IT Cosmetics CC + Cream SPF50 - Medium - 1.08 fl oz - Ulta Beauty: Concealing, Anti-Aging, With Hyaluronic Acid
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4.2 out of 5 stars with 8327 ratings
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4.7 out of 5 stars with 17461 ratings
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4.2 out of 5 stars with 8327 ratings
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Guests are saying
The IT Cosmetics CC Foundation is praised for its excellent coverage, ability to even out skin tone, and built-in SPF, making it a favorite for many guests. It provides a smooth, natural finish that feels lightweight on the skin. While some guests noted issues with color matching and heaviness when over-applied, the overall sentiment is positive, highlighting its effectiveness for various skin types and concerns, including redness and aging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 35508 reviews
67% would recommend
40 recommendations
5 out of 5 stars
30 March, 2026
originally posted on itcosmetics.com
Flawless Finish
[This review was collected as part of a promotion.] I get a lot of compliments on my foundation. I’ve used it for years, my only disappointment is that the size gets smaller and price is not getting lower.
5 out of 5 stars
28 March, 2026
originally posted on itcosmetics.com
Great coverage
[This review was collected as part of a promotion.] I love this foundation, it’s light weight and has great coverage without making to feel like you have a lot of make up on. Bonus points for sunscreen and anti aging ingredients too!
1 out of 5 stars
26 March, 2026
originally posted on itcosmetics.com
New formula is terrible! Drying & caused rash
Why would you have changed your formulas??? Everyone who’s been a customer for at least 3 years or more has noticed. Your CC+ creams are now a terrible texture and gave me a rash. I’ll never return as customer unless your company is transparent and comes back with the old formulas.
1 reply from ITC CS team - 4 days ago
Hello Mari333! Thank you for sharing your honest feedback. We are sorry to hear that you found the formula was changed. And that you do not like the texture and it gave you a rash. We apologize that you encountered these issues and want to help. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45874854. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you! Thank you for your feedback.
4 out of 5 stars
26 March, 2026
originally posted on itcosmetics.com
Great Coverage
Very good coverage, nice color match with my skin and easy application. Have been using this product for many years.
1 out of 5 stars
26 March, 2026
originally posted on influenster.com

Okay
[This review was collected as part of a promotion.] Wrong shade. feels great. very comfortable. smooth application. Great build. Would love it had i received a shade made for my skin tone. Thank you.
1 reply from ITC CS team - 5 days ago
Hello there! Thank you for your review for our CC+ Cream Full-Coverage Foundation with SPF 50. We are delighted to hear that our product worked so well for you! We are sorry to learn that you received the wrong shade and would love to help. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this is helpful! Your satisfaction is very important to us. Thank you for your feedback.
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

This is an amazing produxt
While it is expensive, it is very nice and covering. It feels very soft going onto my skin and stays on pretty well.
5 out of 5 stars
25 March, 2026
originally posted on itcosmetics.com
Full Coverage Foundation
If you’re looking for a product that gives you full coverage, this is it. This foundation covers all of my blemishes. It’s a little thick, but I use my brush to fit it out in my skin looks flawless.
1 out of 5 stars
25 March, 2026
originally posted on itcosmetics.com
Horrible changes to formula
I wish I could give ZERO stars. Reformulation of CC Cream is awful. Don't bother. I was using this CC for the last 18 yrs. Moving on..
1 reply from ITC CS team - 5 days ago
Hello bobcatch! Thank you for reaching out to us regarding our CC+ Cream Full-Coverage Foundation with SPF 50. We are sorry to hear that you feel the formula has changed and is different from previous purchases. We have not changed the formula for our product. We apologize that you encountered this issue and our product did not meet your expectations. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45825039. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you! Thank you for your feedback.
5 out of 5 stars
25 March, 2026
originally posted on itcosmetics.com
Love it
[This review was collected as part of a promotion.] Love the mini size option to give me an idea of what works for me. Seriously great formula full coverage yet looks like skin.
3 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

Does not hold up through the day
I've tried this with and without primer and/or setting spray and it does not last through the day. I would say I have combination skin, and it just separates on the chin/nose/jaw, and kind of becomes shiny and just sits on top of the skin. Wipes off with the slightest touch. It looks great at first, but the longevity just isn't there.
5 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

I would buy this again and again and I do!
This is my favorite foundation! It smells great. It is great coverage!
5 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

Best ever!!
I wanted a makeup with SPF in it and this fits the bill, perfect shade and SPF 50. Absolutely love it1
1 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

I would not buy again.
The color that was recommended was not correct. Very orange which I expressed concern with initially. Then I found out it has a citrus product which burns and irritates the skin. Total waste of money.
4 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

Love this product!
After using a different brand for years, I decided to try this. The coverage is good, but feels very light on the skin. Has a fragrance when you get it out of the tube but that's the only thing I'm not a huge fan of.
4 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

So many colors
Found an old tube in my makeup bag and its a little too dark for me now.. bought it about 8 😅years ago when there were only four shades.. now im looking and theres so many more!! Will have to get rematched cause i do like the coverage it gives
5 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

Love this product
Great product every time I try something new I always end up coming back to this one!
5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
Perfect for red pale skin!
The absolute best I have ever tried in my life! And I have tried a lot. I’m very pale and have redness all over my face, and when I wear this, my skin glows and I get so many compliments on my skin - I love It!
5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
Excellent
The coverage of the foundation is wonderful the minute it goes on my skin it covers all the little imperfections. I have been using it for years and now I have passed it on to my daughter which by the way is very appreciative. She has not used anything else since then.
5 out of 5 stars
23 March, 2026
originally posted on itcosmetics.com
CC+ Cream Full-Coverage Foundation
I have used this foundation for years and never disappointed.
5 out of 5 stars
22 March, 2026
originally posted on itcosmetics.com
The only one I keep coming back to
Appreciate the coverage- consistent blend and matting finish