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Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - 2 of 4Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - 3 of 4Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - 4 of 4
Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - 1 of 4

Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz

$8.59 ($0.72/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • This ultra-hydrating shampoo nourishes the scalp and adds moisture to dry, damaged hair
  • Made with natural oat and almond milk, this shampoo softens hair while hydrating and nourishing strands
  • Free from sulfates, parabens and dyes, this moisturizing shampoo gently nourishes your scalp to enhance your hair’s natural beauty
  • Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers nourishing care for your scalp and hair
  • Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection
  • Apply oat milk shampoo to wet hair, massage into a lather through to ends & rinse thoroughly

Description

Hydrate and nourish your dry, damaged hair with Aveeno Oat Milk Blend Shampoo. This hydrating shampoo helps promote a healthy scalp while adding moisture and softening hair. Great for dry, damaged hair, the oat milk formula leaves hair feeling soft and naturally nourished.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Oat Milk Blend Conditioner for the optimal hair-moisturizing routine.
Scent: Oatmeal
Hair Type: Dry, All Hair Types
Health Facts: Paraben-Free, Dye-Free, Sodium Lauryl Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing
Net weight: 12 fl oz (US)
TCIN: 75563408
UPC: 052800673007
Item Number (DPCI): 063-00-1536
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

colloidal oatmeal extract, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, hydrolyzed milk protein, prunus amygdalus dulcis (sweet almond) seed extract, peg-7 amodimethicone, polyquaternium-22, polyquaternium-39, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, acrylates/c10-30 alkyl acrylate crosspolymer, laureth-4, sodium hydrolyzed potato starch dodecenylsuccinate, linoleamidopropyl pg-dimonium chloride phosphate, propylene glycol, citric acid, sodium citrate, hexylene glycol, sodium hydroxide, sodium benzoate, fragrance

Shipping details

Estimated ship dimensions: 1.43 inches length x 3.28 inches width x 7.44 inches height
Estimated ship weight: 0.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this product be used on a baby’s head for cradle cap removal

submitted by Kgrover13 - 1 year ago
  • A: The directions say don't use under 3.

    submitted byTargetShopper3 - 3 months ago
  • A: This hydrating shampoo helps promote a healthy scalp while adding moisture and softening hair. Great for dry, damaged hair, the oat milk formula leaves hair feeling soft and naturally nourished.

    submitted byKenvue - 1 year ago
    Brand expert

Q: does this cause gray hair to yellow

submitted by Mafu - 3 years ago
  • A: Hey Mafu, The Aveeno Scalp Soothing Oat Milk Blend Shampoo is a nourishing sulfate-free shampoo helps to promote a healthy scalp environment for all hair types. It should not cause gray hair to yellow. However, If your natural grays are prone to turn yellow, I would recommend using a purple shampoo as a treatment. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hello Mafu, we wouldn't expect this shampoo to cause your gray hair to yellow. If you happen to run into any issues please feel free to contact us directly.

    submitted byKenvue - 3 years ago
    Brand expert

Q: Is this product tested on animals?

submitted by Jules - 4 years ago
  • A: Hello JulesinPA! The Aveeno Scalp Soothing Oat Milk Blend Shampoo is cruelty free, we hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: We do not conduct animal testing in the research or development of our cosmetic products! We believe that our cosmetic products can be validated as safe and effective without compromising animal welfare <3 Find out more about our commitment to safety here: https://www.safetyandcarecommitment.com/commitment

    submitted byKenvue - 4 years ago
    Brand expert

Q: is this shampoo suitable for color treated hair

submitted by me - 13 days ago
  • A: Hi, we have not tested the product for color treated hair.

    submitted byKenvue - 4 days ago
    Brand expert

Q: How should this shampoo be applied for best results?

submitted by AI Shopping Assistant - 18 days ago
  • A: Apply generously to wet hair, lather through to the ends, and rinse thoroughly.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What health facts are associated with this shampoo?

submitted by AI Shopping Assistant - 18 days ago
  • A: It is free from sulfates, parabens, and dyes, making it a safe choice for hair care.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is the product cruelty-free?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, Aveeno ensures that this shampoo is cruelty-free in its production process.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What are the main ingredients in this shampoo?

submitted by AI Shopping Assistant - 18 days ago
  • A: The shampoo features natural oat and almond milk as its primary ingredients for moisture and nourishment.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is the shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, it is formulated for dry and all hair types, making it versatile.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is this shampoo good for people with eczema?

submitted by Rita - 8 months ago
  • A: This product is good for Daily Moisture, All Hair Types, and Lightly Nourished Strands.

    submitted byKenvue - 8 months ago
    Brand expert

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4.1 out of 5 stars with 696 reviews
effectiveness: 3.62 out of 5
quality: 3.62 out of 5
value: 3.67 out of 5
55% would recommend
77 recommendations
5 out of 5 stars
17 February, 2026
originally posted on influenster.com
Image

Ingredientes and benefits soo good

Aveno for my it is one of the most important, important and best brand for skincare and hair care. This oat milk blend shampoo have special properties and benefits for hair care.
EdithG
Did you find this review helpful?
5 out of 5 stars
11 February, 2026
originally posted on influenster.com
Image

I love aveeno!

Aveeno texture is great in all their products. It gives volumes, helps with scalp, no residuals. Overall great product. I love how it smells I always buy it
ruthy0306_2274
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2026Verified purchase

(no review title)

I ordered 2 shampoo bottles and both the lids were broken inside the shipping box when arrived. packaging was very poor
SS
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase

(no review title)

While shampoos are inherently drying due to their cleansing ingredients, this is one of the few I've found that doesn't make my dry scalp exponentially worse. Its strong enough to remove daily build up without going overboard and stripping. A post shampoo serum or scalp treatment should definitely still be used for hydration.
Maddie
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase

(no review title)

It was very liquidated
S
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase

(no review title)

I used to love this shampoo and was so upset when I couldn’t find it. Unfortunately it is just not the same, something is different and makes my scalp itchy. Was so excited when I found it online but it just isn’t for me anymore. Hope others have a better experience.
C
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
20 October, 2025
originally posted on influenster.com
Image

Amazing

This aveeno particular is really good gentle hydrate your hair and your scalp line not other shampoo conditioner. Smells good effective is one of the best.
niobysl_1030
Did you find this review helpful?
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
Image

Super gentle and nourishing! Leaves my hair soft,

The Aveeno Oat Milk Blend Shampoo is amazing for anyone looking for a gentle, nourishing wash. The formula feels silky and smooth, and it cleanses my hair without stripping away natural oils. After using it, my hair feels soft, hydrated, and easy to style. I love the subtle, comforting scent of oat milk — it’s fresh and calming, perfect for a relaxing shower routine. The shampoo is lightweight, making it great for everyday use, and it’s suitable for all hair types. I’ve noticed that my hair looks healthier, shinier, and more manageable after consistent use. Overall, it’s a reliable, high-quality shampoo that combines gentle care with effective results. Highly recommend for anyone seeking softer, nourished hair! 🌿
yaryna3110_3458
2 guests found this review helpful. Did you?
5 out of 5 stars
11 August, 2025
originally posted on influenster.com
Image

Great

Love this aveeno oat milk blend shampoo. I use for my daughter , makes her hair shine, moisture, and very hydrated. Hair are soft in touch. Love this shampoo. Quite thick textures.
kasiak23_2712
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 April, 2025Verified purchase

Love live love

I’ve used shampoos that are 50+ dollars and none of them have left my hair feeling this clean and soft. Great for a gentle scalp product.
Rita
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
20 April, 2025
originally posted on aveeno.com
Image

Not the best

I have tried this a couple of times makes my hair dirty looking couple hours after washing tried other brands in this line makes my hair look awful PLEASE BRING BACK NOURISH & MOISTURIZE why did you change bring back old line and no I’m not calling customer care they won’t do a darn thing
Dakota
8 guests found this review helpful. Did you?
5 out of 5 stars
3 April, 2025Verified purchase

Like it

Have been using for a while now, good
GKC
1 guest found this review helpful. Did you?
5 out of 5 stars
25 February, 2025
originally posted on influenster.com
Image

Daily hair wash for people with super oily hair

I tried the conditioner first and I’m so impressed with it because the oatmeal fixes my oily hair problem. I have to wash my hair everyday and this shampoo helps me balance the oil production. It keeps my scalp moisturizing but not overly oily.
cherilink_7190
10 guests found this review helpful. Did you?
2 out of 5 stars
19 February, 2025
originally posted on aveeno.com
Image

New Scent - Very Strong

I did not like the scent of this shampoo. I missed Aveeno Active Naturals Pure Renewal Shampoo and Conditioner. It worked so well for my hair and had a mild scent.
samichael05
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2024Verified purchase

Good stuff

Love how this stuff smells and how it makes my hair feel
testing123
quality: 5 out of 5
value: 4 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
21 November, 2024
originally posted on aveeno.com
Image

Excellent products!

I love this shampoo. I went through horrible dry hair that lasted for months and this shampoo along with its conditioner restored my hair in less than a week! I wouldn't I would change this shampoo for anything! I also used the Almond Oil Shampoo but they discontinued it, that was also very good My respects to Aveeno (I also recommend their creams😉)
Abi19
3 guests found this review helpful. Did you?
5 out of 5 stars
24 October, 2024
originally posted on influenster.com
Image

Amazing product!

I've used this shampoo for several years now and I wouldn't use anything different! It leaves my hair smelling so amazing, feeling super clean and I don't have to wash my hair as often as I use to. Their new modern design is simple but sleek. Love this product!
denisek133
7 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2024

Strong smell

Very strong flowery smell. Shampoo seems good but the scent to overpowering.
Jess
value: 3 out of 5
effectiveness: 4 out of 5
quality: 4 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2024Verified purchase

Soothing

The Aveeno shampoo is great! I use it for my child. It smells like oats and light scented. It likes your hair soft and lively.
JM
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2024Verified purchase

Smells great

Love the smell of this shampoo
K
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

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