BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Black
$17.99
ColorBlack
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$19.59
Buy 1, get 1 30% off Madison Reed hair care items
4.2 out of 5 stars with 434 ratings
$19.59
Buy 1, get 1 30% off Madison Reed hair care items
4 out of 5 stars with 174 ratings
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4.2 out of 5 stars with 888 reviews
effectiveness: 3.33 out of 5
quality: 3.28 out of 5
value: 3.17 out of 5
59% would recommend
22 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2026Verified purchase
So helpful!
I use this daily for my temples where I'm graying and thinning! Helps fill in the gappy areas that look bald because the white hairs are still short. It's very easy to use with the sponge and the brush is helpful to fill in pinpoint areas! A little goes a long way with this and it lasts me quite awhile even with almost daily use!
4 out of 5 stars
3 April, 2026
originally posted on BOLDIFY
not awful
[This review was collected as part of a promotion.] It seems like it’s about like using eyeshadow. coverage is alright. takes a good amount to cover my shines little bit of silvery white roots I’m getting at the temples. The light brown Color doesn’t match my hair exactly but it’s close a bit more red than i thought it would be.
5 out of 5 stars
31 March, 2026
originally posted on BOLDIFY
Powder for hair cover up
[This review was collected as part of a promotion.] Works well, much easier to work with than other products.
5 out of 5 stars
30 March, 2026
originally posted on BOLDIFY
Whew!
[This review was collected as part of a promotion.] Boldify hairline powder allows me to blur areas in which I experience hair loss. What a great find!
5 out of 5 stars
29 March, 2026
originally posted on BOLDIFY
Perfect Product -- Just what I was looking for
[This review was collected as part of a promotion.] This works so well. I have "pink scalp" and you can't see it now at all. I recently bought a "hair topper" but this is easier and looks so much better. Boldify is easy to use, lasts all day and night until I showered this morning. Didn't get on the pillow case or clothing. Highly recommend it. I don't think I saw "White" on other sites with a similar product. The White color is undetectable on me. Thank you for a products that works as advertised and is reasonably priced.
5 out of 5 stars
27 March, 2026
originally posted on BOLDIFY
Works well!
[This review was collected as part of a promotion.] I’m very happy with the product. Easy to apply and covered the grays instantly. Mess free and made feel better about myself. It helped me get a few more days before getting my hair touched up. Highly recommend this product!
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
(no review title)
Excellent product
5 out of 5 stars
22 March, 2026
originally posted on BOLDIFY
Really good
[This review was collected as part of a promotion.] This is really good powder.. doesn't look fake and instantly makes me look like I have fuller hair
5 out of 5 stars
19 March, 2026
originally posted on BOLDIFY
Pam
[This review was collected as part of a promotion.] I love this product it keeps my roots from showing and gives me highlights near my roots. It’s not highlights per se but this product makes it look like you had some added to your hair. I’m using the lightest blonde for my hair.
5 out of 5 stars
16 March, 2026
originally posted on BOLDIFY
Fantastic!
[This review was collected as part of a promotion.] First time a product actually does what the ad shows. Love it! Can’t even feel it to the touch and looks so natural.
5 out of 5 stars
15 March, 2026
originally posted on BOLDIFY
Love this
[This review was collected as part of a promotion.] I use it to mask my scalp when not wearing a wig and to blend my sideburns with a wig color when I am. Works great, stays all day and doesn't transfer. Thank you for offering a good selection of colors.
5 out of 5 stars
14 March, 2026
originally posted on BOLDIFY
A Perfect Repeat
[This review was collected as part of a promotion.] I've said it before, and I'll say it again. This product is awesome and has changed my life for the better. No more "old lady bald spots." I have confidence again and feel so much better than before I started using Boldify. I'm grateful for this solution and am a raving fan and customer for life.
5 out of 5 stars
11 March, 2026Verified purchase
(no review title)
This does a great job covering my grays between getting my hair colored.i like that it doesn't rub off on my hands if I touch where I applied it. It also doesn't rub off on my golf hats. Would buy again & again
5 out of 5 stars
9 March, 2026
originally posted on BOLDIFY
Love it! Does not cover scars though.
[This review was collected as part of a promotion.] I got the light brown and it works beautifully and invisibly. It does not stick to my scar however so if you have scars on your scalp (I do from past procedures) they will still show.
5 out of 5 stars
6 March, 2026
originally posted on BOLDIFY
power
[This review was collected as part of a promotion.] Very nice and I do not feel self -conscious . Nice product
2 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026Verified purchase
Doesn't stick.
This product does not stick to my hair. It would be good for thinning hair bc it sticks to my scalp but not to the actual hair. Idk if it matters, but my hair is curly. I really hope I can get a refund. I don’t think it’s worth the price at all.
5 out of 5 stars
5 March, 2026
originally posted on BOLDIFY
Easy to apply
I’ve always used the root touch up spray from another brand but didn’t like how messy it was. This is much cleaner and covers just as well. Thanks!
5 out of 5 stars
2 March, 2026
originally posted on BOLDIFY
👍👍
This is a godsend! I can't say enough good things about this product. I know once I perfect the application I will love it even more! I almost cried on the way it covered my really thinning hair. My scalp was very visible. I am very self conscious about it. Ty ty!
5 out of 5 stars
2 March, 2026
originally posted on BOLDIFY
Best scalp coverage
Best product touch up scalp. Perfect match to my hair. Very natural looking.
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026
Great for thin hair girlies
I just wanna say that I have been using the same product, under a different name, but same applicator and same shades for the last five years. The only difference is that I ordered mine from Korea directly. This is actually a really great product to use. This powder has so much more pigmentation and staying power. Only issue is that they charge like three times the original price.