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Loving Tan Purest Tanning Serum - Ulta Beauty - 2 of 4Loving Tan Purest Tanning Serum - Ulta Beauty - 3 of 4Loving Tan Purest Tanning Serum - Ulta Beauty - 4 of 4
Loving Tan Purest Tanning Serum - Ulta Beauty - 1 of 4

Loving Tan Purest Tanning Serum - Medium - 1 fl oz - Ulta Beauty: Paraben-Free, With Aloe, Face Application

ColorMedium
Size1 fl oz

In Stock

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At a glance

About this item

Highlights

  • Natural Olive Color - The highest quality ingredients are used to ensure you achieve the most natural-looking tan.
  • Natural & Organic - Contains over 97% certified organic and naturally derived ingredients.
  • Designed for your face - A gentle formulation specifically designed for your face and décolletage.
  • Nourishing - Formulated with a hydrating base and vitamin-rich antioxidants including Aloe Vera Leaf Juice, Cocoa, Chamomile Flower, and Elderflower Extracts to leave your complexion looking and feeling its best.
  • Tinted Color Guide - Contains an instant bronzer, making application easy and flawless.
  • Luxuriously lightweight - Fast absorbing, weightless serum formula.
  • Proudly Australian made
  • Dermatologically tested
  • Cruelty free
  • Vegan friendly

Description

Created specifically for your face and décolleté, Loving Tan’s Purest Face Tanning Serum is formulated with certified organic and naturally derived ingredients to provide you with a flawless, natural-looking tan.

Infused with Chamomile, Cacao and Elderflower extracts, this luxuriously lightweight formula enhances your complexion while your tan develops.

Color Medium is best suited for Light to Medium skin tones.
Color Dark is best suited for Medium to Dark skin tones.
Scent: Scented
Health Facts: Contains Aloe, Paraben-Free
Product Warning: Eye irritant
Product Form: Lotion
Includes: Tanning Solution
Package Quantity: 1
Beauty Purpose: Tanning
Net weight: 1 fl oz (US)
SPF: 0
Features: Moisturizing
TCIN: 89891969
UPC: 9343482000184
Item Number (DPCI): 342-01-5725
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis (aloe vera) leaf juice*, dihydroxyacetone**, glycerin*, cetearyl alcohol**, coco-caprylate/caprate** caprylic/capric triglyceride**, theobroma cacao (cocoa) extract**, stearyl alcohol**, panthenol, chamomilla recutita (chamomile) flower extract*, sambucus nigra (elderflower) flower extract*, xanthan gum**, pullulan**, cetearyl glucosde**, lysolecithin**, water (aqua/eau)" *, sclerotium gum**, maltodextrin**, pantolactone, glucose**, silica**, aroma**, sodium metabisulfite, sorbicacid, benzylalcohol, sodium benzoate, salicylic acid. *certified organic ingredient. **naturally-dermed ingredent.

Allergens & Warnings:

WARNING: DO NOT USE ON BROKEN, IRRITATED OR SENSITIVE SKIN. AVOID CONTACT WITH EYES. CARRY OUT A PATCH TEST 24 HOURS PRIOR TO USE. IF IRRITATION OCCURS, STOP USE AND CONSULT A DOCTOR. THIS PRODUCT DOES NOT CONTAIN SUNSCREEN AND DOES NOT PROTECT AGAINST SUNBURN. REPEATED EXPOSURE OF UNPROTECTED SKIN WHILE TANNING MAY INCREASE THE RISK OF SKIN AGFING SKIN CANCER AND OTHER HARMFUL EFFECTS TO THE SKIN EVEN IF YOU DO NOT BURN. THIS PRODUCT MAY STAIN SO AVOID CONTACT WITH LIGHT COLOURED FABRICS, FURNISHINGS & HAIR.

Shipping details

Estimated ship dimensions: 0.88 inches length x 1.03 inches width x 6.06 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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3.6 out of 5 stars with 38 reviews
5 out of 5 stars
6 June, 2025
originally posted on Loving Tan
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Love my Tan!

[This review was collected as part of a promotion.] I have been a year round tanner for years- Loving Tan is the only product that even comes close to a dark natural tan! Love that I don’t have to bake any longer to get that summertime glo!
Donna B.
Did you find this review helpful?
1 out of 5 stars
30 July, 2024
originally posted on Loving Tan
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It didn’t work well for

It didn’t work well for me. It appeared blotchy and it didn’t look natural at all. It also washed off super quickly which I didn’t mind at all.
Patty S.
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1 out of 5 stars
8 July, 2024
originally posted on Loving Tan
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Terrible

Don’t waste your money on this. It pills and doesn’t blend well. My husband leaned into to kiss me after using it and said I had black dots all over my face.. it’s because it was peeling off. Gross. I’ve tried different ways to apply it and every time it lets me down. Color payoff isn’t even great
Melissa S.
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5 out of 5 stars
25 June, 2024
originally posted on Loving Tan
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Great natural color

[This review was collected as part of a promotion.] I am a fair skinned redhead and this color looks so natural and glowy. People have commented about how tan I look! Love this product!
Gina S.
Did you find this review helpful?
5 out of 5 stars
24 June, 2024
originally posted on Loving Tan
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Easy to use and leaves a natural look

[This review was collected as part of a promotion.] Love this serum. Doesn’t break me out. I apply with a kabuki brush in circular motions. It leaves a natural loo. Love it. Especially cause I am naturally cool undertones and fair. It’s nice to add some color but not look fake
Haven
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1 out of 5 stars
24 June, 2024
originally posted on Loving Tan
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Bad Smell - color doesnt last

[This review was collected as part of a promotion.] has a VERY bad smell color does not last, washes right off wouldn't purchase again
Michelle
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3 out of 5 stars
24 June, 2024
originally posted on Loving Tan
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Good, but not worth the price

[This review was collected as part of a promotion.] I bought the pure tanning moose and face lotion because I have a young child. The tanning products dried very quickly which was amazing. The smell was much better than other products I have used. I did not have any streaking and the color blended well with my skin. However, I did not get much color from these products, so I wouldn’t recommend them for the price of the small bottles.
Jenn L.
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5 out of 5 stars
23 June, 2024
originally posted on Loving Tan
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Great product minus the smell

[This review was collected as part of a promotion.] Absolutely love this product. The only thing I wish that was different was the smell.
Nurse M.
Did you find this review helpful?
2 out of 5 stars
23 June, 2024
originally posted on Loving Tan
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Not a smooth application

[This review was collected as part of a promotion.] The application isn’t smooth and by that I mean areas feel streaky and darker. It also has a mild smell but it’s not good. Wanted to love this product and unfortunately it’s not getting used.
Barbara S.
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5 out of 5 stars
23 June, 2024
originally posted on Loving Tan
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Love the serum

[This review was collected as part of a promotion.] I absolutely love this product. It is so light weight. It isn’t sticky at all. It gives my face just the right amount of color to look sun kissed bronze
Monica I.
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1 out of 5 stars
20 June, 2024
originally posted on Loving Tan
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Not impressed

[This review was collected as part of a promotion.] I’m not impressed with this or the original face tanner! It won’t rub in at all
Jessica W.
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1 out of 5 stars
21 March, 2024
originally posted on Loving Tan
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Face tanner

Doesn’t not blend in well - it leaves little brown flakey dots all over
Rhianna G.
Did you find this review helpful?

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