Soft 250 Thread Count Cotton Damask Stripe In Blue.
EnviroLoft Down Alternative Filling
RestAssured Hypoallergenic Down Alternative
Extra Soft - Perfect for Stomach Sleepers and Those with Neck Issues
Easy Care: Machine Washable & Dryable.
Description
By popular demand we have created an Extra Soft Down Alternative Pillow (also called a 'face down' or 'stomach sleeper' pillow). The extra soft density is made for a small portion of sleepers who find most bed pillows to be too full. It is also a great way to add a layer of cushion on an existing pillow. Many of our customers love how moldable it is. Please note: this is a very flat pillow. Imagine laying your head on a comforter; that is how flat this pillow truly is. Please note Outer blue fabric subject to availability (it might get upgraded to white or a different pattern – but always over 250 TC).
Sold Individually Not Sold To Hotels This Is The Down Alternative Pillow, The Down Version Is A Different Item Shell Made in China. Filled and Finished in the USA of Imported Materials Sizes & Fillings: Standard - 20 x 26, 13 oz. Queen - 20 x 30, 17 oz. King - 20 x 36, 20 oz.
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89487617
UPC: 750105184838
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
downlite
pillow
Pillow Size
Avg Pillow Dimensions
Standard
20" x 26"
Jumbo
20" x 28"
Queen
20" x 30"
King
20" x 36"
Body Pillow - Regular
20" x 48"
Body Pillow - Large
20" x 60"
Euro
26" x 26"
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 20 inches length x 6 inches width x 6 inches height
Estimated ship weight: 2.7 pounds
item ships from third party seller: DOWN-LITE INTERNATIONAL
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
Guests who are particular about their pillows have found this product to be exceptionally soft, supportive, and ideal for stomach sleepers. It is praised for its low profile, hypoallergenic properties, and ability to alleviate neck pain. Some guests noted the pillow's crinkling sound and firmness of the cover, but overall, it is highly recommended for its comfort and quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
186 star ratings
4.7 out of 5 stars with 186 reviews
comfort
4.1 out of 5
comfort: 4.13 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.6 out of 5
value: 3.65 out of 5
80% would recommend
15 recommendations
5 out of 5 stars
14 January, 2026
originally posted on downlitebedding.com
New pillows
[This review was collected as part of a promotion.] Love this pillow. Finally waking up without sore neck. Was recommended by my physical therapist and glad I listened!
Patricia E.
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on downlitebedding.com
The pillow I had been looking for. . .
[This review was collected as part of a promotion.] I had spent several years trying to replace the (then) current pillow I had that was aging and needed to be replaced. I had tried 8 different pillows and abandoned them all. They were all too thick, even when they didn't look it, and didn't conform to my head and neck, which is what I needed. After reading the reviews I tried this and FINALLY found the pillow I needed, which was such a relief. I am really happy with these pillows, as I had ordered two. ZERO regrets on this purchase.
Joanna W.
Did you find this review helpful?
5 out of 5 stars
27 December, 2025
originally posted on downlitebedding.com
Perfect!
[This review was collected as part of a promotion.] Love this pillow. I'm a side sleeper and it works perfectly for me!
Mary M.
Did you find this review helpful?
5 out of 5 stars
28 November, 2025
originally posted on downlitebedding.com
Fantastic
[This review was collected as part of a promotion.] I’ve been searching for the perfect pillow for years - finally found it
Jeff J.
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on downlitebedding.com
I’ve ordered these flat pillows many times and they’re WONDERFUL!
[This review was collected as part of a promotion.] I have 8 of these flat pillows with alternative filling in them at our vacation home and just recently ordered 2 more to augment the several I have at our main home—- I think they feel luxurious and I love them on my neck— I traveled from our vacation home to our permanent residence and stayed in 3 different highly rated hotels while crossing 7 states— the hotel pillows looked lush and upscale but they were miserable on my poor neck. I ordered more flat pillows when I got home and what a relief!
Ruth T.
Did you find this review helpful?
2 out of 5 stars
24 August, 2025
originally posted on downlitebedding.com
not thin
[This review was collected as part of a promotion.] It is soft, but it is much thicker than I expected based on the picture as well as the product name and description, and I don't plan to use it.
Stephen K.
Did you find this review helpful?
5 out of 5 stars
15 August, 2025
originally posted on downlitebedding.com
Great pillow!
[This review was collected as part of a promotion.] I love my new Downlite down alternative extra thin pillow! I usually sleep on my side, but have been comfortable with this pillow sleeping on my back and side. I appreciate the quality. This is my first new pillow in years and it’s a treat to have!
Lauren S.
Did you find this review helpful?
2 out of 5 stars
16 June, 2025
originally posted on downlitebedding.com
Was not what we thought
[This review was collected as part of a promotion.] The alternative to the down was no where close to we actually reordered the down thin and flat pillows.
Brian G.
Did you find this review helpful?
5 out of 5 stars
3 June, 2025
originally posted on downlitebedding.com
Thin pillow
[This review was collected as part of a promotion.] This isn't the pillow I was looking for, but it is still a nice pillow and it arrived promptly.
Sydney H.
Did you find this review helpful?
4 out of 5 stars
24 May, 2025
originally posted on downlitebedding.com
King comforter
[This review was collected as part of a promotion.] Love the comforter and the printed design. However because it was shrink wrapped the directions say to wash first to fluff. My washing machine is not big enough and I'm not going to a laundromat. So I spritzed it with water hoping that will smooth out some of the wrinkles. (It's very wrinkled. )
Linda I.
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 November, 2024Verified purchase
Overpriced!
Great pillow! Perfect for people with neck problems. However I paid $35 for this same pillow one year ago. Very overpriced. I see this is a third party vendor. I won’t be using this company again. I purchased it so I have one until I can find a more affordable replacement.
1 reply from Downlite Customer Support team - 1 year ago
Sounds like your pillow decided to join the luxury club while you weren't looking! Maybe it now comes with a built-in masseuse or tells bedtime stories. On the bright side, your neck is getting VIP treatment—even if your wallet feels a bit lighter. Shipping costs can be sneaky like that! Thanks, DOWNLITE
Peg
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
5 November, 2024
originally posted on downlitebedding.com
Good quality but not quite flat enough
[This review was collected as part of a promotion.] I'm really wanting to switch from feathers and was hoping this would be comparable/flat enough for belly sleeping. 1st off, this pillow kinda feels like it had a bed protector on it, as if there is so much air packed in there..all crinkly sounding when I move about. It fights me against deflation when I try to rest my head, which then hurts my neck as I strain to win the battle. I think I will try cutting the pillow open and stuffing a little more than half of the filling into a different case. Hope it works, as it's an expensive experiment. So far, down alternative does not seem to work for this wannabe belly sleeper. I'm sure the pillow would be fine for others in the guest room, which is why it still gets 4 stars- great quality.. but missing the mark, for me.
Katlyn N.
Did you find this review helpful?
5 out of 5 stars
31 October, 2024
originally posted on downlitebedding.com
Really like this pillow!
[This review was collected as part of a promotion.] It’s very hard for me to find the right pillow. I have a very arthritic neck and am a side and stomach sleeper. Love how my head sinks into it!
Sheryl Z.
Did you find this review helpful?
4 out of 5 stars
30 August, 2024
originally posted on downlitebedding.com
Stomach Sleepers Rejoice
[This review was collected as part of a promotion.] This is a nice flat down-alternative pillow for people with neck injuries and stomach sleepers. It's not as soft as a down pillow, and it's a bit flatter than I like. However, compared to everything else I've tried, it's by far the winner. I shake it every night to break up any clumps. I might order a slightly firmer pillow for side sleeping, too. I change position throughout the night.
Maryellen L.
Did you find this review helpful?
4 out of 5 stars
22 August, 2024
originally posted on downlitebedding.com
This pillow is THIN!
[This review was collected as part of a promotion.] I bought four other pillows before this one that claimed to be thin. They hurt my neck, they were too thick. This pillow is THIN. But it almost is TOO thin. It is advertised as extra thin, flat and soft. It is extra thin, it is flat, but it is so soft my head essentially is resting on the bed with virtually nothing cushioning it after a couple of days. I feel like Goldilocks. This pillow doesn't hurt my neck, but it needs just a layer or two more filling for me to call it comfortable. I may never find my pillow, but with this I'm close. I guess I need to keep looking.
Patricia H.
Did you find this review helpful?
4 out of 5 stars
9 August, 2024
originally posted on downlitebedding.com
Good quality
[This review was collected as part of a promotion.] It was still not as flat as I wanted. Although it was rated as flat and soft. It's good quality though.
Madeline L.
Did you find this review helpful?
5 out of 5 stars
7 August, 2024
originally posted on downlitebedding.com
Very Awesome!
[This review was collected as part of a promotion.] This pillow is so nice and well worth the money!!!
Stacey S.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 July, 2024Verified purchase
Perfect
Soft and not high, exactly what I was looking for
1 reply from Downlite Customer Support team - 1 year ago
Thanks for the five-star review! We're glad to hear our pillow is exactly what you were looking for. With its soft, low-profile design, it looks like you've found the 'Goldilocks' pillow—just right! May your nights be cozy and your dreams sweet. Thanks, DOWNLITE
Andow
quality
5.0 out of 5
quality: 5 out of 5
comfort
5.0 out of 5
comfort: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
25 July, 2024
originally posted on downlitebedding.com
Awesome, flat pillow
[This review was collected as part of a promotion.] Great pillow that you can smash into the shape you want!
Terry W.
Did you find this review helpful?
5 out of 5 stars
22 July, 2024
originally posted on downlitebedding.com
Down alternative
[This review was collected as part of a promotion.] I wish I’d gone for the real down. These feel like there is no give.