New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
General Mills Chex Breakfast Cereal - 2 of 4General Mills Chex Breakfast Cereal - 3 of 4General Mills Chex Breakfast Cereal - 4 of 4
General Mills Chex Breakfast Cereal - 1 of 4

Chex Strawberry Vanilla Breakfast Breakfast Cereal - 12.4oz

$3.99 ($0.32/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • DELICIOUSLY CRISPY: A sweetened rice cereal featuring iconic crispy lattice squares bursting with the flavors of strawberry and vanilla
  • GLUTEN FREE CEREAL: This gluten free cereal is made without high fructose corn syrup; No artificial flavors or colors from artificial sources; 13g of whole grain per serving (at least 48g of whole grain recommended daily)
  • TASTY VERSATILITY: Crunchy lattice squares seamlessly go from a quick addition to breakfast to a snack mix or a crispy ice cream topping
  • EASY RECIPE INGREDIENT: Chex Cereal is an easy ingredient to use in family friendly recipes such as Chex Mix, Muddy Buddies, or trail mix that you can make with your kids
  • CONTAINS: One 12.4 oz box of Strawberry Vanilla Chex Cereal

Description

Discover a world full of flavorful possibilities in every box of Strawberry Vanilla Chex sweetened rice cereal. Our iconic crunchy lattice squares are bursting with the irresistible flavors of strawberry and vanilla. Beyond its great taste, enjoy the goodness of a gluten free cereal made without high fructose corn syrup and no artificial flavors or colors from artificial sources. Each serving provides 13g of whole grain (at least 48g of whole grain recommended daily). Ideal for adults and kids, make this Chex Cereal a part of a quick and easy breakfast. Sprinkle some in your favorite Chex Mix recipe for family snacks. Try this strawberry and vanilla flavored Chex when making simple homemade desserts with your kids. Toss some crispy squares in a sweet and salty party mix to share with friends. Whip up homemade cereal bars for lunch time treats. Or, use this fruity Chex Cereal as an ice cream topping. From mornings to kids snacks to party mixes, you'll find endless inspiration in these little Chex squares. Chex is part of General Mills Cereals, spreading goodness from tots to grown-ups.

Serving Size: 1 cup

Serving Per Container: About 9

Amount 1 cup (40g) of Strawberry Vanilla Chex:

Calories: 170
% Daily Value*
Total Fat 3.5grm5%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 2.5grm0%
Cholesterol 0mg0%
Sodium 250mg11%
Total Carbohydrate 33grm12%
Dietary Fiber 1grm2%
Total Sugars 8grm0%
Added Sugars 8grm16%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 10.8mg60%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Serving Size: 0.75 cup

Amount :

Calories: 230
% Daily Value*
Total Fat 4grm5%
Saturated Fat 0.5grm3%
Cholesterol 5mg1%
Sodium 330mg14%
Total Carbohydrate 42grm15%
Total Sugars 18grm0%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 10.8mg60%
Potassium 350mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain rice, rice, sugar, canola and/or sunflower oil, salt, molasses, color (vegetable juice), natural flavor, rosemary extract, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: tricalcium phosphate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b2 (riboflavin), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, 0 Grams Saturated Fat, Cholesterol Free, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, Whole Grain, Plant-Based, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 12.4 Ounces
TCIN: 92790886
UPC: 016000225824
Item Number (DPCI): 231-00-1187
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.9 inches length x 7.7 inches width x 11.3 inches height
Estimated ship weight: 12.4 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is this brown rice or white?

submitted by Mojo - 6 years ago
  • A: Disagree with previous answer. If was brown rice would state such. It is white rice.

    submitted byFloridaman - 2 years ago
  • A: The cereal contains both brown (whole grain) and white rice.

    submitted byPublished by General Mills - 6 years ago
    Brand expert

Q: If this cereal contains corn, which you say it does, why isn't it mentioned as an allergen?

submitted by Kathee - 8 months ago
  • A: corn is not a FDA recognized top allergen in the US and therefore isn't required to be listed under an allergen statement.

    submitted byMjb - 4 months ago

Q: nutrients please, calories, carbs, fiber, sugar

submitted by Kromiah - 3 years ago
  • A: Hi Kromiah - For a single 43g serving, this product contains 180 Calories, 35g Total Carbohydrate, 2g of Dietary Fiber, 10g Total Sugar and 10g Inc. added Sugar. Hope this information helps.

    submitted byPublished by General Mills - 3 years ago
    Brand expert

Q: Is the cereal rice or corn Chex as the base?

submitted by Redda - 4 years ago
  • A: This is a sweetened corn cereal. Thanks for the question!

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: does this item contain genetically modified ingredients?

submitted by Jim - 5 years ago
  • A: Products often contain GM/BE ingredients in the U.S., not because companies seek to use GM/BE ingredients, but because GM/BE crops are so common in the U.S. food supply. Bioengineered seeds have been approved by global food safety agencies and widely used by farmers in food crops for almost 20 years. Today, if an American food or beverage product lists corn, soy, canola, cottonseed or beet sugar as an ingredient and the product is not organic, it likely contains GM/BE ingredients. We do offer consumers a non-GMO choice with organic brands in most of our major U.S. product lines.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: hi. is this product GMO free?

submitted by Mom - 5 years ago
  • A: Hello, If our product is made using genetically modified ingredients, we disclose that on our packaging, and it will be printed below the ingredient list based on product formula. Thanks,

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: I want to buy this cereal. So Is it halal?

submitted by Umme - 5 years ago
  • A: While we don’t certify for Halal, Chocolate Chex does not contain alcohol or animal derived ingredients beyond vitamin D3 (which is derived from lanoin, the natural oil contained in sheep's wool).

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: how much sugar is in this cereal

submitted by youngathrt - 5 years ago
  • A: There is 9g of sugars per 1 cup serving.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: How many calories per serving

submitted by Pinkmoo - 7 years ago
  • A: 170 calories per cup

    submitted byNatalie - 7 years ago

Q: Has Has GM discontinued making Wheat Chex?

submitted by FranK - 8 years ago
  • A: I don't think so. I bought a box at my Target a few weeks ago. I see it can be bought online at target.com.

    submitted bySW - 8 years ago

Additional product information and recommendations

Frequently bought together

General Mills Chex Breakfast Cereal

$3.99 - $5.29
Buy 2 for $8 select General Mills cereal on select items
4.7 out of 5 stars with 5887 ratings

General Mills Chex Breakfast Cereal

$3.99 - $5.29
Buy 2 for $8 select General Mills cereal on select items
4.7 out of 5 stars with 5887 ratings

General Mills Chex Breakfast Cereal

$3.99 - $5.29
Buy 2 for $8 select General Mills cereal on select items
4.7 out of 5 stars with 5887 ratings

Pop-Tarts Frosted Brown Sugar Cinnamon Pastries - 12ct/20.31oz

$3.99($0.20/ounce)
Buy 2 for $7 select Pop-Tarts frosted toaster pastries
4.7 out of 5 stars with 1654 ratings

Guests are saying

The reviews highlight a mix of experiences with various Chex cereal flavors, particularly the chocolate and strawberry vanilla varieties. Many guests appreciate the gluten-free options and the nostalgic crunch, while some express disappointment over recent recipe changes that altered flavors and textures. The strawberry vanilla flavor stands out for its balance of sweetness and crunch, making it a favorite for both breakfast and snacking. Guests also enjoy the versatility of these cereals in recipes and as standalone snacks.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5887 reviews
    quality: 4.55 out of 5
    taste: 4.59 out of 5
    value: 4.27 out of 5
    86% would recommend
    291 recommendations
    1 out of 5 stars
    3 March, 2026Verified purchase

    (no review title)

    NEVER RECIEVED THIS ITEM
    Donna
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    15 February, 2026Verified purchase

    (no review title)

    a good crunchy cereal
    theresa
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    1 February, 2026Verified purchase

    Check the date - 2024?!

    Box was 15 months past the Use By date (2024, and we are in 2026). Not even sure how that can happen unless there was a serious inventory management problem. Just check the date on your box before consuming.
    Ryan
    quality: 3 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 January, 2026

    (no review title)

    yummy, would buy again!!
    lily
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    25 January, 2026
    originally posted on influenster.com
    Image

    Spot on flavor

    [This review was collected as part of a promotion.] I love this cereal. It doesn’t have a weird coating and the flavor is spot on- not too sweet either. It’s a healthier cereal and I recommend this product
    runner2_1347
    Did you find this review helpful?
    1 out of 5 stars
    22 January, 2026Verified purchase

    (no review title)

    Box came via FedEx open along with the cereal bag open inside the box. Very disappointed!
    Debra
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase

    My Choice Cereal Always.

    The one of few I can have with wheat and oat allergies. It's the best anyway.
    David
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 January, 2026Verified purchase

    Delicous but brush your teeth immediately after

    Delicious but a lot of sugar ! Loved that it is gluten and corn free !
    KaitlinKoko
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026Verified purchase

    GMO's!!!

    I’m extremely disappointed to realize that checks contains GMO‘s. Why would a company consider putting GMO‘s in their products especially that they’re sold to kids. They have lost a customer in me and I hope that one day they decide to no longer include chemicals in their products. Such a shame. We shouldn’t have to pay more money to get a product that doesn’t contain chemicals that are not safe for anyone.
    Rf
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 January, 2026Verified purchase

    (no review title)

    The quality of his product has changed over the last 6 months or so. its disgusting and board line not even edible. I have bought multiple times thinking it was a bad batch.
    Brandon
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    Box keeps shrinking and where is the chocolate

    Why can’t they just put chocolate Chex in the box? Seems like the box is shrinking and there’s more plain Chex in it rather than chocolate
    Rachel
    quality: 3 out of 5
    taste: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    Cinnamon Chex

    I've always loved Chex cereal but when you have a demonstrator in your store, allowing you to try the cinnamon one was the best choice I could've made. I am in love with the cinnamon Chex! This is a great breakfast cereal. It taste good and doesn't leave film in your mouth. I would definitely recommend this to anybody that eats real. is so so good.
    Suzan
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    can't believe my regular grocery store doesn't have this flavor! it's so yummy
    Dominique
    taste: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    5 January, 2026

    Good overall

    First, as an aside, I don't know why the reviews for each cereal are not specific to that cereal instead of a mishmash that you have to filter through to find the reviews for the cereal you purchased. This is beginning to be a trend and I am hoping someone who has influence on this will read this review and take note. That said, I like the ingredients and taste of this cereal. A previous viewer said there were GMO's in the flavors she bought, but she didn't specify the flavors, and the PB checks do not have bio engineered ingredients.
    Scout
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 January, 2026Verified purchase

    general mills chex cereal

    both cereals i bought were for chex snack mix I ended up using them for my breakfast cereal they tasted great
    kathG
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 January, 2026Verified purchase

    (no review title)

    bread on the box this has a bioengineered food in it so all of these cereals are GMO
    Dee
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    Holiday baking

    We used for baking - just what we needed
    Meghan
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025Verified purchase

    (no review title)

    Very yummy!!
    El
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 December, 2025Verified purchase

    Family Fave

    One of our family favorites!
    Love to Accesorize
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on chex.com

    Pleasant Surprise

    Very tasty cereal with a good strawberry flavor! No additional sweetener needed.
    Mrs. C
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy