Maui Moisture Heal & Hydrate + Shea Butter Shampoo for Tight Curly Hair - 13 fl oz: Paraben-Free, Sulfate-Free, Vegan, Liquid Shampoo
$6.99 ($0.54/fluid ounce)See 1 deal for this item
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$6.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2727 ratings
$6.99($0.54/fluid ounce)
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4.4 out of 5 stars with 1874 ratings
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4.4 out of 5 stars with 1301 ratings
$6.99($0.54/fluid ounce)
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4.5 out of 5 stars with 4043 ratings
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4.3 out of 5 stars with 1050 ratings
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Guests are saying
Guests appreciate the Maui Moisture Heal Hydrate Shea Butter Shampoo and Conditioner for their rich, creamy texture and delightful tropical scent. Many have noted significant improvements in hair softness, hydration, and manageability after use. The products are praised for their natural ingredients, which help repair dry and damaged hair. However, some guests have expressed concerns about the packaging design, which can make dispensing the product challenging. Overall, these products are seen as effective for various hair types, especially for those needing extra moisture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 4105 reviews
effectiveness: 2.79 out of 5
quality: 2.89 out of 5
value: 2.85 out of 5
43% would recommend
112 recommendations
3 out of 5 stars
25 March, 2026
originally posted on influenster.com
Awesome scent
This smells amazing and the scent stayed in my hair for a long time. I don’t think it really added much moisture to my hair but it did a good job controlling grease.
5 out of 5 stars
22 March, 2026
originally posted on influenster.com
rich soft and hydrating fir ur curly hair
this one has been a game changer for me. the shea butter formula feels real rich every walk leaves my curls fresh and curly. they hydrate and revive my hair. smooth lather and feel so clean too. amazing it feels. i think whole family started to love this one after the first use.
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
Don't ever run out of it!
Maui shampoos are amazing! They have quality ingredients, great scents and leave my hair soft, manageable, clean and smelling so fresh and nice
1 out of 5 stars
17 March, 2026
originally posted on influenster.com
Brittle Hair and Dandruff😒
This shampoo was horrible. When I used it it completely dried out my hair and gave me dandruff. I wish I liked it but the only thing that was good was the scent. 😭
5 out of 5 stars
14 March, 2026
originally posted on influenster.com
Leaves hair smelling and feeling good
I’ve used this is the past and it leaves my hair feeling soft and smooth. Not only that but it smells pretty good and leaves my hair smelling good for quite a while.
4 out of 5 stars
28 February, 2026
originally posted on influenster.com
Great product
I love this shampoo! I bought it because my hair seemed so dry and damaged and this made it feel so soft. The smell is heavenly and I like the way it lathers good.I only wash my hair once a week and the soft feeling lasts a long time.
5 out of 5 stars
27 February, 2026
originally posted on influenster.com
Great value for a wonderful shampoo
Love this shampoo. Makes my hair so soft and shinny. Nice thick texture not too runny and smells amazing. My daughter loves using it as well and with the ingredients I feel comfortable letting her use it instead of a kids shampoo.
4 out of 5 stars
19 February, 2026
originally posted on influenster.com
It’s shampoo
Not my favorite scent but it lathers well and my hair feels clean and moisturized for a little while after I use it. Rinses out well. I don’t think it’s a miracle shampoo for damage or shine for my hair type but I do like it and will use it if it’s there.
5 out of 5 stars
19 February, 2026
originally posted on influenster.com
Maui moisture has made my hair healthier and stron
I LOVE MAUI!! I have been using this for 3 1/2 years now and my hair has never been healthier and happier. It gives my hair strength, makes the texture very soft and the SCENT uhhhg it makes my hair smell so good. I don’t know what magic making ingredient thy put in this that’s different from the other but imma tell you now….if you are trying to be on a healthy hair journey…..MAUI MOISTURE is your girl!!
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
Love the smell
Good shampoo smells good easy to rinse not irritating i wish it was bigger size, easy use bottle Recommend it, really good quality shampoo!!!! !
4 out of 5 stars
9 February, 2026
originally posted on influenster.com
Nice slip!
I have super dry hair and like to have products that add as much moisture as possible. This product was pretty good and smells good. It gets my scalp pretty clean and helps with the detangling process. I think my only issue is the bottle container. I wish it was a pump.
5 out of 5 stars
8 February, 2026
originally posted on influenster.com
Love this!
My favorite shampoo! My curly hair is very dry and this helps so much, giving my hair lots of hydration. The scent is pleasant and fresh. Helps to detangle my hair in the mornings and helps with breakage.
4 out of 5 stars
5 February, 2026
originally posted on influenster.com
Amazing scent 🩷✨
Great scent and worked alright for my hair. I think my hair needed a more lightweight kind. Nonetheless it made my curls appear more since they were hydrated.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com
Its super hydrant for the hair and leaves the hair
It has a rich aroma and leaves a wonderful feeling of cleansing and repairs and moisturizer And the container is really cute and it leaves the hair soft and clean.
3 out of 5 stars
26 January, 2026
originally posted on influenster.com
not a fan
this shampoo says it’s for hydration but honestly it was more dying and stripping than hydrating. Honestly not a fan. maybe it just wasn’t a match for my hair type.
4 out of 5 stars
23 January, 2026
originally posted on influenster.com
Wasted product
Stock photo bc I forgot to take a photo before I tossed it. This smells great and does a nice job cleaning my hair. I HATE how much gets left in the bottle, and the cap doesn’t twist off so you have to cut the bottle open
5 out of 5 stars
22 January, 2026
originally posted on influenster.com
Such a great product!!
This is the best shampoo!! Smells so good and so many good ingredients. Easy to apply and rinse out, easily lathered into the scalp. Such a beautiful bottle as well.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2026
Not recommended for dry skin
Smells good, foams really well. But if you want healthy hair do not use this lol. Horrible. Gave me dandruff, made my hair feel brittle. Conditioner doesn’t work probably one of the worst conditioners I’ve used cuz it doesn’t do anything. Product just isn’t effective I wouldn’t waste your time. The first time a shampoo has made my hair so dry it makes it staticy. Sadly will be returning
1 reply from Brand Answers Squad team - 2 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
5 out of 5 stars
15 January, 2026
originally posted on influenster.com
Great shine-hydrated hair-Affordable-butter scent
Very nice feeling conditioner, i like how shiny it leaves my hair. The effectiveness of this shampoo to give hydration to my hair. I like the results it has brought me. The scent is very soothing (smells like butter). This product is easy to rinse out and give nice volume to my hair.
5 out of 5 stars
13 January, 2026
originally posted on influenster.com
Always leaves hair feeling and smelling amazing !
Our favorite brand of shampoo around! Not only does it leave your hair feeling rejuvenated, but the aroma is unbeatable ! And let me tell you a little goes a long way!