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King Arthur Gluten Free Measure for Measure Flour - 48oz
$9.19 ($0.19/ounce)
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About this item
Highlights
- King Arthur Measure for Measure Flour is gluten-free but also an 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers
- This gluten-free flour is fortified with iron, calcium and Vitamin B and comes in a re-sealable bag. Not ideal for yeasted recipes (breads, pizza, and buns)
- King Arthur Measure for Measure Flour is Non-GMO Project Verified; Certified Gluten-Free by The GFCO, a program of the Gluten Intolerance Group (GIG); Certified Kosher and Non-Dairy.
- Founded in 1790, King Arthur is a 100% Employee-Owned Company, a founding B Corporation and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes
- We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking
Description
The one flour for your gluten-free baking; perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur Baking Company is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.
Serving Size: 31.0 g
Serving Per Container: 44
Amount :
Calories: 100
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 15mg1%
Total Carbohydrate 24g9%
Dietary Fiber 2g7%
Sugars 0g
Added Sugars 0g0%
Protein 1g
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 2.1mg10%
Potassium 50mg2%
Thiamin 0.22mg20%
Riboflavin 0.14mg10%
Niacin 2.9mg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)]' '
Allergens & Warnings:
DO NOT EAT RAW FLOUR, DOUGH, OR BATTER.Dietary Needs: Sugar-Free, Gluten-Free, Low Fat, Iron Fortified, Fat Free, Certified Gluten-Free, Non-GMO Project Verified, Kosher
Features: No Artificial Flavors, No Artificial Colors, No Artificial Sweeteners, Does Not Contain Fish, Soy-Free, Dairy-Free, No Artificial Flavors, Colors or Preservatives, Tree Nut Free, Non-GMO, No High Fructose Corn Syrup, No Added Sugar, Wheat Free, Does Not Contain Egg, Peanut-Free, Whole Grain
Form: Powdered
State of Readiness: Ingredient
Package Quantity: 1
Net weight: 48 Ounces
TCIN: 51341846
UPC: 071012075232
Item Number (DPCI): 261-06-0012
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 3.46 inches length x 8.57 inches width x 10.8 inches height
Estimated ship weight: 3.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How is this different from Bob's Red Mill Baking Flour?
submitted by need2no - 3 years ago
A: Some of Bob's red mill gf flour mixes contain garbanzo bean flour, which has a distinct flavor. I prefer King Arthur Measure for Measure for that reason.
submitted byJane - 1 year agoA: King Arthur’s is Certified Gluten-Free by the Gluten-Free Certification Organization, fortified with vitamins and minerals, and is made with more than 50% whole grains.
submitted byJudi U - 2 years ago
Q: Does this flour have an expiration date? Don't see any on any of the bags I bought...
submitted by Leftd - 2 years ago
A: All of our retail-sized flours will have printed best-by dates on the packing, next to a lot code. If unable to locate expiration date, please contact King Arthur customer service.
submitted byJudi U - 2 years ago
Q: is there yeast in this flour? I would like to try it for bread making and wondering if I should add gluten free yeast.
submitted by bridget b - 2 years ago
A: No, there is no yeast in this flour. You will need to add if would like to make yeasted recipes
submitted byRB - 2 years ago
Q: The description says "Contains: Eggs, Soy, Milk, Almonds, Coconut" - none of these appear to be present in the ingredients list... So, does it actually contain these allergens?
submitted by Ginsomer - 4 years ago
A: No. I have no idea why those are listed in the ingredients. The package doesn't say the same. I'm allergic to soy and milk and have been using this flour for months so at least I can attest to its lack of those two allergens.
submitted byTina - 4 years ago
Q: Is this nut free ? My grandson has an extreme tree nut allergy. Also want to make sure it’s made in a nut free facility ( no cross contamination )
submitted by Nana - 4 years ago
A: All allergen information can be found at www.kingarthurbaking.com/allergen-program. This item is produced on equipment that also processes wheat, milk, soy, eggs, coconut, chestnuts and almonds.
submitted byJudi U - 3 years ago
Q: is this an all purpose Flour
submitted by martha farmer - 5 years ago
A: Yes, Measure for Measure is an All Purpose Flour. it is a one for one replacement for Wheat Flour.
submitted byMartin - 4 years ago
Q: is this corn free? or is the xanthum gum used in this from corn?
submitted by jm - 5 years ago
A: According to its specifications, there is no corn or corn oil present in the xanthan gum.
submitted byMartin - 4 years ago
Q: Is this an organic flour? I need flour I'm purchasing is organic, all-purpose and gluten free.
submitted by PJ - 7 days ago
Q: Hi. What is the protein content of the GF all purpose flour
submitted by Chantal - 19 days ago
Q: Can baked goods using this King Arthur Gluten Fee Measure for Measure flour be frozen without losing flavor or consistency? I normally bake cookies, then freeze them for later use...
submitted by Ann From AZ - 4 months ago
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4.7 out of 5 stars with 386 ratings
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Guests are saying
This gluten free measure for measure flour is a favorite among guests for its versatility and ability to replicate the taste and texture of regular flour in various recipes. Many guests appreciate its ease of use, making it a staple for baking cookies, cakes, and pancakes. While some note the need for moisture adjustments, the overall consensus is that it allows for delicious gluten free baking without compromising flavor, making it a game changer for those with dietary restrictions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1162 reviews
quality: 4.61 out of 5
value: 4.34 out of 5
91% would recommend
70 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Good
For a gluten free flour it’s good. Still wish it wasn’t so expensive though.
5 out of 5 stars
Thumbs up graphic, would recommend
19 May, 2025Verified purchase
Best evah!
This is the only 1:1 GF flour that I like. It includes whole grains and is a perfect sub!
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Gluten Free At Its Finest!
I love King Arthur Brand!! Good ingredients and quality. I needed more last night for pizza dough but it does not mention on the front of this 1:1 measure for measure package of flour. NOT FOR BREADS, PIZZA DOUGH, OR BUNS. Lol I got it for pizza dough. Mistake!! It does not rise at all!! It does mention it on the back after I made my dough I was reading it all. I did 4 stars since it’s not mentioned on the front of the package. Other than that I know it will be great for cookies, cakes, desserts that doesn’t need yeast. I use the gluten free all purpose flour in this brand and it makes great bread and pizza dough, cookies and all. Target didn’t have that one. I also use King Arthur gluten free mixes, and they are all great!! I am the only one gluten free in our household and everyone else eats it because they can’t tell the difference. It’s truly AMAZING!
5 out of 5 stars
22 January, 2025
originally posted on King Arthur Baking
Sandwich Bread Turns Out Perfectly
I like this bread so much that I make it 3 or 4 times per week. The Gluten Free measure for measure is the only gluten free flour that I buy
3 out of 5 stars
21 January, 2025
originally posted on King Arthur Baking
Dry Batter
Works okay but you need to account for dryness of batter and add something to recipes for moisture, like applesauce or more oil.
5 out of 5 stars
19 January, 2025
originally posted on King Arthur Baking
Good for everyone
I use this all the time. My family members who tolerate gluten have no idea I baked with this.
5 out of 5 stars
19 January, 2025
originally posted on King Arthur Baking
A perfect blend for every
A perfect blend for every day baking. Wish there was a GF option for use with yeast
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2025
WARNING CONTAINS XANTHAM GUM
For those who are sensitive, be careful ordering. My local store's inventory was the kind with xanthan gum, which isn't on the label in the images online.
5 out of 5 stars
18 January, 2025
originally posted on King Arthur Baking
Wonderful Gluten Free flour
I am so very thankful that KA came up with this wonderful GF flour! I use this for all of my regular recipes, with no adjustments made! No one can tell it's GF! Turns out perfect every time ❤️
5 out of 5 stars
18 January, 2025
originally posted on King Arthur Baking
Measure for measure flour
This flour works well for baking & cooking and has a great flavor. It's a staple in our pantry.
5 out of 5 stars
5 January, 2025
originally posted on King Arthur Baking
Baked up just like regular
Baked up just like regular flour. Our little nephew has celiac disease.
5 out of 5 stars
3 January, 2025
originally posted on King Arthur Baking
Overall great product.
Very happy with this product and the results whether baking or cooking.
4 out of 5 stars
31 December, 2024
originally posted on King Arthur Baking
measure-for-measure?
I use King Arthur Flour's non wheat flour for family members who don't digest gluten easily. I find that it is as close to "cup for cup" as any alternative flours I've used, but do find that recipes are best replicated when using a scant-cup measurement. It seems to absorb moisture just a tad more that wheat flour. This is just my experience. . . I do recommend this product!
5 out of 5 stars
28 December, 2024
originally posted on King Arthur Baking
Good gluten free flour
I’ve tried a few different substitutions for regular flour and measure per measure is the best I’ve found. It does seem a bit drier in some things though
5 out of 5 stars
24 December, 2024
originally posted on King Arthur Baking
Never used gluten free flour before
I had a great experience and it made fantastic cookies!
5 out of 5 stars
24 December, 2024
originally posted on King Arthur Baking
Great product!
I’ve used this product for quite a while, hard to find locally. Great gluten free alternative to regular flour. You can’t tell the difference!
1 out of 5 stars
22 December, 2024Verified purchase
Threw my christmas cookies in the trash
I usually make my Christmas cookies GF because of family members with gluten allergies and I always use cup4cup brand GF flour. I guess target stopped selling it so I bought king Arthur’s. WOW am I disappointed. My snowball cookies were so gritty and completely fell apart. It was like eating sand. Disgusting. I threw my thumbprint dough away before even wasting my time making those once I realized how disgusting the snowballs were.
5 out of 5 stars
22 December, 2024
originally posted on King Arthur Baking
Also excellent replacement to my
Also excellent replacement to my regular baking except when using the bread machine
5 out of 5 stars
22 December, 2024
originally posted on King Arthur Baking
Easy to use and the
Easy to use and the texture is similar to regular flour in my baking.
5 out of 5 stars
17 December, 2024
originally posted on King Arthur Baking
WORKS FINE
USED THIS AS A SUBSTITUTE IN A CAKE FOR A FRIEND. I COULDN'T TELL THE DIFFERENCE FROM THE ALL PURPOSE FLOUR. VERY PLEASED