L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - Washable Blackest Black - 0.33 fl oz
$12.99
ColorWashable Blackest Black
In Stock
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- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13634 ratings
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Guests are saying
This mascara has garnered a mix of enthusiastic praise and some criticism from guests. Many appreciate its ability to deliver impressive length and volume without clumping, making it a reliable choice for everyday use. The brush design is noted for effectively separating lashes, while the formula is lightweight and comfortable. However, some guests have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it stands out as a strong contender in the drugstore mascara market.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1003 reviews
easy to apply: 4.72 out of 5
easy to remove: 4.29 out of 5
quality: 4.41 out of 5
long lasting: 4.49 out of 5
value: 4.36 out of 5
86% would recommend
231 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
17 May, 2026Verified purchase
(no review title)
No volume, below average length, below average curl, clumps fast, oh and it smudges and flakes bad too. Save your money
5 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2026Verified purchase
- Skin type: Combination
- Eye color: Brown
Fantastic for super sensitive eyes!
I have super sensitive eyes (as in, 99% of the mascaras on the market make my eyes dry and itchy and/or have a reaction) and I'm so happy to say that I can wear this one and it's fantastic for sensitive eyes! It's super lightweight, doesn't make my very stubborn lashes droop, holds a curl, and I can't even feel it. It's more lengthening than volumizing on my thin lashes, but I love how buildable it is. As long as you don't spray your eyes with setting spray and make sure to powder underneath your eyes, it lasts all day without smudging. I'm so happy I don't have to spend a fortune on a mascara that works for my eyes!
5 out of 5 stars
6 May, 2026Verified purchase
(no review title)
Love it get it all the time
5 out of 5 stars
1 May, 2026Verified purchase
- Hair color: Blonde
- Eye color: Brown
I love it!
This mascara is awesome! It makes my eyelashes super long..for a drugstore mascara it works very good!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 March, 2026Verified purchase
- Skin tone: Medium
- Skin type: Oily
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Black
get the voluminous lash paradise instead.
my lashes are droopy as it is and this mascara does nothing for them the loreal voluminous lash paradise is better and will be going back that one.
5 out of 5 stars
21 March, 2026Verified purchase
(no review title)
best
4 out of 5 stars
18 March, 2026
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Redness, Uneven skin tone
- Skin type: Combination
yum
very voluming but can get clumpy
2 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026
I wont buy this again. The brush applicator didnt distribute the product well. my lashes just get slumped up. the original mascara is still my fav
clumped my lashes together
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello Morgan! We appreciate this feedback regarding the application experience with our Paradise Big Deal Mascara. We are sorry to hear that the brush design did not provide the expected lash separation and resulted in clumping. To achieve the best results with this volumizing formula, we suggest wiping any excess product from the wand before application and using a gentle zig-zag motion starting from the very base of the lashes to the tips. This technique helps to evenly distribute the product while lifting and defining each individual lash for a more open-eyed look. While we are pleased to know the original remains a staple in your beauty routine, we value these insights as we continue to refine our applicator technologies. Detailed information regarding our mascara formulations and brush features can always be found on the L'Oréal Paris website.
1 out of 5 stars
19 February, 2026Verified purchase
(no review title)
Not good mascara
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
- Skin type: Dry
- Skin tone: Light
(no review title)
Target is great
1 out of 5 stars
15 February, 2026Verified purchase
Broken brush
No brush included or broke off inside the tube.
2 out of 5 stars
14 February, 2026Verified purchase
Thick and short brush. The mascara isnt wet wnough to lengthen
Not extentioning
1 out of 5 stars
13 February, 2026
originally posted on lorealparisusa.com
Poor formula
Good volume but maximum flaking and smudging!! I was so excited to try this product but after two hours of normal wear I have excessive flaking into my eyes causing them to water and the mascara to run.
1 reply from LeCare team - 3 months ago
Hello! We're sorry to hear about your experience with our Paradise Big Deal Buildable Washable Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 45272427. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
- Skin concern: Aging
- Hair color: Blonde
- Skin tone: Light
- Eye color: Grey
- Skin type: Dry
Mascara
I have tried every brand ever made, and I love L’Oreal Paradise. I love how my lashes look thicker and so long!
5 out of 5 stars
21 January, 2026
originally posted on lorealparisusa.com
I absolutely love it!
This mascara looks absolutely amazing. I love the way it looks, feels and it durability. I recently cried in this mascara and my eyelashes still looked fabulous with little mascara smear.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
Damaged
Applicator was broken
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Real or fake lashes
[This review was collected as part of a promotion.] The L’Oréal Big Deal Mascara truly lives up to its name. It delivers bold volume and length without clumping, making lashes look fuller and more defined with just a few swipes. The formula feels lightweight and comfortable, and it lasts all day without flaking or smudging. I love how the brush coats every lash evenly, even the smaller corner lashes, for a dramatic yet clean finish. It’s a reliable, high-impact mascara that gives you that wide-awake, lifted look every time.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2025Verified purchase
Not goid quality
Flaky does not last long before flaking all over your face
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello Jaz! Thank you for sharing your experience with our Paradise Big Deal Volumizing and Lengthening Mascara. We are truly sorry to hear that you found it to be flaky and that it did not provide the long-lasting wear you expect, resulting in flaking throughout the day. We understand how frustrating it can be when a mascara doesn't hold up, and we sincerely apologize for any disappointment this has caused. Your feedback is very important to us as we continuously work to enhance our product performance.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Arrived broken & Target doesn't offer a credit
Like SO many others who have shared their reviews/photos, my Paradise Big Deal Mascara arrived with NO BRUSH on the applicator! In addition, the contents stink strongly of chemicals. I'm disappointed, because I've relied on L'Oreal for many of my cosmetics for years, and their quality is usually top notch. Unfortunately, Target requires that you physically travel to a store in order to return the product to receive a credit! This seems quite non-customer-friendly, as the $15 would be far exceeded by the time and energy required to travel round-trip to a store and the stress of dealing with a clerk. So I have to eat the cost, find another waterproof mascara, and spend more money. I love L'Oreal's Voluminous and Lash Paradise lines, but haven't found a waterproof one that works as well as the regular ones. I'm disappointed in Target and in L'Oreal.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi elgreco. We are sorry to for the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. You may contact us directly at 800-322-2036 M-F 9am to 5:30pm EST and provide us with case #44247127. Please be sure to have the product with when calling, we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
- Skin tone: Dark
(no review title)
As good as high end. I've bought drugstore and high end mascara, this performs as well as the $30 mascara. I wear contacts and this didn't flake or irritate my eyes. It looks beautiful, lashes are separated. It's easy and quick to apply without clumping. I can't think of one negative, I just hope they dont discontinue it.