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Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 2 of 4Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 3 of 4Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 4 of 4
Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 1 of 4

Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction

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At a glance

About this item

Highlights

  • 5 POWERFUL BENEFITS IN 1 SUPER SERUM: This clinically tested and proven facial serum delivers hydrating, smoothing, firming, brightening, & improved texture benefits for healthy looking skin day 1.
  • 5 SKINCARE INGREDIENTS: Infused with Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this expertly crafted face serum delivers instant results.
  • BRIGHTENING GLOW SERUM: Simplify your skin care routine with this hydrating serum that leaves a healthy glow on skin. This multi-tasking serum also hydrates for improved skin texture & more even tone.
  • LIGHTWEIGHT, DAILY SERUM: Apply this lightweight face serum evenly over cleansed face and neck, every day and night to see results. Protect your glow by adding Olay Super Cream with Sunscreen into your morning skincare routine.
  • SUPER RESULTS FOR WOMEN: Experience immediate hydration and radiance. See improved skin texture in 1 week, more even skin tone in week 2, and visible correction of fine lines and wrinkles in week 4 with this face serum for women.
  • AWARD-WINNING SKIN CARE: Olay Super Serum is The Most Awarded Serum.* It delivers visible results that beat the #1 Luxury Serum. *6 Year Review of Majoy Beauty Awards ending March 2025

Description

Olay Super Serum, a powerful 5-in-1 facial serum, delivers visible results that BEAT the #1 Luxury Serum.* Designed to elevate and simplify your skincare routine, this clinically tested formula delivers five essential skin care benefits: 1. Better Skin Texture, 2. More Even-Looking Skin Tone, 3. Firmer Feeling Skin, 4. Smoother Visible Lines, 5. Long Lasting Hydration. Infused with five potent serum ingredients, Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this serum for face penetrates deeply without leaving a sticky residue. Suitable for all skin types, it provides visible results from day one, with improved texture in one week, more even tone in two weeks, and visible correction of fine lines and wrinkles in four weeks. To maximize results, apply this lightweight serum daily on your face and neck, and follow up with Olay Super Cream with Sunscreen in the morning to protect against sun damage. Unlock the secret to radiant, healthier-looking skin with Olay Super Serum, the Most Awarded Serum. (*Olay Super Serum Imaging Study, March 2023) (**6 Year Review of Majoy Beauty Awards)

Today, people are overwhelmed by endless skincare choices, trends and routines. Olay is here to simplify your daily routine with the Super Series collection- designed to deliver multitasking benefits in each product.
Scent: Scented
Health Facts: Contains Vitamin C, Contains Alpha Hydroxy, Contains Collagen, Contains Peptides, Contains Niacinamide
Product Form: Serum
Package Quantity: 1
Beauty Purpose: Hydrating, Fine Line Reduction, Skin Texture Improvement, Firming, Skin Tone Improvement
Recommended Skin Type: Normal, Dry, Mature, Combination, Oily
Net weight: 1 fl oz (US)
Features: Nongreasy, Moisturizing, Lightweight
TCIN: 88410188
UPC: 075609208768
Item Number (DPCI): 037-12-0308
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES WITH WATER. IF IRRITATION DEVELOPS, DISCONTINUE USE. SUNBURN ALERT: THIS PRODUCT CONTAINS ALPHA HYDROXY ACID (AHA) THAT MAY INCREASE YOUR SKIN'S SENSITIVITY TO THE SUN & PARTICULARLY THE POSSIBILITY OF SUNBURN. USE A SUNSCREEN & LIMIT SUN EXPOSURE WHILE USING THIS PRODUCT & FOR A WEEK AFTERWARDS

Shipping details

Estimated ship dimensions: 2.9 inches length x 1.3 inches width x 4 inches height
Estimated ship weight: 0.3307 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this fragrance free?

submitted by CarmelMom - 2 years ago
  • A: Unfortunately there's "fragrance" listed in the ingredients list.

    submitted byCustomer - 10 months ago
  • A: I’d say not, it has a light smell to it.

    submitted byDesiree - 1 year ago
  • A: Thanks for reaching out! Olay Super Serum 5 in 1 Benefit Face Serum is not fragrance-free. It contains added fragrance as part of its formulation. Always check the product label for the most accurate and detailed information regarding ingredients.

    submitted byOlay - 5 months ago
    Brand expert

Q: What type of vitamin c does this product contain?

submitted by Skincare - 3 years ago
  • A: The ingredients label says it contains 3-0-Ethyl Ascorbic Acid

    submitted byC - 2 years ago

Q: What skin types is this serum suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This serum is suitable for all skin types including normal, dry, mature, combination, and oily.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can this serum help with fine lines?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is designed to visibly correct fine lines and wrinkles within four weeks of regular use.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 1 month ago
  • A: The serum contains Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA).

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What benefits does this serum provide?

submitted by AI Shopping Assistant - 1 month ago
  • A: It provides hydration, improved skin texture, even tone, firming, and a reduction in visible lines.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How often should I apply this serum?

submitted by AI Shopping Assistant - 1 month ago
  • A: For best results, apply daily on cleansed face and neck both morning and night.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Sould I apply the Super Serum immediately after washing my face while it's still moist or should I let my face dry more and then apply Super Serum?

submitted by Lynn P - 2 months ago
  • A: You should wash and then dry your face before putting on the Olay Super Serum.

    submitted byOlay - 2 months ago
    Brand expert

Q: Does this replace the Olay Regenerist Regenerating Serum in the white bottle? I’ve used it for years but I’m guessing it was discontinued because I can’t find it anywhere and need a good comparable replacement.

submitted by Leona - 2 months ago
  • A: Our Olay Regenerist Regenerating Serum is still available. We'd love to help you find it. When you have the time, please give us a call at (800) 285-5170 or email us through our Contact Us Page.

    submitted byOlay - 2 months ago
    Brand expert

Q: Can you wear underneath makeup?

submitted by Happyhoney - 3 months ago
  • A: Yes, it is okay to wear this under makeup.

    submitted byOlay - 3 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Olay Super Serum has garnered a mix of responses from guests, with many praising its lightweight texture and hydrating properties. Guests have noted improvements in skin softness, firmness, and overall appearance, particularly in reducing fine lines and evening skin tone. However, some guests experienced breakouts and irritation, suggesting that it may not be suitable for everyone. Overall, it is seen as a valuable addition to skincare routines, especially for those seeking hydration and a smoother complexion.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 5955 reviews
    effectiveness: 3.82 out of 5
    quality: 3.89 out of 5
    value: 3.62 out of 5
    64% would recommend
    76 recommendations
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Smells nice, smooth application

    [This review was collected as part of a promotion.] Goes on smooth, and has a nice fruity scent. I did notice that my skin felt tighter when using consistently. I will continue using and hopefully see great results! No irritation on my sensitive skin!
    KristenR
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Thick milky

    [This review was collected as part of a promotion.] This is a type of serum that you can use with a very basic routine since it contains many different active ingredients. It has a very light scent, but it doesn't irritate my mildly sensitive skin and nose. It does great under makeup .
    LynnetteS
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Beautiful versatile serum

    [This review was collected as part of a promotion.] I love this serum! I have been using it both day and night and I see a difference in my skin texture since using it. My skin definitely looks smoother and radiant. I find that it wears well under make up. As well as layers nicely with other skin care products. I like the scent of this , it reminds me of a fruity clean shampoo. So far this is my go to for a glowy look both day and night
    DomC
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Love it

    [This review was collected as part of a promotion.] One million out of 10 I love this product so much it has a beautiful finish! Super lightweight. The smell is nice but low. A little goes along way with coverage! It drys nice and smooth. It’s amazing
    KaylaC
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Wonderful!

    [This review was collected as part of a promotion.] I have been using this product religiously since receiving it. I have noticed significant improvement in my skin. The smell is AMAZING! It did not feel sticky at all and made my skin feel both hydrated as well as reduced redness.
    GenesisO
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Stunning!

    [This review was collected as part of a promotion.] My mom LOVES this. Swears by it. It’s a really great product and does wonders for her skin. The scent is very sublet and definitely seeps well into her skin. It leaves it very soft, I enjoy it. Thanks Influenster for sending this over!
    MercyM
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Great Addition to my Skincare Routine!

    [This review was collected as part of a promotion.] I’ve been really impressed with Olay Super Serum! It feels lightweight and absorbs quickly, but still leaves my skin feeling deeply hydrated and smooth. After using it consistently, my complexion looks brighter and more even, and my skin just has that healthy glow. It layers well under moisturizer and makeup, too, which is a big plus. Definitely a great addition to my skin care routine!
    JaimeH
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    So nice!

    [This review was collected as part of a promotion.] This serum is amazing! It’s all in one so took away the need to use other serums I have and just use this one. Makes my skin feel super soft and has helped my dry spots not be so dry and noticeable. Has also helped my acne and scarring! I can tell a difference using it for just 3 weeks so far!
    PeytonO
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    1/10

    [This review was collected as part of a promotion.] I honestly did not like this product as all. Found it peeling off my face shortly after applying. It was quick drying but I feel like it never soaked into my skin. Not a fan.
    AlexandraH
    Did you find this review helpful?
    3 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Smooth & buttery

    [This review was collected as part of a promotion.] The serum is very lightweight, it feels velvety and smoothing without a having to emulsify it at great length, it seems to help with dryness, with flaking and has helped reduce visibility of harsh lines with softer skin
    DanielleH
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Silky face serum! Love this!

    [This review was collected as part of a promotion.] I love the Olay Super Serum! Let’s start with the packaging, it comes in a cute little bottle and has a “squeeze top” dropper, I also love the iridescent colors on the bottle and the serum. The serum itself is nice and silky and applies really nice. It doesn’t have a strong smell and made my skin feel so soft without causing any redness or irritation. I use this after every shower and it has made a difference in my skin! I would definitely recommend this product.
    SarahS
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] I absolutely love the packaging and application of this super olay serum the scent really nice. It does not break my skin out and it gives great results. I will definitely recommend this product. It’s a family of friends. I can’t wait to go out and get more Olay products.
    DymondT
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Love a glow

    [This review was collected as part of a promotion.] the formula is super lightweight and doesn’t feel greasy on my skin. i like the way it sits and how i can see an immediate difference. Also the jar is beautiful!!
    KayleeH
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    All in one!

    [This review was collected as part of a promotion.] I’ve been using the Olay Super Serum and it’s been such an easy addition to my routine. I love that it feels really lightweight and absorbs quickly, so I can layer it with the rest of my skincare without feeling heavy or sticky. My skin feels softer and more hydrated, and it gives a nice smooth base before moisturizer or makeup. I like that it’s kind of an all-in-one product, especially on busy days when I don’t want to use a bunch of different serums. It makes my skin look a little more even and refreshed overall. The only small downside for me is that the scent is a bit noticeable, but it’s not a dealbreaker. Overall, it’s a great, simple serum that helps my skin look healthier without adding extra steps.
    CaylaC
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    My New Favorite Serum 🥰

    [This review was collected as part of a promotion.] I love this serum. I almost went through the entire bottle. It was amazing. I used it in my morning routine and at night. The serum was not heavy and felt great on my skin. No sticky residue. Great stuff. I started seeing my skin feel tighter after several days of use. I will definitely be adding this to my routine. And there is no scent to this product which was good.
    JellitzaD
    Did you find this review helpful?
    3 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Not for my skin type

    [This review was collected as part of a promotion.] As someone with sensitive skin I try to avoid products that are heavily scented so I was a bit hesitant when I smelled this product. I used it on the back of my hand to start and felt some irritation so I decided not to use on my face. But it does absorb nicely and gives a nice glow. It feels like it would be a good product for anyone without sensitive skin but be careful because there is a sunlight warning!
    SaraM
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Gives skin a glow.

    [This review was collected as part of a promotion.] The serum works well. It absorbs well into the skin. It is also hydrating it gives your skin a glow and Dewey finish it kind of has a shimmer in it. It doesn’t have any strong scent.
    LeylaniM
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
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    Multiple benefits in one bottle

    [This review was collected as part of a promotion.] I’m someone who cannot keep up with a seven step skin care routine so this serum has been a game changer for me. The fact that this serum packs so many great skin benefits just in one bottle is amazing. I love that it’s hydrating , yet lightweight. My skin feels smoother and softer with just a few weeks of use and the added benefits of vitamin C, peptides and niacinamide !! Oh my gosh what more can a girl ask for ?! run to the store grab yourself a bottle and you wouldn’t regret it.
    NessieA
    Did you find this review helpful?
    4 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Great serum

    [This review was collected as part of a promotion.] Serum is very light and has a light scent to it but a good fragrance to it. Melts into your skin quick and feels smooth. Making my skin looks bright and refreshed.
    ReinaV
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Lightweight, clean-feeling serum with visible glow

    [This review was collected as part of a promotion.] Lightweight and feels silky on the skin. The formula feel clean and absorbs quickly without any greasy residue. Coverage is even and layers well under makeup.After a couple of weeks, I noticed smoother texture and a healthy glow . Results are solid for daily use, and hydration lasts throughout the day.
    ElenaK
    Did you find this review helpful?

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