New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 2 of 4Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 3 of 4Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 4 of 4
Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 1 of 4

Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine

$7.99

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • WATER FILTER: One Brita Standard Water Filter that offers great-tasting, healthier drinking water when used in Brita systems, like a filtered water pitcher or dispenser
  • CUTS OUT IMPURITIES: Brita water pitcher filters cut the taste and odor of chlorine and also reduce copper, cadmium and mercury impurities without leaving black flecks behind
  • SUSTAINABLE: By switching to Brita, you can save money and replace up to 1,800 standard 16.9-oz. single-use plastic water bottles each year
  • CONVENIENT DESIGN: Filter requires no presoak and installs quickly and easily into a Brita filter water pitcher or dispenser
  • DURATION: One filter lasts up to two months or 40 gallons
  • FITS BRITA SYSTEMS: This Brita water filter fits all Brita pitchers and dispensers, except Stream

Description

Drink healthier, great-tasting tap water with the Brita Standard Water Filter. This BPA-free Brita water purifier filter cuts the taste and odor of chlorine, plus it reduces copper, cadmium and mercury impurities using ion-exchange resin and activated carbon. Built-in mesh screens on this replacement water filter prevent black flecks in your water filter pitcher, leaving you with great-tasting, clear drinking water. You can replace up to 1,800 standard 16.9-oz. plastic water bottles a year with Brita, so you can stay hydrated, save money and reduce plastic waste. With no presoak required, these Brita filters are quick and easy to install in a Brita filter water pitcher or dispenser. One water filter replacement lasts up to two months or 40 gallons. Brita Standard Water Filters fit in all Brita systemsexcept Brita Streamincluding Brita water pitcher and water dispenser models. Get great taste, less waste and more savings from Brita. USAGE DIRECTIONS: Change your filter with just a few simple steps. Wash your hands before unwrapping the filter. Flush filter with cold water for 15 seconds. Insert filter into reservoir. Add cold tap water. Discard your first 3 pitchers/1 dispenser of filter water, or use this water for plants. It is normal for carbon dust to appear in your first fillings. Fill up your pitcher and enjoy great tasting water. Replace the water filter every 40 gallons or 2 months. Substances reduced may not be in all users' water. CAUTION STATEMENTS: IMPORTANT NOTICE: Please read the Performance Data Sheet enclosed in the box for complete details. The Brita Pitcher Filter is not intended to purify water. Do not use with water that is microbiologically unsafe or of unknown quality without adequate disinfection before or after the system. Individuals requiring water of special microbiological purity should follow the advice of their doctor or local health officials regarding the use and consumption of their tap water and Brita filtered water.
Number of Pieces: 1
Dimensions (Overall): 4.83 Inches (H) x 2.31 Inches (W) x 2.3 Inches (D)
Weight: .98 Pounds
Features: Reduces Odors, BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Chlorine, Cadmium, Mercury
Maximum Filter Life: 2 Months
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 10997228
UPC: 060258355017
Item Number (DPCI): 072-00-0355
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.4 inches length x 2.5 inches width x 5.3 inches height
Estimated ship weight: 0.287 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: do any of Brita filters , filter Microplastics? Thank you Barbara

submitted by barbara - 10 months ago

  • A: That's a good question, and we're happy to answer, Barbara. While our Standard filters don't claim to remove microplastics, our Elite pour-through, Elite faucet mount, and Hub systems are certified to reduce microplastics (defined by NSF/ANSI 401 as particles from 0.5 to 1 micron) as well as PFOA and PFOS. We hope this helps, and if you have more questions, call us at 800-242-7482. Have a wonderful day! Jeffery from The Brita Team

    submitted byBrita - 10 months ago
    Brand expert

Q: Which replacement filter filters out lead

submitted by le - 1 month ago

  • A: Thanks for your interest in our Brita Standard Filters. Our Blue Brita Elite pitcher/dispenser filters Brita Hub filters and Faucet Mount filters remove lead in water. We hope this helps, and thanks for drinking like you care. Shannon from The Brita Team

    submitted byBrita - 1 month ago
    Brand expert

Q: Why does the product name (title) say "Advanced" when this is just the plain standard filter? Very misleading.

submitted by SKB - 3 months ago

  • A: Thanks for the opportunity to assist, and we apologize for any misunderstanding. Our Standard Filter is commonly referred to as an Advanced Filter. We hope this information is helpful. Shannon from The Brita Team

    submitted byBrita - 2 months ago
    Brand expert

Q: Is this a # 2 filter

submitted by A - 3 months ago

  • A: Thanks for your interest in our Standard Filter! The model number is OB03. We hope this info is useful. Shannon from The Brita Team

    submitted byBrita - 3 months ago
    Brand expert

Q: Is this Advanced Brita replacement filter the same as the Standard ?

submitted by StarT - 5 months ago

  • A: Star, we noticed your post about our Brita Standard Filter, which is also known as an Advanced Filter. We hope this helps. Shannon from The Brita Team

    submitted byBrita - 5 months ago
    Brand expert

Q: Does this work in the pitchers that light up green and red to indicate when to change?

submitted by KYMom - 5 months ago

  • A: Thanks for your interest in our Brita Filtering products. Our Standard Filters are certified in all Brita Pitchers except Brita Stream. We hope this info helps. Shannon from The Brita Team

    submitted byBrita - 5 months ago
    Brand expert

Q: Since the filter extends into the filtered water in a pitcher, doesn’t the water pick up contaminates from it?

submitted by Cap158 - 1 year ago

  • A: Thanks for asking! Our Standard filter is a pleated design with proprietary active filtering agents housed within. It’s designed to effectively trap contaminants. If you have any further questions, call us at 800-242-7482. Have a great day. Jeffery from The Brita Team

    submitted byBrita - 1 year ago
    Brand expert

Q: What should I do if the filter is running the water through super slow? Usually taking it out and shaking it works, but isn't this time.

submitted by Nicole - 1 year ago

  • A: Hey there, Nicole, and thanks for bringing this to our attention. We're sorry to hear about our Refillable filter reducing too slowly even after you've done the troubleshooting steps. Please call us at 800-242-7482 and mention #250124-000483 so we can further assist. Talk to you soon. Jeffery from The Brita Team

    submitted byBrita - 1 year ago
    Brand expert

Q: Will this fit in a Target brand table top pitcher?

submitted by Carol - 2 years ago

  • A: We'd be happy to answer this for you, Carol. Our Brita Elite and Standard Filters are designed only to fit our dispensers and pitchers. Please don't hesitate to reach out to us at 800-242-7482 and mention reference number 240814-000113 if you have any additional questions. We hope this helps. Monique from The Brita Team

    submitted byBrita - 2 years ago
    Brand expert

Q: What Filter fits the Brita Elite small Pitcher?

submitted by Sue - 2 years ago

  • A: Sue, thanks for asking! We're happy to share that our Standard Filter and Elite Filter both fit all Brita pitchers and dispensers, except our Stream systems. To ensure a good fit, always align the filter's notch with the reservoir groove and push it down firmly. If you have additional questions, please call us at 800-242-7482 and mention reference number 240705-000389. Hope this helps! Ashlee from The Brita Team

    submitted byBrita - 2 years ago
    Brand expert
See all questions (10)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Guests appreciate the Brita pitcher and filters for their ability to effectively improve water taste and quality. Many have used these products for years, highlighting their durability and ease of use. The filters are praised for being affordable and environmentally friendly, allowing guests to reduce reliance on bottled water. However, some guests express concerns about the filters' longevity and the need for better recycling options for used filters. Overall, the Brita system is a reliable choice for clean and refreshing water.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2432 reviews
    quality: 4.62 out of 5
    value: 4.51 out of 5
    94% would recommend
    53 recommendations
    4 out of 5 stars
    28 March, 2026Verified purchase

    (no review title)

    I have not used it yet. Bought it to replace the one I have now.
    Aurora
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase

    (no review title)

    Great product
    Anna
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 March, 2026Verified purchase

    (no review title)

    It’s just a week since i started using this filter and it’s already taking ages to filter!!!
    1 reply from Brita team - 8 days ago
    Thanks for giving us a try, Monrovia, and we're sorry that our Advanced Replacement Filters took longer to filter than you hoped. To assist with this matter, please call us at 800-242-7482 and mention #800-242-7482. We hope to hear from you soon. Alexandrea from The Brita Team
    Monrovia
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026Verified purchase

    (no review title)

    When I got the Brita pitcher, I noticed some people complaining about how costly the filter replacements were. I expected that when the time came it would be some huge amount so was quite surprised to learn that they are $7.99.
    Mary
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 February, 2026Verified purchase

    Great water filter

    This Brita filter replacement is great. I followed the instructions on the package and the installment was very easy. Water tastes great and is clean!! Will continue using this filter in the future.
    Grace
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    7 February, 2026
    originally posted on brita.com
    Image

    Lead removal information lacking

    I live in Denver, CO in a building that has not had the pipes replaced for lead removal. The city of Denver has been sending me Brita filters for a couple of years now, as a solution to removing lead from the water. Now that I am checking to make sure that this filter works to remove lead, I am finding nothing. Does this mean the filter does nothing for lead removal? I am annoyed at the lack of available information. There is nothing about lead - yes or no, just radio silence. I will buy the elite filter myself, if I need to do this. Someone needs to explain this to the city of Denver though.
    1 reply from Alexandrea from The Brita Team team - 2 months ago
    Thank you for contacting us, and we're sorry to hear that our Original Filters let you down. Our Original Filters are effective at reducing chlorine for taste and odor, as well as copper, cadmium, and mercury in tap water, but they don't remove lead. We recommend giving our Elite Filter a try. It reduces contaminants, including 99% of lead, chlorine (taste and odor), cadmium, mercury, Class I particulates, asbestos, and benzene. If you'd like to learn more, please call us at 800-242-7482 with #260212-000530. We're here to help.
    AuntieScientist
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026
    originally posted on brita.com
    Image

    Best feature is the tank I can put in my refrigera

    [This review was collected as part of a promotion.] I have had a Brita tank like pitcher in my refrigerator for I don’t know how many years and because I am diabetic, I drink a lot of water so I fill the tank on a daily basis.I use this water for drinking and for my coffee..I will never stop using my Brita for my water.
    BettyP
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    (no review title)

    Fav
    Yildree
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025Verified purchase

    (no review title)

    Great Product Cleans The Water Out Great 👍
    Ismael
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on brita.com
    Image

    (no review title)

    I purchased my Brita pitcher with filter , just started to notice the water sometimes has a ‘Green’ haze in the bottom of the pitcher ? P e I purchased my Brita Water Pitcher including the filters a few months ago. Recently noticed the bottom of my water pitcher has a slight ‘Green’ haze coloring in the bottom of the water. I haven’t used the Water Pitcher very much at all,,, and had just purchased this Brita Pitcher a few months ago. Tho purhaps I need to change my filter???
    Elizabeth Anne
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    3 December, 2025
    originally posted on brita.com
    Image

    Love the Pitcher, Filters Not So Much

    I have several bones to picked here. I'll try to not take all my frustrations out on 1 company. (1) Why aren't the "PLUS" filters listed here on the main website for your product? No one has noticed this oversight? (2) so, if you buy the "ELITE" filter, it (supposedly) removes lead & other harmful metals. BUT - the water still has cholerine, minerals & tastes like water from the tap. (3) If you buy the white Original or Plus -> this filter is 2x as dense. It's suppose to remove twice the impurities. We shall see. I'm receiving this one today. (4) YOU CAN'T HAVE A FILTER THAT DOES BOTH?!? The term, "elite" implies just that, SUPERIOR filtration. There is activated carbon in the blue elite filters but it doesn't change the water quality one iota. I have a tds water meter. My review: The pitcher is fine. For me, I like the sleek design & colors. I don't understand why all the options aren't offered in all the same colors, but, whatever. Just seems like laziness, to me. The plastic is much thinner & less sturdy than the 1 I replaced, but, sign of the times. Nothing is made well any more. - I purchased a tds water meter when I got this new pitcher bc I wanted to see for myself if the claims & hype, for any water filtration system, held up. I did multiple rounds of testing under several varieties of conditions a d measured different sources of water. WHAT I FOUND: the "ELITE" filters don't not change the tds (total dissolved solids) at all from tap to pitcher. The scale used is '0 - 50' = highly filtered. This is usually alkaline or RO (reverse osmosis). 51 - 150 = Good. this is supposed to be 'avg' tap water. (sure) 151 - 300 = more minerals, contaminated, etc. And it goes up from there. My tap water avgs btwn 170 - 212 or 215. With the blue filter whatever comes out of the tap, is what ends up in the pitcher. The value is exactly the same. VERY DISAPPOINTING. If I wanted to drink tap water, I wouldnt know about Brita products. With the white, Original - the filter does reduce the tds approximately 20 pts and i can sometimes even get into the green on the scale. My RO is 9 - 15. I buy it at Whole Foods from their self-service water dispenser. (Bring your own container.) Thats it. Conclude for yourselves. I find it so confusing as to why 1 filter can't lower contaminates & remove heavy metals. I plan to return the elite filters, if i'm able.
    1 reply from Shannon from The Brita Team team - 4 months ago
    Thanks for your candid review of our Brita products, Beth. We pay close attention to all feedback and are sorry to hear they fell short of your expectations. We don't make claims about TDS reduction at Brita, because TDS isn't a measurement of water safety. It is only an aesthetic (taste) measurement. Additionally, TDS is not even an aesthetic measurement everyone wants to reduce, since TDS includes minerals widely considered beneficial, like calcium, magnesium, and potassium. Please reach out to us at 800-242-7482 and mention #251209-000434. Hope to hear from you soon.
    Bethe006
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 November, 2025Verified purchase

    Filter

    Great filter love it thank you so much
    JennyR
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2025
    originally posted on brita.com
    Image

    Clean and Clear!

    I love my four Brita pitchers! I buy huge quantities of filters at a time!
    nanookune1
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 August, 2025
    originally posted on brita.com
    Image

    Pitcher

    Definitely takes the chemicals out of the city water so I can drink it ! Love the products and used this system for years.
    Crazy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 August, 2025Verified purchase

    Been using for years

    Filter id great. Great price. Been using for years
    Been using for years
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2025
    originally posted on brita.com
    Image

    All my family use this water filter

    I have been used these products for more than 10 years
    omni1
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2025Verified purchase

    Good

    Works well! Not bad for price
    mt1020
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 August, 2025
    originally posted on brita.com
    Image

    Love the reminder to change filter,

    Love the way it makes my coffee taste using the filter water, thx for the reminder to change my filter
    Steelerlov4life
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 July, 2025
    originally posted on brita.com
    Image

    Why pay more for bottled (municipal) water?!

    always dependable, affordable and saves time, money & environment. No more schlepping cases of disposable water bottles, just filter your home water that you're already paying for..at pennies per gallon. Plus, bottled water is filtered municipal water anyway..at a 300% premium! Convenient..for whom?
    Stevn
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    28 July, 2025
    originally posted on brita.com
    Image

    Easy to use. Hard to recycle

    We love our Brita filters but what can we do with all the used ones while waiting to be accepted into the Terracycling program?? There don’t seem to be any drop off locations around Pittsburgh. Are we supposed to dispose of them in the trash or what?? I have a growing collection and can’t keep them forever. Please advise.
    Hirezach
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy