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General Mills Chex Breakfast Cereal
$2.99 ($0.24/ounce) reg $3.99
Sale
save $1.00 (25% off)FlavorStrawberry Vanilla
Size12.4oz
Count1
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- DELICIOUSLY CRISPY: A sweetened rice cereal featuring iconic crispy lattice squares bursting with the flavors of strawberry and vanilla
- GLUTEN FREE CEREAL: This gluten free cereal is made without high fructose corn syrup; No artificial flavors or colors from artificial sources; 13g of whole grain per serving (at least 48g of whole grain recommended daily)
- TASTY VERSATILITY: Crunchy lattice squares seamlessly go from a quick addition to breakfast to a snack mix or a crispy ice cream topping
- EASY RECIPE INGREDIENT: Chex Cereal is an easy ingredient to use in family friendly recipes such as Chex Mix, Muddy Buddies, or trail mix that you can make with your kids
- CONTAINS: One 12.4 oz box of Strawberry Vanilla Chex Cereal
Description
Discover a world full of flavorful possibilities in every box of Strawberry Vanilla Chex sweetened rice cereal. Our iconic crunchy lattice squares are bursting with the irresistible flavors of strawberry and vanilla. Beyond its great taste, enjoy the goodness of a gluten free cereal made without high fructose corn syrup and no artificial flavors or colors from artificial sources. Each serving provides 13g of whole grain (at least 48g of whole grain recommended daily). Ideal for adults and kids, make this Chex Cereal a part of a quick and easy breakfast. Sprinkle some in your favorite Chex Mix recipe for family snacks. Try this strawberry and vanilla flavored Chex when making simple homemade desserts with your kids. Toss some crispy squares in a sweet and salty party mix to share with friends. Whip up homemade cereal bars for lunch time treats. Or, use this fruity Chex Cereal as an ice cream topping. From mornings to kids snacks to party mixes, you'll find endless inspiration in these little Chex squares. Chex is part of General Mills Cereals, spreading goodness from tots to grown-ups.
Serving Size: 1 cup
Serving Per Container: About 9
Amount 1 cup (40g) of Strawberry Vanilla Chex:
Calories: 170
% Daily Value*
Total Fat 3.5grm5%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 2.5grm0%
Cholesterol 0mg0%
Sodium 250mg11%
Total Carbohydrate 33grm12%
Dietary Fiber 1grm2%
Total Sugars 8grm0%
Added Sugars 8grm16%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 10.8mg60%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Serving Size: 0.75 cup
Amount :
Calories: 230
% Daily Value*
Total Fat 4grm5%
Saturated Fat 0.5grm3%
Cholesterol 5mg1%
Sodium 330mg14%
Total Carbohydrate 42grm15%
Total Sugars 18grm0%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 10.8mg60%
Potassium 350mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain rice, rice, sugar, canola and/or sunflower oil, salt, molasses, color (vegetable juice), natural flavor, rosemary extract, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: tricalcium phosphate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b2 (riboflavin), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, 0 Grams Saturated Fat, Cholesterol Free, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Plant-Based, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 12.4 Ounces
TCIN: 92790886
UPC: 016000225824
Item Number (DPCI): 231-00-1187
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.9 inches length x 7.7 inches width x 11.3 inches height
Estimated ship weight: 12.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The reviews highlight a mix of experiences with various Chex cereal flavors, particularly the chocolate and strawberry vanilla varieties. Many guests appreciate the gluten-free options and the nostalgic crunch, while some express disappointment over recent recipe changes that altered flavors and textures. The strawberry vanilla flavor stands out for its balance of sweetness and crunch, making it a favorite for both breakfast and snacking. Guests also enjoy the versatility of these cereals in recipes and as standalone snacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5612 reviews
quality: 4.6 out of 5
taste: 4.62 out of 5
value: 4.3 out of 5
86% would recommend
274 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2025Verified purchase
good
Great for making puppy chow.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Yummy Gluten Free Goodness!
My daughter has celiac disease and uses Rice Chex to create her yummy Gluten Free Puppy Chow (human food). She created it for Thanksgiving dinner. She mixes it with chocolate, peanut butter and powdered sugar. It’s a hit at all parties. Yummy!
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
perfect alternative & yum!
this cereal is the perfect alternative for gluten-free healthier option of Captain crunch peanut butter cereal. it tastes great and cereal takes a while before it becomes soggy. making it even better because you get a crunch with every bite!
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
Fresh taste
Tastes great
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
make my daughter happy
my daughter who has celiac disease is obsessed with the cinnamon flavor chex . she loves it so much
5 out of 5 stars
23 November, 2025Verified purchase
(no review title)
New favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025
Flavor & Value ...
Five stars as based on my memory from decades ago. :~)
1 out of 5 stars
17 November, 2025Verified purchase
Expired
You sold me a box that expired in 2024 Please ask your shoppers to check dates One box was good The other expired over a year ago
3 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Like the taste, not the GMO ingredients. Great that it is glutenfree.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
(no review title)
I'm a ceral for breakfast person but when I was dianosed a celiac my options were few. I've had most flavors of this cereal and all of them are sublte but good. The quality had been consistent for years and it's the only cereal I keep on hand.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
New Favorite
The flavor and sweetness is very mild and tastes delicious. Most of the time, cereals with strawberry flavor go way overboard with both scent and taste. I’m glad that I tried this one, it’s very good.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
The best flavor!
These are the best flavor Chex cereal! Perfect to add to a snack mix!
5 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
wondering why certain items were available for delivery??
Everything I wanted was not available for delivery like milk mandarins etc! My delivery person and everything else was fine!
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
Great fresh taste
These are very good. They have a good bit of cinnamon sugar but not as much as say cinnamon toast cereal. They are still very good without the large sugar content. They were nice and fresh very crunchy.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Gluten Free Cinnamon Perfection in Every Bite!
Cinnamon Chex has quickly become my teen’s favorite cereal when we travel. The cinnamon flavor is absolutely amazing — it’s warm, sweet, and just the right level of spice without being overpowering. Every bite is a spoonful of satisfying cinnamon crunch. It stays crisp in milk longer than most cereals, and it’s delicious even straight out of the box as a snack. Plus, it’s gluten-free, which makes it a great option for everyone to enjoy. This is a must have travel essential for us so my teen has a gluten free breakfast! Cinnamon Chex never disappoints. If you’re a cinnamon lover, this cereal is a must-try!
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
(no review title)
Love this cereal also. Helps the sweet tooth.😃
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Great flavor
Hubby loves Chex Gluten free. His diet requires gluten free and he likes the flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
(no review title)
good, making snack
3 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
cannot taste vanilla flavor, strawberry not on all pieces
Strawberry Vanilla Chex cereal- Where is the vanilla flavor? Cannot taste any vanilla. Tastes similar to strawberry oatmeal. Disappointing that strawberry flavoring is not on all cereal pieces. Priced higher than generic brand cereals. Wanted to try the flavor, but it's not too impressive.
1 out of 5 stars
11 October, 2025
originally posted on chex.com
Vanilla only pls
Booooo!!! I don’t understand how this has so many positive reviews. I use to absolutely love the vanilla Chex and have been so disappointed that it hasn’t been on the shelves in years. When I went to the store and saw this I was sooo happy because I saw the vanilla and thought the strawberry would add even more yummy flavor. I was WRONG!! The strawberry taste so artificial and tart. I can’t stand it! Horrible cereal in my opinion. Please bring vanilla Chex only. PLEASSEEEEE
1 reply from Chex team - 2 months ago
Thank you for reaching out and sharing your feedback with us. We're so sorry to hear about your experience. Every customer’s feedback matters to us as we are continually striving to improve our product. Rest assured that we'll share your comment with the rest of our team.