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Downlite Firm Density 230 TC EnviroLoft AAFA Certified Down Alternative Pillow - 2 of 3Downlite Firm Density 230 TC EnviroLoft AAFA Certified Down Alternative Pillow - 3 of 3
Downlite Firm Density 230 TC EnviroLoft AAFA Certified Down Alternative Pillow - 1 of 3

Downlite Firm Density 230 TC EnviroLoft AAFA Certified Down Alternative Pillow Standard

$67.50 reg $90.00
Sale save $22.50 (25% off)
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In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by DOWN-LITE INTERNATIONAL
Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • 100% Polyester Filling (Down Alternative)
  • 230 Thread Count Cambric Cotton Fabric
  • AAFA Certified - Perfect For Allergy Sufferers
  • Hot Water Washable
  • Easy Care: Machine Washable & Dryable

Description

This EnviroLoft hotel pillow is used at many of our finest hotels. Featuring extra filling, this firm pillow is available for sale for home use. Please note that this pillow ships with minimal packaging (compared to packaging seen in a store). Certified by the Asthma and Allergy Foundation of America. Hot water washable and dryable up to 120 degrees to kill germs and bacteria and eliminate allergy-causing microbes. Sold Individually.
Features: Rectangle (shape)
Dimensions (Overall): 20 inches (L), 26 inches (W), 5 inches thick
Weight: 1.2 pounds
Fill Material: 100% Polyester
Fabric Name: Plain Weave
Textile Material: 100% Cotton
Features: Hypoallergenic
Pillow style: Back Sleeper Pillow
Fill Density: Medium
Thread Count: 230
Care and Cleaning: Machine Wash, Tumble Dry
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 84795527
UPC: 750105025629
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

downlite

downlite-pillow
Pillow Size Size (inches)
Standard 20'' x 26''
Jumbo 20'' x 28''
Queen 20'' x 30''
King 20'' x 36''
Body 20'' x 48''
Body 20'' x 60''
Euro 26'' x 26''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 5 inches length x 16 inches width x 18 inches height
Estimated ship weight: 5 pounds
item ships from third party seller: DOWN-LITE INTERNATIONAL

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this pillow firm or medium? The title, description, and specs go back & forth between those two options.

submitted by NotTooShortyShorts - 2 years ago

  • A: This item has been rated by many consumers to be right on the fence between the two. We do make a much firmer pillow in our 3 in 1 adjustable down alternative pillow, which you should check out as well. Thanks, DOWNLITE

    submitted byDownlite Customer Support - 2 years ago
    Brand expert
See all questions (1)

Additional product information and recommendations

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Guests are saying

Guests are highly satisfied with these pillows, praising their firmness, support, and comfort. Many guests have experienced improved sleep quality and reduced neck pain. The pillows are particularly favored by side sleepers and are noted for their durability and ability to maintain their shape. Some guests have even compared them to luxurious hotel pillows, making them a popular choice for recreating a cozy sleep environment at home.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 156 reviews
    5 out of 5 stars
    28 March, 2026
    originally posted on downlitebedding.com
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    EnviroLoft® Down Alternative Firm Hotel Pillow

    [This review was collected as part of a promotion.] This pillow has allowed me to get a good nights sleep.
    Jose I.
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026
    originally posted on downlitebedding.com
    Image

    Guests love them!

    [This review was collected as part of a promotion.] Bought these for my guest bedroom. My guest said they felt like they were in a hotel! Perfect comment for these pillows!
    Tamara F.
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on downlitebedding.com
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    FINALLY

    [This review was collected as part of a promotion.] Been trying to get the same pillows as Holiday Inn Express for a while. Finally got them and we love them. I think I will be purchasing another set for my RV. Soft and Firm make the perfect match for us. Sleeping better since I put them in our bed. Thank you!
    Robert W.
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on downlitebedding.com
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    As Advertised

    [This review was collected as part of a promotion.] As they touted the pillow, this one is terrific for side sleepers, very soft yet firm, maintains form over time.
    Kenneth M.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 January, 2026
    originally posted on downlitebedding.com
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    Flat

    [This review was collected as part of a promotion.] This pillow fell flat with less than a month of use. I would not recommend
    Marty B.
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on downlitebedding.com
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    Great pillow

    [This review was collected as part of a promotion.] Purchased for a middle age male having stiff neck issues. Sleeping on this pillow helped a lot.
    Catherine B.
    Did you find this review helpful?
    5 out of 5 stars
    23 December, 2025
    originally posted on downlitebedding.com
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    Best pillow ever

    [This review was collected as part of a promotion.] It’s the best pillow I’ve ever owned and I’ve had many different. Good quality brands even My Pillow.
    STEVEN R.
    Did you find this review helpful?
    4 out of 5 stars
    2 December, 2025
    originally posted on downlitebedding.com
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    I may be allergic

    [This review was collected as part of a promotion.] The pillow is nice but I started experiencing hives symptoms after using this new pillow along with my usual pillow case. It's comfortable yes, but I'm so bummed if I'm allergic to it also because it wasn't cheap.
    Elizabeth M.
    Did you find this review helpful?
    3 out of 5 stars
    18 November, 2025
    originally posted on downlitebedding.com
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    Too firm for me.

    [This review was collected as part of a promotion.] I wish I liked it more. It’s too firm for my short neck.
    ELIZABETH E.
    Did you find this review helpful?
    5 out of 5 stars
    6 November, 2025
    originally posted on downlitebedding.com
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    Awesome

    [This review was collected as part of a promotion.] This pillow is Devine. I have severe arthritis in my neck and have difficulty sleeping without waking up in pain. Since I started using this pillow I wake up pain free. Fabulous
    John A.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    18 October, 2025
    originally posted on downlitebedding.com
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    The only pillow I bought in a long time that I'm using

    [This review was collected as part of a promotion.] A little firmer than I like, but I sleep 9k on it. The only one I haven't thrown up on the closet shelf. Was finally glad to throw my old pillow out
    Blanche D.
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2025
    originally posted on downlitebedding.com
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    Nice Pillows

    [This review was collected as part of a promotion.] I’ve been trying to find nice pillows for sometime now and these are really nice. They were a little full to begin with but have broken in and so comfy.
    MARLA H.
    Did you find this review helpful?
    3 out of 5 stars
    13 March, 2025
    originally posted on downlitebedding.com
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    I bought it to replace

    [This review was collected as part of a promotion.] I bought it to replace a intell pedic pillow that I really loved. It nowhere near the same.
    James S.
    Did you find this review helpful?
    4 out of 5 stars
    21 January, 2025
    originally posted on downlitebedding.com
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    Firm

    [This review was collected as part of a promotion.] Pillows are nice and plush. A bit more firm than I typically like. Getting more used to it and sleeping well. Great for side sleepers.
    Kelly C.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 January, 2025
    originally posted on downlitebedding.com
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    Firm for toss and turns

    [This review was collected as part of a promotion.] Just what I was looking for - a firm pillow for my tossing and turning sleep style. Also doesn't make my head hot. And I love that it's good for allergy suffers (can be machine washed).
    Regina K.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 December, 2024
    originally posted on downlitebedding.com
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    Neck pain relief!

    [This review was collected as part of a promotion.] I struggle with neck pain and have tried so many pillows. This pillow is the best! Ever since I bought It I have slept much better and don't toss and turn all night.
    Colin E.
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2024
    originally posted on downlitebedding.com
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    EnviroLoft® Down Alternative Firm Hotel Pillow for Side Sleepers

    [This review was collected as part of a promotion.] thought i would try a firm. looks like i need to order a medium and give this 1 to my husband lol. mor firm than i like for a side sleeper.
    julie e.
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2024
    originally posted on downlitebedding.com
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    Heaven pillows

    [This review was collected as part of a promotion.] You will sleep like your on a cloud with this pillow! They are little pricy but worth it. They last longer than the cheaper ones.
    Cheryl B.
    Did you find this review helpful?
    5 out of 5 stars
    5 October, 2024
    originally posted on downlitebedding.com
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    Love my new pillow

    [This review was collected as part of a promotion.] My cousin introduced me to your down alternative hotel pillow and once I received my new pillow, it made such a positive difference in my sleep!! My neck ever feels better when I wake up!
    Linda S.
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2024
    originally posted on downlitebedding.com
    Image

    SAFETY

    [This review was collected as part of a promotion.] KEEPS THE PILLOW PROTECTED AND SAFE. EASY TO LAUNDER
    Patricia V.
    Did you find this review helpful?

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