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e.l.f. Hydrating Face Primer Large - 1.01 fl oz: Paraben-Free, Vegan, Smoothing, Gel Formula - 2 of 4e.l.f. Hydrating Face Primer Large - 1.01 fl oz: Paraben-Free, Vegan, Smoothing, Gel Formula - 3 of 4e.l.f. Hydrating Face Primer Large - 1.01 fl oz: Paraben-Free, Vegan, Smoothing, Gel Formula - 4 of 4
e.l.f. Hydrating Face Primer Large - 1.01 fl oz: Paraben-Free, Vegan, Smoothing, Gel Formula - 1 of 4

e.l.f. Hydrating Face Primer Large - 1.01 fl oz: Paraben-Free, Vegan, Smoothing, Gel Formula

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At a glance

About this item

Highlights

  • Creates a smooth canvas to prep skin for makeup application
  • Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
  • Creamy texture has a natural matte finish
  • 100% Vegan & Cruelty-Free

Description

The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Vegan, Paraben-Free, Triclosan-Free
Color Finish: Sheer
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Normal, Sensitive, Dry, Mature, Combination
Net weight: 1 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 52659553
UPC: 609332834149
Item Number (DPCI): 052-16-0459
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

dimethicone, tridecyl trimellitate, dimethicone crosspolymer, vitis vinifera (grape) seed oil, phenoxyethanol, caprylyl glycol, retinyl palmitate (va), tocopheryl acetate (ve), ascorbyl palmitate (vc), silica dimethyl silylate

Allergens & Warnings:

FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 4.69 inches length x 1.26 inches width x 1.14 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this primer have a specific texture?

submitted by AI Shopping Assistant - 4 months ago

  • A: The primer has a creamy gel texture, which feels lightweight and is designed for comfortable wear.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the finish of this product?

submitted by AI Shopping Assistant - 4 months ago

  • A: The primer provides a natural matte finish, delivering a smooth canvas for makeup application.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is the primer safe for young users?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, it is suggested for users aged 13 years and up, making it suitable for teenagers.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 4 months ago

  • A: This primer is suitable for very dry, sensitive, normal, dry, mature, and combination skin types.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What ingredients are used in the primer?

submitted by AI Shopping Assistant - 4 months ago

  • A: The primer is infused with Grape and Vitamins A, C, and E for complexion boosting and hydration.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this primer silicone free?

submitted by VickyD - 7 months ago

  • A: Hey, Great question! No, the e.l.f. Hydrating Face Primer is not silicone free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert
See all questions (6)

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Guests are saying

The hydrating primer has garnered mixed feedback from guests, with many praising its ability to create a smooth and velvety base for makeup application. It is particularly appreciated for its moisturizing properties, making it ideal for dry skin. However, some guests have experienced issues with greasiness and breakouts, indicating that it may not suit all skin types. Overall, it offers a refreshing feel and enhances makeup longevity for those who find it compatible with their skin.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 378 reviews
    easy to apply: 4.59 out of 5
    easy to remove: 4.61 out of 5
    long lasting: 3.64 out of 5
    quality: 3.83 out of 5
    value: 3.98 out of 5
    58% would recommend
    51 recommendations
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    This stuff is amazing making my old skin smoother!

    I’ve been using this hydrating primer for about 2 years now and I’m 60! I’ll be honest it helps smooth out my skin beautifully and it goes on so nicely. I use a little moisturizer then I put this on and add a little elf cc camo cream and elf c- brightening putty. Personally I couldn’t live without this routine it works out splendidly! My fine lines are so much less it’s amazing!
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    21 February, 2026
    originally posted on elfcosmetics.com
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    It burns

    I had gotten this from my nearest store today. And soon I put it on I burn my cheeks. It left a red and broke out my face. My cheeks are usually dry and I break out a lot.
    Queline
    Did you find this review helpful?
    5 out of 5 stars
    13 December, 2025
    originally posted on elfcosmetics.com
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    Amazing product

    I just found this primer and when I apply it, it feels like I have been using a great moisturizer for years. It makes your skin feel so smooth and healthy. I just love it. Got my whole family using it *****
    Berna
    Did you find this review helpful?
    5 out of 5 stars
    12 December, 2025
    originally posted on elfcosmetics.com
    Image

    Best Primer

    The e.l.f. Hydrating Face Primer is lightweight, moisturizing, and perfect for dry or normal skin. It gives a smooth, hydrated base without feeling sticky, and makeup applies really nicely on top.
    tooba axhraf
    Did you find this review helpful?
    2 out of 5 stars
    28 November, 2025Verified purchase

    Not moisturizing at all; left skin feeling thick and cakey.

    It's not hydrating at all. It's just a fluffy thick oily but not in an absorbing moisturizing way. The pink grip is way more hydrating.
    Jolievoila
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2025Verified purchase

    (no review title)

    I am not a "makeup person" but I use this frequently. It spreads wonderfully and makes my face feel good. Not greasy.
    menton
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 November, 2025Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Skin concern: Sensitivity, Aging, Redness, Pores
    • Skin type: Combination
    • Hair color: Brunette

    Not for oily skin in T-zone

    Not for oily prone skin even in winter. Feels greasy. It’s soft feeling but not for me.
    jackbell
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2025
    originally posted on elfcosmetics.com
    Image

    Amazing product!

    Ok I have never used a primer. But I am older now & decided to give this hydrating primer a shot. This stuff is no joke! I am really loving it & thankfully it didn’t break me out or make my makeup look cakey. I am grateful for this product! Thank u elf!
    jeep girl
    Did you find this review helpful?
    2 out of 5 stars
    16 August, 2025
    originally posted on elfcosmetics.com
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    Formula is different

    I have repurchased this primer multiple times but the last time I purchased this the formula felt different and more greasy than usual and within a week the product had separated and had a weird smell and texture
    Taylorlaz28
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2025
    originally posted on elfcosmetics.com
    Image

    Sinply the best primer on the market.

    This primer is extremely velvety , goes on smoothly and easily Blends and enhances any Foundation. It looks just as good hours after you've applied it as when you first put it on. That leaves a beautiful matte yet Dewey finish is gorgeous.
    Inlovewithnite
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 May, 2025
    originally posted on elfcosmetics.com
    Image

    Tried many primers and this is by far my favorite.

    Their hydrating primer goes on velvety smooth and blends beautifully with any foundation. It lasts all day long while maintaining a beautiful, yet Dewy finish.
    Inlovewithnight
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    1 May, 2025
    originally posted on elfcosmetics.com
    Image

    Best Elf Primer

    Love this primer so much it makes my skin feel refreshed and smooth. I use it every time I put heavy makeup on and I love how well it protects my skin without breaking out as much as I have seen when using other primers. Definitely recommend trying!
    Lavender_13
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    13 April, 2025
    originally posted on elfcosmetics.com
    Image

    Not for my skin or makeup

    I love elf. I buy everything elf bc of the consistent quality and their ethics. I have combination skin at 38. Oily, dry and acneic skin. This primer feels amazing and I wish it did work in my skin but it keeps my makeup completely separated over time and rubs off very easily. I use elf’s Prime and Stay finishing powder at the base for my skin only. No foundation and their blushes. Primer wise, I use the liquid pore less putty and it’s AMAZINGGGGG. Sometimes products just aren’t for your skin type but I’m glad I found products within this line that do.
    Moniquethemom
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2025
    originally posted on elfcosmetics.com
    Image

    The Best Yet!

    I've tried them all, and I keep coming back to this primer. I agree with another customer when she says it compares to DHC primer. It makes your skin feel amazing, leaves a soft plump focused effect and I've used it by its self for years. I hope Elf never stops making this product, and confused as to why they took it off the shelves on stores. I like to follow with the coconut setting spray as a final step for one more application of hydration. I recommend this product all the time!
    Hink10
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 March, 2025
    originally posted on elfcosmetics.com
    Image

    Velvety

    It feels go velvety when applied on skin. It’s not sticky and makes my makeup look so good.
    elf fan 1298
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 February, 2025Verified purchase

    Breakouts

    Made my face breakout in 8 hrs. I put it on in the morning with nothing else on my face. Horrible. Returning. I've been wearing makeup for 26 years and I've never had this happen.
    Four Sure
    quality: 1 out of 5
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    6 February, 2025
    originally posted on elfcosmetics.com
    Image

    Leaves smooth texture

    Left my face looking less dehydrated. Works as advertised and isn’t irritating on sensitive skin.
    koalaklair
    Did you find this review helpful?
    4 out of 5 stars
    25 January, 2025
    originally posted on elfcosmetics.com
    Image

    A favorite used alone

    I have used this primer for years, and absolutely love the way it makes my skin feel so silky smooth. It really reminds me of DHC primer. I only use it alone, or with the bronzing drops when I simply want a soft effect on my face on the no makeup look days.
    ccarmeans
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2025
    originally posted on elfcosmetics.com
    Image

    Great feel!

    Love the feel of this primer. Very smooth and hydrating!
    lilmartinigirl
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 January, 2025
    originally posted on elfcosmetics.com
    Image

    Favorite primer

    I have tried out several primers and struggle with both oily and dry skin. This is the only primer that I’ve found to work!
    AlyssaW
    1 guest found this review helpful. Did you?

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