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Zojirushi 28oz SM-VS Stainless Steel Travel Mug - 2 of 4Zojirushi 28oz SM-VS Stainless Steel Travel Mug - 3 of 4Zojirushi 28oz SM-VS Stainless Steel Travel Mug - 4 of 4
Zojirushi 28oz SM-VS Stainless Steel Travel Mug - 1 of 4

Zojirushi 28oz SM-VS Stainless Steel Travel Mug - Black: Hand Wash, Hot & Cold Beverages, 5-Year Warranty

$29.99 was $35.49
New lower price save $5.50 (15% reduction)

ColorBlack
  • Black
  • Matte Gray
  • Silver

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Zojirushi’s proprietary double-wall stainless steel vacuum insulation keeps drinks cold or hot for hours
  • Leak-proof lid
  • Lightweight & compact design for added portability
  • Sports drink OK
  • Ergonomically designed for one-hand operation
  • BPA-free (all areas that come in to contact with food and beverage)

Description

Stay hydrated with this all-occasion bottle. Vacuum insulation keeps drinks icy cold (or piping hot, if you prefer) for hours, while the flip-lid makes it easy to take a sip any time of day. Available in 3 classy finishes fit for any scene and in a 28 oz. or 32 oz. capacity.
Dimensions (Overall): 10.62 Inches (H) x 3.25 Inches (W)
Finish: Matte
Lid Material: Plastic
Capacity (Volume): 28 fl oz (US)
Features Dining: Leakproof, Vacuum-Insulated, BPA-Free
Used For: Hot or Cold Beverages
Lid Type: Flip-Top Lid
Material: Stainless Steel
Battery: No Battery Used
Care & Cleaning: Hand Wash
Warranty: 5 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89385110
UPC: 4974305717559
Item Number (DPCI): 200-00-9848
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.625 inches length x 3.625 inches width x 10.75 inches height
Estimated ship weight: 0.875 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Colorado, Maine, Minnesota, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How should I clean this travel mug?

submitted by AI Shopping Assistant - 1 month ago
  • A: The travel mug should be hand washed for proper care and maintenance.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the travel mug safe for food contact?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is BPA-free and safe for food contact.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of beverages can I use this travel mug for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This travel mug is suitable for both hot and cold beverages.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the lid type of this travel mug?

submitted by AI Shopping Assistant - 1 month ago
  • A: The travel mug features a convenient flip-top lid.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this mug have any insulating properties?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, this travel mug is vacuum-insulated to maintain beverage temperature.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Hello, Is it coated with Non-Stick Coating in the inside or is it stainless steel?

submitted by VipNVipz - 2 years ago
  • A: Thank you for your inquiry. The SM-VS vacuum mug model has a non-stick coating containing PTFE- a material commonly used for non-stick coating in cookware for conventional kitchen use and vacuum mugs/bottles (FDA approved). Please contact Zojirushi America Customer Service at 1-800-733-6270 for further information or email support@zojirushi.com

    submitted byZojirushi America Corporation - 2 years ago
    Brand expert
WARNING:Cancer and Reproductive Harm www.p65warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/
This product contains Silicone, polytetrafluorethylene. For more information about chemicals in this product, visit https://www.canada.ca/en/environment-climate-change/services/canadian-environmental-protection-act-registry/substances-list/domestic.html..

Additional product information and recommendations

Guests are saying

The Zojirushi stainless steel mug is highly praised for its exceptional temperature retention, keeping drinks hot or cold for hours. Guests appreciate its sturdy design, easy-to-clean features, and convenient locking lid that prevents spills. The sleek look and user-friendly one-handed operation make it a favorite for daily use. While some guests wish for a carrying handle, the overall functionality and durability of this mug make it a reliable choice for anyone on the go.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 106 reviews
    5 out of 5 stars
    20 January, 2026
    originally posted on zojirushi.com
    Image

    Stays hot for hours

    I work outside and it stays out in the cold with me, after being outside in 14 degree weather it stayed hot for a good 3 hour, long enough for me to finish and enjoy it
    Nolee
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2025
    originally posted on zojirushi.com
    Image

    Standout Bottle

    When filled to the top with ice, it takes a bit over 5 days for the last ice to melt in 72deg C room away from a window. I wish this had a handle so carrying would be easier.
    Tino
    Did you find this review helpful?
    5 out of 5 stars
    11 July, 2025
    originally posted on zojirushi.com
    Image

    The perfect water bottle

    I LOVE IT! Keeps beverages cold, its really nice quality, and easy to clean.
    Satisfied-Customer
    Did you find this review helpful?
    4 out of 5 stars
    20 June, 2025
    originally posted on zojirushi.com
    Image

    Good, small nitpicks

    The heat/cold retention is great. Not being dish washer safe is annoying. When I have 2+ of these bottles in my backpack, they scratch the paint off each other and stain each other with their paint.
    Office Worker
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2025
    originally posted on zojirushi.com
    Image

    Another winner!

    As always, zojirushi has done it again with an excellent product! I’ve owned several zojirushi bottles and several rice cookers over the years and the quality is always superb! This particular bottle keeps my water cold when I am at work and it is the perfect size to keep me hydrated for a few hours. I do end up refilling it towards the end of the work day.
    Z Fan
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2025
    originally posted on zojirushi.com
    Image

    Perfect tumbler

    I love this tumbler so much. It keeps cold and warm drinks the same temperature for so long and it's very light. I'm just sad I lost the stainless steel tea filter it came with. I hope I could buy a replacement part :(
    1 reply from Zojirushi Customer Support team - 10 months ago
    Thank you for sharing your experience. This mug doesn't come with a stainless steel tea filter, so unfortunately, we don't have replacement filters available. If you have any questions, please feel free to reach out to our Customer Service team at support@zojirushi.com or call 1-800-733-6270, Monday through Friday, 8 AM to 5 PM PST.
    Zandra
    Did you find this review helpful?
    2 out of 5 stars
    8 May, 2025
    originally posted on zojirushi.com
    Image

    Coating peeled right off

    Matte coating on stainless version started peeling immediately.
    1 reply from Zojirushi Customer Support team - 11 months ago
    Thank you for sharing your experience with your mug. The outer paint of the mug may deteriorate if any abrasive cleaners are used or if it's placed in a dishwasher. We recommend washing your mug by hand with a soft dishwashing liquid and a soft sponge. Over time and use, the outside of the bottle may get scratched and show some wear. If you have any questions or need assistance, please don't hesitate to contact our Customer Service Team at support@zojirushi.com or call us at 1-800-733-6270, Monday through Friday from 8 AM to 5 PM PST.
    Bad coating
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2024
    originally posted on zojirushi.com
    Image

    Sturdy, satisfying, and the perfect size!

    Absolutely love the bottle! It is super sturdy and the flip cap feels really satisfying to open and close. Much easier than my last bottle to drink with one hand. The 32oz size is perfect for me and fits in my car's cup holder easily. I would say the only downside is that there is nothing to help hold it if you are carrying it around. Though I have found that holding it by the cap seems to work well enough.
    Tucker
    Did you find this review helpful?
    5 out of 5 stars
    27 November, 2024
    originally posted on zojirushi.com
    Image

    Covered mouthpiece for the win

    I bought this because it has a concealed mouthpiece, which I appreciate for hygienic reasons. It is an otherwise seemingly quality bottle. It is made in Thailand so only the brand is Japanese, slightly disappointed at that.
    1 reply from Zojirushi Customer Support team - 1 year ago
    Thank you for sharing your experience with us. We’re glad to hear that you appreciate the hygienic features of our bottle. All of our factories worldwide adhere to the same manufacturing system, and strict quality control is enforced to ensure that every product meets the high standards expected of all products bearing the Zojirushi name. We truly appreciate your support and thank you for choosing Zojirushi!
    Giuseppe67
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2024
    originally posted on zojirushi.com
    Image

    Buy this bottle now!

    I love this water bottle! The size is perfect, fits in my car cup holder and my work bag easily. The top is great, love that it locks and won’t open accidentally. Definitely recommend and my only wish is that it came in Navy blue!
    M Dawson
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 September, 2024
    originally posted on zojirushi.com
    Image

    For those who need a lot of drink

    Very solid and well crafted insulated bottle. It has plenty of room to keep a drink and keeps things cool for a long time.
    Wayne K
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 September, 2024
    originally posted on zojirushi.com
    Image

    Good Capacity and Made with Cleaning in Mind.

    Good capacity. Actually disassembles enough to clean properly. Most water bottles seem to not disassemble enough for a deep cleaning.
    Charles E.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    7 July, 2024
    originally posted on zojirushi.com
    Image

    Well made large mug.

    The mug is well made and does the job it's supposed to. I like the redesigned stopper. However, I find that it is a bit too big and heavy for my liking. It does not fit well in my hand and therefore seems a bit cumbersome. I'll use it for days when my 20 oz. mug is not enough.
    Dave S
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2024
    originally posted on zojirushi.com
    Image

    Deliciously Cold Water for longer than anticipated

    I've had this water bottle for about 2 weeks. I love it! It keeps my water so deliciously cold and all the moving parts work well and smoothly for one-handed use (important to me). HIGHLY recommend!
    AMDGrebecca
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2024
    originally posted on zojirushi.com
    Image

    Awesome

    This is awesome. Doesn't leak and stays hot almost all day!
    Gail K.
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2024
    originally posted on zojirushi.com
    Image

    best purchase!

    keeps my water ice cold all day! so glad i bought this.
    Trey
    Did you find this review helpful?
    4 out of 5 stars
    29 February, 2024
    originally posted on zojirushi.com
    Image

    I recommend zojirushi bottles everywhere

    Absolutely incredible bottle. It keeps the cold drinks cold, hot drinks hot, and the spout for drinking is a great size that doesn’t let too much out at once. This was a gift, the recipient is very happy with it and uses it daily. I got my own a few months ago and it’s equally raised my standards! I’ve never been as hydrated simply because my water is constantly cold. Definitely recommend, even for just water!!! ((:
    ghostblackcat
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2024
    originally posted on zojirushi.com
    Image

    Best mug EVER!

    This mug keeps my coffee PIPING HOT all day! It is the only mug I have ever used that truly keeps hot stuff HOT! I will be buying more to replace my Stanley's and Yeti's!
    Persephone
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 January, 2024
    originally posted on zojirushi.com
    Image

    Yes! The best

    Keeps drinks scalding hot and easy to clean (by hand)
    LucyCRI
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2023
    originally posted on zojirushi.com
    Image

    Absolutely the best in the world

    Absolutely the best insulated mugs and containers in the world. They seal tight, lock, and never, ever leak. They maintain temperature for days. I have opened my Zojirushi 2 days after filling it and found the coffee still hot enough to drink.
    Jimbotrom3000
    Did you find this review helpful?

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