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Counter Culture Big Trouble Medium Roast Whole Bean Coffee - 12oz - 2 of 4Counter Culture Big Trouble Medium Roast Whole Bean Coffee - 12oz - 3 of 4Counter Culture Big Trouble Medium Roast Whole Bean Coffee - 12oz - 4 of 4
Counter Culture Big Trouble Medium Roast Whole Bean Coffee - 12oz - 1 of 4

Counter Culture Big Trouble Medium Roast Whole Bean Coffee - 12oz

$13.40 ($1.12/ounce) reg $14.89
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About this item

Highlights

  • Big Trouble: Counter Culture Coffee's best-selling blend that is easy to love. 12 oz bag of medium roast, whole bean, sustainably-sourced arabica coffee freshly harvested coffees from around the world.
  • Flavor: Caramel, nutty, round. While the components of Big Trouble change seasonally, you can always expect the same versatile coffee that shines in any brew method. The flavors you experience come from the roasting process and are inherent to the coffee—nothing is ever added.
  • Cafe-Quality Coffee At Home: This 12 oz bag makes 25 perfectly brewed 8 oz cups of coffee. Whatever your preferred brew method, grind the whole beans immediately before brewing for the freshest cup of delicious coffee every time. Find brewing guides to help get the most out of your coffee on the Counter Culture Coffee website.
  • Direct Trade: Counter Culture Coffee's commitment to quality extends beyond the coffee bag. They cultivate long-term partnerships and pay premium prices because sustaining relationships with producers is fundamental to coffee quality and a more equitable coffee industry.
  • Sustainability: Counter Culture Coffee strives to make a positive impact on coffee’s future through everyday commitments to environmental, social, and fiscal sustainability. Two cents per pound of coffee sold funds sustainability initiatives on the farm and cafe levels.

Description

For a coffee called Big Trouble, this blend of caramel, nut, and chocolate notes is easy to love. From sourcing to roasting, Counter Culture Coffee’s dedication to quality extends to every step of the process. This exceptional coffee blend has been carefully roasted to perfection, striking the ideal balance between rich flavors and a satisfying, medium body. Whether starting your day with a classic pour-over or a creamy cappuccino this versatile coffee adapts flawlessly to any brewing method. Counter Culture Coffee is an independently owned B Corp that has been rooted in relationships since 1995. Coffee tastes best when you can trust it to be sustainably sourced, transparently traded, and roasted to perfection. That's why we go beyond the status quo to work directly with farmers around the world. We select the highest quality coffee, pay equitable prices, and support sustainability from seed to cup. Enhance your day with better-tasting coffee for a better tomorrow.
Dietary Needs: Organic Certified
Coffee Bean Type: Arabica Beans
Package Quantity: 1
Caffeine claim: Caffeinated
Coffee roast: Medium Roast
Coffee variety: South American
Net weight: 12 Ounces
TCIN: 54468795
UPC: 663505002063
Item Number (DPCI): 231-10-2298
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.74 inches length x 3.73 inches width x 7.01 inches height
Estimated ship weight: 0.78 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this coffee come with a roasting date clearly marked on the bag?

submitted by GrammyB - 4 months ago

  • A: Yes, the bag has a roasting date and a best by date.

    submitted byBlyth304 - 2 months ago

Q: Are there natural flavors in this?

submitted by LL - 2 months ago

Q: Is this coffee organic? Target’s ’product details’ section says it is organic. However, the company’s website does not say it is organic. If this coffee is not organic, why is Target advertising it as organic?

submitted by Frustrated Shopper - 11 months ago
See all questions (3)

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Guests are saying

Big Trouble by Counter Culture Coffee is highly praised for its smooth, creamy texture and rich flavor profile, featuring notes of chocolate and caramel. Guests appreciate its versatility, making it suitable for various brewing methods, including espresso and French press. While some find it too bright or sour, the majority enjoy its balanced taste and low acidity, making it a favorite for daily consumption.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 311 reviews
    quality: 4.12 out of 5
    taste: 3.97 out of 5
    value: 3.76 out of 5
    59% would recommend
    27 recommendations
    2 out of 5 stars
    16 March, 2026
    originally posted on Counter Culture
    Image

    (no review title)

    This does not taste like anything like chocolate or nutty flavors. It has a tangy sour taste. Not horrible, but not like I anticipated. Will definitely not buy again.
    Jmes
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2026
    originally posted on Counter Culture
    Image

    excellent daily driver

    I was expecting a darker roast flavor out of this coffee, but after having drank my way through a 5lb bag, I think it's about as good as daily driver coffees get. I would put the roast level closer to medium, maybe one click darker than true center. That's exactly what you want from a daily driver though. Balanced, deep, rich, nuanced, chocolatey, etc. Will buy again next year.
    Sam S.
    Did you find this review helpful?
    4 out of 5 stars
    3 February, 2026Verified purchase

    Tastes good but it’s really light.

    It’s ok in a iced latte but it’s very weak for hot coffee
    m
    Did you find this review helpful?
    2 out of 5 stars
    1 February, 2026
    originally posted on Counter Culture
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    Big trouble

    So I’ve been getting more into the coffee game and heard a lot of good things about counter culture I just bought a bag of the big trouble at Whole Foods and then started to read the reviews about how it used to be good and now it taste like sour tea and I have to say it. That’s absolutely what it taste like does not taste like caramel or nutty really bummed out.
    Shellyt
    Did you find this review helpful?
    3 out of 5 stars
    2 November, 2025
    originally posted on Counter Culture
    Image

    Current version not espresso worthy

    Big Trouble is what their shop at Charlotte/CLT uses for their espresso shots. Machine and barista produced well extracted shots with satisfactory cream foam. I agree with other reviewers who stated it profiles a little too sour, light, not enough darker, nutty, chocolate notes of past batches and as still advertised. As of this review the current Big Trouble is listed on their website is a half Ecuadorian and half Honduran blend. I drink my espresso plain, seek out higher grade beans, and didn’t enjoy this blend. Although the airport shop is recommended and stars still worth giving for this company using beans harvested from family farms and co-ops that don’t use pesticides [clap].
    Jolt_Bro
    Did you find this review helpful?
    1 out of 5 stars
    28 October, 2025
    originally posted on Counter Culture
    Image

    Weak coffee

    Very disappointing - like dirty water - little to no actual coffee flavor. Tried this brand due to reviews - won’t be trying more…
    coffee all day
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 October, 2025Verified purchase

    Not it

    Reviews must be older as purchasing this in 2025 gets you a sour/acidic coffee no matter the ratios or brew times.
    Rafael
    quality: 3 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 September, 2025
    originally posted on Counter Culture
    Image

    The Perfect Blend

    This blend is full bodied but not overpowering. The caramel and chocolate flavors really complement each other. I love this coffee!
    Koby
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 July, 2025Verified purchase

    too expensive now

    Quality had dropped while target has raised the price dramatically vs other competitors
    X
    quality: 3 out of 5
    taste: 4 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    28 June, 2025
    originally posted on Counter Culture
    Image

    What happened to the flagship roast??

    What happened counter culture? This coffee used to be a beautiful work of art. Low acidity in a city/full city roast! But after taking 2 years off and purchasing it again in 2025, I’m sorely disappointed. Way too acidic and sour in an espresso, even after extending my brew ratios and grind size to minimize. I fell in love with this brand while living in Durham. I even went so far as to make a birth announcement with “big trouble” as the theme. My little family used to live breathe and eat this blend. So, please share this with your purchasers and master roasters. What on earth changed? We want the miracle roast back. In the meantime, I’m taking my business to other local shops, and big brands like Stumptown.
    Disappointed barista
    Did you find this review helpful?
    1 out of 5 stars
    16 June, 2025
    originally posted on Counter Culture
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    Big Disappointment

    The package says medium dark roast. It is not. It’s more on the light side of medium when compared to most specialty coffees. The flavor is bright, acidic and a little sour. No caramel or nuttiness that I could detect. Not good and definitely not in line with what is advertised on the packaging and website. I bought a 24 oz bag and feel ripped off.
    Andrew M
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 June, 2025
    originally posted on Counter Culture
    Image

    Big Trouble

    The flavor is smooth and notes of caramel and chocolate! Yummy
    Denise
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2025
    originally posted on Counter Culture
    Image

    No Trouble with Big Trouble

    It was smooth and delicious. I got quite the pick up from it. Had to skip the 3rd cup because I didn’t want to get too wound up!! Highly recommend!!!
    Hobart Hank
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2025
    originally posted on Counter Culture
    Image

    Big Taste

    So delicious! Husband drinks black coffee and commented on how amazing the flavor is!
    JHRN
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2025
    originally posted on Counter Culture
    Image

    Ol' Faithful

    Despite being someone who has a fear of getting into trouble (except in certain contexts)... I've been buying Big Trouble almost exclusively since I moved to the Durham area in 2021 (thank dog it was on sale at Weaver Street which got me to try it) and I've never looked back! Like another reviewer said- I've drank many gallons at this point and I can say it's delicious, consistent, bright without being too acidic, nutty and round with a dash of citrus. I usually lean towards classic Columbian arabicas and this falls into that taste profile IMO. I have no idea why they put it on the medium/dark side of the spectrum, it's definitely not dark- a TRUE medium. The beans are always a beautifully matte finish. Everyone that cares about coffee that I've shared this with is an instant fan. Thanks Counter Culture!!! Stay gold. Made with a 1960s chemex pourover (thanks grandma) OR the oxo 9-cup rainwater showerhead drip (which has a "bloom" feature!!!!!), ground with the oxo burr grinder just before brewing.
    grits
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 May, 2025

    Terrible Tasting Coffee

    This is a nasty bitter tasting coffee that was not properly marked as a light roast even though it's listed as a medium roast. Save your morning and your money by buying from a different company.
    JP
    Did you find this review helpful?
    1 out of 5 stars
    9 May, 2025
    originally posted on Counter Culture
    Image

    (no review title)

    Beware of which coffee grinder you use for the whole beans. It broke my very expensive coffee grinder.
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2025
    originally posted on Counter Culture
    Image

    Flavor of northern Italy espresso

    Great roast for making espresso in my Mika Bialetti.
    South Durham
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2025
    originally posted on Counter Culture
    Image

    I have a super-automatic espresso machine that brews everything . I use it70% of the time for cappuccino , 20% “regular coffee” and 10% espresso. I have tried over 2 dozen whole bean blends/single origins. Big Trouble is one of the two best.

    One of my two “go tos”. I prefer traditional espresso flavors.
    Tom A
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2025
    originally posted on Counter Culture
    Image

    My morning start-up!

    Love this coffee. It never bites back and tastes great anytime. Nice way to start the day!
    Sunscreen Queen
    Did you find this review helpful?

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