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Olay Regenerist Ultra Rich Face Moisturizer for Dry Skin Fragrance-Free - 1.7oz - 2 of 4Olay Regenerist Ultra Rich Face Moisturizer for Dry Skin Fragrance-Free - 1.7oz - 3 of 4Olay Regenerist Ultra Rich Face Moisturizer for Dry Skin Fragrance-Free - 1.7oz - 4 of 4
Olay Regenerist Ultra Rich Face Moisturizer for Dry Skin Fragrance-Free - 1.7oz - 1 of 4

Olay Regenerist Ultra Rich Face Moisturizer for Dry Skin Fragrance-Free - 1.7oz

12 Questions
$23.99 ($14.11/ounce)
 

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At a glance

About this item

Highlights

  • ULTRA RICH, FRAGRANCE-FREE MOISTURE: A thick, creamy face moisturizer designed to instantly hydrate and help visibly firm skin. Ideal for anyone who loves the classic "Red Jar" feel but wants a richer, fragrance-free formula.
  • ANTI-AGING VITAMIN B3 + PEPTIDES: Crafted with Vitamin B3 (niacinamide) + peptides to support visible skin renewal and a smoother look over time, helping reduce the look of dryness-related lines for a more refreshed complexion.
  • NON-GREASY, MELTS INTO SKIN: Luxuriously creamy texture melts in for lasting comfort without greasy residue. Great for daily wear when you want rich hydration that still feels breathable and layers well with skincare.
  • FACE + NECK AM/PM ROUTINE: After cleansing, smooth over face and neck morning and night for consistent hydration and visible firming benefits; use after serums and treatments, or before makeup as a moisturizing final step.
  • MADE WITHOUT CERTAIN INGREDIENTS: Formulated without parabens, phthalates, mineral oil, or synthetic dyes. Helpful for shoppers comparing anti-aging face creams and looking for a richer moisturizer with thoughtful "free-from" preferences.
  • VISIBLY RENEWED AFTER FIRST USE: Designed to help you look and feel visibly renewed from the first application by delivering instant hydration, especially useful when skin looks tired, tight, or dull and needs fast comfort.
  • OLAY PROMISE + 60-DAY GUARANTEE: Olay commits to zero skin retouching in advertising and offers a money-back guarantee if you're not satisfied (submit within 60 days; terms apply. See olay.com/guarantee for details).

Description

Meet Olay Regenerist Ultra Rich, a fragrance-free face moisturizer that delivers instant, cushiony hydration and helps skin look visibly firmer. Inspired by the feel you love in Olay's classic rich cream, this elevated formula is even richer, yet it melts into skin for lasting comfort without a greasy finish.
Powered by Vitamin B3 (Niacinamide) + Peptides, it helps visibly renew skin for a smoother, healthier-looking complexion. Use it morning and night: after cleansing and treatments, smooth over your face and neck as the final moisturizing step (or before makeup).
Made without parabens, phthalates, mineral oil, or synthetic dyes. Olay also stands behind its commitments, including zero skin retouching in advertising and a 60-day money-back guarantee (terms apply; see brand site for details).
Scent: Unscented
Health Facts: Mineral Oil-Free, Paraben-Free, Phthalate-Free, Contains Vitamin E, No Fragrance Added, Contains Peptides
Product Form: Cream
Beauty Purpose: Deep Hydration, Anti-Aging, Firming, Moisturizing
Recommended Skin Type: Combination, Very Dry, Dry, Normal, Mature
Features: Moisturizing, Nongreasy
TCIN: 80119152
UPC: 075609199158
Item Number (DPCI): 037-12-4569
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, dipentaerythrityl hexa c5-9 acid esters, niacinamide, coco-caprylate/caprate, zea mays (corn) starch, dimethicone caprylic/capric triglyceride, palmitoyl dipeptide-7*, palmitoyl pentapeptide-4*, tripeptide-3*, panthenol **, ethylhexylglycerin, hydroxyacetophenone, butylene glycol, polyglycerin-6, dimethiconol, stearyl alcohol, cetyl alcohol, behenyl alcohol, disodium edta, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl olivate, sorbitan olivate, polyglyceryl-6 laurate, c15-19 alkane, phenoxyethanol, titanium dioxide. * triple collagen peptide. ** pro-vitamin b5.

Shipping details

Estimated ship dimensions: 4.09 inches length x 3.38 inches width x 2.75 inches height
Estimated ship weight: 0.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this be used on and around the eye area without causing irritation?

submitted by shawnee251 - 1 month ago
  • A: Olay Regenerist Ultra Rich Face Moisturizer is designed for application on the face and neck. For best results, please avoid direct contact with the eye area, as the skin around the eyes is particularly sensitive.

    submitted byOlay - 1 month ago
    Brand expert

Q: Can I use sunscreen over this product?

submitted by Natalie - 3 months ago
  • A: Yes, you can use Olay Regenerist moisturizer under sunscreen. Protect your skin by layering moisturizer first, then sunscreen.

    submitted byOlay - 3 months ago
    Brand expert

Q: I usually layer argan oil on top of my moisturizer. Can I put argan oil on top of this moisturizer, too?

submitted by Jenna - 1 year ago
  • A: Yes that's fine.

    submitted byOlay - 11 months ago
    Brand expert

Q: Does this product contain hyaluronic acid?

submitted by Cathy - 2 years ago
  • A: This product does not have Hyaluronic Acid. You can visit smartlabel.org to learn more about our product's ingredients.

    submitted byOlay - 2 years ago
    Brand expert

Q: I am female 76 years old with lines around mouth and bags under eyes. Which is better Olay Regenerist micro sculpting cream or Olay Regenerist Ultra Rich Face Moisturizer for dry skin? Thank you!

submitted by Frustrated - 2 years ago
  • A: Thank you for inquiring about Olay facial moisturizers. Based on what you've described, the Olay Micro-Sculpting Cream may better suit your needs as this moisturizer delivers 10 benefits in one cream. The Micro-Sculpting cream moisturizes and nourishes dry skin, while strengthening your skin's natural moisture barrier. It also firms and lifts your skin to smooth fine lines and wrinkles. Some other benefits include evening and brightening skin tone, while also plumping and regenerating your skin's surface cells. For the bags under your eyes, we recommend using an eye cream, and we'd be more than happy to make some recommendations so feel free to give us a call at (800) 285-5170, or send us an email from our website's Contact Us page!

    submitted byOlay - 2 years ago
    Brand expert

Q: Can l apply foundation on top of my face

submitted by BM - 3 years ago
  • A: Hello! Yes, you can apply foundations on top of the Olay Regenerist Ultra Rich Face Moisturizer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: is this non comedogenic

submitted by Sara - 3 years ago
  • A: Hi Sara, that is a great question. This moisturizer is non comedogenic. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: which Olay product do you recommend for fine lines ?

submitted by Mary - 3 years ago
  • A: Great question Mary! Olay has many options to suit your skincare needs! The Olay Regenerist Retinol 24 is one option. This is great if you're trying to prevent signs of aging in your complexion like fine lines, wrinkles and dullness. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: How does the Olay Regenerist ULTRARICH HYDRATING MOISTURIZER compare w/ the OLAY SHEA BUTTER & PEPTIDE 24?

submitted by SHAYNAPOO - 5 years ago
  • A: Great question! Both are designed for those with dry skin. Ultra Rich is available in both a scented and fragrance-free version. It has a rich, luxurious texture that melts into your skin. It instantly hydrates, leaving your skin feeling soft and supple. Shea Butter + Peptide 24 Rich Cream provides rich skin conditioning without the greasy after feel. It also provides lasting 24-hour hydration for soft, glowing skin. This product is fragrance-free and non-comedogenic. If you have very dry skin, we recommend choosing one of the Ultra Rich versions.

    submitted byOlay - 5 years ago
    Brand expert

Q: Is this safe for pregnant and lactating women?

submitted by SS - 5 years ago
  • A: Hello! Our products are thoroughly evaluated to be safe when used as directed. As with all consumer products, women who are pregnant or nursing may want to consult their physician prior to product use.

    submitted byOlay - 5 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Olay Regenerist Ultra Rich Face Moisturizer is a standout choice for guests seeking deep hydration without the heaviness of traditional creams. Many guests appreciate its rich, creamy texture that absorbs well, leaving skin feeling soft and supple. The fragrance-free formula is ideal for sensitive skin, making it suitable for daily use, especially during colder months. Overall, it has garnered positive feedback for its effectiveness in combating dryness and improving skin texture.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 802 reviews
    Accurate Scent: 4.33 out of 5
    Hydrates Skin: 3 out of 5
    Moisturizing: 3 out of 5
    Helps with Firming: 2 out of 5
    Smoothens Skin: 2.4 out of 5
    54% would recommend
    11 recommendations
    1 out of 5 stars
    3 May, 2026
    originally posted on olay.com
    Image

    Do not buy!! Chemical Reaction

    This is a big zero on buying. The first time I used it thought it was a mix of my makeup and this and it reacted badly, but the Olay Regenerist whip spf 25 broke my face out in a big red itchy, hot rash. No amount of Benadryl helped. Don't buy
    Laura8
    From Customer Care team
    Thank you for reaching out and sharing your experience with our Olay Regenerist Micro-Sculpting Cream Ultra Rich. We’re very sorry about your experience with your cream. We understand how upsetting something like this can be. Please know, safety is our top priority and all our products are thoroughly evaluated to be safe when used as directed. Still, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We recommend discontinuing use of the product. Because we want to ensure your comments get the attention they deserve, we’d like to collect some additional information. I'm also sharing the details you provide with both my Safety Team and the rest of my Olay Team. Please give us a call at (800) 285-5170.
    6 months ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 December, 2025Verified purchase

    Husband approved!

    Husband loves! He uses a moisturizer during the day with a sunscreen and i didn't realize he would sometimes use at night after washing his face. I advised him to try a moisturizer without sunscreen at night and he suggested "Oh yeah? well can you get me some?" lol... this formulation has a low scent and perfect for his dry skin... even better? I can use it too!
    Carxmom
    Accurate Scent: 5 out of 5
    Helps with Firming: 3 out of 5
    Hydrates Skin: 5 out of 5
    Moisturizing: 5 out of 5
    Smoothens Skin: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2024Verified purchase

    Great for dry skin

    This moisturizer is so rich but doesn't feel too heavy on my face. I struggle with really dry skin that would even peel at times. My skin now feels well moisturized and is supple.
    Bonnie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2024Verified purchase

    Disappointed

    It is more of a serum on my skin, it did not hydrate like a cream. I had to use another cream on top. Disappointed, regret the purchase.
    Sofia
    From Olay team
    Thank you for getting in touch about our Olay Regenerist Ultra Rich Hydrating Moisturizer. We're sorry if the product didn't seem to be hydrating enough for your skin. We've thoroughly tested our products to ensure they deliver the benefits we advertise, so your report is unexpected. Please be assured that we are sharing it with the rest of our team. In general, we recommend cleansing and moisturizing morning and night for best results. We conduct a lot of research with consumers just like you. Our research shows that your skin should feel noticeably different within the first week of using our product, and you should begin to see an improvement in your skin after about 2 weeks of use. We'd like to assist you further so please give us a call at (800) 285-5170 or email us through our Contact Us Page.
    3 years ago
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    15 February, 2023
    originally posted on olay.com
    Image

    I’m extremely picky

    I have extremely dry skin and look pretty rough from long term illness. I’ve used many, many expensive products and honestly, this OLAY ULTRA RICH CREAM I thought worked very well. So much so that I used the whole jar, which I rarely do. It’s great for after peels too. I truly love it!
    Bellygrowling
    15 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2023Verified purchase

    Luxurious

    Perfect for the cold winter months. Luxurious formula that leaves your face and skin feeling moisturized but never greasy. Repeat purchase love it.
    rts923
    Helps with Firming: 4 out of 5
    Accurate Scent: 5 out of 5
    Smoothens Skin: 5 out of 5
    Moisturizing: 5 out of 5
    Hydrates Skin: 5 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    14 January, 2023
    originally posted on olay.com
    Image

    Bad Reaction

    Long story short, i had an allergic reaction to this. My face swelled up, hot, red, itchy, and dry. Ive never had a reaction to anything in my life before, be it food or skin products (which i have used many). I’m so glad i didn’t use this on Christmas day, the day I received it.
    KristinaD
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    31 December, 2022

    AgelessMommy!!!

    It has been a cold dry winter and my skin was so dried out. This cream has restored it. I feel hydrated and smooth again. My makeup goes on smoother.
    Chris
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 October, 2022Verified purchase

    Definitely changed the formula

    I have been using this product for years now and the formua WAS a thick occlusive cream and now it's a thinner lotion formula which is not what I want in a night cream for my dry skin. Super disappointed.
    J
    From TheOlayTeam team
    Thank you for taking the time to reaching out to us. I am sorry that you are not happy with your ultra rich moisturizer. That is disappointing to hear, our products go through many quality checks to ensure they through many quality checks. It appears that was not the case. I recommend reaching out to your local store to correct the issue.
    4 years ago
    Hydrates Skin: 1 out of 5
    Accurate Scent: 5 out of 5
    Helps with Firming: 1 out of 5
    Moisturizing: 1 out of 5
    Smoothens Skin: 1 out of 5
    25 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2022

    Not the best

    This product contains paraffin (wax). Not good for your face.
    Dee
    Hydrates Skin: 1 out of 5
    Smoothens Skin: 1 out of 5
    Moisturizing: 1 out of 5
    Accurate Scent: 1 out of 5
    Helps with Firming: 1 out of 5
    12 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 June, 2022Verified purchase

    Warning - Formula Change

    It took me 20+ years to find my holy grail night cream but, upon opening my jar purchased May 2022, I noticed the product looked completely different. Sure enough, Olay did it again.. they changed the formula and the new product is awful. Extremely drying! Not what you what in an “ultra rich” moisturizer. Why do they do this to products people love?! So frustrating!! I got a refund, and ordered several jars of the original formula from a discounted site. The new formula is terrible, and I wouldn’t recommend it to anyone.
    amydevon
    From TheOlayTeam team
    Thank you for taking the time to reach out. I’m so sorry to hear what happened. This isn’t the experience we want you to have, and I understand your concerns. We want all of our consumers to notice a positive difference from using one of our products, so your report is disappointing. I’m glad you let us know, and you can be assured I shared your comments with our Health & Safety Team and with the rest of our team. 19074019 I want to assure you, we thoroughly evaluate our products to be safe when used as directed, and we maintain an ongoing monitoring program for quality and safety. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven’t already, we recommend you discontinue using the product. Also, if needed, you can find the ingredients listed on the product container or www.smartlabel.org. We do ask that you save any remaining unused product and packaging for 2 to 3 weeks in case we need more information.
    4 years ago
    Helps with Firming: 1 out of 5
    Accurate Scent: 5 out of 5
    Moisturizing: 1 out of 5
    Hydrates Skin: 1 out of 5
    Smoothens Skin: 1 out of 5
    32 guests found this review helpful. Did you?
    1 out of 5 stars
    8 May, 2022
    originally posted on olay.com
    Image

    It Changed

    I’ve been using this moisturizer for years and recently bought a box. The box and the consistency changed and it absorbs almost instantly and leaves my skin feeling dry, as if nothing was applied. This moisturizer used to be perfect and helped my skin’s appearance improve. It used to be the only one that worked for me but now I’m having to search for another moisturizer due to the changes. I AM BEGGING YOU TO PLEASE CHANGE IT BACK!!!
    Desert Dweller
    31 guests found this review helpful. Did you?
    1 out of 5 stars
    6 May, 2022
    originally posted on olay.com
    Image

    Drying

    This is not moisturizing at all. My skin felt tight within an hour. Stick to the original!
    Ang20
    21 guests found this review helpful. Did you?
    1 out of 5 stars
    30 April, 2022
    originally posted on olay.com
    Image

    Awful Cream

    The cream is super thick but for some reason it doesn’t moisturize the skin well and after two hours my skin feels dry and dull again. It leaves white residue on my skin and creates this “dirt effect”. It flakes off my skin like dirt every time when I touch my skin. Regardless if I use it alone on a cleansed skin or in combination with other products it keeps flaking. Disgusting! I had the same issue with the Collagen Peptide jar. It looks like a common problem with Olay face creams so I will have to try a different brand.
    Zuludin
    16 guests found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2022
    originally posted on olay.com
    Image

    This is MY holy grail! ♥️

    I’ve used this cream on and off for years! I have super dry skin, and I love how moisturized my skin feels for HOURS after I apply.
    Genvall526
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 April, 2022

    It Peels

    It's Peeling Once Applied, Texture Is Fine When I Apply It, But It Peels Afterwards. Bizarre, Will Be Returning It.
    Mary
    From TheOlayTeam team
    Thank you for taking the time to reach out. I am sorry that this moisturizer is peeling. That is not the experience we want you to have while using our product. I have made a case for you about this issue 18627513, so that I can share your comments with the rest of the team. It may help to know there are different factors that can contribute to what’s known as “pilling” -- moisturizer balling up on the surface your your skin -- or flaking when using a moisturizer. Here are some tips to help prevent this from happening: Be sure to apply your moisturizer to clean, dry skin. Pilling/flaking can be caused by using too much moisturizer or by rubbing it in too hard. Try using a little less product, and a lighter touch. If you’re using a cream, it might be too much moisture. Try switching to a lotion or serum for the daytime, and use your cream at night.
    5 years ago
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2022Verified purchase

    My favorite night cream!

    This is my favorite night cream! It's so nourishing and thick, yet it sinks in beautifully. The original Regenerist cream wasn't occlusive enough for my dry skin, but this formula is perfect. I apply nightly after my retinol and hydrating serums and I've experienced no pilling, which can be an issue when layering some products. My skin is very sensitive and reactive, so I love that this is fragrance-free. I'm so glad Olay finally has an option for those of us that need a thicker, more occlusive night cream!
    JenhikesMT
    Accurate Scent: 5 out of 5
    Moisturizing: 5 out of 5
    Hydrates Skin: 5 out of 5
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    17 January, 2022
    originally posted on olay.com
    Image

    This Moisturizer is pilling

    I've only tried this recently and will try to use if it doesn't continue to pill. Thicker than I expected it to be. But the Whip is too light for me.
    MayLew
    From Olay team
    Thank you for taking the time to reach out. I am sorry to hear that this product is pilling on your skin. There are different factors that can contribute to what’s known as “pilling” -- moisturizer balling up on the surface your your skin -- or flaking when using a moisturizer. Here are some tips to help prevent this from happening:Be sure to apply your moisturizer to clean, dry skin. Pilling/flaking can be caused by using too much moisturizer or by rubbing it in too hard. Try using a little less product, and a lighter touch. If you’re using a cream, it might be too much moisture. Try switching to a lotion or serum for the daytime, and use your cream at night. I would also recommend trying the Olay Regenerist Microsculpting cream. It is light but not as light as the whips.
    5 years ago
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 December, 2021Verified purchase

    Swear by it

    it's thick and creamy- just the moisture my face needs.
    Sabrina2130
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 December, 2021
    originally posted on olay.com
    Image

    Amazing

    I love Olay for my night creams and this one has been my saving grace this winter. I have dry sensitive skin. Since I started using this moisturizer at night, I wake up with my face feeling hydrated and it doesn’t look irritated
    firestar7673
    2 guests found this review helpful. Did you?

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