IT Cosmetics Confidence in a Cleanser Gentle Face Wash - 5 fl oz - Ulta Beauty
$35.00 ($7.00/fluid ounce)
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$11.99($1.79/fluid ounce)
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4.7 out of 5 stars with 462 ratings
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Guests are saying
This cleanser is highly praised for its gentle yet effective formula, making it suitable for various skin types, including combination and sensitive skin. Guests appreciate its ability to remove makeup effortlessly while hydrating dry areas and controlling oiliness. Many have found it to be a staple in their skincare routine, noting that it leaves the skin feeling clean, soft, and refreshed without causing irritation or tightness. Its creamy texture and pleasant scent further enhance the overall experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3150 reviews
71% would recommend
7 recommendations
5 out of 5 stars
19 March, 2026
originally posted on itcosmetics.com
The best cleanser!
The only face cleanser I will use! My skin tends to get a bit oily so I don't use moisturizer. But I also don't want to use a cleanser that will strip all the natural moisture. This is perfect. Doesn't over dry, doesn't leave my skin oily. My face feels great after I wash!
5 out of 5 stars
16 March, 2026
originally posted on itcosmetics.com
Perfect for my sensitive skin
[This review was collected as part of a promotion.] I love how this cleanser removes all the gunk but doesn't irritate my skin.
5 out of 5 stars
14 March, 2026
originally posted on itcosmetics.com
I LOVE IT!
[This review was collected as part of a promotion.] I love this cleanser, it makes your face feel so clean and fresh. This is my 1st step to putting make up on. Again, I Love IT!!
5 out of 5 stars
13 March, 2026
originally posted on itcosmetics.com
Great anti-aging face cleanser.
I have been using this IT cleansing product for years, removes makeup and doesn't dry out my skin, especially like the anti-aging aspects of it.
5 out of 5 stars
12 March, 2026
originally posted on itcosmetics.com
My fav
[This review was collected as part of a promotion.] Really love this cleanser! Does everything it promised!
5 out of 5 stars
12 March, 2026
originally posted on itcosmetics.com
Wonderful stuff
Excellent product . I use it daily and very happy with it’s results.
5 out of 5 stars
10 March, 2026
originally posted on itcosmetics.com
I love this cleanser
[This review was collected as part of a promotion.] I know everyone's skin is different but I feel like I've finally found that cleanser that works for me! It leaves my skin clean, refreshed, and moisturized without being oily.
5 out of 5 stars
9 March, 2026
originally posted on itcosmetics.com
Great Product
[This review was collected as part of a promotion.] This cleansing face wash is great! The creamy texture and hydration feels wonderful! I love that there is no fragrance that I can smell. It’s great!
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com

Very nice!
I really liked this face wash! It does not strip your skin, but leaves it fresh. Also, usually I don't like scented cosmetics, but this face wash has such a subtle and nice smell. I wish it could be cheaper.
5 out of 5 stars
6 March, 2026
originally posted on itcosmetics.com
This is my favorite
[This review was collected as part of a promotion.] Using this cleanser on my face, I know that I’m getting a healthy wash and I end up with a healthy glow
5 out of 5 stars
5 March, 2026
originally posted on itcosmetics.com
Excellent
[This review was collected as part of a promotion.] It Cosmetics the best for mature skin! Use daily along with their Confidence in a Cream
5 out of 5 stars
5 March, 2026
originally posted on itcosmetics.com
Great gentle cleanser . Removes make up perfectly
[This review was collected as part of a promotion.] Great gentle cleaning for a variety of skin types!
5 out of 5 stars
25 February, 2026
originally posted on itcosmetics.com
My absolute favorite
I swear by this cleanser! I recommend it to all my friends!
5 out of 5 stars
24 February, 2026
originally posted on itcosmetics.com
Perfect
My fav! I use it day and night! Love it!! Always tell friends about it!
5 out of 5 stars
23 February, 2026
originally posted on itcosmetics.com
Lightweight but still effective
[This review was collected as part of a promotion.] No irritation, light foam consistency. Works well at removing heavier makeup
5 out of 5 stars
21 February, 2026
originally posted on http://www.ulta.com

The best cleanser
This is the best cleanser on the market hands down. It leaves your skin squeaky clean. I wouldnt survive the dry desert winters without it.
5 out of 5 stars
20 February, 2026
originally posted on itcosmetics.com
Great face wash
[This review was collected as part of a promotion.] I have purchased this face wash several times. It leaves my face feeling very soft and clean. I would recommend using this product.
5 out of 5 stars
20 February, 2026
originally posted on itcosmetics.com
Love this product.
[This review was collected as part of a promotion.] Love this. Only one I’ll buy now. Only need a little bit to wash your whole face.
5 out of 5 stars
19 February, 2026
originally posted on itcosmetics.com
Love
I love this cleanser my skin feels clean after and it’s cleared up a lot of my little bumps I had on my cheeks. I reccomend it to any age group it’s not harsh at all
5 out of 5 stars
15 February, 2026
originally posted on itcosmetics.com
use it every day
I love my cleanser. I keep it in the shower and use it to wash my face when I take a shower. It doesn't burn My eyes doesn't make my face dry. I love it.