$35.99 when purchased online
Target Online store #3991
About this item
Highlights
- Our best for bellies: we are the only USDA organic formula with probiotics & prebiotics to help support gut bacteria to be closer to breastfed infants4, immune system development, and digestive health
- Patented probiotic & prebiotic blend clinically shown to support softer, more regular poops4, and include prebiotics at levels closest to breast milk among organic brands5
- Expert-recommended DHA6 at levels found in breast milk to help support brain & eye development
- First and only formula that’s USDA & EU certified Organic and made in Europe, with the world’s finest ingredients
- Breast milk changes over time to meet baby’s developing nutritional needs and we are the only USDA organic formula to tailor our formulas’ key nutrient levels as baby grows too
- Always modeled after breast milk: lactose is the #1 component in breast milk and is #1 in our formula. Ours is made with organic A2 milk from selectively bred grassfed cows that only produce A2 beta casein. Our proteins are easy to digest and model breast milk’s protein ratio of 60% whey to 40% casein. We provide key vitamins and minerals to help support your little one’s immune system.
- Complete nutrition for babies 0 – 12 months
Description
New Happy Baby A2 organic infant formula is the only USDA organic formula with probiotics & prebiotics, backed by 50 years of breast milk research. With 70% of the immune system in baby's gut, our patented blend mimics how breast milk helps nourish baby’s gut, to help support immune system development and digestive health.
Happy Baby A2 formula is made with A2 milk, featuring a 60:40 blend of whey and A2 beta-casein protein to closely mimic the ratio of protein found in breast milk and provides complete nutrition for babies 0 – 12 months old. High standards are our standards, and our formulas are always research-backed for baby's happy, healthy belly1.
Our peace of mind promise: we are the first and only formula that's USDA & EU certified organic and made in Europe at our FDA-registered European facility tested for hundreds of contaminants. We are always made with non-GMO ingredients, no antibiotics, no added corn syrup2, no artificial growth hormones3 and without the use of prohibited pesticides.
[disclaimers: 1dual prebiotics & probiotics to help support gut health, 2as a source of carbohydrate, 3no significant difference has been shown between milk derived from rbst-treated and non-rbst-treated cows, 4compared to formula without prebiotics, 5HMOs in breast milk: 12-18 g/L. Prebiotic levels (g/L) from brand websites as of 8/23/24: Happy Baby Organics (8.0), Kendamil (2.2), Bobbie (0.0), ByHeart (4.0), 6At least 0.3% of fatty acids, Koletzko B, et al. Am J Clin Nutr 2020:111:10-16]
Happy Baby A2 formula is made with A2 milk, featuring a 60:40 blend of whey and A2 beta-casein protein to closely mimic the ratio of protein found in breast milk and provides complete nutrition for babies 0 – 12 months old. High standards are our standards, and our formulas are always research-backed for baby's happy, healthy belly1.
Our peace of mind promise: we are the first and only formula that's USDA & EU certified organic and made in Europe at our FDA-registered European facility tested for hundreds of contaminants. We are always made with non-GMO ingredients, no antibiotics, no added corn syrup2, no artificial growth hormones3 and without the use of prohibited pesticides.
[disclaimers: 1dual prebiotics & probiotics to help support gut health, 2as a source of carbohydrate, 3no significant difference has been shown between milk derived from rbst-treated and non-rbst-treated cows, 4compared to formula without prebiotics, 5HMOs in breast milk: 12-18 g/L. Prebiotic levels (g/L) from brand websites as of 8/23/24: Happy Baby Organics (8.0), Kendamil (2.2), Bobbie (0.0), ByHeart (4.0), 6At least 0.3% of fatty acids, Koletzko B, et al. Am J Clin Nutr 2020:111:10-16]
Ingredients:
ingredients: organic lactose, organic nonfat milk±, organic galactooligosaccharides†, organic palm oil, organic coconut oil, organic whey protein concentrate, organic canola oil, organic high oleic sunflower oil, organic sunflower oil, and less than 1%: bifidobacterium breve m-16v, fructooligosaccharides†, tuna fish oil‡, mortierella alpina oil§, calcium phosphate, sodium citrate, potassium chloride, potassium citrate, choline chloride, magnesium chloride, ascorbic acid, organic soy lecithin, sodium hydroxide, inositol, ferrous sulfate, zinc sulfate, vitamin e (dl-alpha tocopheryl acetate), calcium pantothenate, niacinamide, copper sulfate, retinyl palmitate, thiamine hydrochloride, pyridoxine hydrochloride, riboflavin, manganese sulfate, folic acid, potassium iodide, ascorbyl palmitate, vitamin k (phytonadione), sodium selenite, biotin, vitamin d3 (cholecalciferol), cyanocobalamin.
Allergens & Warnings:
Contains: milk and soy., Warning: do not use microwave to prepare or warm formula. serious burns may occur.Baby Formula Focus: Immune System Support
Base Ingredient: Milk
Dietary Needs: Organic Certified
Features: Lactose Sensitivity, Non-GMO, Added Prebiotics, Added Probiotics
Form: Liquid
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 22.9 Ounces
TCIN: 91043090
UPC: 819573017090
Item Number (DPCI): 007-09-1598
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 4.53 inches length x 4.92 inches width x 6.69 inches height
Estimated ship weight: 1.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This organic infant formula is designed to closely mimic breast milk, making it an excellent choice for transitioning babies. Guests appreciate its smooth mixing, gentle digestion, and high-quality ingredients, including A2 milk and added probiotics. The packaging is user-friendly, and many guests report positive experiences with their babies enjoying the taste and experiencing fewer digestive issues. Overall, it offers a nutritious option for parents seeking a reliable formula for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 63 reviews
easy to prepare: 5 out of 5
quality: 4.25 out of 5
value: 4.25 out of 5
easy on tummy: 4.67 out of 5
71% would recommend
7 recommendations
Easy to digest
5 out of 5 stars
Neka83 - 20 days ago
originally posted on Happy Family
I foster babies and I prefer paying for formula vs receiving WIC formula because I know that my babies won’t have any problems with digesting happy baby formula.
1 reply from Happy Family team - 18 days ago
We appreciate the confidence you have in our brand.
Baby enjoys it
5 out of 5 stars
Thumbs up graphic, would recommend
Corey - 22 days ago, Verified purchaser
Baby was having constipation issues with Enfamil. We switched to this and he enjoys the taste and no more constipation!
1 reply from Happy Family Organics team - 19 days ago
I’m so excited to hear how smoothly the little one transitioned. :)
Happy with this formula
5 out of 5 stars
Thumbs up graphic, would recommend
Ap - 1 month ago, Verified purchaser
This formula brand was recommended to me by a friend. I put off supplementing with formula for so long because so many brands have controversial ingredients and I didn’t want to upset my baby or cause him discomfort with the change. He took to it right away and I haven’t had any issues. I mix it with my breastmilk in a bottle and warm it on steady warm to preserve the nutrients. I will continue to purchase this brand at this time. :)
1 reply from Happy Family Organics team - 1 month ago
We're so happy to hear the little one had a smooth transition.
Gave my son a rash around his mouth
3 out of 5 stars
Thumbs down graphic, would not recommend
EKM - 3 months ago
My son’s stomach tolerated this formula well but he always seemed to have a rash around his mouth. After switching him to a Kendamil, which he tolerates just as well, the rash is gone.
1 reply from Happy Family Organics team - 24 days ago
Glad your little one is doing much better.
Good so far!
4 out of 5 stars
amandas5595_8360 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I did find this to work pretty well for my son’s sensitive tummy! He has had difficulties in the past with milk based formulas, but this didn’t seem to bother him the way other did. He did have a few days of struggling to pass stool but overall decent quality
1 reply from Happy Family team - 4 months ago
We're happy to hear your little one over all had a pretty smooth transition.
if you cant stomach the smell🤢
1 out of 5 stars
Thumbs up graphic, would recommend
vans - 5 months ago
i bought happy baby sensitive since baby born but their was a shortage some reason at the store had no issue with that one. switch to this since that issue. i go through 1 can a week so far this is the 4th one, this one had the worst smell since all the others were fine. smells like i live on a rishy river i cant hold my stomach i had to change and shower or i wanted to just throw up. not surenof the can i bought was bad but date show 12/25 so it didnt exipre but smell is so bad. im hoping i can switch back to the sensitive one! another thing since switch my baby ended with a rash on his face not sure if it has to do with the formula but i read they show same ingredients just different amounts.
Great option for formula!
5 out of 5 stars
maryelizabeths1_8270 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love that this formula mimics breast milk for the best nutrition for baby. The scoop is perfect for mixing just once ounce at a time for precise measuring.
1 reply from Happy Family team - 5 months ago
Your comments really matter to us. Thank you.
Great formula
5 out of 5 stars
kelsic24_7883 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Firstly when receiving this formula I noticed the clean ingredients you don’t see very often! The ingredients are very good and nutritious for my baby and I’m so comfortable feeding this to him! I love how when you shake up the bottle there’s no bubbles so my baby doesn’t get a lot of air and he doesn’t seem to mind the taste!
1 reply from Happy Family team - 5 months ago
Glad it's a win for mommy and baby.
Happy Baby
4 out of 5 stars
lakendral1_3255 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Baby took this milk with no problem at all. It mixes extremely fast so that’s a plus. A lot of milks I have experienced clumping issues with but this was perfect. I love the nutrition included as well! Happy baby!
1 reply from Happy Family team - 5 months ago
Yay, happy baby, happy team!
Baby bloom
5 out of 5 stars
matthewr17_3133 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] From our cribs to yours bring baby goodness with no gmos to the health of your baby. With fine nutrition safe for any bundle of joys of your babies immune and digestive system. Making the right product work this is it!
1 reply from Happy Family team - 5 months ago
We couldn't have said it better. Thank you.
Happy baby, Happy mommy!
5 out of 5 stars
tiffany038_1653 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very happy with Happy Baby Organic Formula stage 1 A2. Very gentle on baby’s digestion. Less spit up and throw up. Comes with organic ingredients that less allergic.
1 reply from Happy Family team - 5 months ago
Thanks for the love!
Great baby formula and easy to digest
5 out of 5 stars
ladyofmirkwood_4443 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This formula is very straight forward and easy to use, one scoop per one ounce of water. Easy to open and close, I really like how secure the lid is compared to other brands. Looking at the ingredients I am very impressed that there is no added corn syrup. I wish I had found this formula when my baby was first born. This formula is made with a2 milk and I feel good about feeding it to my child. My son loved the taste and had no stomach upset digesting it. The price point is a little higher but worth it.
1 reply from Happy Family team - 5 months ago
Keep us in mind for your next bundle of joy.
Good, awesome product for babies!
5 out of 5 stars
tienp7_4147 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a good organic formula, my baby loves it, nicely packed , and easy to drink with a small straw, if your parents you should buy them, totally worth it, and taste i think as good as breastmilk.
1 reply from Happy Family team - 5 months ago
Thanks for the trust and love!
👍🏼👍🏼👍🏼 recommend
5 out of 5 stars
jesusg141_8279 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Exelent packaging very nutritional formula .. good texture .. .. ingredients perfectly fine He like it taste just fine…. Super recommended .. Thanks
1 reply from Happy Family team - 5 months ago
Yay, we appreciate the recommendation.
Good to try
4 out of 5 stars
kaylab1205_4852 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice environment friendly packing. Very good ingredients with A2 for infant milk. Flavor is not so sweet that I prefer since some has a lot of sugar.
1 reply from Happy Family team - 5 months ago
We appreciate the great comments.
Great quality organic baby Formula! Highly recomme
5 out of 5 stars
hoang999_7850 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My baby seem to do fine and has no problem switching to this formula. What I like about this brand is the good ingredients and organic because I am carefully what to give to my baby. My baby has no stomached issue or anything like that while on this formula. The packaging is clean and amount is great. The scoop are accurate and easy to measured for used. I am glad I got to tested this formula for my baby before buying. Thank you Insfluenster!
1 reply from Happy Family team - 5 months ago
Thrilled to hear how well the little one is enjoying our formula.
Great formula
5 out of 5 stars
derrickd5_728 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product nice smooth switch from BM TO FM. Will definitely recommend. Scoop can be stored right in pic so there’s no digging during travel. My son seem to really like it and didn’t get super gassy.
1 reply from Happy Family team - 5 months ago
Love to hear the smooth transition was a good ride.
Awesome!
5 out of 5 stars
tjack_508 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is now our new favorite formula. I used to have to buy this from Europe because I trust their organic label way more than the US. The texture is very milky and the ingredients are great. My son does great on this. No fussiness or constipation whatsoever
1 reply from Happy Family team - 5 months ago
Thrilled the little one is enjoying.
Happy Baby Organic Formula Stage 2
4 out of 5 stars
kirsteno7_557 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product in exchange for an honest review. We needed to transition to combo feeding when my little was around four months old due to diminishing supply. It was hard but this formula alleviated some of the pain. My baby took to it just fine. I love the scoop size for single ounces so I can measure out an odd number of ounces without the annoyance of trying to fill a scoop “halfway” (I know the pitcher method is a common solution for that but I personally don’t love that method for our set up). Little things like that can be so helpful. Another pro is that it is not foamy at all unlike another comparative formula. One con is that this formula can get clumpy if you don’t shake it up enough and it’s hard to tell during those midnight feedings whether it needs more mixing/shaking, which can lead to a nasty surprise later when rinsing out the bottle - a bunch of clumps that were hard to see in the dark. This can be fixed with vigorous mixing but it requires more agitation than other brands, which might be a drawback for some people. Overall, a good formula and indeed a happy baby!
1 reply from Happy Family team - 5 months ago
We appreciate your honest feedback.
Great formula choice
5 out of 5 stars
trentw6_4597 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great design with easy to open container and easy on most babies tummies! This has been a great choice for our little one that has trouble with some other formulas!
1 reply from Happy Family team - 5 months ago
We appreciate the love and glad the little one is transitioning just well.