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King Arthur Gluten Free Measure for Measure Flour - 48oz - 2 of 4King Arthur Gluten Free Measure for Measure Flour - 48oz - 3 of 4King Arthur Gluten Free Measure for Measure Flour - 48oz - 4 of 4
King Arthur Gluten Free Measure for Measure Flour - 48oz - 1 of 4

King Arthur Gluten Free Measure for Measure Flour - 48oz

$9.99 ($0.21/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • King Arthur Measure for Measure Flour is gluten-free but also an 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers
  • This gluten-free flour is fortified with iron, calcium and Vitamin B and comes in a re-sealable bag. Not ideal for yeasted recipes (breads, pizza, and buns)
  • King Arthur Measure for Measure Flour is Non-GMO Project Verified; Certified Gluten-Free by The GFCO, a program of the Gluten Intolerance Group (GIG); Certified Kosher and Non-Dairy.
  • Founded in 1790, King Arthur is a 100% Employee-Owned Company, a founding B Corporation and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes
  • We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking

Description

The one flour for your gluten-free baking; perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur Baking Company is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.

Serving Size: 31.0 g

Serving Per Container: 44

Amount :

Calories: 100
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 15mg1%
Total Carbohydrate 24g9%
Dietary Fiber 2g7%
Sugars 0g
Added Sugars 0g0%
Protein 1g
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 2.1mg10%
Potassium 50mg2%
Thiamin 0.22mg20%
Riboflavin 0.14mg10%
Niacin 2.9mg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)]

Allergens & Warnings:

DO NOT EAT RAW FLOUR, DOUGH, OR BATTER.
Features: No Artificial Flavors, No Artificial Colors, No Artificial Sweeteners, Does Not Contain Fish, Soy-Free, Dairy-Free, No Artificial Flavors, Colors or Preservatives, Tree Nut Free, Non-GMO, No High Fructose Corn Syrup, No Added Sugar, Wheat Free, Does Not Contain Egg, Peanut-Free, Whole Grain
Dietary Needs: Sugar-Free, Gluten-Free, Low Fat, Iron Fortified, Fat Free, Certified Gluten-Free, Non-GMO Project Verified, Kosher
State of Readiness: Ingredient
Form: Powdered
Package Quantity: 1
Net weight: 48 Ounces
TCIN: 51341846
UPC: 071012075232
Item Number (DPCI): 261-06-0012
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.85 inches length x 8.34 inches width x 10.86 inches height
Estimated ship weight: 3.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How is this different from Bob's Red Mill Baking Flour?

submitted by need2no - 3 years ago

  • A: King Arthur’s is Certified Gluten-Free by the Gluten-Free Certification Organization, fortified with vitamins and minerals, and is made with more than 50% whole grains.

    submitted byJudi U - 3 years ago

  • A: Some of Bob's red mill gf flour mixes contain garbanzo bean flour, which has a distinct flavor. I prefer King Arthur Measure for Measure for that reason.

    submitted byJane - 2 years ago

Q: What types of recipes is this flour best suited for?

submitted by AI Shopping Assistant - today

  • A: This flour is ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: Is this flour suitable for people with nut allergies?

submitted by AI Shopping Assistant - today

  • A: Yes, it is tree nut free and safe for individuals with nut allergies.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: What nutrients are added to this flour?

submitted by AI Shopping Assistant - today

  • A: The flour is fortified with iron, calcium, and Vitamin B for added nutritional benefits.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: Does this flour contain any artificial ingredients?

submitted by AI Shopping Assistant - today

  • A: No, it contains no artificial flavors, colors, or sweeteners, making it a natural choice.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: Can this flour be used as a direct substitute for wheat flour?

submitted by AI Shopping Assistant - today

  • A: Yes, it can be substituted 1:1 for wheat flour in recipes.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: Does this flour have an expiration date? Don't see any on any of the bags I bought...

submitted by Leftd - 2 years ago

  • A: All of our retail-sized flours will have printed best-by dates on the packing, next to a lot code. If unable to locate expiration date, please contact King Arthur customer service.

    submitted byJudi U - 2 years ago

Q: is there yeast in this flour? I would like to try it for bread making and wondering if I should add gluten free yeast.

submitted by bridget b - 3 years ago

  • A: No, there is no yeast in this flour. You will need to add if would like to make yeasted recipes

    submitted byRB - 3 years ago

Q: The description says "Contains: Eggs, Soy, Milk, Almonds, Coconut" - none of these appear to be present in the ingredients list... So, does it actually contain these allergens?

submitted by Ginsomer - 4 years ago

  • A: No. I have no idea why those are listed in the ingredients. The package doesn't say the same. I'm allergic to soy and milk and have been using this flour for months so at least I can attest to its lack of those two allergens.

    submitted byTina - 4 years ago

Q: Is this nut free ? My grandson has an extreme tree nut allergy. Also want to make sure it’s made in a nut free facility ( no cross contamination )

submitted by Nana - 5 years ago

  • A: All allergen information can be found at www.kingarthurbaking.com/allergen-program. This item is produced on equipment that also processes wheat, milk, soy, eggs, coconut, chestnuts and almonds.

    submitted byJudi U - 4 years ago
See all questions (15)

Additional product information and recommendations

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Guests are saying

This gluten free flour has garnered high praise from guests for its versatility and performance in baking. Many have successfully used it as a one-to-one substitute for regular flour in various recipes, including cakes, cookies, and bread. Guests appreciate its ability to produce delicious results without compromising texture or flavor. While some noted a need for moisture adjustments in certain recipes, the overall consensus is that this flour is a game changer for gluten free baking.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 1229 reviews
    quality: 4.63 out of 5
    value: 4.36 out of 5
    92% would recommend
    75 recommendations
    5 out of 5 stars
    26 May, 2026
    originally posted on King Arthur Baking
    Image

    The perfect answer for gluten-free cooking.

    Use this flour all the time and it works wonderfully well. . . . products are so delicious . . .
    Ginny M.
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on King Arthur Baking
    Image

    Gluten Free Measure for Measure Flour

    Easy to use as a flour substitute in baking recipes. The combination of GF flours works without having to add guar or other additional ingredients to get a taste and consistency as regular flour
    Stacey J.
    Did you find this review helpful?
    5 out of 5 stars
    25 May, 2026
    originally posted on King Arthur Baking
    Image

    Only use this gluten free

    Only use this gluten free flour. Nothing else compares
    Beatrice S.
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on King Arthur Baking
    Image

    My go-to gluten free flour

    2 friends need to be gluten free. This is my go-to flour when I bake for them. So far it has worked for all of my recipes except strudel dough.
    Heather C.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026Verified purchase

    The very best GF flour

    Have always had major success with this flour and absolutely love it!!! Pro tip for gluten-free baking: let your batter or dough rest for about an hour before baking. Gluten-free flours (like rice, almond, or starches) need time to fully absorb liquid. This resting period hydrates the flours, reduces grittiness, and allows starches to swell—resulting in a smoother batter, better structure, and a softer, more cohesive texture after baking.
    Truth Teller
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    16 February, 2026
    originally posted on King Arthur Baking
    Image

    Excellent product for GF baking.

    Excellent product for GF baking. I made Italian wedding cookies and toll house choc chip cookies. They were so good everyone ate them.
    kathleen t.
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on King Arthur Baking
    Image

    Great gluten-free flour

    This was so easy to use. I just used it in place of my regular flower and my homemade donuts turned out great.
    Julie H.
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on King Arthur Baking
    Image

    Love it! All my baked

    Love it! All my baked goods taste amazing! Only wish that the 5lb option was available on the website. I seem to only find the smaller package available online.
    Elena F.
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on King Arthur Baking
    Image

    New to gluten-free flour

    My first time using this flour and I like it a lot! I baked a simple lemon cake with it using lemon-infused olive oil, lemon zest/juice as well as a couple of drops of K A's Fiori di Sicilia. It turned out great in taste and appearance!
    SIGRID A.
    Did you find this review helpful?
    5 out of 5 stars
    18 January, 2026
    originally posted on King Arthur Baking
    Image

    Excellent product! I use it

    Excellent product! I use it to bake, bread chicken or use in stews.
    Ellen F.
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on King Arthur Baking
    Image

    Great gluten free flour.

    I am an avid baker and love this flour. I simply substitute it for regular flour in all my recipes and it works perfectly. I have tried other brands in the past and they have not been satisfactory. All of my Christmas cookies and pie crusts were a hit this past season!
    christine h.
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on King Arthur Baking
    Image

    Best gluten free flour

    I've tried a lot of gluten free flours. This is my favorite.
    Ann A.
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on King Arthur Baking
    Image

    This is " THE BEST"

    This is " THE BEST" Gluten-free flour ( and I've tried several other brands) . TOTALLY recommend.
    Marjorie E.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 January, 2026Verified purchase

    (no review title)

    Best gluten free flour I've used. Never any issues for my GF friends and desserts usually turn out like they're supposed to.
    Hannah
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    Perfect!

    I used to make my own gluten free flour blend, but I don’t need to anymore. This performs as well as my blend. Baked goods turn out great and no one even can tell they are gluten-free.
    LizV
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 December, 2025Verified purchase

    Playdough fun

    Used this flour to make playdough, it turned out great but didn’t have the same consistency of regular flour. It was easy to work with and the kids were happy.
    Frank
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2025
    originally posted on King Arthur Baking
    Image

    Love this flour for all

    Love this flour for all general gf baking needs. First thing I made with this bag was some shortbread cookies. Nice and flakey just like it should be!
    TENA M.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on King Arthur Baking
    Image

    This is a great product.

    This is a great product. Not gritty, and works very well in "regular" recipes. A winner for sure.
    Sandra O.
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on King Arthur Baking
    Image

    Excellent Flour

    My favorite gluten free flour, and the only one that I can't immediately tell is GF. A great replacement in baked goods for GF family members. I also use it in recipes where I want less gluten.
    Alison A.
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on King Arthur Baking
    Image

    Best Gluten Free Flour+

    Fast delivery of the absolute best one to one gluten free flour blends I’ve used to date. My family thoroughly enjoyed my homemade cornbread and cornbread dressing. Not only was it delicious, but safe for family members with celiacs and wheat sensitivities. We all adore the cute ornament gift we received for our Christmas tree. The holidays are back on and special for everyone this year!
    Quantina B.
    Did you find this review helpful?

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