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Beauty by Bali Women's Foam Wirefree Bra B540

Beauty by Bali Women's Foam Wirefree Bra B540 - 2 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 3 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 4 of 4
Beauty by Bali Women's Foam Wirefree Bra B540 - 1 of 4
$23.99 when purchased online
Target Online store #3991

About this item

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you
This Beauty By Bali Wirefree bra (Style #B540) offers you a flexible fit and all-around comfort. With its 2-ply sides and smooth back support, you will move comfortably through your day. Ultra-thin foam cups provide coverage without the bulk. Wireless design and comfort band provides all-around comfort and support. Available in multiple colors and sizes in a gorgeous dot pattern.

Beauty by Bali

regular
band size B C D DD
36 - - M M
38 M M L L
40 L L XL XL
42 XL XL 2XL
44 2XL 2XL 2XL

All sizes in inches unless otherwise noted.

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 94% Nylon, 6% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Neckline: V Neck
Support Level: Light Support
Garment Details: Adjustable Strap
Package Quantity: 1
Garment back type: Scoop
Shapewear qualities: Back Slimming
Bra cup construction details: Light Lift Push Up, Wireless
Coverage: Full
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 52498401
UPC: 617914446956
Item Number (DPCI): 023-09-4288
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.25 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.2 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This bra has garnered mixed feedback from guests, with many praising its comfort and support, especially for those seeking a wireless option. Guests appreciate the soft fabric and flattering shape it provides under clothing. However, some have noted issues with fit and support, particularly for larger sizes. Overall, it seems to be a great choice for everyday wear, especially for those prioritizing comfort over traditional underwire support.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 599 reviews
    comfort: 4.31 out of 5
    sizing: true to size
    value: 4 out of 5
    77% would recommend
    193 recommendations

    Too big

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Target Momma - 3 days ago, Verified purchaser
    Way too big. Band fits like a 38 even with the tightest adjustment
    comfort: 2 out of 5
    sizing: too big
    value: 1 out of 5
    Did you find this review helpful?

    Bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Njc - 1 month ago, Verified purchaser
    Just what I was looking for. Fits perfectly and very comfortable
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Love this no wire bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lovey2 - 1 month ago, Verified purchaser
    Love the fit on the no wire bra. You have the support and lift that you need.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Comfy and cute bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jen - 3 months ago, Verified purchaser
    This bra is super comfortable, fits perfectly and looks pretty.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Love it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    txgrl832 - 4 months ago, Verified purchaser
    It was time for new bras and I was scared. This bra was great. I didn’t measure myself and just went based on what my old size was. Definitely could have went down on band size. That was on me. Still super comfortable to wear after 13 hr shifts. Definitely getting more!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Prefect

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Prefect - 4 months ago, Verified purchaser
    Prefect for me, price and fit.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Comfort

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Imperio - 4 months ago, Verified purchaser
    Like style for the day sport
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Not a good fit

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    gtd - 5 months ago, Verified purchaser
    Horrible fit and scratchy. This bra is not well made like other Bali bras. I can’t even wear it and I really wanted to love it.
    sizing: too big
    comfort: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Dont buy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jesseah - 5 months ago, Verified purchaser
    This is the worst bra I’ve ever bought truly. Support is horrible. Quality is horrible.
    value: 1 out of 5
    sizing: true to size
    comfort: 1 out of 5
    Did you find this review helpful?

    Try in before you buy and out a shirt over it to see if it looks right on you

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Coffeenarq - 6 months ago, Verified purchaser
    They definitely hold up your breasts, but they really make them sit up high and very far apart, almost comically far apart. Doesn't look right under a shirt. Made me feel very self-conscious wearing it.
    4 guests found this review helpful. Did you?

    It's a Yes! Comfortable!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    NS - 6 months ago, Verified purchaser
    I'm so skeptical and I've tried lots of bras! Immediately after trying it on, it was a yes for me! Normally a 38-40 DDD, got this in a 40DD (in wired bras) & a XL in tops & it fits perfectly (considering this, I'd say it runs big)! Granted, this is just trying on, we'll see how it washes and then the long term wear, but very excited for this. I haven't been able to go back to wired bras ... but looking for something supportive, and I think this is it!
    2 guests found this review helpful. Did you?

    0/10

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Targetlover - 7 months ago, Verified purchaser
    I returned this bra, it had so much unnecessary foaming,/cupping the bra itself, stuck out even without much padding however it didn’t flat underneath my shirt or secure around my chest
    comfort: 5 out of 5
    sizing: too big
    value: 5 out of 5
    Did you find this review helpful?

    Triangle breasts

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    ashcousti - 7 months ago
    Too big. Size down. Even sizing down though, the cups come to a point in the center and you are left with wide triangles for breasts. Cups are not smooth and rounded.
    value: 1 out of 5
    sizing: too big
    comfort: 2 out of 5
    1 guest found this review helpful. Did you?

    A+

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cindy - 7 months ago
    Best bras out there! A+!
    value: 5 out of 5
    sizing: true to size
    comfort: 5 out of 5
    1 guest found this review helpful. Did you?

    Awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ANewMom - 7 months ago, Verified purchaser
    No support. Tighten the straps and yet iconstantly have to pull bra down but adjust the girls. Awful awful bra. Plus it pills up with the weird material
    comfort: 1 out of 5
    value: 1 out of 5
    sizing: too small
    2 guests found this review helpful. Did you?

    Ill fitting with no support

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dot - 8 months ago, Verified purchaser
    These do not stay down. I have the correct size and the girls are constantly peeking out of the bottom. The top also gapes like they are too big but they aren’t. They are the right size when I put them up to my breast. They are just ill fitting regardless of whether you wear them regular or cross the straps to a racer back. They need more support/elastic at the bottom. I also got the black in the exact same size. It fits better, but still not perfect.
    comfort: 1 out of 5
    value: 1 out of 5
    sizing: too big
    5 guests found this review helpful. Did you?

    Great bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Felicity - 9 months ago
    I love this bra. It gives a good shape under clothes and it is really comfortable.
    value: 4 out of 5
    comfort: 5 out of 5
    sizing: true to size
    2 guests found this review helpful. Did you?

    Best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kate - 10 months ago, Verified purchaser
    Basic but dependable and better than pricier brands.
    comfort: 5 out of 5
    value: 5 out of 5
    sizing: true to size
    3 guests found this review helpful. Did you?

    Comfortable but easily snagged.

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Value Saver - 10 months ago, Verified purchaser
    These are very soft and comfortable however they snag ver easily. I washed them on a delicate cycle and they came out with snags.
    1 guest found this review helpful. Did you?

    Poor fit

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    RT - 10 months ago, Verified purchaser
    I didn't find this bra to be true to size. It is not well fitted and lacks any support whatsoever. The cups are way too pointy
    comfort: 1 out of 5
    value: 1 out of 5
    sizing: too big
    2 guests found this review helpful. Did you?

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