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RTIC Outdoors 12 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 12 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 12 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 12 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 12 Cans Ultra-Tough Soft Sided Cooler - Black

$109.99
ColorBlack
  • Black
  • Blue/Gray
  • Deep Harbor
  • Tan

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 10 quart capacity holds 12 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 12 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 12 Can Soft Cooler holds up to 12 cans or 10 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 11.2 Inches (H) x 9.8 Inches (W) x 11.6 Inches (D)
Weight: 4.3 Pounds
Interior Dimensions: 7.5 Inches (H), 9.25 Inches (W), 7.75 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 10 Quart
Number of Beverage Cans Held: 12
Includes: Personal Cooler
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973441
UPC: 840008223601
Item Number (DPCI): 337-01-2653
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
all

Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 11.57 inches length x 13.19 inches width x 12.2 inches height
Estimated ship weight: 4.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this need an ice pack

submitted by Elishia - 10 months ago
See all questions (1)

Additional product information and recommendations

Guests are saying

This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and floating capability, making it ideal for boating and beach outings. While the cooler excels in performance, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it is a reliable choice for various activities, from camping to family gatherings.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 3968 reviews
    5 out of 5 stars
    30 March, 2026
    originally posted on RTIC Outdoors
    Image

    Fantastic Cooler

    Fantastic cooler, keeps everything cold without filling it up with ice.
    Shawn B.
    Did you find this review helpful?
    1 out of 5 stars
    29 March, 2026
    originally posted on RTIC Outdoors
    Image

    Ice ice baby

    This cooler is life-changing. Just when I thought there wasn’t anything good in the world. This cooler showed up at my doorstep looking better than I could’ve ever dreamed. With just a little bit of ice and a couple of sodas beers or Capri Suns this cooler makes life worth living, it keeps things cold, but it warms my heart. I greased up that zipper faster than you can say zip it things been running smooth ever since the best part about this cooler is it camouflage so sometimes people don’t even realize it there till they need a drink and I open it up for them , the only thing better than this cooler is the Lord Jesus who I thank giving me the wherewithal to buy this cooler. I love Rtic and I always will. If you guys want to send me any free coolers or sponsor me I’m a really good surfer. I’m really good spear fisherman. I’m a firefighter. I’m a father. I’m a husband , I am a Christian. Love you guys.
    Iceman S.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 March, 2026
    originally posted on RTIC Outdoors
    Image

    Awesome cooler

    Love the camouflage. Only have used it once, but it did the job. Planned on using this cooler for our boat because I didn’t want a hard cooler in the boat with the upholstery. Highly recommend!
    Melissa A.
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on RTIC Outdoors
    Image

    awesome and rugged ice chest

    This is a replacement ice chest; the first one had issues but RTIC customer serivce is great and shipped me a replacement right away. The family loves to ice chest, it keeps things cold for a long time and the size is perfect for taking to our kids sporting events each weekend. It's great to store sandwiches, fruits and drinks for the whole day.
    Beth W.
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on RTIC Outdoors
    Image

    Great product for the price

    Took this out on the boat this past weekend and even after 12 hours in the Gulf everything was still ice cold. Unzipping is a bit of a challenge but the cooler is still new so I am giving it some grace. Lots of space to pack everything you would need, very sturdy and all around very happy with my purchase
    Charlotte R.
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on RTIC Outdoors
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    This is our second 50

    This is our second 50 can soft cooler from RTIC. Mine is always being used so I had to get another one
    John B.
    Did you find this review helpful?
    1 out of 5 stars
    25 March, 2026
    originally posted on RTIC Outdoors
    Image

    Awesome cooler

    This cooler is perfect for my needs. I can take it on my kayak runs and paddle board and on the road in my car. The handles are great and the shoulder strap is perfect complement to an already great bag. Love it! The two free tumblers was a great addition!
    Marines R.
    Did you find this review helpful?
    3 out of 5 stars
    25 March, 2026
    originally posted on RTIC Outdoors
    Image

    The zipper broke

    The zipper broke on end it ripped I should say and it’s awful getting open and closed theirs no hurry in that have to fight zipper all the way.
    Justin K.
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on RTIC Outdoors
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    Awesome Cooler

    Great looking cooler. Much lighter (in weight) than I expected! Customizing made it the perfect gift. Great deal!
    JEFFREY R.
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on RTIC Outdoors
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    Great closing gift!

    It was a great closing gift for my clients. They loved it! I like the Red White and Blue colors. They need the travel mugs to match!
    Ryan A.
    Did you find this review helpful?
    2 out of 5 stars
    23 March, 2026
    originally posted on RTIC Outdoors
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    Great cooler, tiny pocket

    I love this cooler, it’s my second one. I just wish the pocket was a little bigger on the front. I can barely fit my keys in there when I go kayaking. It would be ideal to be able to fit keys, cellphone and wallet in there
    Jeff D.
    Did you find this review helpful?
    1 out of 5 stars
    23 March, 2026
    originally posted on RTIC Outdoors
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    Hard zipper

    The zipper is HARD to open and close. I love it minus that zipper. Only used it once because of it.
    Marilu G.
    Did you find this review helpful?
    4 out of 5 stars
    21 March, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper sucks

    Yall got to figure out something different with that zipper. Everything else is great.
    Walter K.
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on RTIC Outdoors
    Image

    Worth every penny

    This cooler is amazing. Holds ice great. Outstanding value
    William R.
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    Put 10 pounds of ice in the cooker early in the morning with sone prechilled road sodies and when we returned late at nite maybe 4 tablespoons of melted ice in the bottom. Great cooker!! Exceeded expectations.
    Stephen G.
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on RTIC Outdoors
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    Great cooler!

    I got the 30 can softside cooler as a gift from my wife and LOVE IT! I did have an issue with the zipper on the first one but RTIC did not hesitate to make it right. We also have a few insulated RTIC cups that we use regularly and they are great too. I'm planning to purchase the RTIC duffle bag for myself and the RTIC tote for my wife. I farm and she's a teacher so I'll definitely update on those products too!
    Robert S.
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on RTIC Outdoors
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    Great cooler!!

    I love this cooler but there were no few cups inside. The box is marked “look inside”…. but nothing.
    Kim M.
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on RTIC Outdoors
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    Rtic Patriot 20 can soft cooler

    Love the cooler! Haven’t used it yet but looks sturdy and made of quality materials.
    Jennifer J.
    Did you find this review helpful?
    1 out of 5 stars
    7 March, 2026
    originally posted on RTIC Outdoors
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    20 can ultra tough

    Zipper sucks pops out every other time even with the zipper lube.
    Nickolas M.
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on RTIC Outdoors
    Image

    Strap needs to be longer

    Strap needs to be longer like 12 inches at least im a tall guy and in order for it not to fall off it has to go across body. That would be my only complaint
    Anthony V.
    Did you find this review helpful?

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