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IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes - 2 of 4IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes - 3 of 4IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes - 4 of 4
IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes - 1 of 4

IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes

$28.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat

Description

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].

Shipping details

Estimated ship dimensions: 1.34 inches length x 2.53 inches width x 6.68 inches height
Estimated ship weight: 0.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this mascara water proof?

submitted by Alex - 7 months ago
  • A: No sadly it is not waterproof

    submitted byAnswerrrrrrrrrrrr - 3 months ago

Additional product information and recommendations

Guests are saying

This mascara has garnered a strong following for its ability to lengthen, darken, and separate lashes beautifully, making them look fuller and more defined. Many guests appreciate its smooth application and the fact that it doesn't clump, allowing for buildable coverage. While some have noted that it can dry out quicker than expected, the overall performance and ease of removal with soap and water make it a favorite among users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 9772 reviews
    64% would recommend
    14 recommendations
    5 out of 5 stars
    30 March, 2026
    originally posted on itcosmetics.com
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    Mascara

    [This review was collected as part of a promotion.] I didn't get Waterproof..my mistake but makes me look like I have false eyelashes on
    Elene
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on itcosmetics.com
    Image

    Good

    Yery nice I'd buy again. Stays nice all day,easy to wash off.
    Sher R
    Did you find this review helpful?
    4 out of 5 stars
    27 March, 2026
    originally posted on itcosmetics.com
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    Superhero mascara

    I like this mascara , I miss the other mascara though “love my lashes “
    Jekkafer
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on itcosmetics.com
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    The best

    Excellent product no others compare it is a must have
    Great mascara
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on itcosmetics.com
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    Best mascara ever !!!! I love it

    Can't live without it !! So many compliments!! Try it you will love it
    Pattslaw37
    Did you find this review helpful?
    1 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
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    100% SMUDGES

    It smudges after a couple of hours! For the price, it isn't worth it.
    CV
    Did you find this review helpful?
    3 out of 5 stars
    17 March, 2026
    originally posted on http://www.ulta.com
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    It looks great but flakes off

    It went on smoothly and I loved the look. Unfortunately, it starts to flake off in chunks
    Vicki
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on itcosmetics.com
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    Mascara

    i love the way ur eyelashes look with this amazing mascara
    Chaparrita24
    Did you find this review helpful?
    4 out of 5 stars
    7 March, 2026
    originally posted on itcosmetics.com
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    Add a lot of length & volume

    [This review was collected as part of a promotion.] This is my fave mascara of many years, adds a lot of length but the formula seems to get a little more crumbly recently
    brit99
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on itcosmetics.com
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    The best on the market

    [This review was collected as part of a promotion.] Been using this for years and so have my daughters . Long lasting, extends lashes so beautifully. I get so many compliments
    Tbode
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on itcosmetics.com
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    Superhero Mascara

    Have used this masaras so many years and love it. Occasionally tried other brands, but always come back to It Superhero.
    AnnB
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on itcosmetics.com
    Image

    [This review was collected as part of a promotion.]
    Amaranta
    Did you find this review helpful?
    4 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
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    Great coverage for thin lashes

    I love how well and how easily this mascara covers my thin light colored lashes. It has great staying power as well. I wish it had not gone up so much in price. There is some thickness near the end of the tube that make it harder to use at that point.
    Stephanie
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on itcosmetics.com
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    Favorite

    [This review was collected as part of a promotion.] This is my favorite mascara. I love it. Stays in place but easy to remove.
    Teri11
    Did you find this review helpful?
    4 out of 5 stars
    1 March, 2026
    originally posted on itcosmetics.com
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    Love it!

    [This review was collected as part of a promotion.] Best mascara-hands down. Sleek and smooth. Definitely recommend!
    Susan767
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on http://www.ulta.com
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    I would buy this again

    Love love love
    Theresa
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on itcosmetics.com
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    Best mascara EVER!!!

    Literally the best mascara ever! Makes your lashes look so long!
    Abril32
    Did you find this review helpful?
    2 out of 5 stars
    9 February, 2026
    originally posted on http://www.ulta.com
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    Not worth it

    One day and dinevwith this one. It webt on a bit clumpy. Had it on less rhan a day and it was smudging and flaking off in my eye. Sownt a lot of money but i threw or awsy after one day of use.
    Melissa
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on itcosmetics.com
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    The best mascara out there!!!

    This is my only mascara I use , I have tried others brands when they are on sale but I get disappointed, why do I buy others when this is the only one that works. Thank you IT
    Texas born
    Did you find this review helpful?
    2 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
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    Not what it used to be

    This used to be the BEST mascara. It gave my lashes so much volume and length. I would get compliments all the time when I wore it. BUT the formula has clearly changed. I gave it multiple chances (bought 2 different tubes) and it just not the same formula. I don't recommend it at all anymore. Barely any product applies to your lashes and it flakes everywhere. IT cosmetics, please bring back the old formula.
    AP
    1 guest found this review helpful. Did you?

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