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Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 2 of 4Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 3 of 4Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 4 of 4
Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 1 of 4

Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction

$29.99 was $34.99
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At a glance

About this item

Highlights

  • 5 POWERFUL BENEFITS IN 1 SUPER SERUM: This clinically tested and proven facial serum delivers hydrating, smoothing, firming, brightening, & improved texture benefits for healthy looking skin day 1.
  • 5 SKINCARE INGREDIENTS: Infused with Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this expertly crafted face serum delivers instant results.
  • BRIGHTENING GLOW SERUM: Simplify your skin care routine with this hydrating serum that leaves a healthy glow on skin. This multi-tasking serum also hydrates for improved skin texture & more even tone.
  • LIGHTWEIGHT, DAILY SERUM: Apply this lightweight face serum evenly over cleansed face and neck, every day and night to see results. Protect your glow by adding Olay Super Cream with Sunscreen into your morning skincare routine.
  • SUPER RESULTS FOR WOMEN: Experience immediate hydration and radiance. See improved skin texture in 1 week, more even skin tone in week 2, and visible correction of fine lines and wrinkles in week 4 with this face serum for women.
  • AWARD-WINNING SKIN CARE: Olay Super Serum is The Most Awarded Serum.* It delivers visible results that beat the #1 Luxury Serum. *6 Year Review of Majoy Beauty Awards ending March 2025

Description

Olay Super Serum, a powerful 5-in-1 facial serum, delivers visible results that BEAT the #1 Luxury Serum.* Designed to elevate and simplify your skincare routine, this clinically tested formula delivers five essential skin care benefits: 1. Better Skin Texture, 2. More Even-Looking Skin Tone, 3. Firmer Feeling Skin, 4. Smoother Visible Lines, 5. Long Lasting Hydration. Infused with five potent serum ingredients, Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this serum for face penetrates deeply without leaving a sticky residue. Suitable for all skin types, it provides visible results from day one, with improved texture in one week, more even tone in two weeks, and visible correction of fine lines and wrinkles in four weeks. To maximize results, apply this lightweight serum daily on your face and neck, and follow up with Olay Super Cream with Sunscreen in the morning to protect against sun damage. Unlock the secret to radiant, healthier-looking skin with Olay Super Serum, the Most Awarded Serum. (*Olay Super Serum Imaging Study, March 2023) (**6 Year Review of Majoy Beauty Awards)

Today, people are overwhelmed by endless skincare choices, trends and routines. Olay is here to simplify your daily routine with the Super Series collection- designed to deliver multitasking benefits in each product.
Scent: Scented
Health Facts: Contains Vitamin C, Contains Collagen, Contains Alpha Hydroxy, Contains Peptides, Contains Niacinamide
Product Form: Serum
Package Quantity: 1
Beauty Purpose: Hydrating, Fine Line Reduction, Skin Texture Improvement, Skin Tone Improvement, Firming
Recommended Skin Type: Dry, Normal, Combination, Mature, Oily
Net weight: 1 fl oz (US)
Features: Nongreasy, Moisturizing, Lightweight
TCIN: 88410188
UPC: 075609208768
Item Number (DPCI): 037-12-0308
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, dimethicone, niacinamide, lactic acid, polyacrylate crosspolymer-6, palmitoyl pentapeptide-4*, 3-0-ethyl ascorbic acid**, sodium hyaluronate***, tocopheryl acetate^, panthenol^*, trehalose, peg-11 methyl ether dimethicone, sodium lactate, sodium benzoate, fragrance, mica, titanium dioxide. *peptide. **vitamin c. ***hyaluronic acid. ^vitamin e. ^*pro-vitamin b5.

Shipping details

Estimated ship dimensions: 2.9 inches length x 1.3 inches width x 4 inches height
Estimated ship weight: 0.3307 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this fragrance free?

submitted by CarmelMom - 2 years ago
  • A: Unfortunately there's "fragrance" listed in the ingredients list.

    submitted byCustomer - 11 months ago
  • A: I’d say not, it has a light smell to it.

    submitted byDesiree - 2 years ago
  • A: Thanks for reaching out! Olay Super Serum 5 in 1 Benefit Face Serum is not fragrance-free. It contains added fragrance as part of its formulation. Always check the product label for the most accurate and detailed information regarding ingredients.

    submitted byOlay - 7 months ago
    Brand expert

Q: What type of vitamin c does this product contain?

submitted by Skincare - 3 years ago
  • A: The ingredients label says it contains 3-0-Ethyl Ascorbic Acid

    submitted byC - 2 years ago

Q: Does this help with dark/aging spots?

submitted by Flores - 15 days ago
  • A: Our Olay Super Serum has the power of 5 serum benefits in one which include offering better skin texture, more even-looking skin tone, firmer feeling skin, smoother visible lines, as well as offers long lasting hydration. If you are looking for a serum to help reduce the look of dark spots, we recommend giving our Super Serum Night Repair a try! Our Super Serum Night Repair also offers the power of 5 night serum benefits in one which include faster surface cell renewal, visibly corrects wrinkles & lines, reduces appearance of dark spots, more even looking complexion, and offers overnight deep moisture.

    submitted byOlay - 14 days ago
    Brand expert

Q: How quickly can I expect to see results?

submitted by AI Shopping Assistant - 18 days ago
  • A: Visible results can be seen from day one, with improved texture in one week and fine line correction in four weeks.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: How often should I apply this serum?

submitted by AI Shopping Assistant - 18 days ago
  • A: It is recommended to apply the serum daily on cleansed face and neck, both morning and night.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What benefits does this serum provide for the skin?

submitted by AI Shopping Assistant - 18 days ago
  • A: The serum offers hydration, improved texture, even skin tone, firmness, and reduction of fine lines.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is this serum suitable for all skin types?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, the Olay Super Serum is formulated to be suitable for all skin types.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 18 days ago
  • A: The serum contains Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA) for effective results.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Sould I apply the Super Serum immediately after washing my face while it's still moist or should I let my face dry more and then apply Super Serum?

submitted by Lynn P - 4 months ago
  • A: You should wash and then dry your face before putting on the Olay Super Serum.

    submitted byOlay - 4 months ago
    Brand expert

Q: Does this replace the Olay Regenerist Regenerating Serum in the white bottle? I’ve used it for years but I’m guessing it was discontinued because I can’t find it anywhere and need a good comparable replacement.

submitted by Leona - 4 months ago
  • A: Our Olay Regenerist Regenerating Serum is still available. We'd love to help you find it. When you have the time, please give us a call at (800) 285-5170 or email us through our Contact Us Page.

    submitted byOlay - 4 months ago
    Brand expert

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Guests are saying

The Olay Super Serum is a standout product that combines five powerful benefits into one lightweight formula, making it an essential addition to any skincare routine. Guests appreciate its quick absorption, non-greasy feel, and the noticeable improvements in skin hydration, smoothness, and overall glow. The elegant packaging and easy-to-use dropper enhance the experience, making it a favorite for those seeking effective and simple skincare solutions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 7712 reviews
    effectiveness: 3.82 out of 5
    quality: 3.89 out of 5
    value: 3.62 out of 5
    64% would recommend
    76 recommendations
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
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    All-in-one simplifies your routine.

    [This review was collected as part of a promotion.] It hidrates, softens, firms, brightens, and evens out skins tone. It absorbs quickly and is easy to apply as part of a twice-dayli routine. Using light tapping motions on the face and neck.
    NorvelisS
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Smooth and hydrating

    [This review was collected as part of a promotion.] Long-lasting hydration, leaving skin smooth and firm. Would definitely recommend it. Love the feeling after application and can easily add makeup over it if necessary.
    BrigitteP
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    I love this product

    [This review was collected as part of a promotion.] The product’s texture is excellent , and it last all day. The price is affordable , and the serum’s effectiveness is noticeable from the very first day of application I give it a 10/10 recommendation
    NadiaH
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Not sure it makes a difference

    [This review was collected as part of a promotion.] Pros: This is so easy to use because the lid is a dropper that puts out exactly enough to smooth over your face and neck. It goes on very smooth and doesn’t need much rubbing to absorb. I love the pearly color, and it feels really light and fresh and not at all greasy. The scent is very light. Cons: A few months ago I started using the Olay Night cream and Daytime Super Cream, and the instructions on this said to use it first and then apply creams. Easy enough to do, but after 3 weeks of using this religiously day and night according to the instructions, I have not noticed a difference from when I was just using the creams on their own. Based on what’s left in the bottle I’m guessing this will last about 5 weeks, so we’ll see at that point. Also, there are no instructions on the bottle label itself; they were only on the outside packaging.
    TerraC
    Did you find this review helpful?
    3 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
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    It’s cool

    [This review was collected as part of a promotion.] This is a decent product. Nothing to write home about. It felt nice on the skin but I can’t say that I saw any changes. I didn’t experience any breakouts which is a huge plus.
    CleannB
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    I feel it gives my face a more bright, hydrated look.

    [This review was collected as part of a promotion.] This Oil of Olay super serum has a nice consistency to it. I noticed it leaves an iridescent clear pearl like shine , but not a lot, just enough to brighten your skin. I have been using it for over 2 & 1/2 weeks, and I can notice a little change, especially on my neck area, I feel it looks more hydrated and plump.
    JanetW
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Smoothness, Hydration and Glowing even over my 50s

    [This review was collected as part of a promotion.] After cleansing and the toner, I applied Olay Super Serum, which is really nice feeling and immediately my skin show up the glow. I confess that it’s not the most important for me, but it was nice to see how beautiful my skin was after applying it. I also put makeup on and it sat perfectly under, actually making easier to apply all the makeup products.
    PatriciaZ
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
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    5 benefits in one bottle for skin improvement

    [This review was collected as part of a promotion.] I have been using the Super Serum for the past 2 weeks. I love that it has 5 benefits in this luxurious bottle. It’s light and not heavily scented. It’s leave my skin feeling hydrated, smooth, and brighten. It absorbed into the skin quickly. I apply this after my 5-in -one Super Facial Cleanser to reap more of the benefits. Definitely worth the buy
    SashaR
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    5 benefits in one

    [This review was collected as part of a promotion.] The power of 5 serum benefits in one super serum. This includes Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, Alpha Hydtoxy Acid (AHA). Better skin texture and long lasting hydration throughout the day.
    JulieH
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    A brilliant hydration 🤩

    [This review was collected as part of a promotion.] I really liked how my skin looks after using this serum, my skin in addition to being hydrated has a spectacular glow. Perfect to use before makeup. This line has an incredible aroma. They have to try it.
    DexsyC
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    A powerhouse!

    [This review was collected as part of a promotion.] I had always kind of brushed off this product when I saw it in ads, because something about the packaging didn’t appeal to me. I had a chance to try it, so I gave it a shot. Honestly, I’m not too proud to say I’ll eat my words, regarding my initial opinion. I love this serum! It’s very lightweight, and hydrating, but doesn’t leave a sticky layer behind, which drives me crazy. It did help even out my skin tone and reduced the severity of breakouts, even shortening the time I’d have visible blemishes during hormonal breakouts. This became something I reached for over other acne products, because it is so comprehensive without being harsh. This will have a permanent place in my routine.
    EricaP
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
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    One and done!

    [This review was collected as part of a promotion.] This serum is so good!! It absorbs wonderfully and leaves my skin feeling super hydrated and plump with a nice healthy glow. In the two weeks I've been using it I've noticed that my crowd feet aren't as prominent and my pores don't look as large. Doesn't leave my skin feeling greasy or clogged as some products do for me. I do recommend this product, to everyone! After using the face wash then the serum, my face feels perfectly balanced and hydrated!
    TamieD
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Great serum

    [This review was collected as part of a promotion.] Olay serum rocks, it's great for the skin and amazing. The way it feels not greasy, very smooth. , excellent coverage, and you can use it on a daily basis
    LeiaF
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    This stuff is great!

    [This review was collected as part of a promotion.] This serum is great! It's a nice consistency - no sticky after-feel, sinks into the skin nicely, and makes my skin feeling smooth and refreshed. It's hard to see in the photo but it's also got a slight shimmer in the product itself that doesn't show up on the skin, but gives a nice glow!
    MeganB
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Love

    [This review was collected as part of a promotion.] This is one of the best face product I have added to my night routine.. I has made my face feel and look different.i love the glow it give u and the feeling..I would highly recommend this to all women..
    JakelynF
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Wonderful

    [This review was collected as part of a promotion.] I love this. Its a cute little bottle and makes my nighttime routine so much faster. My skin feels great. Bouncier and not greasy at all. This is definitely going to be a repurchase once i finish a few of my random things. Would recommend
    TonyaC
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Impressed

    [This review was collected as part of a promotion.] I’ve been using the Olay Super Serum for a few weeks now and I’m really impressed with the results. My skin looks brighter, more even, and feels hydrated all day without feeling greasy or heavy. The formula absorbs quickly, making it easy to layer with moisturizer and makeup without any pilling. I also love the silky lightweight texture because a little goes a long way. After consistent use, my skin feels smoother, firmer, and has a healthy natural glow. Love the dropper, it makes it so much easier to apply. Lastly and the mist important it doesn't break me out.
    MarthaS
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
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    Yassssss

    [This review was collected as part of a promotion.] I just started using Olay super serum and let me tell you it’s like a little morning magic in a bottle. One pump and one smooth, lied and I’m feeling hydrated, plump, and ready to face the day moisturize and refreshed! Self-care never looked or felt so good.
    AliciaM
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Silky smooth

    [This review was collected as part of a promotion.] This Olay Super Serum is so soft and feels so silky smooth. There’s no harsh scent or irritation that happened to my skin. It’s so lovely, not sticky or overly tacky. I feel like my skin texture is better too.
    AnissaG
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    I love this Olay Serum!!!

    [This review was collected as part of a promotion.] Thank you Influenster for sending me Olay Super Serum to try and exchange from my honest opinion. This serum gives you better skin texture or even looking skin tone from refilling skin smoother, visible lines long lasting hydration.! I recommend this product. I have used it and my skin does actually feel so much better.!
    JenniferW
    Did you find this review helpful?

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