutrition's Gold Standard 100% Whey uses pure whey protein isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from, ON Gold Standard 100% Whey gives you plenty of ways to keep workout recovery interesting.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24000 mg
TCIN: 89392663
UPC: 748927028669
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
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Serving Size: 30.4 g

Serving Per Container: 74

Amount :

Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0.5g3%
Cholesterol 35mg12%
Sodium 50mg2%
Total Carbohydrate 3g1%
Dietary Fiber 1g2%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Iron 0.7mg4%
Potassium 210mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, whey peptides), cocoa powder (processed with alkali), lecithin, natural and artificial flavor, acesulfame potassium, lactase.

Allergens & Warnings:

CONTAINS: MILK AND SOY.

Shipping details

Estimated ship dimensions: 8 inches length x 8 inches width x 11 inches height
Estimated ship weight: 5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Pattern

Return details

This item cannot be returned; please reference our return policy for more information.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Additional product information and recommendations

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Guests are saying

This protein powder is highly praised for its exceptional taste, smooth mixing, and high-quality ingredients. Guests appreciate its versatility, using it in shakes, smoothies, and even as a meal replacement. Many have noted significant benefits in muscle recovery and growth, making it a staple in their daily routines. With a variety of flavors available, it caters to different preferences while maintaining a low sugar content, making it suitable for both beginners and experienced athletes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 413 reviews
    5 out of 5 stars
    11 May, 2026
    originally posted on ExpertVoice.com
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    (no review title)

    Overall great experience. Ingredients are high quality, taste great and mixes well. Very easy to use and information on packaging is very helpful. Overall great experience having tried several different flavors and brands this ranks very high on my list.
    Nicholas M
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Taste great, I use it every single day in the morning mixed with plain Greek yogurt & has helped me stay on track with my meal plan.
    Jennifer A
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on ExpertVoice.com
    Image

    Good solid protein

    Mixes smooth and tastes great, used this after workouts for recovery
    Tristen C
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on ExpertVoice.com
    Image

    Great product

    Use this item pre work out, tastes great and provides me with the proteins needed
    Lester M
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on ExpertVoice.com
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    Amazing

    This powder tastes so good. I have so many different supplements from optimum nutrition and they’re just far superior than the other brands I see in store.
    Anthony D
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Great brand and product! Not best tasting vanilla but still good
    Sara J
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on ExpertVoice.com
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    Awesome products from a great company!

    Great flavors with excellent blend ability! I always feel good after consuming any of their products! The chocolate/peanut butter is amazing!!!!!!
    Alan B
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on ExpertVoice.com
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    Optimum Nutrition - GOLD STANDARD 100% WHEY PROTEIN POWDER

    Best lean protein powder on the market and mixed incredibly well! Helped me pack on some lean muscle while unintentionally cutting as well! For context, I weigh, 185lbs, bench 280, should press 100s, etc. This stuff is legit!
    Brandon G
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 April, 2026
    originally posted on ExpertVoice.com
    Image

    AMAZING PRODUCT

    First time buying protein powder and can feel my muscles actually growing.
    Elian K
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on ExpertVoice.com
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    Protein Powds

    My brother and a good friend rave about ON, and I've been wanting to try it out since I don't meet my protein goals on most days. I wasn't sure if I was going to enjoy the powder, but it has quickly become part of my daily routine. I swim every day, and my shaker bottle and protein follow me to the pool. I make that shake literally right after I leave the pool in the mornings. The protein powder helps curb my hunger for carbs and snacks, and has a pretty good taste.
    Tiffany G
    Did you find this review helpful?
    4 out of 5 stars
    10 April, 2026
    originally posted on ExpertVoice.com
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    Solid Protein

    I’ve been using this whey protein after lifting and cross-training, and it’s been solid. It mixes easily, tastes good without being too sweet, and is an easy way to get some quick protein in after a workout. Helps with recovery and doesn’t feel heavy. 8/10.
    Tyler R
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Very beneficial for athletes with recovery and growth
    Wyatt H
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on ExpertVoice.com
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    Excellent!

    This is the best tasting protein powder I have tried in a long time. It blends beautifully, no chalky consistency, and no weird after taste. I do half a scoop and still get 12 grams of protein.
    Gabrielle S
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    31 March, 2026
    originally posted on ExpertVoice.com
    Image

    Mixes well but flavor just okay

    Overall I've been happy with this protein powder. I got tired of my usual flavors so I wanted to try the Fruity Cereal flavor. It's not bad and I'm continuing to drink it after my workouts, but the flavor is just not exactly what I expected. On one hand it's a little more mild in flavor than I anticipated, but at the same time it's also a bit heavy on the lime flavor note (as another reviewer mentioned). However, it mixes very well and hasn't given me any digestive discomfort, so I would still recommend it.
    1 reply from Optimum Nutrition team - 3 months ago
    Fruity Cereal has been a big hit lately!
    Tanner B
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on ExpertVoice.com
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    (no review title)

    Really good product. They did a great job with the flavor.
    Did you find this review helpful?
    4 out of 5 stars
    21 March, 2026
    originally posted on ExpertVoice.com
    Image

    Flavorful! Great value.

    The fruity cereal powder tastes pretty good, but falls a little short of Dymatize's same flavor. It breaks up well for protein shakes and drinks, and for the nutritional benefit the value for cost is great. Would highly recommend optimum!
    Michael U
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Personally I find this flavor to taste too sweet, especially when I double up on scoops. It’s a great brand, just not the right flavor for me.
    Spencer F
    Did you find this review helpful?
    4 out of 5 stars
    13 March, 2026
    originally posted on ExpertVoice.com
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    Decent flavor but not Optimum's best

    The smell is right, like Trix/fruit loops, but the lemon/lime flavors overpower it. It's good for a change of pace from the usual chocolate/vanilla/strawberry
    Alex G
    Did you find this review helpful?
    3 out of 5 stars
    11 March, 2026
    originally posted on ExpertVoice.com
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    Good Protein for Macros, not that great of taste

    This protein is really affordable for the serving size also the macros are great for a protein. My negative comes in because the taste isn't all that great. It's okay, I know that it's a protein supplement but the flavor isn't very good mixed with water. But if you make a protein Ice Cream or shake it will taste better. I would recommend to someone else for sure but don't expect the best tasting protein you've ever had.
    1 reply from Optimum Nutrition team - 1 month ago
    We greatly appreciate you bringing your concern to our attention and would love to hear from you so we may have a chance to resolve this directly. We are available M-F 8:30am - 5pm CST and can be reached at oncustsuppus@optimumnutrition.com
    Joseph M
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on ExpertVoice.com
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    awesome product

    im constantly working not getting enough protein in, im using this as a meal replacement and it helps me get enough protein in especially when I add pb powder, the whey,, cold brew coffee, and cocoa powder and eat a banana. it's great for both beginners and experts.
    Nicholas L
    Did you find this review helpful?

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