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Wet n Wild Breakup Proof Waterproof Liquid Eyeliner - Brown - 0.017 fl oz: Paraben-Free, Talcum-Free, Matte Finish - 2 of 4Wet n Wild Breakup Proof Waterproof Liquid Eyeliner - Brown - 0.017 fl oz: Paraben-Free, Talcum-Free, Matte Finish - 3 of 4Wet n Wild Breakup Proof Waterproof Liquid Eyeliner - Brown - 0.017 fl oz: Paraben-Free, Talcum-Free, Matte Finish - 4 of 4
Wet n Wild Breakup Proof Waterproof Liquid Eyeliner - Brown - 0.017 fl oz: Paraben-Free, Talcum-Free, Matte Finish - 1 of 4

Wet n Wild Breakup Proof Waterproof Liquid Eyeliner - Brown - 0.017 fl oz: Paraben-Free, Talcum-Free, Matte Finish

$5.49

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 16 Hour Wear: Delivers bold color, for lasting, sharp eyeliner looks with all day wear.
  • Fine Bristle Brush Tip: This liner features a no-skip, flexible brush tip for the utmost precision and control.
  • Super Smooth Flow: Unique Tank delivery system creates a continuous flow of rich pigment.
  • Waterproof and Lasting: Tested to deliver bold color that lasts
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

16 Hour wear in a Waterproof, Smudge-proof, fade-proof, flake-proof, cry-proof formula that delivers rich, smooth pigment for the sharpest looks! Unique tank delivery system creates a continuous flow of pigment, with a no-skip bristle brush tip for ultimate precision and control. Ophthalmologist-tested and safe for contact lens wearers.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Directions: Apply liner close to lash line and create endless looks.
Suggested Age: 12 Years and Up
Health Facts: No Fragrance Added, Paraben-Free, Talcum-Free
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liner
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
Features: Waterproof
TCIN: 92354697
UPC: 077802161468
Item Number (DPCI): 052-03-0559
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, kaolin, acrylates copolymer, styrene/acrylates copolymer, propylene glycol, acrylates/dimethylaminoethyl methacrylate copolymer, phenoxyethanol, glycerin, sodium polyaspartate, caprylyl glycol, ammonium acrylates copolymer, sodium laureth-12 sulfate, simethicone, ppg-2 methyl ether, silica, c11-15 pareth-7, beheneth-30, 1,2-hexanediol, aluminum hydroxide, hectorite, ethylhexylglycerin, potassium sorbate, amp- acrylates/diacetoneacrylamide copolymer, aminomethyl propanol, sodium lauryl sulfate, disodium laureth sulfosuccinate, iron oxides (ci 77491, ci 77492), titanium dioxide (ci 77891), black 2 (ci 77266). [2307-1e]

Allergens & Warnings:

NOT TESTED ON ANIMALS

Shipping details

Estimated ship dimensions: 5.748 inches length x 0.63 inches width x 2.717 inches height
Estimated ship weight: 0.039 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What makes this product environmentally conscious?

submitted by AI Shopping Assistant - 4 months ago
  • A: It is cruelty-free, meaning it is never tested on animals.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What distinguishes the color finish of this eyeliner?

submitted by AI Shopping Assistant - 4 months ago
  • A: It provides a matte color finish that enhances bold and defined eye looks.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this eyeliner suitable for sensitive eyes?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, it is ophthalmologist-tested and safe for contact lens wearers.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How does the applicator contribute to its performance?

submitted by AI Shopping Assistant - 4 months ago
  • A: The no-skip, flexible brush tip allows for precise application and control.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the primary benefit of this eyeliner?

submitted by AI Shopping Assistant - 4 months ago
  • A: It offers 16-hour wear while being waterproof, smudge-proof, and fade-proof for long-lasting looks.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Additional product information and recommendations

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Guests are saying

This eyeliner has quickly become a favorite among guests for its impressive staying power and smooth application. The brown shade offers a softer alternative to black, making it ideal for everyday wear. Guests appreciate the precise tip for easy application, allowing for clean lines and winged looks. Its waterproof and smudge-proof formula ensures it lasts throughout the day, even in challenging conditions. Overall, it combines quality and affordability, making it a must-have in any makeup collection.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 486 reviews
    87% would recommend
    8 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 January, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Oily
    • Skin concern: Aging, Redness, Pores, Sensitivity
    • Hair color: Blonde
    • Eye color: Green

    Stays put

    As an oily gal this eyeliner stays put! It my new fav. I purchased originally in black and was impressed. I already repurchased in brown. Not many brands make a brown eyeliner. Softer for fair skinned ladies.
    MJ
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on WetnWild
    Image

    Great stuff!

    Love the slim tip. Stays on all day. Good for older women.
    Sandra M
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 September, 2025

    Love it!!

    I’ve been reaching for this eyeliner nonstop—it’s honestly such a good find. The brown shade is softer than black but still gives great definition, perfect for days I want something a little less harsh. The brush tip is super precise, so I can get a clean wing without too much effort, and once it dries, it does not budge. It really lives up to the “breakup proof” name—no smudging or running, even on long days. For the price, the performance is unbeatable.
    Linisha
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Green
    • Skin type: Combination
    • Hair color: Blonde

    Great value

    Smooth, thin! Perfect dark brown
    Jluvstarget
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 August, 2025
    originally posted on influenster.com
    Image

    No smudges

    [This review was collected as part of a promotion.] This wet n wild waterproof and breakproof eyeliner in the color brown goes on smooth, lasts all day without smudging, and gives a nice natural look that isn’t too harsh.
    cdm72385_1113
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 August, 2025

    No smudges

    [This review was collected as part of a promotion.] This wet n wild waterproof and breakproof eyeliner in the color brown goes on smooth lasts all day without smudging and gives a nice natural look that isn't too harsh.
    cdm72385_1113
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2025
    originally posted on influenster.com
    Image

    Stayed put all night

    [This review was collected as part of a promotion.] This eyeliner was pretty nice. I don’t wear eyeliner much however this was brown which I go towards more than black and it went on smooth and stayed put all night. It was easy to put on as well.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 August, 2025

    Stayed put all night

    [This review was collected as part of a promotion.] This eyeliner was pretty nice. I don't wear eyeliner much however this was brown which I go towards more than black and it went on smooth and stayed put all night. It was easy to put on as well.
    alyssawilliamsd8e52_2193
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 June, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Green

    Thumbs up

    The tip is very thin and precise, it goes on great.
    Tara
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 June, 2025Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Green

    Stopped working after 2 uses

    I had such high hopes for this because I have used wet n wild liner in the past and loved it, but I literally used this liner 2 times and then it just stopped working. I don’t know if the one I got was just defective or what, but I’m not impressed. It was very smooth and pigmented the 2 times I was able to use it though.
    Obsessedwithcolor89
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2025
    originally posted on influenster.com
    Image

    Eyeliner

    [This review was collected as part of a promotion.] This eyeliner was so good the application was priceless I loved how my winged eyeliner came out. I love this product because it’s not expensive and works good
    vanessal199_8920
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2025

    Eyeliner

    [This review was collected as part of a promotion.] This eyeliner was so good the application was priceless I loved how my winged eyeliner came out. I love this product because it's not expensive and works good
    vanessal199_8920
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2025
    originally posted on influenster.com
    Image

    Long lasting & easy to apply

    [This review was collected as part of a promotion.] I absolutely love this brand of eye liner. It goes on so smoothly and it feels very light.. The liner stays on throughout the day with minimal upkeep and it doesn't run like other brands of liquid eye liner. ♥︎ This eyeliner is definitely one of my must haves..
    jamiebaybee3_1249
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2025

    Long lasting & easy to apply

    [This review was collected as part of a promotion.] I absolutely love this brand of eye liner. It goes on so smoothly and it feels very light.. The liner stays on throughout the day with minimal upkeep and it doesn't run like other brands of liquid eye liner. ♥︎ This eyeliner is definitely one of my must haves..
    jamiebaybee3_1249
    Did you find this review helpful?
    3 out of 5 stars
    22 April, 2025
    originally posted on influenster.com
    Image

    Great product!

    [This review was collected as part of a promotion.] Great product, but I'm brown so it doesn't really go with my daily makeup look. The eyeliner is brown but it applies well, and lasts long. I think I'd of loved it more if it were black. I will save it to use for when I do others make up❤️
    jenniferj226_8453
    Did you find this review helpful?
    1 out of 5 stars
    21 April, 2025Verified purchase

    Arrived opened

    This eyeliner arrived opened with both the eyeliner pen and it's damaged packaging covered in dirt and dust. This is not the quality I expected from target. It's not worth it to try and return. I won't be buying cosmetics from them again because this was really unsanitary.
    UK
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    21 April, 2025

    Great product!

    [This review was collected as part of a promotion.] Great product but I'm brown so it doesn't really go with my daily makeup look. The eyeliner is brown but it applies well and lasts long. I think I'd of loved it more if it were black. I will save it to use for when I do others make up❤️
    jenniferj226_8453
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2025Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Dry

    Great price for great eye liner

    Brush tip is flexible and thin, making precise lines quickly in the busy mornings I have. I am still a beginner and it’s easy to use. I really like the brown liner paired with brown mascara. This liner is pigmented and thankfully didn’t come dry. I would recommend it!
    Forever Forward
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    4 April, 2025
    originally posted on influenster.com
    Image

    Your New Bestie

    [This review was collected as part of a promotion.] Okay, real talk—this liner? She’s THAT girl. The Wet n Wild Breakup Proof Waterproof Brown Liquid Eyeliner glides on so smooth, super pigmented, and the brown shade is perfect when you want something a little softer than black. I wore it all day—no smudging, no flaking, even through my allergy tears (and a rom-com, lol). For the price? It’s a 10/10. Waterproof, breakup-proof, and drama-proof.
    kays157_8500
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2025

    Your New Bestie

    [This review was collected as part of a promotion.] Okay real talk—this liner? She's THAT girl. The Wet n Wild Breakup Proof Waterproof Brown Liquid Eyeliner glides on so smooth super pigmented and the brown shade is perfect when you want something a little softer than black. I wore it all day—no smudging no flaking even through my allergy tears (and a rom-com lol). For the price? It's a 10/10. Waterproof breakup-proof and drama-proof.
    kays157_8500
    Did you find this review helpful?

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